{"product_id":"fashion-gold-keratin-hair-treatment-300-g-6-uses-formaldehyde-free-brazilian-smoothing-with-oils-proteins","title":"Fashion Gold Keratin Hair Treatment 300 g — 6 Uses, Formaldehyde-Free Brazilian Smoothing with Oils \u0026 Proteins","description":"\u003cp\u003e\u003cstrong\u003eFashion Gold Keratin Hair Treatment is a professional-strength, formaldehyde-free Brazilian keratin formula designed to smooth, repair, and reduce frizz for up to a year with proper care.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated 300 g keratin cream provides approximately six salon-style applications per bottle and blends keratin with nourishing oils and proteins to restore elasticity and shine. Developed with KERAFIVE-22 technology, the product targets cuticle repair while retaining essential amino acids. It’s formulated for in-salon or at-home use by trained stylists or confident consumers familiar with straightening techniques, and it avoids formaldehyde and similar harsh preservatives.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this treatment improve frizzy or damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula penetrates the hair shaft to reinforce weakened areas and smooth the outer cuticle, which reduces lift and flyaways. Hydrating oils and quinoa protein replenish missing lipids and amino acids so hair appears smoother and reflects light more evenly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKERAFIVE-22 preserves 22 natural amino acids to support structure and resilience.\u003c\/li\u003e\n  \u003cli\u003eInca oil and coconut oil deliver deep moisturization without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eQuinoa protein helps fill gaps in damaged strands for improved texture.\u003c\/li\u003e\n  \u003cli\u003eFormaldehyde-free formula minimizes harsh chemical exposure during application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow many applications will one 300 g bottle provide and how is it used?\u003c\/h3\u003e\n\u003cp\u003eA single 300 g container is concentrated and typically covers six medium-length applications, though exact yield depends on hair density and length. Application involves sectioning clean, towel-dried hair, applying an even amount from roots to ends, processing per instructions, and sealing the treatment with controlled heat.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApprox. 6 uses per bottle for average shoulder-length hair.\u003c\/li\u003e\n  \u003cli\u003eWorks on short to long hair; heavier use on thick or very long hair reduces applications.\u003c\/li\u003e\n  \u003cli\u003eRequires heat sealing (flat iron) after product absorption for best results.\u003c\/li\u003e\n  \u003cli\u003eRecommended for use by trained stylists or experienced at-home users following directions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this keratin safe for chemically treated or color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the Fashion Gold formula is designed to be compatible with bleached, colored, relaxed, or natural hair. Because it lacks formaldehyde, it is gentler than older straightening systems, but a strand test is advised to confirm desired results on highly processed hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe to use on color-treated and previously relaxed hair when used per instructions.\u003c\/li\u003e\n  \u003cli\u003eReduces breakage risk by nourishing rather than stripping hair fibers.\u003c\/li\u003e\n  \u003cli\u003eStrand test recommended for heavily damaged or porous hair before full application.\u003c\/li\u003e\n  \u003cli\u003eNeutral pH after processing helps preserve color longevity when used correctly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling results and maintenance should I expect?\u003c\/h3\u003e\n\u003cp\u003eAfter treatment and thermal sealing, hair will feel smoother, show reduced frizz, and become easier to style. Results vary by hair type and aftercare; using sulfate-free shampoos and avoiding heavy clarifying treatments will extend the effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNoticeably smoother texture and reduced frizz for weeks to months, depending on care.\u003c\/li\u003e\n  \u003cli\u003eBest longevity with sulfate-free products and moderate heat styling.\u003c\/li\u003e\n  \u003cli\u003ePeriodic touch-ups recommended to maintain straightness and manage new growth.\u003c\/li\u003e\n  \u003cli\u003eShine and elasticity improve thanks to quinoa protein and nourishing oils.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Fashion Gold Keratin Hair Treatment is aimed at people seeking a professional-grade smoothing system without formaldehyde — from stylists who need a reliable salon keratin to experienced at-home users with medium to long hair. It’s especially useful for anyone wanting to reduce styling time, improve manageability, or restore texture after chemical or heat damage. If you have fragile or highly compromised hair, perform a strand test or consult a professional before proceeding.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Fashion Gold keratin formaldehyde-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is marketed as formaldehyde-free and uses alternative agents to smooth hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does one treatment last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Results vary, but with proper aftercare you can expect reduced frizz and smoother hair for several months.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Fashion Gold","offers":[{"title":"Default Title","offer_id":49619873988746,"sku":"B0BRBN7JFC","price":199.81,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/fashion-gold-front-packaging_04ce56e3-bafb-4e59-aecb-16bc1724d6c0.jpg?v=1782833908","url":"https:\/\/auviraskincare.com\/products\/fashion-gold-keratin-hair-treatment-300-g-6-uses-formaldehyde-free-brazilian-smoothing-with-oils-proteins","provider":"Auvira Beauty","version":"1.0","type":"link"}