{"product_id":"eva-nyc-tone-it-down-purple-shampoo-conditioner-set-2-x-10-fl-oz-anti-brass-for-blonde-gray-hair-gentle-conditioning","title":"EVA·NYC Tone It Down Purple Shampoo \u0026 Conditioner Set — 2 x 10 fl oz, Anti-Brass for Blonde, Gray Hair, Gentle Conditioning","description":"\u003cp\u003e\u003cstrong\u003eEva NYC Tone It Down Purple Shampoo \u0026amp; Conditioner is a duo formulated with ultraviolet pigments to neutralize brassiness and restore cool, salon-bright tone to blonde, gray, or lightened hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo and conditioner pair combines a gentle cleansing base with a creamy, nourishing conditioner to remove warm, brassy undertones while preserving softness and shine. The Gingerly scent—ginger rose with freesia, turmeric, and musk—adds a refined, fresh finish. Use this set as part of a regular color-care routine to maintain luminous, manageable hair between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the purple pigment reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003eThe products contain violet pigments that counteract yellow and orange tones through color theory—cooling warmth to reveal a more neutral or ashy finish. The shampoo deposits pigment while cleaning, and the conditioner reinforces tone while adding moisture to prevent dryness that accentuates brassiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUltraviolet pigments neutralize warm undertones\u003c\/li\u003e\n  \u003cli\u003eShampoo deposits pigment during cleansing\u003c\/li\u003e\n  \u003cli\u003eConditioner locks in tone and adds hydration\u003c\/li\u003e\n  \u003cli\u003eDesigned for repeated use without overwashing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this set dry out or damage lightened hair?\u003c\/h3\u003e\n\u003cp\u003eFormulated to be gentle on color-processed and lightened hair, the duo balances toning with conditioning to avoid the stripped, brittle feel some purple products cause. The conditioner includes emollients to smooth and detangle, helping hair retain moisture and manageability after toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShampoo cleanses without excessive sulfation\u003c\/li\u003e\n  \u003cli\u003eConditioner restores softness and reduces breakage risk\u003c\/li\u003e\n  \u003cli\u003eSuitable for regular use when following instructions\u003c\/li\u003e\n  \u003cli\u003eHelps hair look polished rather than straw-like\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use the shampoo and conditioner?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your starting tone and how quickly brassiness returns. For many users, once or twice weekly maintains cool tones; those with stronger brassy buildup might use it more often initially, then taper to maintenance applications.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with 1–2 times per week to assess toning effect\u003c\/li\u003e\n  \u003cli\u003eIncrease frequency briefly for stubborn warmth\u003c\/li\u003e\n  \u003cli\u003eAlternate with regular cleanser if hair feels dry\u003c\/li\u003e\n  \u003cli\u003eFollow manufacturer rinse and leave-on timing guidance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the set for best results?\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, massage the Tone It Down Blonde Shampoo into scalp and lengths until it lathers, then rinse. Apply the Tone It Down Conditioner from mid-lengths to ends, leave on up to three minutes, then rinse well for even tone and softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse warm water to open the cuticle for better toning\u003c\/li\u003e\n  \u003cli\u003eMassage shampoo to distribute pigment evenly\u003c\/li\u003e\n  \u003cli\u003eLeave conditioner on up to three minutes for optimal effect\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to avoid overtinting or residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This set is aimed at people with blonde, gray, highlighted, or otherwise lightened hair who want to maintain cool, neutral tones at home without sacrificing softness or shine. It suits those who prefer a fragranced salon-feel (ginger rose) and want a mindful haircare option formulated to avoid excessive harsh ingredients. Ideal for regular touch-ups between salon appointments, users seeking a balance of toning and conditioning will find this duo useful for keeping hair vibrant and manageable.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eShampoo: Water\/Eau\/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Stearate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Sodium Methyl Cocoyl Taurate, Persea Gratissima (Avocado\/Avocat) Oil, Prunus Serotina (Wild Cherry\/Cerise Sauvage) Bark Extract, Zingiber Officinale (Ginger\/Gingembre) Root Extract, Polyquaternium-10, PEG-12 Dimethicone, PEG-150 Distearate, Polysorbate 20, Propylene Glycol, Sodium Benzoate, Dehydroacetic Acid, Phenoxyethanol, Potassium Benzoate, Potassium Sorbate, Sodium Phytate, Citric Acid, Fragrance\/Parfum, Citrus Aurantium (Orange) Peel Oil, Benzyl Alcohol, Limonene, Linalyl Acetate, Linalool, Hexyl Cinnamal, Tetramethyl Acetyloctahydronaphthalenes, Pinene, Geraniol, Hydroxycitronellal, Citral, Ext. Violet 2 (CI 60730) Conditioner: Water\/Eau\/Aqua, Propylene Glycol, Myristyl Alcohol, Cetearyl Alcohol, Cetrimonium Chloride*, Butyrospermum Parkii (Shea\/Karite) Butter, Persea Gratissima (Avocado\/Avocat) Oil, Prunus Serotina (Wild Cherry\/Cerise Sauvage) Bark Extract, Zingiber Officinale (Ginger\/Gingembre) Root Extract, Glycerin, Tocopheryl Acetate, Tocopherol, PEG-3 Distearoylamidoethylmonium Methosulfate, Decyl Oleate, Polysorbate 60, Hydrogenated Palm Glycerides Citrate, Phenoxyethanol, Chlorhexidine Dihydrochloride, Potassium Benzoate, Potassium Sorbate, Citric Acid, Aminomethyl Propanol, Fragrance\/Parfum, Citrus Aurantium (Orange) Peel Oil, Limonene, Linalyl Acetate, Linalool, Hexyl Cinnamal, Tetramethyl Acetyloctahydronaphthalenes, Pinene, Ext. Violet 2 (CI 60730) *antistatic agent\/agent antistatique\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the purple pigments neutralize yellow tones common in gray hair, helping it appear cooler and brighter without harsh treatment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will the shampoo stain my hands or towels?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Rinse thoroughly to minimize transfer; brief handling may tint surfaces but washing hands and towels promptly prevents lasting stains.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"EVA·NYC","offers":[{"title":"Default Title","offer_id":49632558186634,"sku":"B0FWS2P8LN","price":95.03,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/eva-nyc-front-packaging-tone-it-down-set.jpg?v=1782961403","url":"https:\/\/auviraskincare.com\/products\/eva-nyc-tone-it-down-purple-shampoo-conditioner-set-2-x-10-fl-oz-anti-brass-for-blonde-gray-hair-gentle-conditioning","provider":"Auvira Beauty","version":"1.0","type":"link"}