{"product_id":"ethique-purple-shampoo-bar-for-blonde-silver-grey-hair-3-88-oz-plastic-free-toning-bar-with-babassu-oil","title":"Ethique Purple Shampoo Bar for Blonde, Silver \u0026 Grey Hair — 3.88 oz Plastic-Free Toning Bar with Babassu Oil","description":"\u003cstrong\u003eEthique Purple Shampoo Bar is a concentrated, plastic-free purple shampoo that neutralizes brassy yellow tones in blonde, silver, and grey hair while nourishing strands.\u003c\/strong\u003e\n\n\u003cp\u003eIf your lightened, highlighted, or naturally grey hair is picking up unwanted warm or yellow hues, this solid purple shampoo bar offers an eco-friendly way to refresh tone without bottles of liquid. Formulated with conditioning babassu oil, softening beetroot powder, and nourishing betaine, the bar balances toning with moisture so hair looks brighter and feels healthy. It's compact, travel-friendly, and replaces several plastic shampoo bottles in regular use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the bar remove brassiness without drying my hair?\u003c\/h3\u003e\n\u003cp\u003eThe purple pigments in the bar counteract yellow and orange undertones, while moisturizing plant ingredients reduce the risk of dryness. Ethique pairs toning extracts with oils and humectants to maintain slip and softness so hair doesn't feel stripped after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize warm tones for cooler-looking blonde or grey shades.\u003c\/li\u003e\n  \u003cli\u003eBabassu oil adds conditioning and shine without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eBetaine helps retain moisture to prevent brittleness or frizz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this purple shampoo bar for best results?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair's porosity, base tone, and how quickly brassiness returns. Many users apply the bar once a week or every other wash for maintenance; those with stronger brassy buildup may use it two to three times weekly for short periods.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMaintenance: once per week to keep cool tones fresh.\u003c\/li\u003e\n  \u003cli\u003eCorrection: 2–3 uses per week for a few weeks if brassiness is pronounced.\u003c\/li\u003e\n  \u003cli\u003eAlternate with a regular or hydrating cleanser to avoid over-toning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo bar work on color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the bar is formulated to be safe on dyed and highlighted hair while enhancing cooler tones. It cleanses gently and helps preserve the look of salon color when used as part of a regular toning routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned to be color-safe; does not aggressively strip dye when rinsed correctly.\u003c\/li\u003e\n  \u003cli\u003eIdeal for highlighted, balayage, and full-bleach blonde styles.\u003c\/li\u003e\n  \u003cli\u003ePair with Ethique Purple Conditioner Bar for balanced moisture and tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this bar an eco-friendly choice for haircare?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo arrives solid to eliminate plastic packaging and reduce shipping weight, replacing multiple liquid bottles over its lifespan. Ingredients emphasize renewability and the product is vegan and cruelty-free, supporting a lower-waste routine without sacrificing performance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne bar can replace roughly three standard shampoo bottles, cutting plastic waste.\u003c\/li\u003e\n  \u003cli\u003eSolid format reduces water and packaging in transit and storage.\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free formulation with renewable ingredient sources.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? The Ethique Purple Shampoo Bar is best suited to people with bleached, highlighted, silver, or naturally grey hair who want to neutralize yellow tones while keeping their routine low-waste. It’s useful for travelers, gym-goers, and anyone aiming to reduce plastic use without sacrificing salon-like toning; pair it with the Purple Conditioner Bar for a complete, balanced regimen.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Mica, Theobroma Cacao (Cocoa) Seed Butter, Coconut Acid, Orbignya Oleifera (Babassu) Seed Oil, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Lactic Acid, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum)1, Benzyl Alcohol, Sodium Chloride, Dehydroacetic Acid, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beet) Root Powder, Linalool2, Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491). 1Natural fragrance. 2Component of essential oils and fragrance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this purple shampoo safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentler than many toning shampoos, but daily use can over-tone or dry hair; use 1–3 times weekly depending on your needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does one 3.88 oz bar last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Usage varies, but most users report one bar replaces about three standard bottles, lasting several months with weekly use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Ethique","offers":[{"title":"Default Title","offer_id":49634252062858,"sku":"B0DKPHJMBV","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/ethique-purple-bar-front-packaging.jpg?v=1782978896","url":"https:\/\/auviraskincare.com\/products\/ethique-purple-shampoo-bar-for-blonde-silver-grey-hair-3-88-oz-plastic-free-toning-bar-with-babassu-oil","provider":"Auvira Beauty","version":"1.0","type":"link"}