{"product_id":"emax-brazilian-keratin-treatment-120ml-nanoplastia-straightening-frizz-volume-reducer","title":"EMAX Brazilian Keratin Treatment 120ml – Nanoplastia Straightening, Frizz \u0026 Volume Reducer","description":"\u003cp\u003e\u003cstrong\u003eEMAX ECOSMETICS 120ml Brazilian Keratin Treatment is a professional progressive nanoplastia formula designed to smooth, reduce volume and tame frizz for faster, longer-lasting straightening results.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 120ml concentrated Keratin Treatment from EMAX ECOSMETICS uses a biodegradable active and tribological complex to condition and protect hair fibers while enabling efficient thermal modeling. Created for use with a flat iron (180–230°C), the formula supports progressive straightening across hair types without causing unwanted brassiness, and it removes the need for rinsing after straightening when used as directed.\u003c\/p\u003e\n\n\u003ch3\u003eHow do I prepare and apply this Keratin Treatment for best results?\u003c\/h3\u003e\n\n\u003cp\u003eStart with a clarifying shampoo to remove residues — shampooing at least three times ensures a clean base so the keratin adheres evenly. Work on fully dry hair and apply the product section by section, then seal with heat by ironing each small section multiple times.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWash hair thoroughly with a deep-cleansing shampoo three times.\u003c\/li\u003e\n  \u003cli\u003eBlow-dry hair until completely dry before product application.\u003c\/li\u003e\n  \u003cli\u003eApply the treatment evenly to small sections, avoiding scalp over-application.\u003c\/li\u003e\n  \u003cli\u003eAfter drying, flat-iron 7–15 passes per small section at 180–230°C to activate the smoothing complex.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat changes can I expect in texture, frizz and volume?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula’s high keratin concentration and tribological complex work together to smooth the cuticle, lower friction during styling and visibly reduce frizz and bulk. Results are progressive and depend on hair porosity and number of ironing passes, delivering smoother, shinier hair that’s easier to manage.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNoticeable reduction in frizz and natural volume.\u003c\/li\u003e\n  \u003cli\u003eSmoother surface and improved shine without dulling color.\u003c\/li\u003e\n  \u003cli\u003eProgressive straightening customizable by ironing intensity.\u003c\/li\u003e\n  \u003cli\u003eNo rinsing required after thermal sealing when directions are followed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this treatment safe for colored or chemically treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eEMAX’s formula is designed to work on a broad range of hair states, including colored or previously treated hair, and it specifically minimizes the risk of unwanted yellow or orange tones. Still, perform a strand test first to confirm compatibility and optimal ironing settings for your hair history.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSuitable for many dyed or permed hair types with prior strand testing.\u003c\/li\u003e\n  \u003cli\u003eFormulated to avoid common brassiness after smoothing.\u003c\/li\u003e\n  \u003cli\u003eAdjust iron temperature to hair condition within recommended range.\u003c\/li\u003e\n  \u003cli\u003eConsider professional application for complex color treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long do results usually last and what maintenance does it need?\u003c\/h3\u003e\n\n\u003cp\u003eLongevity varies by hair growth rate, washing frequency and aftercare products. Using sulfate-free shampoos and limiting excessive heat or harsh treatments will extend straightness and shine; occasional touch-ups can refresh smoothing over time.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDuration depends on individual hair and care routine.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free shampoos and gentle conditioners help maintain results.\u003c\/li\u003e\n  \u003cli\u003eAvoid daily high-heat styling to preserve the keratin layer.\u003c\/li\u003e\n  \u003cli\u003ePeriodic professional refreshes recommended for persistent smoothness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: EMAX ECOSMETICS 120ml Brazilian Keratin Treatment is ideal for people seeking a salon-grade progressive smoothing system that reduces frizz and bulk while improving manageability. It suits clients who want controllable straightening via thermal sealing, those with colored or chemically altered hair (after a strand test), and professionals who need a compact, high-concentration product for targeted smoothing services.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need a professional to apply this treatment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can apply it at home following instructions, but professional application ensures correct ironing technique and safer results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How soon can I wash my hair after the treatment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Follow the product directions; typically no rinsing after ironing and wait at least 48–72 hours before the first wash for many smoothing systems.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"EMAX","offers":[{"title":"Default Title","offer_id":49626937786506,"sku":"B0DNGNQTLP","price":90.85,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/emax-ecosmetics-front-bottle.jpg?v=1782916040","url":"https:\/\/auviraskincare.com\/products\/emax-brazilian-keratin-treatment-120ml-nanoplastia-straightening-frizz-volume-reducer","provider":"Auvira Beauty","version":"1.0","type":"link"}