{"product_id":"elizabeth-arden-new-grand-entrance-dramatic-volume-length-lift-mascara-glossy-water-resistant-formula","title":"Elizabeth Arden New Grand Entrance Dramatic Volume, Length \u0026 Lift Mascara — Glossy Water-Resistant Formula","description":"\u003cp\u003e\u003cstrong\u003eElizabeth Arden New Grand Entrance Dramara Volume Length and Lift Mascara builds volume, length and curl in one precision stroke for a false-lash effect without extensions.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis mascara combines a vitamin-rich lash complex with emollient esters and a multi-textured brush to separate, coat and lift lashes that last all day. The glossy, long-wear formula is designed to resist water and smudging while conditioning lashes for a fuller, healthier look. From first application you should notice amplified definition, extended length and an upward curl, created by a sculpting tip that targets corner and lower lashes as well as roots for instant lift.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the brush design create more volume and lift?\u003c\/h3\u003e\n\u003cp\u003eThe wand uses three rows of alternating wedge-shaped discs and conical bristles to grab and fan each lash. The alternating shapes pick up formula and distribute it evenly from root to tip, while a tapered push-up tip lifts lashes at the base for a noticeable curl.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWedge-shaped discs catch and separate individual lashes for definition.\u003c\/li\u003e\n  \u003cli\u003eConical bristles apply product evenly to avoid clumps.\u003c\/li\u003e\n  \u003cli\u003eTapered push-up tip lifts inner and outer lashes for a wide-eyed effect.\u003c\/li\u003e\n  \u003cli\u003eDesigned to reach short and lower lashes for an overall fuller look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients condition lashes while adding dramatic effect?\u003c\/h3\u003e\n\u003cp\u003eThe formula pairs a Lash Building Complex with natural esters—olive and rice bran—to coat and nourish lashes while providing lift. Carnauba esters add moisturizing support for the impression of longer, plumper lashes without stiffness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLash Building Complex: peptide and vitamin-enriched blend that grips lashes for amplified volume.\u003c\/li\u003e\n  \u003cli\u003eOlive esters: emollient-rich coating that helps separate and condition lashes.\u003c\/li\u003e\n  \u003cli\u003eRice bran esters: vitamin B and essential fatty acids for healthier-looking lash texture.\u003c\/li\u003e\n  \u003cli\u003eCarnauba esters: moisture-supporting agents that enhance length appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will the look last and how does it behave through the day?\u003c\/h3\u003e\n\u003cp\u003eThis gloss-finish mascara is formulated for long wear and water resistance to minimize flaking and smudging. It aims to maintain curl and separation throughout the day while avoiding crunchy buildup, so touch-ups are typically unnecessary.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGlossy, long-wear finish resists water and smudging.\u003c\/li\u003e\n  \u003cli\u003eNon-flaking formula for clean lashes all day.\u003c\/li\u003e\n  \u003cli\u003eEmollient ingredients prevent drying and brittleness.\u003c\/li\u003e\n  \u003cli\u003eDesigned for even layering without clumps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it to get the best lift and definition?\u003c\/h3\u003e\n\u003cp\u003eStart at the base of the lashes and wiggle the wand upward to coat roots and separate hairs; use the tapered tip to push up and curl outer and lower lashes. Apply additional coats to build volume, letting each coat dry slightly to avoid clumping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBegin at the root, wiggle wand through mid-lengths, and sweep to tips.\u003c\/li\u003e\n  \u003cli\u003eUse the push-up tip at the lash base to enhance curl.\u003c\/li\u003e\n  \u003cli\u003eLayer 1–2 additional coats for more intensity, allowing brief drying between coats.\u003c\/li\u003e\n  \u003cli\u003eRemove with your regular eye makeup remover; avoid rubbing to protect lashes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Elizabeth Arden New Grand Entrance Mascara suits anyone seeking a combined boost in volume, length and curl with a single product—particularly those who want a glossy, long-wearing finish that conditions lashes while delivering high-definition separation. It’s a good match for users who prefer buildable coverage without flaking, and for makeup routines that need both dramatic effect and everyday wearability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, ORYZA SATIVA (RICE) BRAN WAX, CYCLOPENTASILOXANE, COPERNICIA CERIFERA (CARNAUBA) WAX\/CERA CARNAUBA\/CIRE DE CARNAUBA, HYDROGENATED OLIVE OIL STEARYL ESTERS, STEARIC ACID, EUPHORBIA CERIFERA (CANDELILLA) WAX\/CANDELILLA CERA\/CIRE DE CANDELILLA, ALCOHOL DENAT., TRIETHANOLAMINE, GLYCERIN, ACACIA SENEGAL GUM, PROPYLENE GLYCOL, VP\/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, ASCORBYL PALMITATE, BIOTINOYL TRIPEPTIDE-1, CYCLOHEXASILOXANE, ETHYLHEXYLGLYCERIN, HYDROLYZED CERATONIA SILIQUA SEED EXTRACT, PANTHENOL, POLYVINYL ALCOHOL, TALC, ZEA MAYS (CORN) STARCH, CHLORPHENESIN, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE [MAY CONTAIN\/PEUT CONTENIR (+\/-) IRON OXIDES (CI 77491, CI 77492, CI 77499)]\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s water-resistant for long wear and minimal smudging, but not labeled as fully waterproof.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I build multiple coats without clumping?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is designed to layer for extra volume while remaining clump-free when allowed to dry slightly between coats.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Elizabeth Arden","offers":[{"title":"Default Title","offer_id":49621531426954,"sku":"B01AY5UCGC","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/elizabeth-arden-front-tube.jpg?v=1782857343","url":"https:\/\/auviraskincare.com\/products\/elizabeth-arden-new-grand-entrance-dramatic-volume-length-lift-mascara-glossy-water-resistant-formula","provider":"Auvira Beauty","version":"1.0","type":"link"}