{"product_id":"eleven-australia-blonde-toning-shampoo-keep-my-colour-10-1-fl-oz-sulfate-free-blue-violet-formula-to-neutralize-brass","title":"ELEVEN AUSTRALIA Blonde Toning Shampoo Keep My Colour — 10.1 fl oz, Sulfate-Free Blue-Violet Formula to Neutralize Brass","description":"\u003cp\u003e\u003cstrong\u003eKeep My Colour Blonde Shampoo is a sulfate-free blue-base toning shampoo from ELEVEN AUSTRALIA that neutralizes brass and refreshes blonde, highlighted, or color-treated hair in every wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for natural and dyed blondes, this salon-style cleansing formula blends a blue base with Ext Violet 2 pigments to counter warm, yellow and orange tones while leaving hair clean and manageable. The gentle surfactants preserve hair color and moisture better than harsh sulfates, and the product fits easily into weekly or maintenance washes to maintain a cooler, fresher blonde between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce brassiness without over-drying?\u003c\/h3\u003e\n\n\u003cp\u003eELEVEN AUSTRALIA Keep My Colour Blonde Shampoo uses a blue base combined with Ext Violet 2 pigments to selectively neutralize warm undertones. The formula is sulfate-free, so it cleanses without stripping pigments or natural oils, preserving hair texture and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlue-violet pigments cancel yellow and orange tones.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants for gentler cleansing.\u003c\/li\u003e\n  \u003cli\u003eBalanced formulation avoids excessive drying.\u003c\/li\u003e\n  \u003cli\u003eSuitable for regular maintenance washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I use this shampoo and how often?\u003c\/h3\u003e\n\n\u003cp\u003eUse this toning shampoo as part of your regular color maintenance routine—typically once or twice weekly depending on brassiness and hair porosity. On non-toning days, alternate with a moisturizing or color-safe shampoo to maintain hydration and extend color longevity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOnce or twice a week for toning maintenance.\u003c\/li\u003e\n  \u003cli\u003eAlternate with hydrating shampoo on other washes.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on how quickly brassiness returns.\u003c\/li\u003e\n  \u003cli\u003eShorter application time reduces potential violet tinting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on highlights, balayage, or bleached hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the blue-violet pigment blend targets warm tones across different blonde techniques, from full-bleach to highlights and balayage. It evens out brassiness while helping maintain the intended coolness or brightness of your color when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEffective on highlights, balayage, and full-bleach blondes.\u003c\/li\u003e\n  \u003cli\u003eUse sparingly on porous hair to avoid over-toning.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to prevent temporary violet cast.\u003c\/li\u003e\n  \u003cli\u003eWorks alongside color-safe conditioners and treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this shampoo fit into a color-care routine?\u003c\/h3\u003e\n\n\u003cp\u003eIntegrate ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo as a weekly or biweekly toning step, combined with a nourishing conditioner and occasional deep treatment. This approach keeps brass under control while supporting hair health and extending salon results between appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eToning shampoo: weekly or biweekly maintenance.\u003c\/li\u003e\n  \u003cli\u003eFollow with a color-safe conditioner for hydration.\u003c\/li\u003e\n  \u003cli\u003eUse a deep mask monthly for extra repair on bleached hair.\u003c\/li\u003e\n  \u003cli\u003eAvoid daily use to prevent buildup of violet pigments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is made for women and men with blonde, highlighted, balayage, or color-treated hair who want to neutralize brassiness without harsh sulfates. It suits anyone seeking a simple at-home toning step to keep color cool and salon-fresh between professional treatments, while still caring for hair moisture and manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua) (Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates Copolymer, PEG-12 Dimethicone, Glycerin, Cucumis Sativus (Cucumber) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Cymbopogon Schoenanthus Extract, Hydrolyzed Soy Protein, Hydrolyzed Quinoa, Sodium Levulinate, Triethyl Citrate, Polyquaternium-10, PEG-150 Distearate, Mica, Propylene Glycol, Triethanolamine, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Linalool, Benzyl Alcohol, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. Use once or twice weekly as a toning step; alternate with a gentle moisturizing shampoo on other days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it leave a purple tint on my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: If used as directed and rinsed well, it neutralizes warmth without leaving a permanent purple cast.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ELEVEN AUSTRALIA","offers":[{"title":"Default Title","offer_id":49620712521866,"sku":"B095JBFC6X","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/eleven-australia-front-bottle-keep-my-colour.jpg?v=1782844090","url":"https:\/\/auviraskincare.com\/products\/eleven-australia-blonde-toning-shampoo-keep-my-colour-10-1-fl-oz-sulfate-free-blue-violet-formula-to-neutralize-brass","provider":"Auvira Beauty","version":"1.0","type":"link"}