{"product_id":"ecru-new-york-marine-thickening-balm-5-oz-hair-thickening-gel-for-fine-or-thinning-hair-keratin-algae-volumizer","title":"Ecru New York Marine Thickening Balm — 5 oz Hair Thickening Gel for Fine or Thinning Hair, Keratin \u0026 Algae Volumizer","description":"\u003cp\u003e\u003cstrong\u003eECRU Marine Thickening Balm is a lightweight thickening gel that builds visible body and strengthens hair using marine extracts, hydrolyzed keratin, and silk proteins while protecting from heat styling.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for fine, limp, or thinning hair, this 5 oz styling balm layers moisture-rich proteins and algae-derived ingredients to increase strand diameter and improve manageability. Rather than coating and separating hair at the scalp, the formula absorbs into the hair shaft to add hydration, resilience, and a fuller look without stiffness. It works wet or damp, enhances blow-dry results, and blends conditioning benefits with everyday styling control.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this balm make hair look and feel thicker?\u003c\/h3\u003e\n\u003cp\u003eThe balm deposits hydrolyzed keratin, silk proteins, and Chondrus crispus extract that bind moisture into the fiber, expanding the hair shaft and improving texture. Over time, amino-acid rich actives help strengthen fragile strands so hair holds body more easily.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed keratin and silk increase moisture retention and strand diameter.\u003c\/li\u003e\n  \u003cli\u003eChondrus crispus (red algae) softens and protects cuticles.\u003c\/li\u003e\n  \u003cli\u003eAmino acids from wheat and keratin improve flexibility and resilience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I apply it and how do I style for maximum volume?\u003c\/h3\u003e\n\u003cp\u003eApply to wet or damp hair and comb through to distribute; air-dry for natural lift or blow-dry for stronger shaping. Use a round brush and heat for best thickness and finish by brushing out to reveal glossy, full-bodied hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork evenly from roots to ends on damp hair for balanced thickness.\u003c\/li\u003e\n  \u003cli\u003eAir-dry for soft volume; blow-dry with a brush for structured lift.\u003c\/li\u003e\n  \u003cli\u003ePair with a volumizing mist for extreme fine hair to amplify results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product damage delicate or colored hair?\u003c\/h3\u003e\n\u003cp\u003eNo—formulated to condition as it thickens, the balm avoids harsh film-formers that can expose the scalp or make hair feel brittle. The blend of botanicals and proteins conditions cuticles, helping reduce breakage risk while supporting color-treated strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-stripping conditioning agents protect delicate fibers.\u003c\/li\u003e\n  \u003cli\u003eProtein and amino acids help restore flexibility to damaged hair.\u003c\/li\u003e\n  \u003cli\u003eActs as a styling aid while maintaining moisture balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it perform with heat tools and everyday styling?\u003c\/h3\u003e\n\u003cp\u003eThe formula offers heat-protective support when blow-drying and styling with hot tools, while still allowing you to reshape and finish hair without a crisp, sticky hold. It provides control during drying and brushes out to a natural, glossy finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSupports blow-dry control and thicker-looking results.\u003c\/li\u003e\n  \u003cli\u003eHelps protect strands from heat-related dryness when styled properly.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair manageable and brushable after styling for a soft finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ECRU Marine Thickening Balm is ideal for people with fine, limp, or chemically treated hair seeking non-greasy volume and improved strand strength. It suits anyone who wants conditioning benefits built into their styling routine—those who air-dry, blow-dry, or use heat tools—especially when added moisture, resilience, and a natural, full-bodied finish are priorities.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use the balm on colored or chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The conditioning proteins and botanicals protect and hydrate treated hair while adding volume and reducing breakage risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need additional products to get maximum volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Not required, but pairing with a volumizing mist or root-lift product boosts dramatic lift on extremely fine hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Ecru New York","offers":[{"title":"Default Title","offer_id":49621736947850,"sku":"B085SW8XGL","price":103.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/ecru-new-york-front-packaging-marine-thickening-balm.jpg?v=1782860302","url":"https:\/\/auviraskincare.com\/products\/ecru-new-york-marine-thickening-balm-5-oz-hair-thickening-gel-for-fine-or-thinning-hair-keratin-algae-volumizer","provider":"Auvira Beauty","version":"1.0","type":"link"}