{"product_id":"dphue-cool-blonde-shampoo-8-5-oz-purple-toning-shampoo-for-blonde-highlighted-gray-hair-sulfate-free-color-safe-formula","title":"dpHUE Cool Blonde Shampoo — 8.5 oz purple toning shampoo for blonde, highlighted \u0026 gray hair, sulfate-free color-safe formula","description":"\u003cp\u003e\u003cstrong\u003edpHUE Cool Blonde Shampoo is a violet-pigment cleansing formula that neutralizes yellow and brassy tones to keep blonde, highlighted, and gray hair looking cooler and brighter.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your blonde or highlighted hair drifts warm between salon visits, this shampoo uses targeted purple pigments plus silk proteins and hibiscus extract to gently cleanse while counteracting unwanted brassiness. The sulfate-free, cruelty-free formula is safe for color-treated hair and works for a range of lightened tones, from subtle highlights to platinum and gray.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce yellow and brassy tones?\u003c\/h3\u003e\n\u003cp\u003eViolet pigments sit opposite yellow on the color wheel, so they deposit subtle cool tones that cancel warmth while you shampoo. The result is an immediate visual neutralization of brassiness without heavy build-up when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments blend into the hair shaft to offset yellow\/amber reflections.\u003c\/li\u003e\n  \u003cli\u003eUse as a regular shampoo or leave for up to five minutes for deeper toning.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing helps preserve color without stripping.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work for highlighted, balayage, or gray hair?\u003c\/h3\u003e\n\u003cp\u003eYes—dpHUE Cool Blonde Shampoo is formulated to help preserve cooler tones across a variety of lightened styles. It’s gentle enough for gray hair and safe for brunette hair with blonde sections that need periodic toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe on platinum, icy, and ashy blondes to maintain coolness.\u003c\/li\u003e\n  \u003cli\u003eNeutralizes brass in highlighted and balayage sections without affecting darker roots.\u003c\/li\u003e\n  \u003cli\u003eSafe for gray hair to reduce yellowing and preserve brightness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the best results without over-toning?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair and massage through strands and scalp, then rinse. For stronger toning, leave the product on for up to five minutes. Frequency depends on how quickly your hair warms up—the recommended range is twice weekly to once every other week.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, and rinse for maintenance toning.\u003c\/li\u003e\n  \u003cli\u003eLeave on up to five minutes for more intense neutralization.\u003c\/li\u003e\n  \u003cli\u003eFollow with dpHUE Cool Blonde Conditioner to lock in moisture and tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat extra benefits does this formula add beyond purple pigments?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo includes silk proteins and hibiscus flower extract to improve softness, reduce breakage, and boost surface shine. The overall formula is free of parabens, SLS and SLES sulfates and is Leaping Bunny certified for cruelty-free standards.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilk proteins help strengthen strands and reduce breakage during styling.\u003c\/li\u003e\n  \u003cli\u003eHibiscus extract enhances natural luster and brightness.\u003c\/li\u003e\n  \u003cli\u003eParaben- and sulfate-free for gentler color care and reduced fading.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This formula is aimed at anyone with lightened, highlighted, balayage, or naturally gray hair seeking a maintenance product to eliminate unwanted brass and maintain a cooler tone between salon appointments. It also suits brunettes who want to preserve cooler highlights and anyone looking for a cruelty-free, sulfate-free purple shampoo that adds shine and softness while toning.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, PEG-150 Distearate, Benzyl Alcohol, CI 60730, Citric Acid, Ethylhexylglycerin, Glycol Distearate, Hibiscus Sabdariffa Flower Extract, Hydrolyzed Silk, Fragrance (Parfum), Phenoxyethanol, Polyquaternium-10, Potassium Sorbate, Propylene Glycol, Quaternium-80, Silk Amino Acids, Sodium Benzoate, Sodium Chloride, Sodium Hydroxide, Tetrasodium EDTA, Trisodium Ethylenediamine Disuccinate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use dpHUE Cool Blonde Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it 1–2 times weekly or once every other week depending on brassiness; safe to use as needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo fade my color or dry out my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—its sulfate-free, paraben-free formula is gentle and includes silk proteins and hibiscus to help maintain moisture and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"dpHUE","offers":[{"title":"Default Title","offer_id":49631416909962,"sku":"B01MRVXO9V","price":97.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/dphue-cool-blonde-front-packaging.jpg?v=1782945879","url":"https:\/\/auviraskincare.com\/products\/dphue-cool-blonde-shampoo-8-5-oz-purple-toning-shampoo-for-blonde-highlighted-gray-hair-sulfate-free-color-safe-formula","provider":"Auvira Beauty","version":"1.0","type":"link"}