{"product_id":"davines-melu-elasticizing-shampoo-for-long-or-damaged-hair-8-45-fl-oz-strengthening-shine-boosting-formula","title":"Davines MELU Elasticizing Shampoo for Long or Damaged Hair, 8.45 fl oz — Strengthening, Shine-Boosting Formula","description":"\u003cp\u003e\u003cstrong\u003eDavines MELU Shampoo is a gentle, elasticizing cleanser formulated for long or brittle hair that helps reduce breakage while leaving strands shiny, soft, and reinforced.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCrafted in Parma with a blend of mild surfactants and Villalba lentil seed extract, MELU Shampoo provides creamy foam and lightweight moisture to fragile lengths without weighing hair down. The formula targets elasticity and tensile strength so long hair can move freely with fewer split ends and less snapping during detangling or styling. A natural-inspired shine booster—phenethyl benzoate—adds a noticeable gloss to hair without silicones that build up.\u003c\/p\u003e\n\n\u003ch3\u003eHow does MELU Shampoo help long hair stay strong?\u003c\/h3\u003e\n\u003cp\u003eMELU focuses on elasticity rather than just temporary thickening: the lentil seed extract supports fiber resilience so strands bend and recover more easily under tension. Regular use pairs gentle cleaning with conditioning to reduce mechanical stress from brushing and styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eElasticizing lentil seed extract to reinforce hair fiber flexibility\u003c\/li\u003e\n  \u003cli\u003eMild surfactants that cleanse without stripping natural oils\u003c\/li\u003e\n  \u003cli\u003eLightweight moisturizing agents that avoid heaviness at the roots\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo reduce breakage and split ends?\u003c\/h3\u003e\n\u003cp\u003eThe formula reduces surface friction and helps hair resist breakage caused by tangling and manipulation, though it doesn't physically splice split ends. By strengthening and adding slip, MELU decreases the frequency of breakage and makes routine detangling gentler.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImproves combability to minimize pulling while wet\u003c\/li\u003e\n  \u003cli\u003eReinforces fragile lengths to prevent snapping during styling\u003c\/li\u003e\n  \u003cli\u003eCreates a glossy surface to lower friction between strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use MELU Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, emulsify into a creamy lather and massage through lengths, focusing on mid-lengths and ends. Rinse thoroughly and follow with the MELU conditioner or a reinforcing treatment for enhanced softness and protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair, concentrate on long or damaged areas\u003c\/li\u003e\n  \u003cli\u003ePair with complementary Davines MELU products for stronger results\u003c\/li\u003e\n  \u003cli\u003eFrequency: as needed based on scalp oils and routine styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory and ingredient highlights should I expect?\u003c\/h3\u003e\n\u003cp\u003eMELU Shampoo produces a soft, creamy foam and leaves hair with a natural, reflective shine rather than a heavy coating. The scent and texture are crafted for a pleasant salon-like experience while relying on plant-inspired actives and science-backed boosters.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy foam texture that rinses clean\u003c\/li\u003e\n  \u003cli\u003ePphenethyl benzoate provides noticeable shine without residue\u003c\/li\u003e\n  \u003cli\u003eMade with high-quality natural ingredients and formulated in Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Davines MELU Shampoo is designed for people with long, fragile, or damage-prone hair who want a lightweight cleanser that protects elasticity and reduces breakage. It suits anyone seeking shinier, softer lengths without weighty silicones—especially those who regularly wear their hair long or use mechanical styling that stresses fiber integrity.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, DISODIUM LAURETH Sulfosuccinate, GLYCERIN, SODIUM Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl BETAINE, Sodium Lauroyl Sarcosinate, SODIUM LAURYL Sulfoacetate, BENZYL ALCOHOL, ACRYLATES \/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, phenethyl BENZOATE, PANTHENOL, COCO -GLUCOSIDE, PARFUM \/ FRAGRANCE, glyceryl oleate, Distearate GLYCOL, SODIUM BENZOATE, DICAPRYLYL ETHER, METHYL SODIUM 2-SULFOLAURATE, LAURYL ALCOHOL, POLYQUATERNIUM-7, POLYQUATERNIUM-10, Amodimethicone \/ silsesquioxane COPOLYMER, trisodium ethylenediamine DISUCCINATE, tetrasodium GLUTAMATE DIACETATE, DISODIUM 2-SULFOLAURATE, LINALOOL, CITRIC ACID, SODIUM HYDROXIDE, trideceth-5, Hexyl Cinnamal, GLYCERYL STEARATE, LENS ESCULENTA SEED EXTRACT \/ LENS ESCULENTA (lentil) SEED EXTRACT, SODIUM CHLORIDE, geraniol, LIMONENE, CI 61570 \/ GREEN 5, CI 19140 \/ YELLOW 5\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is MELU Shampoo safe for color-treated long hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. MELU uses mild surfactants and is formulated to be gentle on color-treated lengths while helping maintain elasticity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use MELU Shampoo every wash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can. Frequency depends on scalp oil and styling, but MELU is gentle enough for regular use on fragile long hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":49621878866058,"sku":"B00OOUSJ0A","price":117.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/davines-melu-shampoo-front-bottle.jpg?v=1782863007","url":"https:\/\/auviraskincare.com\/products\/davines-melu-elasticizing-shampoo-for-long-or-damaged-hair-8-45-fl-oz-strengthening-shine-boosting-formula","provider":"Auvira Beauty","version":"1.0","type":"link"}