{"product_id":"davines-medium-hold-finishing-gum-2-54-fl-oz-dry-paste-for-texture-matte-finish-workable-hold","title":"Davines Medium Hold Finishing Gum 2.54 fl oz — Dry Paste for Texture \u0026 Matte Finish, Workable Hold","description":"\u003cstrong\u003eDavines This Is A Medium Hold Finishing Gum is a lightweight, dry styling paste that gives medium hold, defined texture and a natural matte finish while staying workable and remoldable.\u003c\/strong\u003e\n\n\u003cp\u003eMade in Parma, Italy, Davines blends natural-derived ingredients and modern formulation to create a finishing gum that sculpts hair without stickiness or heavy residue. The paste is designed to refine shapes, add separation and lock in texture for styles that look lived-in rather than stiff. Use it on short to medium lengths to enhance definition, control flyaways and finish looks that require structure with a soft feel.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this finishing gum build texture without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances film-forming agents and lightweight emollients so strands gain grip and separation without becoming greasy. It disperses easily through dry or towel-dried hair, coating fibers in a dry-feel matrix that adds body and hold while remaining flexible.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold for controlled shaping without stiffness\u003c\/li\u003e\n  \u003cli\u003eDry paste texture that avoids oily residue\u003c\/li\u003e\n  \u003cli\u003eWorkable and remoldable for touch-ups throughout the day\u003c\/li\u003e\n  \u003cli\u003eIdeal for creating separation and piecey definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I apply the gum — on wet hair or dry hair?\u003c\/h3\u003e\n\u003cp\u003eYou can use it on both towel-dried and fully dry hair depending on the finish you want: apply to damp hair for softer, more pliable shaping; use on dry hair to create firm separation and texturized hold. A small amount goes a long way, so start with a pea-size and add more only where needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOn towel-dried hair: softer, more natural movement\u003c\/li\u003e\n  \u003cli\u003eOn dry hair: stronger definition and matte texture\u003c\/li\u003e\n  \u003cli\u003eLayer lightly to maintain remoldability\u003c\/li\u003e\n  \u003cli\u003eWorks well for touch-ups and restyling during the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styles and hair types benefit most from this product?\u003c\/h3\u003e\n\u003cp\u003eThis finishing gum is especially useful for short to medium-length cuts, textured bobs, crops and layered looks that require separation and control. It suits straight, wavy and slightly curly hair textures that need hold without crunch, and it helps tame flyaways while preserving natural movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest for short to medium lengths and layered cuts\u003c\/li\u003e\n  \u003cli\u003eEnhances piecey, lived-in textures and structured looks\u003c\/li\u003e\n  \u003cli\u003eWorks on straight, wavy and relaxed curls\u003c\/li\u003e\n  \u003cli\u003eGood for controlling frizz and soft definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and remove the gum for easy styling?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between your palms to soften the paste, then distribute through the mid-lengths and ends where texture is needed. Rework with your fingers or a comb to refine shape; the formula stays malleable so you can restyle without buildup. To remove, wash with a regular shampoo — the lightweight ingredients rinse out cleanly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRub a pea-size amount between hands before applying\u003c\/li\u003e\n  \u003cli\u003eFocus on mid-lengths and ends for separation and hold\u003c\/li\u003e\n  \u003cli\u003eRestyle throughout the day as the product remains workable\u003c\/li\u003e\n  \u003cli\u003eEasily cleans out with standard shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Davines This Is A Medium Hold Finishing Gum is made for anyone seeking controlled texture and a matte finish without stiffness — ideal for people with short to medium hair who want piecey separation, barbers refining crops, or styling-savvy users who prefer products that allow restyling. It’s also a good choice for shoppers who value sustainably minded beauty products crafted in Italy and formulated to avoid greasy residues. Avoid heavy application on very fine hair to prevent flattening; instead, use sparingly to preserve lift and movement.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—works best on loose or relaxed curls to add separation and control without stiffness; use lightly on tighter curls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it make my hair look greasy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—the finishing gum has a dry, non-greasy paste texture that creates matte definition without oily residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":49621490335882,"sku":"B00GB8OJA2","price":113.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/davines-medium-hold-gum-front-jar.jpg?v=1782856086","url":"https:\/\/auviraskincare.com\/products\/davines-medium-hold-finishing-gum-2-54-fl-oz-dry-paste-for-texture-matte-finish-workable-hold","provider":"Auvira Beauty","version":"1.0","type":"link"}