{"product_id":"davines-alchemic-shampoo-silver-purple-toner-for-platinum-cool-blonde-hair-9-47-fl-oz-neutralizes-brassiness","title":"Davines Alchemic Shampoo Silver — Purple Toner for Platinum \u0026 Cool Blonde Hair, 9.47 fl oz, Neutralizes Brassiness","description":"\u003cp\u003e\u003cstrong\u003eDavines Alchemic Shampoo Silver is a purple color-enhancing shampoo formulated to neutralize yellow and brassy tones while adding shine and clarity to silver, platinum, and cool blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned and made in Parma, Italy, this sulfate-free color-enhancing cleanser uses pigment-enriched formula to refresh cool tones between salon visits. It supports the luminosity of naturally pale shades and color-treated blondes by counteracting unwanted warmth from sun exposure, pollution, or styling heat. The product ships unsealed so you can inspect the bottle at delivery.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo neutralize yellow or brassy tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits violet pigments that cancel out yellow and orange reflections on the hair shaft, producing a cooler, cleaner-looking blonde. Use it in place of—or alternated with—your regular shampoo to gradually shift and maintain tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet colorants counteract yellow\/amber tones.\u003c\/li\u003e\n  \u003cli\u003eCleanses while gently laying down neutralizing pigments.\u003c\/li\u003e\n  \u003cli\u003eWorks best on light, silver, and cool blonde shades.\u003c\/li\u003e\n  \u003cli\u003eCan be mixed into your routine for targeted toning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Alchemic Shampoo Silver for best results?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on hair porosity, starting tone, and how warm your blonde becomes between appointments. Most users apply it 1–3 times per week to maintain coolness without over-depositing pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight maintenance: once a week for subtle toning.\u003c\/li\u003e\n  \u003cli\u003eModerate brassiness: 2–3 times weekly until desired tone.\u003c\/li\u003e\n  \u003cli\u003eLeave a short time on more porous or heavily brassy hair for extra correction.\u003c\/li\u003e\n  \u003cli\u003eAlternate with a regular gentle shampoo to avoid buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo affect my hair’s feel or color intensity?\u003c\/h3\u003e\n\u003cp\u003eAlchemic Shampoo Silver cleanses while adding violet pigments without harsh stripping, helping preserve existing color intensity and shine. It’s formulated to enhance brightness and improve the visual clarity of silver and cool blonde shades without heavy residue when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePreserves shine and clarity of cool tones.\u003c\/li\u003e\n  \u003cli\u003eFormulated for gentle cleansing and pigment deposit.\u003c\/li\u003e\n  \u003cli\u003eNot intended as a permanent color — gradual toning only.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to avoid temporary purple cast on very porous hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat should I know about safety, storage, and pairing with other products?\u003c\/h3\u003e\n\u003cp\u003eStore at room temperature away from direct sun to maintain pigment stability. Since the product is unsealed at shipping, inspect the bottle on arrival. Pair it with Davines conditioners or masks for hydration and with heat protectants when styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInspect bottle on delivery — product ships non-sealed.\u003c\/li\u003e\n  \u003cli\u003eUse conditioner after toning shampoo for moisture balance.\u003c\/li\u003e\n  \u003cli\u003eAvoid long-term daily use to prevent over-depositing violet pigments.\u003c\/li\u003e\n  \u003cli\u003eCombine with UV protection to minimize future yellowing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Davines Alchemic Shampoo Silver is aimed at anyone with natural or color-treated silver, platinum, or cool blonde hair who wants to reduce yellowing and boost icy brightness between salon visits. It suits people seeking a gentle, pigment-enhancing cleanser rather than a permanent toner, and those who prefer professional-grade formulas crafted with sustainability in mind.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua, Sodium Laureth Sulfate, Cocamidopropyl BETAINE, PANTHENOL, PHENOXYETHANOL, DISODIUM COCOAMPHODIACETATE, SODIUM OLIVAMPHOACETATE, OLIVE OIL PEG-7 ESTERS, ACRYLATES \/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, PEG-2 DIMEADOWFOAMAMIDOETHYLMONIUM Methosulfate, GUAR Hydroxypropyltrimonium CHLORIDE, Amodimethicone, LAURETH-9 , trideceth-12, GLYCERIN, C11-15 PARETH-7, DISODIUM EDTA, SODIUM HYDROXIDE, HYDROLYZED MILK PROTEIN, PROPYLENE GLYCOL, methylparaben, ethylparaben, propylparaben, BENZOPHENONE-4, ACID VIOLET 43, PARFUM\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo on dyed platinum hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It gently deposits violet pigments to neutralize brassiness on dyed platinum and cool blonde hair without permanent color change.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it make my hair purple?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, when used as directed it tones yellow tones. Overuse or leaving it on too long may produce a temporary violet tint on very porous hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":49621572780170,"sku":"B075PJ9XBR","price":113.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/davines-alchemic-silver-front-bottle.jpg?v=1782858398","url":"https:\/\/auviraskincare.com\/products\/davines-alchemic-shampoo-silver-purple-toner-for-platinum-cool-blonde-hair-9-47-fl-oz-neutralizes-brassiness","provider":"Auvira Beauty","version":"1.0","type":"link"}