{"product_id":"clairol-professional-shimmer-lights-purple-shampoo-31-5-oz-violet-toning-protein-enriched-formula","title":"Clairol Professional Shimmer Lights Purple Shampoo 31.5 oz — Violet Toning, Protein-Enriched Formula","description":"\u003cp\u003e\u003cstrong\u003eClairol Professional Shimmer Lights Purple Shampoo is a toning shampoo formulated to neutralize brassy yellow tones and refresh blonde, silver, gray, and highlighted hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for salon-maintained hair between appointments, this 31.5 fl. oz. bottle of Shimmer Lights delivers violet pigments and protein-enriched cleansing to brighten cool tones without leaving heavy residue. It’s a long-standing choice for anyone who wants to maintain crisp highlights, icy silvers, or fresh-looking blondes at home while extending the life of color services.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce brassiness and yellowing?\u003c\/h3\u003e\n\u003cp\u003eShimmer Lights uses a violet-based pigment to counteract warm, yellow undertones that appear as blonde and gray hair age. The color-canceling molecules temporarily deposit cool tones while the shampoo cleanses, so brass is visibly diminished after use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize yellow and orange hues\u003c\/li\u003e\n  \u003cli\u003eProtein-enriched formula helps smooth the hair surface for a reflective finish\u003c\/li\u003e\n  \u003cli\u003eRinses cleanly without heavy buildup when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how often should I use this purple shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your starting tone and the intensity of brassiness: use once weekly for maintenance or 1–3 times weekly for stronger toning. Leave on for 1–5 minutes based on desired effect, then rinse; shorter application lightly refreshes, longer gives stronger toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight maintenance: 1 minute, once a week\u003c\/li\u003e\n  \u003cli\u003eModerate toning: 2–3 minutes, 1–2 times weekly\u003c\/li\u003e\n  \u003cli\u003eStronger correction: up to 5 minutes for stubborn brass tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out or damage my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is protein-enriched to support hair strength while toning, and it is intended for color-treated and natural light hair shades. Like any clarifying or pigmented shampoo, follow with a conditioner to replenish moisture and preserve softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtein fortification supports strand resilience\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with moisturizing conditioner\u003c\/li\u003e\n  \u003cli\u003eNot a permanent dye — tones wash out gradually\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after using this product?\u003c\/h3\u003e\n\u003cp\u003eAfter use, hair typically looks cooler in tone, highlights appear brighter, and unwanted yellowing is reduced. Results vary by starting color and application time; repeated use maintains the cool shade and extends the visual life of highlights between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReduced brass and yellow tones for a cooler finish\u003c\/li\u003e\n  \u003cli\u003eEnhanced shine and refreshed highlights\u003c\/li\u003e\n  \u003cli\u003eTemporary toning that supports at-home maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Clairol Professional Shimmer Lights Purple Shampoo is aimed at people with blonde, silver, gray, or highlighted hair who want a convenient at-home solution to neutralize warm tones and restore cool brightness. It suits salon clients keeping color between appointments, anyone refreshing natural silver or gray, and users who prefer a protein-enriched formula that rinses clean. Avoid daily use if you have porous hair that quickly absorbs pigment; perform a brief strand test to gauge timing for your desired level of toning.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/EAU, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, FRAGRANCE\/PARFUM, GLYCOL STEARATE, DISODIUM PHOSPHATE, SODIUM BENZOATE, RICINOLEAMIDOPROPYL ETHYLDIMONIUM ETHOSULFATE, COCAMIDE MEA, LINOLEAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, SALICYLIC ACID, HYDROLYZED VEGETABLE PROTEIN, TETRASODIUM EDTA, EXT. VIOLET 2, METHYLPARABEN, STEARAMIDE AMP, VIOLET 2.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on natural gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It tones yellowing in natural gray or silver hair to restore a cooler appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave it on for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave 1–5 minutes depending on brass severity; shorter for maintenance, longer for stronger toning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Clairol Professional","offers":[{"title":"Default Title","offer_id":49620664975498,"sku":"B08MCHN4HL","price":123.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/clairol-professional-front-packaging-shimmer-lights.jpg?v=1782843585","url":"https:\/\/auviraskincare.com\/products\/clairol-professional-shimmer-lights-purple-shampoo-31-5-oz-violet-toning-protein-enriched-formula","provider":"Auvira Beauty","version":"1.0","type":"link"}