{"product_id":"chi-color-illuminate-shampoo-red-auburn-12-oz-color-depositing-sulfate-free-for-vibrant-reds","title":"CHI Color Illuminate Shampoo — Red Auburn 12 oz, Color-Depositing \u0026 Sulfate-Free for Vibrant Reds","description":"\u003cstrong\u003eCHI Color Illuminate Shampoo in Red Auburn is a color-depositing shampoo that refreshes and tones red shades between salon visits while conditioning hair.\u003c\/strong\u003e\n\n\u003cp\u003eKeep your red auburn color vibrant without a full color service: CHI's formula deposits pigment while nourishing strands with a silk amino complex that includes ceramic and amino acids for improved color adhesion and moisture. This sulfate- and paraben-free shampoo is designed to be used as a quick color touch-up and pairs with the matching CHI Color Illuminate Conditioner for best results.\u003c\/p\u003e\n\n\u003ch3\u003eHow does CHI Color Illuminate Shampoo refresh red auburn hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo delivers temporary dye molecules that settle into the hair cuticle to boost tone and intensity. It’s intended for short treatments to revive vibrancy, not for permanent recoloring, and rinses clean without harsh sulfates.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDirectly deposits color dyes to restore red auburn tones.\u003c\/li\u003e\n  \u003cli\u003eSilk amino complex enhances pigment retention and shine.\u003c\/li\u003e\n  \u003cli\u003eSulfate- and paraben-free formula reduces stripping of salon color.\u003c\/li\u003e\n  \u003cli\u003ePairs with the matching conditioner for extended effect.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get consistent results?\u003c\/h3\u003e\n\u003cp\u003eApply on wet hair, work into a lather, and leave it on for 1–5 minutes depending on how intense you want the refresh to be. Rinse and follow with CHI Color Illuminate Conditioner; wear gloves and be mindful of porous surfaces that could stain.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair; distribute evenly from roots to ends.\u003c\/li\u003e\n  \u003cli\u003eTiming: 1 minute for a subtle boost, up to 5 minutes for stronger deposit.\u003c\/li\u003e\n  \u003cli\u003eAlways rinse thoroughly and pair with the conditioner for balanced moisture.\u003c\/li\u003e\n  \u003cli\u003eTest a small strand first if unsure about shade or porosity response.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it damage my hair or change my color permanently?\u003c\/h3\u003e\n\u003cp\u003eThis is a temporary, depositing shampoo that does not permanently alter color or lighten hair. Because the formula avoids sulfates and parabens and contains conditioning ingredients, it helps maintain moisture and manageability rather than stripping or over-processing strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTemporary pigment deposit without permanent chemical change.\u003c\/li\u003e\n  \u003cli\u003eFree of sulfates and parabens to protect salon-applied color.\u003c\/li\u003e\n  \u003cli\u003eSilk amino complex conditions while adding color and shine.\u003c\/li\u003e\n  \u003cli\u003eSuitable for regular touch-ups between professional color services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do hair type and porosity affect results?\u003c\/h3\u003e\n\u003cp\u003ePorous or pre-lightened hair will absorb more pigment and may show stronger, faster deposit. Darker natural bases will show subtler change; for best predictability, consider a strand test and adjust leave-in time to control intensity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh porosity absorbs more pigment and appears more intense.\u003c\/li\u003e\n  \u003cli\u003eDarker bases may need longer processing or repeated use for visible change.\u003c\/li\u003e\n  \u003cli\u003eFine hair can pick up tone quickly; thick hair may require more product volume.\u003c\/li\u003e\n  \u003cli\u003eAlways start with a brief application and increase if needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: CHI Color Illuminate Shampoo in Red Auburn is ideal for anyone with red, auburn, or warm-toned hair who wants a quick, conditioning color refresh between salon visits. It suits people looking to extend color life without harsh sulfates or parabens, and those who prefer cruelty-free, salon-rooted haircare. If you need a temporary boost, controlled toning, and added moisture in one step, this offers a convenient at-home solution.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Acrylates Copolymer, Hydrolyzed Silk, Panthenol, Anthemis Nobilis Flower Extract, Lavandula Angustifolia (Lavender) Flower Extract, Mentha Piperita (Peppermint) Leaf Extract, Salvia Sclarea (Clary) Extract, Symphytum Officinale Leaf Extract, Disodium Laureth Sulfosuccinate, Phenoxyethanol, Caprylyl Glycol, Glycol Distearate, Laureth-4, Tetrasodium EDTA, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Sorbeth-230 Tetraoleate, Citric Acid, Hexylene Glycol, Decyl Glucoside, Sorbitan Laurate, Fragrance (Parfum), Benzyl Benzoate, Butylphenyl Methylpropional, Hexyl Cinnamal, Red 33 (CI 17200), Orange 4 (Cl 15510).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every wash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it regularly for maintenance, but adjust leave-in time to avoid buildup—shorter rinses for frequent use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it stain my skin or towels?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It may stain porous surfaces and skin temporarily; wear gloves and protect towels during use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"CHI","offers":[{"title":"Default Title","offer_id":49626752876682,"sku":"B091S6VX2Z","price":81.67,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/chi-color-illuminate-shampoo-front-label.jpg?v=1782914153","url":"https:\/\/auviraskincare.com\/products\/chi-color-illuminate-shampoo-red-auburn-12-oz-color-depositing-sulfate-free-for-vibrant-reds","provider":"Auvira Beauty","version":"1.0","type":"link"}