{"product_id":"buywow-activated-charcoal-keratin-shampoo-16-9-oz-clarifying-sulfate-free-cleanse-shine","title":"BUYWOW Activated Charcoal \u0026 Keratin Shampoo 16.9 oz - Clarifying, Sulfate-Free Cleanse \u0026 Shine","description":"\u003cp\u003e\u003cstrong\u003eBUYWOW WOW Skin Science Activated Charcoal \u0026amp; Keratin Shampoo is a clarifying, nourishing shampoo that removes buildup while helping strengthen and add shine to damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 16.9 oz bottle blends activated charcoal, keratin, argan oil, and vitamin B5 to lift excess oils and impurities from the scalp while delivering proteins and moisturizers that help hair look healthier and more manageable. Its formula is free from sulfates, parabens, and silicones, designed for routine use when you want a deeper clean without overly stripping color-treated or fragile strands.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove buildup without drying hair out?\u003c\/h3\u003e\n\u003cp\u003eThe activated charcoal in the formula acts like a magnet for sebum, pollution and styling residues, clearing the scalp so hair can breathe. Keratin and argan oil then help smooth and replenish the hair surface, reducing roughness and improving shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eActivated charcoal gently absorbs oils and environmental grime.\u003c\/li\u003e\n  \u003cli\u003eKeratin proteins help reinforce weakened hair fiber.\u003c\/li\u003e\n  \u003cli\u003eArgan oil and vitamin B5 restore moisture and gloss.\u003c\/li\u003e\n  \u003cli\u003eSulfate- and silicone-free base reduces harsh stripping.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work for damaged or color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is formulated to support hair recovery by supplying proteins and hydrating nutrients without harsh sulfates. While it deeply cleanses, it is recommended to use moderate amounts to avoid over-drying, especially on already fragile or chemically treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin targets weakened cuticles for smoother texture.\u003c\/li\u003e\n  \u003cli\u003eVitamin B5 adds hydration and improves manageability.\u003c\/li\u003e\n  \u003cli\u003eArgan oil increases shine and protects against dullness.\u003c\/li\u003e\n  \u003cli\u003eAvoid heavy use if your hair is extremely dry; pair with conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results in my routine?\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, apply a small amount, and massage into the scalp to activate the charcoal’s cleansing action. Rinse well; repeat only if needed. Follow with a conditioner or mask focused on moisture for balanced care.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a dime-to-quarter sized amount depending on length and buildup.\u003c\/li\u003e\n  \u003cli\u003eMassage 60–90 seconds for thorough scalp cleansing.\u003c\/li\u003e\n  \u003cli\u003eRinse completely to avoid residue; repeat once if required.\u003c\/li\u003e\n  \u003cli\u003eFinish with a hydrating conditioner or weekly deep treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for both men and women and various water types?\u003c\/h3\u003e\n\u003cp\u003eThe formulation is unisex and intended for a wide range of users, helping with oiliness, dullness, and signs of damage. It performs well even in hard or well water by helping remove mineral and product deposits, though normalization with a conditioner is suggested to maintain softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGender-neutral formula for everyday use.\u003c\/li\u003e\n  \u003cli\u003eHelps clear mineral and product buildup from hard water.\u003c\/li\u003e\n  \u003cli\u003ePairs well with scalp massage tools for itch relief and circulation.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency if you have sensitive or very dry scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? BUYWOW WOW Skin Science Activated Charcoal \u0026amp; Keratin Shampoo is a good match for anyone seeking a stronger, shinier appearance after removing oil and residue — especially people with oily scalps, visible buildup, or hair that needs protein support. It’s also suitable for those avoiding sulfates, parabens and silicones and for shoppers who want a clarifying option to alternate with more moisturizing shampoos.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePurified Water, Caprylyl\/Capryl Glucoside, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Glycerin (Vegetable Derived), D Panthenol (Pro-Vitamin B5), Polyquaternium - 7, Polyquaternium - 10, Polyquaternium - 73, Ethylene Glycol Monostearate, Activated Charcoal Powder, Hydrolyzed Vegetable Protein (Keratin), Sweet Almond Oil, Jojoba Oil, Argan Oil, Aloe Vera Extract, PEG - 150 Distearate, Fragrance, Sodium Benzoate \u0026amp; Potassium Sorbate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is free from sulfates and silicones, which helps protect color, but use sparingly to avoid excess drying.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the activated charcoal shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it 1–3 times weekly depending on oiliness and buildup; alternate with a moisturizing shampoo if hair feels dry.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"BUYWOW","offers":[{"title":"Default Title","offer_id":49633371553930,"sku":"B07L4V1P2S","price":72.41,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/buywow-wow-activated-charcoal-keratin-shampoo-front.jpg?v=1782971555","url":"https:\/\/auviraskincare.com\/products\/buywow-activated-charcoal-keratin-shampoo-16-9-oz-clarifying-sulfate-free-cleanse-shine","provider":"Auvira Beauty","version":"1.0","type":"link"}