{"product_id":"bumble-and-bumble-full-potential-hair-preserving-shampoo-6-7-fl-oz-exfoliating-formula-that-reduces-breakage","title":"Bumble and bumble. Full Potential Hair Preserving Shampoo — 6.7 fl oz exfoliating formula that reduces breakage","description":"\u003cp\u003e\u003cstrong\u003eBumble and bumble Full Potential Hair Preserving Shampoo is an exfoliating, lightweight shampoo designed to reduce breakage and support fuller-looking hair when used within the Full Potential regimen.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo targets hair that is prone to snapping or appears to be thinning by removing buildup at the scalp and gently cleansing strands without weighing them down. Formulated to work alongside the Full Potential conditioner and booster, it refreshes the scalp environment so styling is easier and hair looks healthier over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eThe formula exfoliates the scalp to clear excess oil, product residue, and dead skin cells that can interfere with healthy hair anchoring. By creating a cleaner scalp base and cleansing strands without striping moisture, it lowers mechanical stress during washing and styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eScalp exfoliation removes pore-clogging buildup.\u003c\/li\u003e\n  \u003cli\u003eLightweight cleansing avoids heavy residue on strands.\u003c\/li\u003e\n  \u003cli\u003eGentle formulation minimizes friction and tangling during wash.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect and how quickly?\u003c\/h3\u003e\n\u003cp\u003eUsed as part of the Full Potential trio (shampoo, conditioner, booster), many users report hair that feels stronger and is easier to style within a month. Individual results vary depending on hair condition and frequency of use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNoticeable manageability and easier styling typically within weeks.\u003c\/li\u003e\n  \u003cli\u003ePerceptible improvement in strand strength for many users after consistent use.\u003c\/li\u003e\n  \u003cli\u003eBest results when combined with the Full Potential conditioner and booster.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work for my hair type and sensitivities?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is formulated for all hair types that experience breakage or thinning, including fine, medium, and thicker textures. It aims to be effective without being overly harsh, but those with scalp sensitivities should patch-test or consult a professional if concerned about exfoliating ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for breakage-prone, thinning, and fragile hair types.\u003c\/li\u003e\n  \u003cli\u003eLightweight texture suits fine to medium hair without weighing it down.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for regular use when paired correctly in a regimen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I add this to my routine for best effect?\u003c\/h3\u003e\n\u003cp\u003eUse the Full Potential Hair Preserving Shampoo as the first step in a targeted regimen: shampoo, condition, and apply the booster per product directions. Spend extra time massaging the scalp to maximize exfoliation benefits and rinse thoroughly before conditioning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair and scalp to lift buildup, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with Full Potential conditioner to restore moisture and protect strands.\u003c\/li\u003e\n  \u003cli\u003eUse the booster as instructed for added strengthening support where needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is aimed at anyone noticing frequent breakage, hair that feels fragile, or visible thinning. It’s especially useful for people who use multiple styling products or have oil- or product-prone scalps, and for those seeking a targeted, salon-developed system to improve manageability and the look of fuller, stronger hair when used consistently as part of the Full Potential regimen.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water\\Aqua\\Eau, Sodium Laureth Sulfate, Lauramidopropyl Betaine, Fragrance (Parfum), Creatine, Trisodium Glycyrrhizate, Centella Asiatica (Hydrocotyl) Extract, Caffeine, Rosmarinus Officinalis (Rosemary) Leaf Extract, Yeast Extract\\Faex\\Extrait De Levure, Saccharomyces Lysate (Yeast) Extract, Betula Alba (Birch) Extract, Menthol, Acetyl Glucosamine, Poria Cocos (Hoelen Mushroom) Extract, Polygonum Cuspidatum Root Extract, Phytantriol, Pantethine, Panthenyl Ethyl Ether, Panthenol, Cholesterol, Polyquaternium-7, Lauramine Oxide, Peg-150 Distearate, Sodium Chloride, Ethylhexyl Methoxycinnamate, Laureth-4, Laureth-23, Potassium Sulfate, Citric Acid, Bht, Coumarin, Linalool, Benzyl Salicylate, Limonene, Butylphenyl Methylpropional, Trisodium Hedta, Phenoxyethanol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Full Potential Shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for regular use, though frequency depends on your scalp and hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentle and generally safe, but test a small area or consult your colorist for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Bumble and bumble.","offers":[{"title":"Default Title","offer_id":49621527199882,"sku":"B013XDK0BO","price":117.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/bumble-and-bumble-full-potential-front-packaging.jpg?v=1782857156","url":"https:\/\/auviraskincare.com\/products\/bumble-and-bumble-full-potential-hair-preserving-shampoo-6-7-fl-oz-exfoliating-formula-that-reduces-breakage","provider":"Auvira Beauty","version":"1.0","type":"link"}