{"product_id":"bona-fide-pomade-matte-paste-4-oz-water-based-matte-finish-pliable-strong-hold-light-grapefruit-scent","title":"Bona Fide Pomade Matte Paste 4 oz — Water-Based Matte Finish, Pliable Strong Hold, Light Grapefruit Scent","description":"\u003cp\u003e\u003cstrong\u003eBona Fide Pomade Matte Paste is a 4 oz water-based styling paste that delivers a pliable strong hold with a natural matte finish and a light grapefruit scent.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis paste blends natural clays, waxes, and oils to create texture, separation, and long-lasting control without shine. Designed for everyday use, the formula rinses out easily because it is water-based, and carries a fresh grapefruit fragrance that keeps hair smelling clean. The product is made in the USA and balances strong hold with flexibility so styles can be reshaped throughout the day.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this paste affect my hair’s look and texture?\u003c\/h3\u003e\n\u003cp\u003eBona Fide Pomade Matte Paste adds definition and grit while maintaining a dry, matte appearance. It thickens fine hair and enhances separation in medium to thick hair, creating textured, lived-in styles that avoid glossy shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMatte finish for natural, non-reflective style\u003c\/li\u003e\n  \u003cli\u003eNatural clays provide texture and volume\u003c\/li\u003e\n  \u003cli\u003eWaxes and oils give structure without stiffness\u003c\/li\u003e\n  \u003cli\u003ePliable hold lets you rework your style during the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat level of hold and flexibility can I expect?\u003c\/h3\u003e\n\u003cp\u003eThe paste offers a strong yet pliable hold — secure enough to keep structured looks in place but soft enough to allow restyling. It’s ideal when you want lasting control that doesn’t feel crunchy or immovable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrong hold to maintain shape and control\u003c\/li\u003e\n  \u003cli\u003ePliable formula supports re-texturing and touch-ups\u003c\/li\u003e\n  \u003cli\u003eDoesn’t flake when brushed or reshaped\u003c\/li\u003e\n  \u003cli\u003eSuitable for both short and medium-length styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is it to apply and remove?\u003c\/h3\u003e\n\u003cp\u003eBeing water-based makes Bona Fide Pomade Matte Paste simple to apply and quick to wash out. Warm a small amount between your palms, work through dry or slightly damp hair for instant texture, and rinse clean with water when you’re done.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks on dry or towel-damp hair for different finishes\u003c\/li\u003e\n  \u003cli\u003eSmall pea-to-quarter-sized amounts depending on hair length\u003c\/li\u003e\n  \u003cli\u003eRinses out with plain water—no heavy residues\u003c\/li\u003e\n  \u003cli\u003eLight grapefruit scent leaves hair smelling fresh\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat hair types and styles is this paste best for?\u003c\/h3\u003e\n\u003cp\u003eMatte Paste performs well across many hair textures and is especially useful for styles needing texture, separation, or volume without shine. It’s a versatile choice for messy crops, textured quiffs, bedhead looks, and refined casual styles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: adds body and grip for thicker appearance\u003c\/li\u003e\n  \u003cli\u003eMedium to thick hair: enhances definition and hold\u003c\/li\u003e\n  \u003cli\u003eShort to medium lengths: ideal for shaping and layering\u003c\/li\u003e\n  \u003cli\u003eGreat for textured, matte, and undone styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a dependable, water-based paste that creates a natural matte look with durable yet flexible hold, Bona Fide Pomade Matte Paste is built for you. It suits anyone seeking texture and separation without shine, from professionals wanting a controlled finish to creatives preferring effortless, reworkable styles. Made in the USA with natural clays, waxes, and oils, it’s a practical everyday styling product that rinses out easily and leaves hair smelling fresh with a light grapefruit fragrance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Beeswax, Butyrospermum Parkii (Shea) Butter, Bentonite, Kaolin, Glycerin, Cetearyl Alcohol, Cetearyl Olivate, Helianthus Annus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Sorbitan Olivate, Diatomaceous Earth, Glyceryl Stearate SE, Fragrance (Parfum), Xanthan Gum, Phenoxyethanol, Tocopheryl Acetate, Tetrasodium Glutamate Diacetate, Caprylyl, Glycol, Ethylhexylglycerin, Silica, Lavandula oil\/extract, Pogostemon, Cablin Oil, Alpha Isomethyl Ionone, Acetyl Cedrene, Benzyl Benzoate, Benzyl Salicylate, Citronellol,Citrus Aurantium Bergamia Peel Oil, Coumarin, Geraniol, Limonene, Linalool, Tetramethylacetyloctahydronaphthalenes, Vanillin\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this paste wash out easily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s water-based and rinses clean with water, leaving minimal residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much should I use for medium-length hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea to quarter-sized amount and add more as needed for desired texture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Bona Fide Pomade","offers":[{"title":"Default Title","offer_id":49626538508426,"sku":"B00TUGCW8I","price":89.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/bona-fide-pomade-matte-paste-front-packaging.jpg?v=1782912149","url":"https:\/\/auviraskincare.com\/products\/bona-fide-pomade-matte-paste-4-oz-water-based-matte-finish-pliable-strong-hold-light-grapefruit-scent","provider":"Auvira Beauty","version":"1.0","type":"link"}