{"product_id":"biolage-colorlast-purple-shampoo-for-color-treated-blonde-hair-13-5-fl-oz-ph-balancing-brass-neutralizing","title":"Biolage ColorLast Purple Shampoo for Color-Treated Blonde Hair, 13.5 fl oz — pH-Balancing, Brass-Neutralizing","description":"\u003cp\u003e\u003cstrong\u003eBiolage ColorLast Purple Shampoo is a low-pH, pigment-depositing shampoo that neutralizes brassy yellow tones and helps keep color-treated blonde hair looking cool and shiny between salon visits.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated with violet pigments plus botanical extracts like fig and orchid, this toning shampoo lowers hair pH while gently cleansing and conditioning. Instead of stripping color, it deposits a calibrated hint of purple pigment to counteract warmth, leaving hair smoother and with renewed cool dimension. The formula is vegan, paraben-free, and designed to work as part of the Color Last system alongside the matching conditioner.\u003c\/p\u003e\n\n\u003ch3\u003eHow does a purple shampoo actually neutralize brassiness?\u003c\/h3\u003e\n\n\u003cp\u003ePurple pigments sit opposite yellow on the color wheel, so they visually cancel out unwanted yellow and orange tones that appear in lightened, highlighted, or gray hair. This shampoo deposits violet color in small amounts while cleansing, which refreshes cool tones without changing your base color dramatically.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eContains violet pigments that temporarily tone yellow\/orange tones.\u003c\/li\u003e\n  \u003cli\u003eLow pH helps seal the hair cuticle for color longevity and shine.\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times weekly or as needed to maintain chosen brightness.\u003c\/li\u003e\n  \u003cli\u003eWorks best with the Color Last Conditioner to balance hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out or damage color-treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eBiolage ColorLast Purple Shampoo is formulated to both tone and condition, so it aims to cleanse without excessive stripping. The product’s botanical base and conditioning agents help maintain softness and reduce breakage compared with non-conditioning purple formulas.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eInfused with fig and orchid extracts for conditioning benefits.\u003c\/li\u003e\n  \u003cli\u003eReported to leave hair up to 2.5x smoother with reduced breakage.\u003c\/li\u003e\n  \u003cli\u003eVegan and paraben-free formulation avoids harsh sulfates and ingredients.\u003c\/li\u003e\n  \u003cli\u003eFollow with Color Last Conditioner to restore moisture and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results and how often?\u003c\/h3\u003e\n\n\u003cp\u003eApply the shampoo to wet hair, lather, and rinse; frequency depends on your hair’s porosity and how quickly brass develops. For most blondes, once or twice a week is enough—use less often on porous or pre-lightened hair to avoid over-toning.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying to ensure even pigment distribution.\u003c\/li\u003e\n  \u003cli\u003eLather and leave on for 1–3 minutes for subtle toning; longer for stronger correction.\u003c\/li\u003e\n  \u003cli\u003eRinse well and follow with Color Last Conditioner to seal the cuticle.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on color results and hair condition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan all shades of blonde use ColorLast Purple Shampoo?\u003c\/h3\u003e\n\n\u003cp\u003eYes—this product suits many blonde shades, from natural to highlighted to platinum, and can also be used on gray or silver hair that shows yellowing. Results vary by starting tone: lighter, cooler bases will see subtler effects, while brassy or yellowed hair benefits most from the violet pigments.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eEffective on highlighted, plated, or all-over blonde and gray tones.\u003c\/li\u003e\n  \u003cli\u003eStronger toning effect on warmer, brassy hair; use cautiously on delicate or porous strands.\u003c\/li\u003e\n  \u003cli\u003eCombine with the Color Last system for consistent color maintenance.\u003c\/li\u003e\n  \u003cli\u003ePatch-test first if you have previously colored or chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Biolage ColorLast Purple Shampoo is made for people with color-treated blonde, highlighted, or gray hair who want to reduce unwanted warmth between salon visits while keeping hair conditioned. It’s a good option for those seeking a gentle, botanical-forward formula that supports color vibrancy without animal-derived ingredients or parabens. If you need intensive color correction or a permanent change, consult your stylist; for routine brass control and added shine, this shampoo is a quick at-home maintenance step.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, SODIUM LAURETH SULFATE, COCO-BETAINE, GLYCOL DISTEARATE, SODIUM CHLORIDE, COCAMIDE MIPA, SODIUM LAURYL SULFATE, AMODIMETHICONE, SODIUM BENZOATE, PARFUM \/ FRAGRANCE, SODIUM HYDROXIDE, CITRIC ACID, HEXYLENE GLYCOL, POLYQUATERNIUM-7, POLYQUATERNIUM-10, PEG-40 HYDROGENATED CASTOR OIL, SALICYLIC ACID, CI 60730 \/ EXT. VIOLET 2, CARBOMER, GLYCERIN, LIMONENE, TRIDECETH-6, HEXYL CINNAMAL, COUMARIN, BENZYL ALCOHOL, CETRIMONIUM CHLORIDE, LINALOOL, AMYL CINNAMAL, GLYCINE SOJA OIL \/ SOYBEAN OIL, TOCOPHEROL, SODIUM ACETATE, ORCHIS MASCULA EXTRACT, ISOPROPYL ALCOHOL, FICUS CARICA FRUIT\/LEAF EXTRACT - FIG FRUIT\/LEAF EXTRACT, PHENOXYETHANOL, XANTHAN GUM, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave ColorLast Purple Shampoo on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Lather and leave on 1–3 minutes for subtle toning; extend slightly for stronger brass correction, then rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for daily use on blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Not usually—use 1–2 times weekly. Daily use can over-tone or dry porous, color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Biolage","offers":[{"title":"Default Title","offer_id":49632581615754,"sku":"B07NVT82N9","price":93.01,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/biolage-colorlast-purple-front-packaging.jpg?v=1782961798","url":"https:\/\/auviraskincare.com\/products\/biolage-colorlast-purple-shampoo-for-color-treated-blonde-hair-13-5-fl-oz-ph-balancing-brass-neutralizing","provider":"Auvira Beauty","version":"1.0","type":"link"}