{"product_id":"bellisso-purple-shampoo-for-blonde-gray-hair-sulfate-free-hydrating-toner","title":"BELLISSO Purple Shampoo for Blonde \u0026 Gray Hair — Sulfate-Free Hydrating Toner","description":"\u003cp\u003e\u003cstrong\u003eBELLISSO Purple Shampoo is a salon-grade toner that neutralizes orange, straw-yellow, and brassy tones in blonde, bleached, gray, silver, and white hair while hydrating and protecting color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eColor-treated and natural light hair can shift warm between appointments; this purple shampoo uses violet pigments plus botanicals to rebalance unwanted yellowing without harsh sulfates or parabens. Developed with stylists, the formula aims to tone consistently, add shine, and support scalp comfort for both women and men who want a cleaner, more neutral-looking blonde or gray between professional services.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will this shampoo reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003eMost users notice a visible reduction in yellow and orange tones after one or two uses, depending on hair porosity and initial brassiness. The concentrated purple pigments target warm undertones while nourishing oils prevent dryness that can exaggerate brass.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–3 times weekly for maintenance; leave on 1–5 minutes based on desired toning.\u003c\/li\u003e\n  \u003cli\u003eStronger brass may need repeated short treatments rather than a single long application.\u003c\/li\u003e\n  \u003cli\u003eAvoid overuse to prevent temporary violet tint on extremely porous or very light hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on gray, silver, or naturally white hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is designed for multiple cool-toned hair types. Violet pigments counteract yellow discoloration common in gray, silver, and white hair, restoring a cleaner, more natural-looking tone without stripping moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for natural grays and salon-processed silver shades.\u003c\/li\u003e\n  \u003cli\u003eBotanical extracts like jojoba and argan add shine to reflective silver strands.\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants and aloe vera help maintain scalp hydration for older, drier hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this gentle enough for color-treated and bleached hair?\u003c\/h3\u003e\n\u003cp\u003eBELLISSO is sulfate- and paraben-free and formulated with conditioning agents to reduce dryness often caused by bleaching and frequent color work. It tones without aggressive detergents, helping preserve color longevity when used as part of a regular care routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-sulfate base minimizes color stripping and preserves salon color longer.\u003c\/li\u003e\n  \u003cli\u003eArgan and jojoba oils replenish lipids to reduce brittleness in bleached hair.\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner or mask for added hydration after toning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat extra benefits do the botanical ingredients provide?\u003c\/h3\u003e\n\u003cp\u003eThe formula blends plant extracts to support shine, manageability, and scalp comfort while fighting brassiness. These additions turn a toning shampoo into a three-in-one treatment that tones, moisturizes, and smooths the hair surface for a polished finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe vera and tea tree for hydration and balanced scalp feel.\u003c\/li\u003e\n  \u003cli\u003eJojoba and argan oils to lock in moisture and boost reflective shine.\u003c\/li\u003e\n  \u003cli\u003eSalon-grade emollients to reduce frizz and aid combability after rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: BELLISSO Purple Shampoo is for anyone with blonde, bleached, silver, white, or gray hair seeking to neutralize yellow or orange tones without harsh sulfates or parabens. It suits people who prefer salon-quality toning at home, value plant-derived conditioners, and want a gentle option for regular maintenance between color appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Cocamidopropyl Betaine，Ppg-3, Caprylyl Ether，Maltitol，Propylene Glycol，Polyquaternium-43，Amino Bispropyl Dimethicone, Hydrogenated Starch Hydrolysate Hydroxypropyltrimonium Chloride，Polyquate-rnium-6，Cetrimonium Chloride，Aminoethyla-minopropyl Dimethicone，Polyquaternium-10，Hydroxypropyltrimonium Hydrolyzed Collagen Xanthan Gum，Quaternium-80，Hydrolyzed Wheat Protein Pg-propyl Silanetriol，Phenoxyethanol，Benzyl Alcohol，BHenzoic Acid, Laureth-7，Isolaureth-6，Triethanolamine，Allantoin，Glycerin，Argania Spinosa Kernel Oil，Glycine Max (Soybean) Seed Extract，Chrysanthellum Indicum Extract，Aloe Vera Extract，D\u0026amp;C Violet No.2 (Ci 60730)，Melaleuca Alternifolia (Tea Tree) Leaf Oil，Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein，Prunus Amygdalus Dulcis (Sweet Almond) Oil，Hydrogenated Jojoba Oil，Collagen Protein, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Mct Oil, Green Tea Essence, Vitamin B5，Fragrance\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use BELLISSO Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times per week; leave on 1–5 minutes depending on desired toning and hair porosity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on color-treated hair safely?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it's sulfate- and paraben-free and formulated to tone without stripping most salon colors.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"BELLISSO","offers":[{"title":"Default Title","offer_id":49625787007114,"sku":"B0CF61XVMY","price":78.58,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/bellisso-front-packaging.jpg?v=1782900767","url":"https:\/\/auviraskincare.com\/products\/bellisso-purple-shampoo-for-blonde-gray-hair-sulfate-free-hydrating-toner","provider":"Auvira Beauty","version":"1.0","type":"link"}