{"product_id":"aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-33-8-fl-oz-abyssinian-oil-shine","title":"Aveda Shampure Nurturing Shampoo for Fine to Medium Hair — 33.8 fl oz, Abyssinian Oil Shine","description":"\u003cp\u003e\u003cstrong\u003eAveda Shampure Nurturing Shampoo is a gentle, daily shampoo formulated for fine to medium hair that cleanses, nourishes and adds shine with abyssinian oil and the calming Shampure aroma.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMade with 96% naturally derived ingredients (ISO 16128), Aveda Shampure combines lightweight nourishment and a signature blend of 25 plant and flower essences—like lavender, ylang ylang and petit grain—so hair feels clean without heavy buildup. The formula uses abyssinian oil to mimic the smoothing and shine benefits of silicones while avoiding common additives like sulfates, parabens and synthetic fragrances. This 33.8 fl oz size is convenient for home use and ideal for those who prefer longer-lasting bottles.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo work for fine to medium hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is formulated to remove dirt, oil and product residue without weighing hair down. Abyssinian oil provides light conditioning that detangles and enhances shine while maintaining natural movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing agents safe for daily use on fine to medium textures\u003c\/li\u003e\n  \u003cli\u003eAbyssinian oil adds slip and gloss without heaviness\u003c\/li\u003e\n  \u003cli\u003eSilicone-free finish for natural body and bounce\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat will I smell and experience when using Shampure?\u003c\/h3\u003e\n\u003cp\u003eShampure offers Aveda’s calming aroma composed of 25 pure plant and flower essences. The scent profile centers on lavender, ylang ylang and petit grain for a soothing, spa-like wash that lingers subtly on hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e25-essence botanical blend for a balanced floral and herbal scent\u003c\/li\u003e\n  \u003cli\u003eCalming fragrance suitable for everyday routines\u003c\/li\u003e\n  \u003cli\u003eLight scent that doesn’t overpower styling products or perfumes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe and what ingredients are avoided?\u003c\/h3\u003e\n\u003cp\u003eAveda Shampure emphasizes clean formulation: it’s 96% naturally derived and free from animal-derived ingredients, silicones, mineral oil, SLS\/SLES, synthetic fragrance, parabens, phthalates and formaldehyde donors. Aveda is vegan, a Certified B Corp, and Leaping Bunny approved, reflecting broader commitments to responsible sourcing and testing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e96% naturally derived components per ISO 16128\u003c\/li\u003e\n  \u003cli\u003eNo sulfates (SLS\/SLES) or parabens included\u003c\/li\u003e\n  \u003cli\u003eVegan formula and cruelty-free certification\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Shampure for best results?\u003c\/h3\u003e\n\u003cp\u003eUse on wet hair, lather, and rinse; repeat if needed. Follow with your preferred conditioner—Aveda’s matching Shampure conditioner or a lightweight conditioner formulated for fine to medium hair—to lock in moisture and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount to wet hair and scalp, work into a lather\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and repeat if hair feels particularly oily or product-laden\u003c\/li\u003e\n  \u003cli\u003ePair with compatible conditioners or leave-in treatments for extra detangling and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Shampure Nurturing Shampoo is suited to people with fine to medium hair who want gentle daily cleansing, lightweight nourishment, and a natural botanical fragrance without silicones or harsh detergents. It’s a strong option for conscious shoppers seeking plant-forward ingredients and reputable cruelty-free certification, and for anyone who enjoys a calming, spa-like scent during their hair care routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Shampure safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s gentle and free of sulfates and harsh detergents, making it suitable for many color-treated hair routines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for daily use on fine to medium hair, but adjust frequency based on personal scalp and oil levels.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":49622562472074,"sku":"B000VHEFP8","price":197.98,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aveda-shampure-front-bottle_d0bba651-78c5-42a3-abf2-8712397023d1.jpg?v=1782872322","url":"https:\/\/auviraskincare.com\/products\/aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-33-8-fl-oz-abyssinian-oil-shine","provider":"Auvira Beauty","version":"1.0","type":"link"}