{"product_id":"aveda-purple-toning-shampoo-for-blonde-silver-grey-hair-6-7-fl-oz-silicone-free-bond-building","title":"Aveda Purple Toning Shampoo for Blonde, Silver \u0026 Grey Hair — 6.7 fl oz, Silicone-Free, Bond-Building","description":"\u003cp\u003e\u003cstrong\u003eAveda Botanical Repair Purple Toning Shampoo is a violet-toned, 96% naturally derived cleanser that brightens blonde, silver, and grey hair while helping to strengthen and repair fragile strands.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeep brassiness at bay with a shampoo designed to clarify and tone without harsh ingredients. This formula uses purple pigments to neutralize yellow and orange undertones immediately, while plant-based bond-building technology works to reinforce weakened hair from within. Free from silicones, drying alcohols, sulfates, parabens, and animal-derived ingredients, the shampoo is crafted for visible brightening and gradual toning on regular use.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see a reduction in brassiness?\u003c\/h3\u003e\n\u003cp\u003eViolet pigments deliver an instant neutralizing effect the first time you rinse, reducing unwanted warm tones in a single wash. Continued use refines tone progressively, so regular washes maintain brightness and counter brass buildup between color services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant neutralization of yellow\/brassy tones on first use\u003c\/li\u003e\n  \u003cli\u003eProgressive toning with repeated washes\u003c\/li\u003e\n  \u003cli\u003eWorks on blonde, lightened, silver, and grey hair types\u003c\/li\u003e\n  \u003cli\u003eUse each wash day until desired tone, then as-needed maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo damage or dry my hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula avoids harsh sulfates and drying alcohols and includes plant-derived bond-building agents to help fortify fragile fibers. It cleanses without stripping natural moisture, while supporting repair of weakened areas so hair feels stronger after repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e96% naturally derived ingredients per ISO 16128\u003c\/li\u003e\n  \u003cli\u003eSilicone-free, sulfate-free, and free from mineral oil and parabens\u003c\/li\u003e\n  \u003cli\u003eBond-building plant technology to improve hair resilience\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing that preserves hair texture and moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage thoroughly, and leave on for 1–3 minutes before rinsing to allow pigments to act. Toning intensity varies by starting shade and porosity; start with shorter processing times to avoid over-toning and adjust as needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair until lathered\u003c\/li\u003e\n  \u003cli\u003eLeave on 1–3 minutes depending on desired toning\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; repeat on subsequent wash days if needed\u003c\/li\u003e\n  \u003cli\u003eAfter desired tone is reached, reduce frequency to weekly or as-needed maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it suitable for all hair textures and color processes?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is formulated for natural blonde, highlighted, bleached, silver, and grey hair across textures from straight to curly. It focuses on neutralizing brassy tones while delivering strengthening benefits appropriate for chemically treated and naturally light hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated and lightened hair\u003c\/li\u003e\n  \u003cli\u003eEffective on coarse, fine, curly, or straight textures\u003c\/li\u003e\n  \u003cli\u003eHelps maintain salon color between appointments\u003c\/li\u003e\n  \u003cli\u003eFree of animal-derived ingredients; vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is for anyone with blonde, silver, grey, or lightened hair who wants to remove warm, brassy hues while supporting strand strength. It suits those seeking a cleaner, plant-forward formula that tones on first use and continues to refine color with regular application. Ideal for people who prefer silicone-free, sulfate-free care and want a gentle daily or weekly toning option that complements professional color services.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Glycerin, Babassuamidopropyl Betaine, Decyl Glucoside, Glycol Stearate, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2 (ci 60730), Citric Acid, Tartaric Acid, Ammonium Sulfate, Sodium Chloride, Fragrance (parfum), Limonene, Linalool, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Hydroxycitronellal, Sodium Citrate, Sodium Phytate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid ILN53626 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the purple shampoo on my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave on 1–3 minutes depending on desired toning; shorter for subtle results, longer for stronger toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated or bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for lightened, blonde, silver, and grey hair and helps protect fragile strands.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":49622128459914,"sku":"B0F7TFNW2T","price":119.77,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aveda-botanical-repair-purple-toning-shampoo-front-packaging.jpg?v=1782866511","url":"https:\/\/auviraskincare.com\/products\/aveda-purple-toning-shampoo-for-blonde-silver-grey-hair-6-7-fl-oz-silicone-free-bond-building","provider":"Auvira Beauty","version":"1.0","type":"link"}