{"product_id":"aveda-men-pure-formance-pomade-strong-hold-styling-pomade-2-5-oz-water-based-non-greasy-finish","title":"Aveda Men Pure-Formance Pomade — Strong-hold styling pomade, 2.5 oz, water-based non-greasy finish","description":"\u003cp\u003e\u003cstrong\u003eAveda Men Pure-Formance Pomade is a lightweight, water-based styling pomade that delivers strong, pliable hold and natural texture without greasy residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for short to medium-length hair, this pomade lets you mold and reshape styles throughout the day while keeping hair moisturized and manageable. The formula washes out easily, provides definition and control, and avoids many common synthetic additives. Aveda’s Pure-Formance line focuses on men’s styling needs and pairs this pomade with complementary shampoos, conditioners, and grooming products.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pomade hold hair without feeling heavy?\u003c\/h3\u003e\n\n\u003cp\u003eThe product uses a water-based, non-greasy formula that creates structure without the weight of oil-based pomades. It gives a strong yet flexible hold so hair stays in place but still moves naturally. You can restyle with your fingers during the day without buildup.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWater-based formula for easy rinse-out\u003c\/li\u003e\n  \u003cli\u003eStrong but pliable hold—supports style, allows movement\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish that avoids stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat hair types and lengths work best with this pomade?\u003c\/h3\u003e\n\n\u003cp\u003eThis pomade is formulated for short to medium-length hair and suits a variety of textures from straight to slightly wavy. It’s especially useful for styles that need definition, separation, or controlled volume. Very fine hair may benefit from lighter application; thicker hair works well with slightly more product.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBest for short-to-medium lengths\u003c\/li\u003e\n  \u003cli\u003eWorks on straight, wavy, and light-textured hair\u003c\/li\u003e\n  \u003cli\u003eAdjust amount by hair density to avoid heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Aveda Men Pure-Formance Pomade for best results?\u003c\/h3\u003e\n\n\u003cp\u003eRub a small amount between your palms to warm the formula, then distribute through damp or dry hair. Use fingers or a comb to shape, separate, or add texture; rework as needed throughout the day. Start with less product and build up to avoid over-application.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWarm a pea-sized amount in palms; increase as needed\u003c\/li\u003e\n  \u003cli\u003eApply to damp hair for smoother looks, dry hair for texture\u003c\/li\u003e\n  \u003cli\u003eRe-style by working with fingertips—no water required\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients and ethical standards define this product?\u003c\/h3\u003e\n\n\u003cp\u003eAveda Men Pure-Formance Pomade is free from animal-derived ingredients and many common synthetics. The brand highlights vegan formulation, cruelty-free certification, and B Corp status to reflect environmental and social commitments. The product avoids mineral oil, parabens, phthalates, synthetic fragrance, and other specified additives.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVegan and Leaping Bunny approved (cruelty-free)\u003c\/li\u003e\n  \u003cli\u003eFormulated without mineral oil, parabens, phthalates, SLS\/SLES\u003c\/li\u003e\n  \u003cli\u003eDesigned to wash out easily thanks to water base\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want controlled, long-lasting styles for short to medium hair without the greasy feel of traditional pomades, this product suits daily grooming and creative styling alike. It’s a good choice for men seeking a versatile pomade that supports texture, definition, and easy maintenance while aligning with vegan and cruelty-free preferences.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Peg-25 Hydrogenated Castor Oil, Oleth-10, Oleth-20, Bis-diglyceryl Polyacyladipate-2, Diisopropyl Dimer Dilinoleate, Peg-10 Soy Sterol, Glycerin, Pvp, Caprylyl Glycol, Glycyrrhiza Inflata Root Extract, Ursolic Acid, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Yeast Extract Faex Extrait De Levure, Sodium Chloride, Ethylhexylglycerin, Hydroxypropyl Bisstearyldimonium Chloride, Tocopherol, Alcohol, Fragrance (parfum), Farnesol, Eugenol, Linalool, Citronellol, Citral, Limonene, Benzyl Benzoate, Geraniol, Coumarin, Dehydroacetic Acid, Benzoic Acid, Phenoxyethanol ILN51308 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this pomade wash out easily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s water-based, so it rinses out with regular shampoo without heavy residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I restyle my hair during the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula remains pliable, letting you reshape hair with your fingers as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":49621833351306,"sku":"B002CMLS14","price":109.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aveda-men-pure-formance-pomade-front-packaging.jpg?v=1782862229","url":"https:\/\/auviraskincare.com\/products\/aveda-men-pure-formance-pomade-strong-hold-styling-pomade-2-5-oz-water-based-non-greasy-finish","provider":"Auvira Beauty","version":"1.0","type":"link"}