{"product_id":"aveda-men-liquid-pomade-medium-hold-6-7-fl-oz-lightweight-94-naturally-derived-shine-flexible-control","title":"Aveda Men Liquid Pomade, Medium Hold 6.7 fl oz — Lightweight, 94% Naturally Derived Shine \u0026 Flexible Control","description":"\u003cp\u003e\u003cstrong\u003eAveda Men Pure-Formance Liquid Pomade is a lightweight, 94% naturally derived styling liquid that delivers medium hold, natural shine, and seals in moisture without weighing hair down.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis liquid pomade from Aveda’s Men Pure-Formance line is designed to give everyday styling control with a natural finish. Its mostly plant-derived formula provides moderate hold and shine while helping tame unwanted volume and locking in moisture. Free from animal-derived ingredients, synthetic fragrance, parabens, phthalates, mineral oil and several other common additives, it’s crafted for men who want dependable styling performance with cleaner ingredients.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this pomade affect my hair’s hold and movement?\u003c\/h3\u003e\n\u003cp\u003eThe formula provides a medium, flexible hold that keeps styles in place while retaining natural movement. It won’t create a stiff, crunchy finish — instead you can reshape hair throughout the day without flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold for controlled styles without rigidity\u003c\/li\u003e\n  \u003cli\u003eFlexible texture lets hair move naturally\u003c\/li\u003e\n  \u003cli\u003eLow residue, no sticky or stiff feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this weigh hair down or make it look greasy?\u003c\/h3\u003e\n\u003cp\u003eNo — the pomade is built as a lightweight liquid complex that adds shine and seals in moisture without heaviness. It enhances a healthy sheen rather than creating an oily appearance, and distributes evenly for a clean finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight base avoids buildup and flatness\u003c\/li\u003e\n  \u003cli\u003eAdds controlled shine, not grease\u003c\/li\u003e\n  \u003cli\u003eWorks on damp or dry hair for versatile application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eApplication is quick: shake the bottle, emulsify a moderate amount between your palms, and work through damp or dry hair to style. Use more for stronger shaping or less for subtle texture and separation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake well before use to activate the liquid complex\u003c\/li\u003e\n  \u003cli\u003eRub between palms, then apply evenly from roots to ends\u003c\/li\u003e\n  \u003cli\u003eRework throughout the day to refresh shape and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product formulated with clean ingredients and safe for regular use?\u003c\/h3\u003e\n\u003cp\u003eYes — the pomade is 94% naturally derived per ISO 16128 and formulated free of many common synthetic additives. Aveda is vegan, Leaping Bunny certified, and a Certified B Corp, reflecting broader commitments to ingredient transparency and responsible practices.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e94% naturally derived blend of plant, mineral, and water sources\u003c\/li\u003e\n  \u003cli\u003eFormulated without mineral oil, parabens, phthalates, synthetic fragrances, SLS\/SLES\u003c\/li\u003e\n  \u003cli\u003ePart of a men’s line with complementary shampoo, conditioner, and styling products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This liquid pomade suits men seeking a daily styling product that balances control and natural movement: ideal for medium-length to short hair, anyone who wants a natural-looking shine without weight, and users who prioritize cleaner, mostly plant-based ingredients. It’s a practical choice for those who restyle during the day, prefer versatile application on damp or dry hair, and want a product that integrates with a broader Aveda Men grooming routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Glycerin, Alcohol Denat., Methyl Gluceth-10, Caprylyl Glycol, Glycyrrhiza Inflata Root Extract, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Guar Hydroxypropyltrimonium Chloride, Ursolic Acid, Yeast Extract Faex Extrait De Levure, Dicetyldimonium Chloride, Decyl Glucoside, Peg-40 Hydrogenated Castor Oil, Polyquaternium-4, Polyquaternium-11, Isopropyl Alcohol, Sodium Chloride, Fragrance (parfum), Limonene, Linalool, Geraniol, Citronellol, Isoeugenol, Farnesol, Eugenol, Citral, Coumarin, Benzyl Benzoate, Phenoxyethanol ILN51307 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — work a moderate amount through either damp or dry hair for controlled hold and natural shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the formula free of synthetic fragrance and parabens?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it is formulated without synthetic fragrance, parabens, phthalates, mineral oil, SLS\/SLES and other listed additives.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":49621456683146,"sku":"B0016JBED6","price":109.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aveda-men-liquid-pomade-front.jpg?v=1782855409","url":"https:\/\/auviraskincare.com\/products\/aveda-men-liquid-pomade-medium-hold-6-7-fl-oz-lightweight-94-naturally-derived-shine-flexible-control","provider":"Auvira Beauty","version":"1.0","type":"link"}