{"product_id":"aveda-invati-ultra-exfoliating-shampoo-light-for-fine-to-medium-thinning-hair-scalp-exfoliation-breakage-reduction","title":"Aveda Invati Ultra Exfoliating Shampoo Light for Fine-to-Medium Thinning Hair — Scalp Exfoliation \u0026 Breakage Reduction","description":"\u003cstrong\u003eAveda Invati Ultra Advanced Exfoliating Shampoo Light is a purifying, salon-grade first step in the 4-step Invati system that gently exfoliates the scalp and helps reduce hair loss due to breakage.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight exfoliating shampoo is formulated for fine to medium thinning hair and normal to oily scalps. It uses wintergreen-derived salicylic acid to remove excess oil and environmental residue that can clog pores, while a babassu-based cleanser creates a gentle, frothy lather that rinses clean. The product is part of Aveda's Invati Ultra Advanced 4-step regimen and is 95% naturally derived by ISO standards, vegan, and free from many common synthetic ingredients.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help with thinning hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo focuses on cleansing and scalp exfoliation to create a healthier foundation for hair growth. By removing oil, product build-up, and environmental debris, it helps keep follicles clearer and reduces the chance of breakage during grooming.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains wintergreen-derived salicylic acid to loosen and lift residue from the scalp.\u003c\/li\u003e\n  \u003cli\u003eBabassu-derived surfactant provides a gentle, non-irritating clean.\u003c\/li\u003e\n  \u003cli\u003eDesigned to work as Step 1 in a 4-step system that showed a 77% reduction in hair loss due to breakage in testing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo suit my scalp type and hair texture?\u003c\/h3\u003e\n\u003cp\u003eThis Light formula is targeted toward fine to medium hair textures and people with normal to oily scalps. If your hair is medium-to-thick or your scalp is dry, Aveda offers a richer exfoliating option formulated for those needs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight lather that won’t weigh down fine strands.\u003c\/li\u003e\n  \u003cli\u003eFormulated to remove excess oil without harsh stripping.\u003c\/li\u003e\n  \u003cli\u003ePair with the Thickening Conditioner and Revitalizing Scalp Serum for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the Invati Ultra Exfoliating Shampoo Light?\u003c\/h3\u003e\n\u003cp\u003eUse this product as the first step in the Invati Ultra Advanced routine. Gently massage onto wet scalp and hair to exfoliate and cleanse, then rinse thoroughly before applying the Thickening Conditioner and follow-up treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly, then massage a small amount into the scalp until you feel a light, foamy lather.\u003c\/li\u003e\n  \u003cli\u003eRinse well to remove loosened residue and repeat if needed for heavier buildup.\u003c\/li\u003e\n  \u003cli\u003eFollow with Invati Ultra Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment for the full regimen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is not in the formula and why it matters?\u003c\/h3\u003e\n\u003cp\u003eAveda designed this shampoo without many common synthetic or potentially irritating ingredients to keep the formula gentle and focused on scalp health. The absence of certain additives makes it suitable for people seeking cleaner formulations.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated without silicones, SLS\/SLES, parabens, phthalates, mineral oil, and synthetic fragrances.\u003c\/li\u003e\n  \u003cli\u003eDoes not contain animal-derived ingredients; Aveda is vegan and cruelty-free certified.\u003c\/li\u003e\n  \u003cli\u003e95% naturally derived content by ISO 16128 standards from plant and mineral sources.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Aveda Invati Ultra Advanced Exfoliating Shampoo Light is best for people with fine to medium hair experiencing thinning or excess scalp oil, and for anyone wanting a gentler, naturally derived cleanser as part of a targeted anti-breakage routine. If you have medium-to-thick hair or a dry scalp, consider the Rich variant instead. Use as Step 1 in the full Invati Ultra Advanced 4-step system for optimal protection against breakage during grooming.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Zingiber Officinale (ginger) Root Extract, Alpinia Officinarum Root Extract, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Glycerin, Caprylyl Glycol, Caffeine, Salicylic Acid, Acrylates Copolymer, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Babassuamidopropyl Betaine, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52738 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—this lightweight formula is gentle enough for regular use, especially for fine to medium hair with normal to oily scalps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this if I have a dry scalp?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: If your scalp is dry, choose the Invati Ultra Exfoliating Shampoo Rich instead; the Light version targets normal to oily scalps.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":49634939535498,"sku":"B0DBFNQR3F","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aveda-invati-shampoo-light-front-packaging.jpg?v=1782986374","url":"https:\/\/auviraskincare.com\/products\/aveda-invati-ultra-exfoliating-shampoo-light-for-fine-to-medium-thinning-hair-scalp-exfoliation-breakage-reduction","provider":"Auvira Beauty","version":"1.0","type":"link"}