{"product_id":"aveda-invati-ultra-advanced-exfoliating-shampoo-light-33-8-fl-oz-scalp-exfoliating-lightweight-for-fine-to-medium-thinning-hair","title":"Aveda Invati Ultra Advanced Exfoliating Shampoo Light 33.8 fl oz — Scalp-Exfoliating, Lightweight for Fine to Medium Thinning Hair","description":"\u003cstrong\u003eAveda Invati Ultra Advanced Exfoliating Shampoo Light is a purifying, scalp-exfoliating shampoo formulated for fine to medium thinning hair and normal to oily scalps.\u003c\/strong\u003e\n\n\u003cp\u003eThis gentle, foaming cleanser uses wintergreen-derived salicylic acid to dissolve oil, buildup, and environmental residue that can obstruct scalp pores. It’s the first step in Aveda’s Invati Ultra Advanced four-step routine, designed to cleanse, fortify, and help reduce hair loss from breakage when used with the full system. The lightweight formula rinses clean, leaves hair with shine, and pairs with Aveda’s Thickening Conditioner to help improve strand thickness.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the exfoliating action help my scalp and hair?\u003c\/h3\u003e\n\u003cp\u003eThe liquid contains wintergreen-derived salicylic acid that gently loosens oil and dead skin cells without harsh abrasion. Removing buildup allows the scalp to breathe and can improve the performance of subsequent treatments like conditioners and serums.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTargets excess sebum and environmental residues that can collect at hair roots.\u003c\/li\u003e\n  \u003cli\u003ePromotes a cleaner scalp surface for better product absorption.\u003c\/li\u003e\n  \u003cli\u003eCreates a light, foamy lather that rinses away without weighing hair down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo make my thinning hair look fuller?\u003c\/h3\u003e\n\u003cp\u003eUsed as step one of the Invati Ultra Advanced four-step regimen, this shampoo contributes to a system that showed a reduction in hair loss from breakage in testing. On its own it deep-cleans and prepares strands for thickening products that add body and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks with Invati Thickening Conditioner for visible body and smoother texture.\u003c\/li\u003e\n  \u003cli\u003eFormulated for fine to medium hair to avoid heaviness.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair glossy and more manageable to style for fuller appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula gentle and what ingredients are avoided?\u003c\/h3\u003e\n\u003cp\u003eAveda designed this light exfoliating shampoo to be non-irritating, using a babassu-derived surfactant for mild cleansing. The product excludes many common additives, aligning with cleaner-beauty preferences.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from silicones, SLS\/SLES, parabens, phthalates, mineral oil, and synthetic fragrance.\u003c\/li\u003e\n  \u003cli\u003eContains 95% naturally derived ingredients per ISO 16128 guidance.\u003c\/li\u003e\n  \u003cli\u003eVegan, Leaping Bunny approved, and formulated without animal-derived ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this within the full Invati Ultra Advanced routine?\u003c\/h3\u003e\n\u003cp\u003eMassage into wet hair and scalp, then rinse thoroughly; repeat only if needed. Follow with the Invati Ultra Advanced Thickening Conditioner, the Revitalizing Scalp Serum, and the Fortifying Leave-In Treatment to complete the four-step program.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStep 1: Exfoliating Shampoo Light for cleansing and pore clearing.\u003c\/li\u003e\n  \u003cli\u003eStep 2: Thickening Conditioner to strengthen and add body.\u003c\/li\u003e\n  \u003cli\u003eSteps 3–4: Scalp serum and leave-in treatment to help fortify strands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Invati Ultra Advanced Exfoliating Shampoo Light is best for people with fine to medium hair experiencing thinning or breakage who have a normal to oily scalp and want a gentle, plant-forward cleanser. It’s suited to shoppers seeking a vegan, cruelty-free option that integrates into a targeted multi-step routine rather than a standalone cure for hair loss.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Zingiber Officinale (ginger) Root Extract, Alpinia Officinarum Root Extract, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Glycerin, Caprylyl Glycol, Caffeine, Salicylic Acid, Acrylates Copolymer, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Babassuamidopropyl Betaine, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52738 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on dry or sensitive scalp?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated to be gentle with a babassu-derived cleanser, it’s best for normal to oily scalps; test patch first for sensitive scalps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Exfoliating Shampoo Light?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it with each wash as needed—daily for oily scalps or every other wash for lower oil levels; follow with the Invati system steps.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":49623937876106,"sku":"B0DBFNG4PP","price":360.57,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aveda-invati-ultra-front-bottle.jpg?v=1782883116","url":"https:\/\/auviraskincare.com\/products\/aveda-invati-ultra-advanced-exfoliating-shampoo-light-33-8-fl-oz-scalp-exfoliating-lightweight-for-fine-to-medium-thinning-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}