{"product_id":"aveda-blue-malva-purple-shampoo-for-blonde-gray-hair-33-8-fl-oz-liter-neutralizes-brassiness-95-naturally-derived","title":"Aveda Blue Malva Purple Shampoo for Blonde \u0026 Gray Hair — 33.8 fl oz Liter, Neutralizes Brassiness, 95% Naturally Derived","description":"\u003cp\u003e\u003cstrong\u003eAveda Blue Malva Shampoo is a 95% naturally derived purple shampoo that reduces brassy yellow and orange tones and restores a cooler, silvery brightness to blonde and gray hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for gray, silver, highlighted and lightened hair, this salon-grade shampoo uses blue malva and coneflower to subtly counteract warm undertones while infusing hair with moisture and shine. The formula is free from SLS\/SLES, parabens, phthalates, synthetic fragrances and several other common additives, and it carries a Pure-Fume aroma built from certified organic ylang ylang, lemon, eucalyptus and other plant essences. Packaged in a generous 33.8 fl oz (liter) size, it’s intended for regular at-home use to maintain cooler tones between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Blue Malva Shampoo neutralize brassiness?\u003c\/h3\u003e\n\n\u003cp\u003eThe shampoo deposits cool blue-violet pigments that counteract yellow and orange reflections on lightened or naturally gray hair. Over a few washes those pigments reduce visible warmth and enhance a silvery, ashy appearance without using harsh bleaching agents.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBlue-violet pigments target yellow\/orange tones for neutralization.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing avoids stripping color or natural oils.\u003c\/li\u003e\n  \u003cli\u003eRegular use builds cooler tone while maintaining hair health.\u003c\/li\u003e\n  \u003cli\u003eFormulated with plant-derived conditioning agents to add moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how often should I use this purple shampoo?\u003c\/h3\u003e\n\n\u003cp\u003eFrequency depends on your starting tone and desired coolness: once weekly for maintenance, two to three times weekly for stronger correction. Apply to wet hair, lather, leave in 1–3 minutes for mild toning or longer for stronger effect, then rinse; adjust time based on results and hair porosity.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLight maintenance: 1 time per week for subtle toning.\u003c\/li\u003e\n  \u003cli\u003eStronger correction: 2–3 times per week with longer processing.\u003c\/li\u003e\n  \u003cli\u003eAlways follow with a conditioner to restore moisture and softness.\u003c\/li\u003e\n  \u003cli\u003ePerform a strand test if you’re trying a longer leave-in time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients and sensory features set this Aveda formula apart?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is 95% naturally derived per ISO 16128 and highlights blue malva and coneflower as tone-correcting botanicals. It avoids animal-derived ingredients, mineral oil, sulfates (SLS\/SLES), synthetic fragrance, parabens, phthalates, petrolatum and formaldehyde donors, and it offers the brand’s Pure-Fume scent composed of certified organic aromatic botanicals.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eKey botanicals: blue malva and coneflower for color-neutralizing action.\u003c\/li\u003e\n  \u003cli\u003e95% naturally derived ingredients for a plant-forward profile.\u003c\/li\u003e\n  \u003cli\u003ePure-Fume aroma from organic ylang ylang, lemon, eucalyptus and more.\u003c\/li\u003e\n  \u003cli\u003eFree from common harsh additives and synthetic fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo affect my hair’s moisture, texture, or color intensity?\u003c\/h3\u003e\n\n\u003cp\u003eBlue Malva is formulated to add brightness without over-drying; it contains plant-based conditioning elements that help maintain moisture and manageability. It can also subtly enhance the appearance of color by reducing unwanted warmth, but it won’t deposit permanent color — results are cumulative and reversible with regular washing.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHelps preserve moisture with plant-derived conditioning ingredients.\u003c\/li\u003e\n  \u003cli\u003eReduces warm tones while maintaining natural texture and shine.\u003c\/li\u003e\n  \u003cli\u003eTemporary pigment deposit—effects fade with subsequent washes.\u003c\/li\u003e\n  \u003cli\u003ePair with a hydrating conditioner for best softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Aveda Blue Malva Shampoo is for people with gray, silver, highlighted or bleached blonde hair who want to neutralize yellow\/orange tones at home without harsh chemicals. It suits clients seeking a plant-forward, salon-quality maintenance shampoo with a botanical fragrance profile and a larger liter size for frequent use or multi-person households. If you prefer fragrance-free or absolutely sulfate-free formulas, consider your sensitivities first and perform a patch or strand test before regular use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Aqueous (water Aqua Eau) Extracts Extraits Aqueux:malva Sylvestris (mallow) Leaf Powder, Prunus Amygdalus Dulcis (sweet Almond) Bark Powder, Centaurea Cyanus Flower Extract, Aloe Barbadensis Leaf Juice, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Lauramidopropyl Betaine, Wheat Amino Acids, Panthenol, Tocopherol, Babassuamidopropyl Betaine, Peg-6 Cocamide, Dimethicone Peg-7 Cocoate, Cocamidopropyl Pg-dimonium Chloride Phosphate, Polyquaternium-10, Isostearamidopropyl Morpholine Lactate, Glycerin, Fragrance (parfum), Geraniol, Linalool, Limonene, Glycine Soja (soybean) Oil, Sodium Chloride, Polysorbate 80, Maltodextrin, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Annatto (ci 75120), Ext. Violet 2 (ci 60730) ILN41488 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Blue Malva safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to neutralize brassiness without stripping color, using gentle plant-derived ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo in my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave 1–3 minutes for light toning; extend time for stronger correction, and always adjust after a strand test.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":49622459646090,"sku":"B0016JDLO6","price":214.44,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aveda-blue-malva-front-packaging.jpg?v=1782871398","url":"https:\/\/auviraskincare.com\/products\/aveda-blue-malva-purple-shampoo-for-blonde-gray-hair-33-8-fl-oz-liter-neutralizes-brassiness-95-naturally-derived","provider":"Auvira Beauty","version":"1.0","type":"link"}