{"product_id":"aveda-be-curly-advanced-intensive-curl-perfecting-masque-6-7-fl-oz-deep-conditioning-for-curly-hair-frizz-control-silicone-fre","title":"Aveda Be Curly Advanced Intensive Curl Perfecting Masque 6.7 fl oz — Deep Conditioning for Curly Hair, Frizz Control, Silicone-Fre","description":"\u003cp\u003e\u003cstrong\u003eAveda Be Curly Advanced Intensive Curl Perfecting Masque is a silicone-free deep conditioning treatment designed to smooth, define, and add shine to curly, coily, and wavy hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis intensive masque delivers concentrated moisture and detangling slip while protecting texture from humidity-induced frizz. Formulated with plant-derived ingredients (97% naturally derived*), kokum seed butter and a plant-protein peptide help restore softness and manageability without silicones, sulfates, or synthetic fragrance. The lightweight citrus Pure-Fume aroma blends certified organic lemon, bergamot and orange for a fresh scent experience.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this masque improve curl definition and fight frizz?\u003c\/h3\u003e\n\u003cp\u003eThe formula increases smoothness and helps curls clump and define without weighing strands down. It replenishes lipids and conditions the hair surface so curls reflect more light and resist humidity-related frizz.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep-conditioning agents smooth cuticle scales to reduce frizz and enhance curl shape.\u003c\/li\u003e\n  \u003cli\u003eKokum seed butter adds slip for easier detangling and less breakage during styling.\u003c\/li\u003e\n  \u003cli\u003ePlant-derived peptide supports elasticity for stronger curl pattern definition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I use this product in my routine?\u003c\/h3\u003e\n\u003cp\u003eUse the masque after cleansing on damp, towel-dried hair as a weekly or as-needed intensive treatment. Leave it in briefly for a quick boost or extend time for deeper conditioning, then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmooth through freshly shampooed, damp hair from mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eLeave on 2–5 minutes for standard conditioning; extend up to 10 minutes for extra treatment.\u003c\/li\u003e\n  \u003cli\u003eRinse completely, then style with your regular curl products for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for chemically treated or color-treated curls?\u003c\/h3\u003e\n\u003cp\u003eThe silicone-free, sulfate-free formula is formulated to be gentle on textured and color-treated hair, focusing on conditioning without harsh surfactants or heavy silicones. It helps preserve moisture and can reduce mechanical damage during detangling, which benefits processed hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates, parabens, and silicones that can strip or weigh down treated hair.\u003c\/li\u003e\n  \u003cli\u003eConditions and detangles to minimize breakage on chemically altered curls.\u003c\/li\u003e\n  \u003cli\u003eCompatible with most color and texture services when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect and how quickly will I see them?\u003c\/h3\u003e\n\u003cp\u003eMany users notice smoother, more defined curls and increased shine after the first use, with progressive improvement in manageability when incorporated into a regular care routine. Results depend on hair porosity, texture, and frequency of use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: enhanced slip for easier detangling and softer hand-feel.\u003c\/li\u003e\n  \u003cli\u003eShort term: reduced frizz and more defined curl clumps after styling.\u003c\/li\u003e\n  \u003cli\u003eWith regular use: improved manageability and visual shine compared with unconditioned hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Be Curly Advanced Intensive Curl Perfecting Masque is made for people with curly, coily, or wavy hair who want a silicone-free, deeply conditioning treatment that improves smoothness, definition, and shine. It suits those who prefer plant-forward formulations, avoid common synthetic additives, and need targeted moisture and detangling for textured strands. Ideal for anyone seeking an intensive weekly masque or occasional rescue treatment to combat humidity, reduce breakage during styling, and refresh curl structure.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003e*Per ISO 16128 standard, from plants, non-petroleum minerals, and\/or water. Product formulated without animal-derived ingredients, silicones, gluten, mineral oil, SLS\/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors. Ex-vivo testing on tresses referenced by brand for comparative smoothing and shine.\u003c\/small\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (coconut) Oil, Butyrospermum Parkii (shea) Butter, Helianthus Annuus (sunflower) Seed Oil, Pyrus Malus (apple) Fruit Extract, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (kokum) Seed Butter, Adansonia Digitata Seed Oil, Squalane, Cetyl Esters, Ethylhexyl Olivate, Lactic Acid, Caprylyl Glycol, Distearyldimonium Chloride, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Cetyl Hydroxyethylcellulose, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate ILN52131 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the masque on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Smooth through damp hair and leave 2–5 minutes for standard conditioning; extend up to 10 minutes for deeper treatment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The silicone-free, sulfate-free formula is designed to be gentle and supportive for most color- or chemically-treated textured hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":49620105560202,"sku":"B0D33V5C3S","price":173.28,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aveda-be-curly-masque-front-packaging.jpg?v=1782835050","url":"https:\/\/auviraskincare.com\/products\/aveda-be-curly-advanced-intensive-curl-perfecting-masque-6-7-fl-oz-deep-conditioning-for-curly-hair-frizz-control-silicone-fre","provider":"Auvira Beauty","version":"1.0","type":"link"}