{"product_id":"aveda-be-curly-advanced-curl-perfecting-masque-0-85-fl-oz-silicone-free-deep-conditioning-for-curls","title":"Aveda Be Curly Advanced Curl Perfecting Masque 0.85 fl oz — Silicone‑Free Deep Conditioning for Curls","description":"\u003cp\u003e\u003cstrong\u003eAveda Be Curly Advanced Intensive Curl Perfecting Masque is a silicone-free deep conditioning treatment that smooths, defines and adds shine to curls, coils and waves while helping resist frizz in humid conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned by Aveda’s texture specialists, this concentrated masque delivers richer conditioning for textured hair types. The formula is 97% naturally derived* and blends plant-based peptides and kokum seed butter to soften strands, improve slip for detangling, and boost visible definition and shine. It’s free from silicones, sulfates, synthetic fragrance and a long list of common additives, and comes scented with Aveda’s Pure-Fume citrus essences.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this masque improve curl definition and shine?\u003c\/h3\u003e\n\u003cp\u003eThe masque targets the hair cuticle and surface texture to smooth irregularities, which helps curls form more consistent patterns and reflect light better. External testing on hair tresses showed increased smoothness and measurable shine compared with unwashed hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePlant-derived peptide helps reinforce strand structure for improved curl shape.\u003c\/li\u003e\n  \u003cli\u003eKokum seed butter provides conditioning and slip to reduce friction during styling.\u003c\/li\u003e\n  \u003cli\u003eLight-reflecting finish gives curls a visibly shinier appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it control frizz in humid conditions?\u003c\/h3\u003e\n\u003cp\u003eThis deep-conditioning treatment helps reduce surface irregularities that contribute to frizz, making curls less prone to puffing in humidity. While no product can eliminate environmental moisture, this masque improves smoothness and curl coherence to better resist frizz.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmooths the hair surface to limit moisture uptake that causes frizz.\u003c\/li\u003e\n  \u003cli\u003eEnhances curl cohesion so strands move together rather than separate.\u003c\/li\u003e\n  \u003cli\u003eSuitable as a periodic intensive treatment alongside daily curl-care routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eUse after shampooing on clean, damp hair as a targeted intensive treatment. Work the masque through from mid-lengths to ends, leave on briefly, then rinse thoroughly for conditioned, more manageable curls.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmooth through damp hair after cleansing; focus on mid-lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 2–5 minutes; use longer for extra conditioning if needed.\u003c\/li\u003e\n  \u003cli\u003eRinse well; follow with styling products suited to your curl pattern.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is inside the formula and what’s left out?\u003c\/h3\u003e\n\u003cp\u003eThe formulation prioritizes naturally derived plant ingredients and avoids many common additives. It contains a plant-protein-derived peptide and kokum seed butter for conditioning, and uses certified organic citrus essences for its aroma.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIncludes a peptide from plant proteins and kokum seed butter for conditioning and slip.\u003c\/li\u003e\n  \u003cli\u003e97% naturally derived ingredients by ISO 16128 standards.\u003c\/li\u003e\n  \u003cli\u003eFormulated without silicones, SLS\/SLES, parabens, phthalates, petroleum derivatives, synthetic fragrance, and animal-derived ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Be Curly Advanced Intensive Curl Perfecting Masque is intended for people with curly, coily or wavy hair who want a silicone-free, deeply conditioning treatment to enhance definition, reduce frizz and add shine. It’s appropriate for those seeking plant-forward formulations and those avoiding silicones, sulfates and synthetic fragrances. Use it as a weekly intensive or whenever hair needs stronger conditioning and detangling support.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003e*Per ISO 16128 standard, from plants, non-petroleum minerals, and\/or water. Performance measured in ex‑vivo testing on tresses.\u003c\/small\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (coconut) Oil, Butyrospermum Parkii (shea) Butter, Helianthus Annuus (sunflower) Seed Oil, Pyrus Malus (apple) Fruit Extract, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (kokum) Seed Butter, Adansonia Digitata Seed Oil, Squalane, Cetyl Esters, Ethylhexyl Olivate, Lactic Acid, Caprylyl Glycol, Distearyldimonium Chloride, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Cetyl Hydroxyethylcellulose, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate ILN52131 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this masque safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The silicone-free, gentle formula is suitable for color-treated hair, providing conditioning without heavy build-up.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the masque?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as an intensive treatment once weekly or more often for very dry or damaged curls; adjust based on your hair’s needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":49633523269770,"sku":"B0DJMNCQRT","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aveda-be-curly-masque-front-packaging_c1389dbb-6c0e-4341-9183-ded4e0c52b71.jpg?v=1782973499","url":"https:\/\/auviraskincare.com\/products\/aveda-be-curly-advanced-curl-perfecting-masque-0-85-fl-oz-silicone-free-deep-conditioning-for-curls","provider":"Auvira Beauty","version":"1.0","type":"link"}