{"product_id":"authentic-beauty-concept-hydrate-cleanser-moisturizing-cleansing-shampoo-for-normal-to-dry-curly-hair-10-1-fl-oz-sulfate-fr","title":"Authentic Beauty Concept Hydrate Cleanser moisturizing cleansing shampoo for Normal to Dry \u0026 Curly Hair — 10.1 fl. oz., sulfate-fr","description":"\u003cp\u003e\u003cstrong\u003eHydrate Cleanser is a moisture-first, sulfate- and silicone-free shampoo that gently cleans hair while restoring elasticity and shine for normal to dry or curly textures.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned by Authentic Beauty Concept, this vegan, PETA-certified cleansing formula removes buildup without stripping natural oils, leaving hair feeling soft, bouncy and manageable. The scent-forward, performance-driven blend avoids SLS\/SLES sulfates, silicones, parabens, mineral oil and microplastics, making it a conscious choice for everyday care. Registered with the Vegan Society and gluten-free, the Hydrate Cleanser focuses on hydration and movement rather than heavy coating.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo keep dry or curly hair from feeling stripped?\u003c\/h3\u003e\n\u003cp\u003eThe Hydrate Cleanser uses gentle surfactants that lift dirt and product residue without removing essential moisture. Its formulation balances effective cleansing with conditioning agents that maintain the hair’s natural elasticity and surface softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of SLS\/SLES sulfates for milder lather\u003c\/li\u003e\n  \u003cli\u003eConditioning ingredients that support slip and detangling\u003c\/li\u003e\n  \u003cli\u003eRemoves buildup while preserving natural oils\u003c\/li\u003e\n  \u003cli\u003eLeaves strands soft rather than brittle\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes it suitable for normal to dry and curly hair types?\u003c\/h3\u003e\n\u003cp\u003eThis cleanser targets textures that need extra hydration and flexibility. It restores shine and bounce by prioritizing moisture retention and minimizing harsh surfactants that can dry out curls and porous hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating profile improves elasticity and curl definition\u003c\/li\u003e\n  \u003cli\u003eLightweight enough for normal hair, nourishing enough for dry curls\u003c\/li\u003e\n  \u003cli\u003eHelps reduce frizz by maintaining surface moisture\u003c\/li\u003e\n  \u003cli\u003eWorks well with regular conditioning or weekly deep treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula ethically and environmentally considered?\u003c\/h3\u003e\n\u003cp\u003eYes — the product is vegan, PETA-certified cruelty-free, and registered with the Vegan Society. The brand avoids microplastics, mineral oil, and problematic preservatives, reflecting a cleaner ingredient philosophy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan Society registration and PETA cruelty-free certification\u003c\/li\u003e\n  \u003cli\u003eNo microplastics, silicones, mineral oil, parabens, or sulfates\u003c\/li\u003e\n  \u003cli\u003eGluten-free formulation for sensitive users\u003c\/li\u003e\n  \u003cli\u003ePerformance-focused yet conscious ingredient choices\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Hydrate Cleanser for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage into scalp and lengths until a light lather forms, then rinse thoroughly. For curly or very dry hair, follow with a nourishing conditioner or mask to seal hydration and define texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying\u003c\/li\u003e\n  \u003cli\u003eUse a dime- to coin-sized amount, adjust for length and thickness\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat only if needed; follow with a conditioner\u003c\/li\u003e\n  \u003cli\u003ePair with leave-in or oil for extra moisture on dry ends\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Hydrate Cleanser is ideal for people with normal to dry hair, and those with curly or textured hair seeking a gentler wash that restores elasticity and shine. It’s also a strong option for shoppers who prioritize vegan, cruelty-free, and sulfate\/silicone-free haircare without sacrificing performance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Chloride, PEG-120 Methyl Glucose Dioleate, Oryza Sativa (Rice) Extract, Mangifera Indica (Mango) Fruit Extract, Ocimum Basilicum (Basil) Leaf Extract, Panthenol, Parfum (Fragrance), Sodium Benzoate, Citric Acid, PEG-7 Glyceryl Cocoate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Coconut Acid, Limonene, Propylene Glycol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Hydrate Cleanser safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — its sulfate-free formula is milder and suitable for most color-treated hair, helping preserve color vibrancy when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I shampoo with this product?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Frequency depends on hair type; normal hair can use it every 2–3 days, while dry or textured hair may shampoo less often and focus on conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":49631028150410,"sku":"B08N84PWMT","price":101.22,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/authentic-beauty-concept-hydrate-cleanser-front-packaging.jpg?v=1782937328","url":"https:\/\/auviraskincare.com\/products\/authentic-beauty-concept-hydrate-cleanser-moisturizing-cleansing-shampoo-for-normal-to-dry-curly-hair-10-1-fl-oz-sulfate-fr","provider":"Auvira Beauty","version":"1.0","type":"link"}