{"product_id":"attitude-sensitive-nourishing-shampoo-soothing-oat-avocado-oil-32-fl-oz-ewg-verified-hydration-for-dry-sensitive-scalp","title":"ATTITUDE Sensitive Nourishing Shampoo — Soothing Oat \u0026 Avocado Oil, 32 fl oz, EWG Verified Hydration for Dry Sensitive Scalp","description":"\u003cp\u003e\u003cstrong\u003eATTITUDE Sensitive Natural Nourishing Shampoo is an EWG VERIFIED, 97% naturally derived, vegan formula designed to gently cleanse dry, sensitive scalps while restoring softness and hydration.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis nourishing shampoo blends avocado oil and oat extract into a clean, plant-based base to soothe delicate skin and help hair feel softer without silicones or harsh sulfates. Lightly scented with a fresh apple and rosemary accord, the 32 fl oz bottle offers gentle everyday care for those who prefer health-conscious ingredients and visible conditioning benefits. Dermatologically tested and part of ATTITUDE’s Sensitive Natural collection, it’s formulated to meet strict safety standards while delivering comfortable, manageable hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help a dry, sensitive scalp?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on calming and hydration rather than aggressive cleansing. Oat extract helps reduce sensations of tightness, while avocado oil replenishes moisture to hair strands and scalp skin. The blend aims to preserve the scalp’s natural barrier and reduce irritation linked to drying surfactants.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOat extract for soothing and skin comfort.\u003c\/li\u003e\n  \u003cli\u003eAvocado oil to support softness and hydration.\u003c\/li\u003e\n  \u003cli\u003eFree from SLES and silicones to minimize irritation.\u003c\/li\u003e\n  \u003cli\u003eDermatologically tested for sensitive skin compatibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work for colored, curly, or fine hair?\u003c\/h3\u003e\n\u003cp\u003eThis nourishing shampoo is versatile and mild enough to suit various hair types, including color-treated and curly textures. Its hydrating profile helps maintain curl definition and reduce frizz without weighing hair down when paired with the matching conditioner. For fine hair, using a modest amount focuses hydration where needed while avoiding excess buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated hair while supporting moisture retention.\u003c\/li\u003e\n  \u003cli\u003eHelps define and soften curls with lightweight hydration.\u003c\/li\u003e\n  \u003cli\u003eSuitable for fine hair when used sparingly and rinsed thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat clean-certifications and ingredient standards does it meet?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is EWG VERIFIED, which indicates compliance with strict safety and ingredient transparency criteria established by the Environmental Working Group. Ninety-seven percent of the formula comes from natural origin ingredients, and the product is vegan and free from common irritants like SLES and silicones. These standards make it a thoughtful choice for buyers prioritizing ingredient safety.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEWG VERIFIED for transparency and ingredient safety.\u003c\/li\u003e\n  \u003cli\u003e97% natural origin ingredients in the formulation.\u003c\/li\u003e\n  \u003cli\u003eVegan and plant-based, excluding animal-derived components.\u003c\/li\u003e\n  \u003cli\u003eNo silicones or SLES to reduce potential scalp stress.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, gently massage into scalp and lengths to lift impurities, then rinse thoroughly. For persistent dryness, follow with ATTITUDE Nourishing Conditioner to lock in moisture. Adjust frequency based on scalp needs—daily for mild dryness, every-other-wash if you notice buildup or heaviness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a quarter-sized amount for short hair; increase as needed.\u003c\/li\u003e\n  \u003cli\u003eMassage into scalp for 30–60 seconds before rinsing.\u003c\/li\u003e\n  \u003cli\u003ePair with the matching nourishing conditioner for full benefits.\u003c\/li\u003e\n  \u003cli\u003eReduce frequency if hair feels weighted or residue appears.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Ideal for people seeking a gentle, plant-forward shampoo that soothes dry or sensitive scalp without harsh ingredients. It suits anyone wanting clean, EWG-verified personal care—particularly those with dry, color-treated, curly, or sensitized hair looking for daily nourishment and a mild, refreshing scent.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Sodium Coco-Sulfate, Coco-Glucoside, Glycerin, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Sodium Chloride, Inulin, Glyceryl Oleate, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Panthenol, Persea Gratissima (Avocado) Oil, Avena Sativa (Oat) Kernel Extract, Carvone*, Ethyl Linalool*, Menthol*, Methyldihydrojasmonate*, Triethyl Citrate*, *Fragrance (Parfum).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for daily use on sensitive scalps?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the gentle, EWG VERIFIED formula with oat and avocado is designed for frequent use on sensitive or dry scalps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it contain sulfates or silicones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — this shampoo is formulated without SLES and silicones and relies on plant-derived cleansing agents.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ATTITUDE","offers":[{"title":"Default Title","offer_id":49625845104778,"sku":"B0G4SQPBTJ","price":101.08,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/attitude-front-packaging-32oz.jpg?v=1782901840","url":"https:\/\/auviraskincare.com\/products\/attitude-sensitive-nourishing-shampoo-soothing-oat-avocado-oil-32-fl-oz-ewg-verified-hydration-for-dry-sensitive-scalp","provider":"Auvira Beauty","version":"1.0","type":"link"}