{"product_id":"aluram-purple-hydrate-repair-hair-treatment-11-fl-oz-intense-moisture-brass-neutralizing","title":"ALURAM Purple Hydrate \u0026 Repair Hair Treatment, 11 fl oz — Intense Moisture \u0026 Brass Neutralizing","description":"\u003cp\u003e\u003cstrong\u003eALURAM Purple Hydrate \u0026amp; Repair is an intensive purple-toning hair treatment that hydrates, repairs damage, and neutralizes brassy tones for blonde, silver, or color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated 11 fl oz treatment combines toning violet pigments with a moisturizing, reparative formula to revive lightened, highlighted, or gray hair. Formulated with squalane, marigold extract, and marula oil, it addresses dryness, frizz and breakage while depositing cooling pigments that reduce yellowing. The result is softer, smoother hair with clearer, brighter silver or blonde tones—without sulfates, parabens or animal testing.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product neutralize brassiness without overdrying hair?\u003c\/h3\u003e\n\u003cp\u003eThe purple pigments in the formula counteract yellow and brassy hues through targeted color correction while moisturizing agents prevent the dryness often associated with toning treatments. Squalane and marigold extract hydrate and replenish lipid levels, preserving elasticity and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments balance yellow tones for cooler reflections.\u003c\/li\u003e\n  \u003cli\u003eSqualane locks in moisture to reduce brittleness.\u003c\/li\u003e\n  \u003cli\u003eMarigold extract soothingly revives lightened strands.\u003c\/li\u003e\n  \u003cli\u003eFormulated to tone while maintaining hydration and softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat repair and frizz-control benefits can I expect?\u003c\/h3\u003e\n\u003cp\u003eThis treatment addresses multiple signs of damage—split ends, surface roughness and heat stress—by delivering fatty acids and oils that smooth the hair cuticle. Marula oil specifically helps control frizz and enhances natural shine, making hair look healthier and more manageable after use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMarula oil smooths frizz and reduces flyaways.\u003c\/li\u003e\n  \u003cli\u003eFatty acids help mend and reinforce weakened fiber.\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing action boosts light reflection and gloss.\u003c\/li\u003e\n  \u003cli\u003eLightweight moisturization avoids weighing down fine strands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use ALURAM Purple Hydrate \u0026amp; Repair for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, towel-dried hair, focusing on mid-lengths and ends where brassiness and damage are most visible. Leave for the recommended time based on desired toning intensity, then rinse thoroughly; repeat selectively as a maintenance treatment for consistent cool tones and hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after shampooing on towel-damp hair for even application.\u003c\/li\u003e\n  \u003cli\u003eAdjust leave-in time to customize toning strength.\u003c\/li\u003e\n  \u003cli\u003eConcentrate on highlighted, bleached, or silver sections.\u003c\/li\u003e\n  \u003cli\u003eUse periodically to maintain color and moisture balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This treatment is made for anyone with blonde, lightened, gray, white or silver hair seeking a dual-action product that tones brassiness while delivering deep moisture and repair. It suits those who want eco-conscious haircare—vegan, sulfate-free, gluten-free, paraben-free and cruelty-free—and works well for color-treated users, salon clients who need at-home maintenance, and anyone looking to restore softness and manageability to chemically altered hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Cetyl Alcohol Behentrimonium Chloride Cyclopentasiloxane Cetearyl Alcohol Propanediol Amodimethicone Sclerocarya Birrea (Marula) Seed Oil* Calendula Officinalis (Marigold) Flower Extract Squalane Phospholipids Biotin Ricinus Communis (Castor) Seed Oil* Persea Gratissima (Avocado) Oil* Butyrospermum Parkii (Shea) Butter Cocos Nucifera (Coconut) Oil Carthamus Tinctorius (Safflower) Seed Oil Glycerin Quaternium-80 Fragrance (Parfum) Phenoxyethanol Dimethiconol Hydroxyethylcellulose PEG-40 Hydrogenated Castor Oil Citric Acid Ethylhexylglycerin Leuconostoc\/Radish Root Ferment Filtrate Maltodextrin Benzyl Benzoate Coumarin Hexyl Cinnamal Hydroxycitronellal Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on dark-colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for blonde, silver, gray and lightened hair; on darker hair it won’t visibly tone but still provides moisture and repair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply the purple treatment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed: once weekly for maintenance or more frequently for stronger toning, adjusting leave-in time to avoid over-depositing pigment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49631201460362,"sku":"B0C4BHLGJN","price":90.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-packaging_b796543e-95eb-475c-b553-dec7c695f523.jpg?v=1782940967","url":"https:\/\/auviraskincare.com\/products\/aluram-purple-hydrate-repair-hair-treatment-11-fl-oz-intense-moisture-brass-neutralizing","provider":"Auvira Beauty","version":"1.0","type":"link"}