{"product_id":"alterna-multiplying-volume-shampoo-8-5-oz-caviar-anti-aging-sulfate-free-color-safe","title":"Alterna Multiplying Volume Shampoo 8.5 oz — Caviar Anti-Aging, Sulfate-Free \u0026 Color-Safe","description":"\u003cp\u003e\u003cstrong\u003eAlterna Caviar Anti-Aging Multiplying Volume Shampoo is a daily gentle cleanser that boosts hair body and thickness using a Marine Plumping Complex and caviar extract without sulfates or parabens.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade formula is engineered to lift fine, thin, or aging hair while preserving color and moisture. It pairs lightweight cleansing with ingredients designed to strengthen strands, reduce breakage, and create a fuller-looking mane from root to tip. Suitable for all textures — straight, wavy, curly, coiled — the shampoo works best when used alongside the matching conditioner and styling mist for multiplied volume.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo add volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses a Marine Plumping Complex featuring omega-rich caviar extract and Seasilk that helps thicken each strand while retaining a light moisture balance. That results in immediate lift at the roots and fuller body through the lengths without heavy residues.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMarine Plumping Complex strengthens hair fiber for visible body\u003c\/li\u003e\n  \u003cli\u003eLight-conditioning agents avoid buildup that flattens hair\u003c\/li\u003e\n  \u003cli\u003eWorks on wet hair to deliver root lift and longer-lasting fullness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect my color-treated hair and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eYes — Color Hold technology helps lock in vibrancy while the omega-rich caviar extract nourishes and defends hair against chemical and environmental stressors. The cleansing system is formulated to be gentle, minimizing breakage during washing and detangling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor Hold technology helps preserve dye brightness\u003c\/li\u003e\n  \u003cli\u003eCaviar extract supplies vitamins and minerals that fortify strands\u003c\/li\u003e\n  \u003cli\u003eReduces mechanical breakage when used as part of the regimen\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are left out, and why does that matter?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is free of sulfates (SLS\/SLES), parabens, phthalates, DEA\/TEA, synthetic color, and petrochemicals — ingredients some users avoid for scalp sensitivity, color fading, or residue. The cleaner ingredient profile supports a lighter, more natural-feeling finish and suits color-treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo added SLS\/SLES, parabens, phthalates, DEA\/TEA, or synthetic color\u003c\/li\u003e\n  \u003cli\u003eReduced risk of stripping natural oils or accelerating color fade\u003c\/li\u003e\n  \u003cli\u003eFormulated for daily use on fine or aging hair textures\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best multiplying results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather gently at the scalp, and rinse thoroughly; follow with the matching Multiplying Volume Conditioner and finish with the Miracle Multiplying Volume Mist for amplified fullness. Consistent use in a regimen maximizes the plumping effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed on wet hair for root-to-tip volume\u003c\/li\u003e\n  \u003cli\u003ePair with Alterna Multiplying Volume Conditioner and styling mist\u003c\/li\u003e\n  \u003cli\u003eFor color-treated hair, follow with color-safe products to preserve brightness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Alterna Caviar Anti-Aging Multiplying Volume Shampoo is tailored to people with fine, thin, or aging hair who want more body and reduced breakage while keeping color treated locks bright. It’s a good fit for anyone seeking a luxury, skincare-inspired haircare approach that avoids harsh sulfates and synthetic additives and performs best when combined with the full multiplying volume regimen.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Cocamidopropyl Betaine, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Methyl Cocoyl Taurate, Lauramide MEA, Acrylates\/Vinyl Neodecanoate Crosspolymer, Glycereth-26, Caviar Extract, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Macrocystis Pyrifera (Kelp) Extract, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Keratin, Hydrolyzed Keratin, Biotin, Phospholipids, Saccharomyces\/Magnesium Ferment, Saccharomyces\/Copper Ferment, Saccharomyces\/Silicon Ferment, Saccharomyces\/Zinc Ferment, Saccharomyces\/Iron Ferment, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Superoxide Dismutase, Ascorbic Acid, Polysilicone-15, Tocopherol, Glycerin, Panthenol, Sodium Lauroyl Sarcosinate, VP\/DMAPA Acrylates Copolymer, Cetrimonium Chloride, PEG-150 Distearate, Disodium EDTA, Citric Acid, Butylene Glycol, Tetrasodium EDTA, Phenoxyethanol, Potassium Sorbate, Hydroxypropyl Cyclodextrin, Silicone Quaternium-8, Silicone Quaternium-16, Benzalkonium Chloride, Undeceth-11, Butyloctanol, Undeceth-5, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum). (10-16-35470)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Color Hold technology and a sulfate-free formula help preserve color while gently cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for daily use; adjust frequency based on your hair’s oiliness and styling needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":49620531740810,"sku":"B07KKHX3CV","price":102.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/alterna-caviar-volume-shampoo-front-packaging.jpg?v=1782842132","url":"https:\/\/auviraskincare.com\/products\/alterna-multiplying-volume-shampoo-8-5-oz-caviar-anti-aging-sulfate-free-color-safe","provider":"Auvira Beauty","version":"1.0","type":"link"}