{"product_id":"alfaparf-milano-illuminating-hair-mask-deep-conditioning-color-protecting-6-98-oz","title":"ALFAPARF MILANO Illuminating Hair Mask — Deep Conditioning, Color‑Protecting 6.98 oz","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf Milano Semi Di Lino Diamond Illuminating Hair Mask is an intensive salon-grade treatment that deeply conditions, restores softness, and delivers long-lasting shine to normal, dry, or damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMade in Italy and developed from over two decades of professional research, this mask combines flaxseed extract, shea butter, and a multi-vitamin complex to revive hair fiber while protecting color and shielding against environmental stressors. The sulfate-, paraben- and paraffin-free formula is vegan, biodegradable, and suitable for frequent use. Its rich texture detangles and smooths the cuticle, leaving hair silky with a luminous finish and a light citrus-floral scent.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mask repair dry or damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula replenishes lipids and proteins along the hair shaft, helping to rebuild cohesion between cuticle layers so strands feel softer and look healthier. Antioxidant vitamins fortify the fiber while shea butter supplies deep hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFlaxseed-based Shine Fix Complex restores surface smoothness for reflective gloss.\u003c\/li\u003e\n  \u003cli\u003eVitamin E + F Complex provides antioxidant protection and strengthens fibers.\u003c\/li\u003e\n  \u003cli\u003eShea butter delivers lasting moisture without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eUse as a weekly intensive treatment or more often for very dry hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect my color and reduce fading?\u003c\/h3\u003e\n\u003cp\u003eYes — the Color Fix Complex contains UV-filtering antioxidants designed to shield hair pigments from light and oxidative damage, helping color retain vibrancy between salon visits. The gentle, sulfate-free base avoids aggressive stripping of color molecules.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor Fix Complex provides UV and antioxidant protection.\u003c\/li\u003e\n  \u003cli\u003eSulfate- and SLS-free formulation minimizes color washout.\u003c\/li\u003e\n  \u003cli\u003eRegular use maintains gloss and depth of dyed hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the mask for best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply a generous amount to towel-dried hair, focusing on mid-lengths and ends. Leave it on for 3–5 minutes for a conditioning boost or 10–15 minutes for a deeper reconstructive treatment, then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFor quick smoothing: 3–5 minutes under a towel.\u003c\/li\u003e\n  \u003cli\u003eFor intensive repair: 10–15 minutes, optionally with heat for deeper penetration.\u003c\/li\u003e\n  \u003cli\u003eSafe for frequent use; adjust frequency to hair porosity and condition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients make this stand out from other masks?\u003c\/h3\u003e\n\u003cp\u003eThis mask combines traditional flaxseed benefits with modern complexes to address shine, pollution protection, and color longevity simultaneously. Urban Defense Pro forms a protective film to help block pollutants and heavy metals that dull hair over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShine Fix Complex — concentrated flaxseed derivative for long-lasting luminosity.\u003c\/li\u003e\n  \u003cli\u003eUrban Defense Pro — shields fibers from environmental contaminants.\u003c\/li\u003e\n  \u003cli\u003eVitamin E + F Complex — revitalizes and provides antioxidant support.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This mask is ideal for people with normal to dry or slightly damaged hair who want salon-level shine, improved softness, and enhanced color protection without sulfates or heavy silicones. It suits clients who prefer vegan, biodegradable formulas packaged responsibly, and anyone seeking a versatile mask that can be used regularly or as a weekly intensive treatment.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA (WATER), HYDROXYPROPYL STARCH PHOSPHATE, CETYL ALCOHOL, C12-15 ALKYL BENZOATE, BUTYROSPERMUM PARKII (SHEA BUTTER), BEHENTRIMONIUM CHLORIDE, QUATERNIUM-87, PARFUM (FRAGRANCE), PHENOXYETHANOL, PROPYLENE GLYCOL, ETHYLHEXYLGLYCERIN, ISOPROPYL ALCOHOL, DISODIUM EDTA, ETHYLHEXYL METHOXYCINNAMATE, CALCIUM ALUMINIUM BOROSILICATE, TOCOPHEROL, GLYCERIN, SILICA, LINUM USITATISSIMUM (LINSEED) SEED OIL, CI 77891 (TITANIUM DIOXIDE), CARNOSINE, LINUM USITATISSIMUM (LINSEED) SEED EXTRACT, BIOSACCHARIDE GUM-4, POLYSORBATE 20, CAESALPINIA SPINOSA GUM, CI 77861 (TIN OXIDE), POTASSIUM SORBATE, SODIUM BENZOATE, ETHOXYDIGLYCOL, LINSEED ACID.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times weekly as an intensive treatment, or more often for very dry hair; adjust by hair condition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The mask is sulfate-free and contains Color Fix Complex to help protect and prolong color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALFAPARF MILANO","offers":[{"title":"Default Title","offer_id":49621594964106,"sku":"B07CHW8Q35","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/alfaparf-milano-front-jar-6-98oz.jpg?v=1782858798","url":"https:\/\/auviraskincare.com\/products\/alfaparf-milano-illuminating-hair-mask-deep-conditioning-color-protecting-6-98-oz","provider":"Auvira Beauty","version":"1.0","type":"link"}