{"product_id":"alex-costa-forte-series-hair-pomade-for-men-3-oz-medium-flexible-hold-low-shine-water-based","title":"Alex Costa Forte Series Hair Pomade for Men, 3 oz — Medium Flexible Hold, Low-Shine, Water-Based","description":"\u003cp\u003e\u003cstrong\u003eForte Series Hair Pomade by Alex Costa is a water-based, medium flexible-hold styling product that sculpts slicked-back, pompadour, and comb-over looks with a low-shine, non-greasy finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, salon-inspired pomade is designed for men with medium to thick hair who want controlled shape without a glossy or sticky residue. Formulated to be restyleable after application, it blends conditioning ingredients like biotin and provitamin B-5 to help hair feel smoother while providing structure. The water-soluble base makes it simple to wash out and keeps sheets and fabric from collecting grease.\u003c\/p\u003e\n\n\u003ch3\u003eHow do I get a classic slicked-back style with this pomade?\u003c\/h3\u003e\n\u003cp\u003eFor a traditional slicked-back look, start with towel-dried hair so the product distributes evenly and holds better. Use a comb to smooth the hair backward and finish with a quick blow-dry to lock the shape; you can rework the style later without buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a nickel-sized amount to palms and warm briefly.\u003c\/li\u003e\n  \u003cli\u003eWork through towel-damped hair from roots to tips with fingers and comb.\u003c\/li\u003e\n  \u003cli\u003eComb back and blow-dry on medium heat for added hold and volume.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this pomade suit my hair type and texture?\u003c\/h3\u003e\n\u003cp\u003eForte Series is formulated primarily for medium to thick hair textures that need shaping and control without heaviness. It tames frizz, defines texture, and supports structured looks; finer hair may need a smaller amount to avoid weighing down the strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest for medium to thick hair needing structure.\u003c\/li\u003e\n  \u003cli\u003eWorks on straight, wavy, and loosely curly hair to add definition.\u003c\/li\u003e\n  \u003cli\u003eUse less product for fine hair to maintain natural lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for dry styling or to add texture?\u003c\/h3\u003e\n\u003cp\u003eOn dry hair, warm a small dab between fingertips and rake through to break up bulk, smooth ends, or create separation. This method offers light control and subtle texture without a wet look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm product on fingers for even distribution.\u003c\/li\u003e\n  \u003cli\u003eRake through dry hair to define layers or curls.\u003c\/li\u003e\n  \u003cli\u003eUse sparingly to avoid a weighed-down finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is it to wash out and maintain daily use?\u003c\/h3\u003e\n\u003cp\u003eThe pomade uses water-soluble ingredients, so it rinses cleanly with shampoo and water and won’t leave a greasy film on pillows. Because it’s non-greasy and restyleable, daily grooming stays simple without heavy product buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRinses out with a single shampoo for most hair types.\u003c\/li\u003e\n  \u003cli\u003eWater-based formula prevents sticky or oily residues.\u003c\/li\u003e\n  \u003cli\u003eRestyle during the day without adding layer upon layer of product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Alex Costa Forte Series Hair Pomade is aimed at men who favor refined, classic hairstyles—slicked-backs, pompadours, side parts, and comb-overs—and who want flexible control with a subdued sheen. It’s especially suited to those with medium to thick hair who need shaping without weight or greasiness. If you prefer quick washout, a non-greasy feel, and the ability to restyle during the day, this product fits a practical grooming routine and modern styling needs.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau Ozokerite C12-15 Alkyl Benzoate Glyceryl Stearate PEG-100 Stearate Beeswax\/Cera Alba Cetearyl Alcohol VP\/VA Copolymer Copernicia Cerifera (carnauba) Wax\/Copernicia Cerifera Cera\/Cire de Carnauba PEG-10 Soy Sterol Potato Starch Modified Butylene Glycol Caprylic\/Capric Triglyceride Biotin Argania Spinosa Kernel Oil\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this pomade easy to wash out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The water-based formula rinses cleanly with shampoo and water, leaving no greasy residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I restyle my hair after application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The product remains pliable and allows light restyling throughout the day without buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alex Costa","offers":[{"title":"Default Title","offer_id":49628043706506,"sku":"B096N4T4C1","price":90.85,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/alex-costa-front-jar.jpg?v=1782921970","url":"https:\/\/auviraskincare.com\/products\/alex-costa-forte-series-hair-pomade-for-men-3-oz-medium-flexible-hold-low-shine-water-based","provider":"Auvira Beauty","version":"1.0","type":"link"}