{"product_id":"ag-care-sterling-silver-toning-shampoo-10-oz-violet-vegan-neutralizes-brass-yellow-tones","title":"AG Care Sterling Silver Toning Shampoo 10 oz — Violet Vegan, Neutralizes Brass \u0026 Yellow Tones","description":"\u003cp\u003e\u003cstrong\u003eAG Care Sterling Silver Toning Shampoo is a vegan violet shampoo that gently cleanses while neutralizing brassy, yellow, and orange tones in blonde, silver, gray, and highlighted hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated, vivid violet shampoo from AG Hair Cosmetics is formulated to refresh cool tones and maintain clarity between salon appointments. Its purple pigmentation deposits neutralizing pigments as it cleanses, making it suitable for a wide range of lightened and naturally gray hair. The formula also works on highlighted, brunette, and blackened hair to refine tone, deepen cool shades, and reduce unwanted warmth without heavy buildup.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Sterling Silver remove brass without over-drying?\u003c\/h3\u003e\n\n\u003cp\u003eThe shampoo uses violet colorants to counteract yellow and orange pigments while a gentle surfactant system cleanses without stripping natural oils. That balance helps lift brassy tones yet keeps strands manageable and soft after rinsing. It’s designed for periodic use—regular cleansing with a color-safe conditioner helps preserve moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize warm undertones during lathering\u003c\/li\u003e\n  \u003cli\u003eMild cleansing agents reduce excess oil and residue without harsh sulfates\u003c\/li\u003e\n  \u003cli\u003eRinses cleanly to avoid stiff or straw-like texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I reach for this toning shampoo?\u003c\/h3\u003e\n\n\u003cp\u003eUse it when you notice yellowing or brassy warmth appearing in blonde, silver, or gray hair—typically between color appointments. For best results, substitute as-needed in place of your regular shampoo one to three times a week depending on how quickly tones shift. Follow with a nourishing conditioner or mask to lock in softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne to three uses weekly for maintenance\u003c\/li\u003e\n  \u003cli\u003eGood for mid-week tone refreshes after swimming or sun exposure\u003c\/li\u003e\n  \u003cli\u003eUse less frequently on porous or very lightened hair to avoid slight over-deposit\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this product be used on dark or highlighted hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes—while formulated to neutralize brightness in light hair, the intense violet base can also refine highlights and enrich cool tones in darker shades. On brunette or blackened hair it subtly cools brassy warmth and can deepen cool pigments when used sparingly. Always perform a strand test to judge deposit level and rinse time for your hair color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHighlights: clarifies and eliminates warm banding\u003c\/li\u003e\n  \u003cli\u003eBrunette\/black: refines tone and enhances cool depth\u003c\/li\u003e\n  \u003cli\u003eStrand test recommended to control intensity and timing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Sterling Silver for best, mess-free results?\u003c\/h3\u003e\n\n\u003cp\u003eApply to wet hair, lather concentrating on brassy or highlighted areas, leave on briefly based on desired toning, then rinse thoroughly. Shorter leave-ins produce subtle neutralizing; longer contact times increase pigment deposit. Pair with a color-safe conditioner to restore hydration and maintain shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, focus on problematic zones\u003c\/li\u003e\n  \u003cli\u003eLeave 1–5 minutes depending on tone and porosity\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Sterling Silver Toning Shampoo is ideal for people with blonde, silver, gray, highlighted, or color-treated hair who want a vegan, salon-strength option to control brassiness at home. It suits those who prefer occasional toning washes rather than permanent dyes, and anyone looking to refresh cool tones without heavy conditioners or buildup. If you have very porous or fragile hair, reduce leave-in time and increase conditioning to avoid over-depositing pigment. Use as part of a color-safe routine to extend the life and clarity of your cool shades between professional services.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Sterling Silver Toning Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use one to three times weekly as needed—reduce frequency for very porous or fragile hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo darken my natural hair color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It deposits violet pigments to neutralize warmth; it can subtly deepen cool tones but won’t permanently darken natural color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AG Care","offers":[{"title":"Default Title","offer_id":49631358320778,"sku":"B0B8DZRDHN","price":97.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/ag-care-sterling-silver-front-bottle.jpg?v=1782944514","url":"https:\/\/auviraskincare.com\/products\/ag-care-sterling-silver-toning-shampoo-10-oz-violet-vegan-neutralizes-brass-yellow-tones","provider":"Auvira Beauty","version":"1.0","type":"link"}