{"product_id":"aesop-gentle-purifying-shampoo-16-9-oz-color-safe-lightweight-botanical-cleanser-for-soft-shiny-hair","title":"Aesop Gentle Purifying Shampoo — 16.9 oz Color-Safe, Lightweight Botanical Cleanser for Soft, Shiny Hair","description":"\u003cstrong\u003eAesop Gentle Purifying Shampoo is a lightweight, color-safe cleanser formulated with botanical extracts like frankincense and panthenol to remove buildup while leaving hair soft, shiny and lightly fragranced.\u003c\/strong\u003e\n\n\u003cp\u003eThis shampoo is crafted to provide an invigorating cleanse without stripping moisture or disrupting color-treated hair. Its aromatic profile blends citrus, earthy and woody notes that uplift the shower experience, while a considered ingredient list supports manageability and surface sheen. Bottles are produced from at least 97% recycled plastic and the formula is vegan, paraben-free and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean without drying hair out?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances effective surfactants with conditioning botanicals so the scalp and strands feel refreshed rather than tight. Panthenol helps attract and retain moisture, while select botanical extracts soothe and polish the hair surface for a smoother finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePanthenol for moisture retention and softer strands\u003c\/li\u003e\n\u003cli\u003eMild cleansing agents that remove oil and residue without harsh stripping\u003c\/li\u003e\n\u003cli\u003eFrankincense and cedar extracts to support a refined sensory finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on color-treated or sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is designed to be color-safe and suitable for many scalp types, including those that are sensitive. Its gentle composition avoids common irritants, and the recycled-packaging commitment aligns with environmentally conscious routines.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSafe for color-treated hair when used as directed\u003c\/li\u003e\n\u003cli\u003eFormulated without parabens and cruelty-free ingredients\u003c\/li\u003e\n\u003cli\u003eAppropriate for fine to coarse textures and open curls\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat fragrance profile can I expect in the shower?\u003c\/h3\u003e\n\u003cp\u003eThe scent fuses bright bergamot rind with grounding frankincense and atlas cedar, creating a layered citrus-woody aroma. It’s noticeable but not overpowering, leaving a subtle, sophisticated fragrance on hair after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop notes: bergamot rind for fresh citrus clarity\u003c\/li\u003e\n\u003cli\u003eHeart and base: frankincense and cedar for earthy, woody depth\u003c\/li\u003e\n\u003cli\u003eDelivers a refined, lingering scent rather than heavy perfume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this into my haircare routine?\u003c\/h3\u003e\n\u003cp\u003eUse as your regular shampoo: wet hair thoroughly, apply a modest amount, lather and rinse. For best results with dry or damaged hair, follow with a compatible conditioner or treatment to lock in softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair and massage into scalp to distribute evenly\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly; repeat if necessary for heavy buildup\u003c\/li\u003e\n\u003cli\u003ePair with a nourishing conditioner for enhanced hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Aesop Gentle Purifying Shampoo suits people seeking a thoughtful, plant-forward cleanser that honors color-treated hair and a variety of textures — from fine, straight strands to wavy and open-curled hair. It’s a good match for those who prefer formulas with recycled packaging, vegan ingredients and subtle, natural fragrance notes.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Chloride, Glycerin, Citric Acid, Caprylyl\/Capryl Glucoside, Phenoxyethanol, Boswellia Carterii Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Panthenol, Cedrus Atlantica (Cedarwood) Bark Oil, Guar Hydroxypropyltrimonium Chloride, Coconut Acid, Sodium Cocoyl Glutamate, Sodium Dehydroacetate, Glyceryl Caprylate, Polyglyceryl-6 Oleate, Sodium Surfactin, Benzoic Acid, Dehydroacetic Acid, Limonene, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and designed to cleanse without stripping hair dye when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the shampoo contain sulfates or parabens?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s paraben-free and uses milder cleansing agents; it’s formulated to avoid harsh sulfates commonly associated with stripping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aesop","offers":[{"title":"Default Title","offer_id":49622874357898,"sku":"B09KN7MGDX","price":150.64,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aesop-shampoo-front-bottle.jpg?v=1782875723","url":"https:\/\/auviraskincare.com\/products\/aesop-gentle-purifying-shampoo-16-9-oz-color-safe-lightweight-botanical-cleanser-for-soft-shiny-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}