{"product_id":"activepur-vitamin-c-serum-25-2oz-60ml-brightening-face-serum-with-hyaluronic-acid-retinol","title":"ActivePur Vitamin C Serum 25% — 2oz (60ml) Brightening Face Serum with Hyaluronic Acid \u0026 Retinol","description":"\u003cp\u003e\u003cstrong\u003eActivePur 25% Vitamin C Serum is a concentrated daily face serum that combines stabilized vitamin C with hyaluronic acid, retinol, niacinamide and antioxidants to help brighten skin, hydrate, and support a smoother-looking complexion.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight 60 ml (2 oz) formula uses sodium ascorbyl phosphate — a more stable, less irritating form of vitamin C — together with vitamin E, ferulic acid, hyaluronic acid, and botanical extracts to target dullness, uneven tone, and the appearance of fine lines. The blend is designed to layer under moisturizer and sunscreen, absorbing quickly without heavy residue. It aims to balance brightening, hydration, and gentle resurfacing in a single step suitable for morning or evening routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this serum improve uneven tone and dark spots?\u003c\/h3\u003e\n\u003cp\u003eThe 25% stabilized vitamin C focuses on reducing the look of pigmentation over time while antioxidants like ferulic acid and vitamin E support protection against environmental stressors. Regular use can result in a more even, luminous complexion when combined with sun protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh-concentration sodium ascorbyl phosphate for long-lasting brightening\u003c\/li\u003e\n  \u003cli\u003eFerulic acid and vitamin E help neutralize free radicals\u003c\/li\u003e\n  \u003cli\u003eNiacinamide assists in reducing hyperpigmentation and balancing tone\u003c\/li\u003e\n  \u003cli\u003eLight texture absorbs quickly, suitable for layering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this hydrate and plump dry or ageing skin?\u003c\/h3\u003e\n\u003cp\u003eHyaluronic acid and humectants in the formula attract and retain moisture, creating a plumping effect that softens the appearance of fine lines. Supporting ingredients like vitamin B5 (panthenol) and aloe vera add soothing hydration for a smoother skin surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBotanical and low-molecular-weight hyaluronic acid to boost moisture\u003c\/li\u003e\n  \u003cli\u003eVitamin B5 and aloe vera provide calming hydration and resilience\u003c\/li\u003e\n  \u003cli\u003eFast-absorbing consistency that layers under creams without pilling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this serum with retinol and other actives?\u003c\/h3\u003e\n\u003cp\u003eActivePur's formula already integrates retinol and niacinamide in measured amounts to complement vitamin C’s brightening effects. For sensitive skin, introduce the serum gradually and avoid combining with other strong actives the same night until tolerance is established.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIncludes retinol and niacinamide to promote smoother texture and balanced tone\u003c\/li\u003e\n  \u003cli\u003eUse nightly or alternate nights when combining with other retinoids\u003c\/li\u003e\n  \u003cli\u003eApply sunscreen each morning to protect freshened skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this serum into my routine?\u003c\/h3\u003e\n\u003cp\u003eApply a few drops to clean, dry skin after cleansing and toning. Gently press in, follow with moisturizer and broad-spectrum SPF during the day; at night, layer under your nighttime moisturizer or oil.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 drops for face and neck; adjust as needed for sensitivity\u003c\/li\u003e\n  \u003cli\u003eMorning: serum → moisturizer → SPF; Evening: serum → moisturizer\u003c\/li\u003e\n  \u003cli\u003eIntroduce slowly if new to vitamin C or retinol to reduce irritation risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ActivePur 25% Vitamin C Serum is aimed at adults seeking a multitasking anti-aging and brightening serum: people concerned with dullness, dark spots, dehydration, or early signs of aging who want a single, fast-absorbing product to add to their morning and\/or evening skincare routine. Those with highly reactive skin should patch-test and introduce the product gradually. For best results, pair with regular use and daily sun protection.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e25% Vitamin C Serum Hyaluronic Acid, Retinol, Ferulic Acid \u0026amp; Vitamin E, Vitamin B5.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this vitamin C serum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once daily in the morning or evening; start with every other day if sensitive and increase to daily as tolerated. Always follow with sunscreen during daytime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this serum suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The stabilized vitamin C is gentler, but patch-test first. Introduce gradually and avoid layering with other strong actives until tolerance is confirmed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ActivePur","offers":[{"title":"Default Title","offer_id":49632695058570,"sku":"B07N7G2TDK","price":70.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/activepur-front-bottle.jpg?v=1782963430","url":"https:\/\/auviraskincare.com\/products\/activepur-vitamin-c-serum-25-2oz-60ml-brightening-face-serum-with-hyaluronic-acid-retinol","provider":"Auvira Beauty","version":"1.0","type":"link"}