{"title":"VIRTUE Australia","description":"\u003cp\u003eWe've gathered 49 VIRTUE products so you don't have to hunt across sites — free tracked shipping to every Australian state, and code AUVIRA10 takes 10% off.\u003c\/p\u003e\u003cdiv class=\"auvira-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eIs VIRTUE available in Australia?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eYes — Auvira Beauty ships VIRTUE products Australia-wide. This collection currently lists 49 VIRTUE products with AUD pricing and free standard shipping.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eHow long does VIRTUE delivery take?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eOrders are dispatched within 1 business day and standard delivery takes 2–5 business days across Australia, with tracking provided on every order.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eAre these genuine VIRTUE products?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eWe list authentic VIRTUE products from our supplier network. If anything ever falls short, our 30-day return policy applies — see the Return \u0026amp; Refund Policy for details.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eIs there a discount code?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eYes — code AUVIRA10 gives 10% off your order at checkout.\u003c\/p\u003e\u003c\/details\u003e\n\u003c\/div\u003e\u003c!--au-web--\u003e\u003cdiv class=\"au-web\" style=\"margin-top:22px;\"\u003e\n\u003ch3\u003eExplore more at Auvira\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/hair-care\"\u003eAll Hair Care\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/conditioner\"\u003eAll Conditioners\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-aveda\"\u003eAveda Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-davines\"\u003eDavines Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-paul-mitchell\"\u003ePaul Mitchell Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-kerastase\"\u003eKÉRASTASE Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/shop-by-brand\"\u003eShop by Brand A–Z\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/blogs\/insights\/skin-cycling-and-barrier-repair-building-a-routine-for-australian-climates\"\u003eSkin Cycling \u0026amp; Barrier Repair for Australian climates\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","products":[{"product_id":"virtue-full-volumizing-conditioner-for-fine-hair-color-safe-sulfate-free-weightless-volume","title":"VIRTUE Full Volumizing Conditioner for Fine Hair — Color-Safe, Sulfate-Free, Weightless Volume","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Volumizing Conditioner adds noticeable thickness and lift to fine or limp hair while remaining lightweight and color-safe.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eVIRTUE Full Conditioner is formulated to build body and improve hair texture over time without leaving residue. The formula is sulfate-free and safe for color-treated hair, and it uses VIRTUE's Alpha Keratin 60ku protein to target and strengthen individual strands while preserving a natural, non-greasy feel.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner create volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight formula delivers moisture and internal support to hair shafts rather than coating them with heavy silicones. Alpha Keratin 60ku works at the strand level to help hair feel fuller while the conditioner detangles and smooths the cuticle for visible lift.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku protein to reinforce strand structure\u003c\/li\u003e\n  \u003cli\u003eWeightless conditioning agents that rinse clean\u003c\/li\u003e\n  \u003cli\u003eDetangling properties for easier styling and added body\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs VIRTUE Full safe for colored or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is color-safe and free from sulfates that can strip dye. It conditions and helps protect hair integrity, making it suitable for hair that has been colored, relaxed, or chemically processed when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing system complements the conditioner\u003c\/li\u003e\n  \u003cli\u003eFormulated to be gentle on treated hair and color longevity\u003c\/li\u003e\n  \u003cli\u003eSupports overall hair health without harsh surfactants\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow will I notice improved hair thickness and body?\u003c\/h3\u003e\n\u003cp\u003eWith regular use, hair appears fuller because individual strands gain internal support and cuticle smoothness, which creates lift at the roots. The conditioner helps maintain moisture balance so hair keeps its shape and shine without limpness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuilds volume from the inside of the strand outward\u003c\/li\u003e\n  \u003cli\u003eLeaves hair smoother, easier to style, and less prone to flatness\u003c\/li\u003e\n  \u003cli\u003eHelps create long-lasting body between washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing with a compatible formula, apply VIRTUE Full Conditioner mid-shaft to ends, then gently work toward the roots if needed for detangling. Leave on for a minute or two for best absorption, then rinse thoroughly and style as usual.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse with VIRTUE Full Shampoo for optimal volume-building results\u003c\/li\u003e\n  \u003cli\u003eApply to wet hair, focus on mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eRinse well and follow with styling that enhances lift at the roots\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Full Volumizing Conditioner is ideal for people with fine, limp, or thinning-looking hair who want more body without heavy buildup. It also suits anyone with color-treated or chemically processed hair seeking a lightweight conditioner that supports strand strength and creates lasting lift and shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. VIRTUE Full is sulfate-free and formulated to be color-safe for dyed or chemically treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it make my hair greasy or heavy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is lightweight and designed to add volume without leaving heavy residue or greasiness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49619507576970,"sku":"B07PW9JDCY","price":224.73,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-full-conditioner-front-bottle.jpg?v=1782831787"},{"product_id":"virtue-scalp-scrub-sulfate-free-scalp-exfoliating-treatment-5-fl-oz-whipped-creme-color-safe-detox","title":"VIRTUE Scalp Scrub Sulfate-Free Scalp Exfoliating Treatment, 5 fl oz — Whipped Crème, Color-Safe Detox","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Sulfate Free Scalp Scrub is a whipped, sulfate-free deep conditioning treatment that exfoliates the scalp physically and enzymatically while nourishing hair with Alpha Keratin 60ku.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis scalp scrub combines micro-fine physical beads with enzyme activity to remove build-up and gently lift dead skin cells without stripping moisture. Formulated to be lightweight and luxurious, the whipped crème texture blends calming botanicals like lavender and chamomile with white tea, bergamot, magnolia buds and a hint of creamy sandalwood. Safe for color-treated and chemically treated hair, the formula aims to refresh the scalp and leave hair primed for conditioning and styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this scalp scrub work to detoxify without drying?\u003c\/h3\u003e\n\u003cp\u003eThe product uses a two-pronged exfoliation approach: gentle, micro-fine beads for physical exfoliation plus enzymes to support the break-down of surface residue. The whipped crème base is moisturizing to prevent over-drying during the treatment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMicro-fine exfoliating beads remove sebum and product build-up.\u003c\/li\u003e\n  \u003cli\u003eEnzymatic action helps lift dead skin cells without aggressive abrasion.\u003c\/li\u003e\n  \u003cli\u003eWhipped crème base replenishes moisture during application.\u003c\/li\u003e\n  \u003cli\u003eAlpha Keratin 60ku supports hair protein conditioning post-exfoliation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the VIRTUE Scalp Scrub in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply to a damp scalp before shampooing: massage gently, let sit briefly if desired, then rinse and follow with your regular cleanser and conditioner. For best results, use as a periodic detox rather than a daily product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork into sections on wet hair for even coverage.\u003c\/li\u003e\n  \u003cli\u003eGently massage—avoid aggressive scrubbing to protect the scalp barrier.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly, then shampoo and condition as usual.\u003c\/li\u003e\n  \u003cli\u003eFrequency: use weekly or as needed based on scalp condition and styling product use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for color-treated or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is labeled color-safe and is created to be gentle on processed hair while addressing scalp build-up. Its lightweight conditioning base and Alpha Keratin 60ku help maintain hair integrity after exfoliation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated, lightened, and chemically treated hair.\u003c\/li\u003e\n  \u003cli\u003eNon-sulfate formulation reduces risk of color fading during the treatment step.\u003c\/li\u003e\n  \u003cli\u003eDesigned to prepare the hair for conditioners and treatments that follow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory experience and scent should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe texture is a silky, whipped crème with subtle micro-beads that feel refining rather than gritty. The scent profile balances calming lavender and chamomile with bright white tea and bergamot notes, softened by magnolia buds and creamy sandalwood.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilky whipped texture that spreads easily across the scalp.\u003c\/li\u003e\n  \u003cli\u003eMicro-fine beads for a refined tactile feel during massage.\u003c\/li\u003e\n  \u003cli\u003eCalming, layered botanical fragrance with light woody base notes.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair and scalp smelling fresh without overpowering fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: this VIRTUE Sulfate Free Scalp Scrub suits anyone seeking a gentle but effective scalp detox—people who use styling products frequently, anyone with occasional scalp build-up, and those with color-treated or chemically processed hair who want a safe exfoliation step. It’s intended as an occasional treatment to refresh the scalp and improve how conditioners and treatments absorb into hair, rather than a daily cleanser.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the VIRTUE Scalp Scrub?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly or as needed—more frequent use only if you have heavy product build-up and your scalp tolerates it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and labeled color-safe for treated and chemically processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49619763724426,"sku":"B096WXVHDM","price":142.41,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-front-packaging.jpg?v=1782832868"},{"product_id":"virtue-curl-sulfate-free-shampoo-for-curly-hair-jojoba-oil-hydrating-frizz-control-color-safe","title":"VIRTUE Curl Sulfate-Free Shampoo for Curly Hair — Jojoba Oil, Hydrating Frizz Control, Color-Safe","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Curl Sulfate Free Shampoo with Jojoba Oil gently cleanses curls while restoring moisture, reducing frizz, and preserving color for healthy, defined waves and coils.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is formulated to remove excess oil and product buildup without stripping the natural moisture that defines curl shape. A creamy, hydrating foam works across a wide range of curl types—from loose waves to tight coils—while jojoba oil and conditioning ingredients help smooth the cuticle. The formula avoids sulfates, silicones, parabens, gluten, phthalates, and synthetic dyes, making it suitable for color- and chemically treated hair and for shoppers seeking a cleaner ingredient profile.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean curls without causing dryness?\u003c\/h3\u003e\n\u003cp\u003eInstead of harsh sulfates, the cleansing system uses milder surfactants that lift oils and residues but maintain essential hydration. The creamy lather distributes easily through textured hair, allowing thorough yet gentle cleansing. Regular use supports natural curl formation by preserving the hair’s moisture balance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild surfactant blend that removes buildup without stripping\u003c\/li\u003e\n  \u003cli\u003eCreamy lather that spreads evenly through curls\u003c\/li\u003e\n  \u003cli\u003eJojoba oil helps replenish lipids for softer strands\u003c\/li\u003e\n  \u003cli\u003eVegan and free of silicones that can weigh curls down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help with frizz and humidity control?\u003c\/h3\u003e\n\u003cp\u003eThe formulation smooths and seals the hair’s surface to reduce friction between strands, which helps minimize frizz in humid conditions. While not an anti-frizz treatment alone, it creates a hydrated, manageable base so styling products work more effectively. Combining with leave-in products enhances long-lasting control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating agents that reduce moisture loss and frizz\u003c\/li\u003e\n  \u003cli\u003eImproves hair manageability for easier styling\u003c\/li\u003e\n  \u003cli\u003ePreps curls to better accept conditioners and creams\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for color-treated and chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—the sulfate-free formula is gentle on color and chemical treatments, helping maintain vibrancy and preventing premature fading caused by aggressive detergents. It cleans without disrupting color molecules or relaxing treatments. Always follow with a conditioner suited to treated hair for optimal results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free to minimize color-stripping\u003c\/li\u003e\n  \u003cli\u003eSilicone-free to avoid buildup that dulls color\u003c\/li\u003e\n  \u003cli\u003eFormulated to be compatible with many chemical services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best curl definition?\u003c\/h3\u003e\n\u003cp\u003eWork a generous amount through wet hair from roots to ends, gently massaging to lift buildup without roughing the cuticle. Rinse thoroughly and follow with a hydrating conditioner or mask. For enhanced definition, detangle in the conditioner stage and apply styling products to soaking-wet hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to thoroughly wet hair for even distribution\u003c\/li\u003e\n  \u003cli\u003eMassage gently—avoid aggressive scrubbing on ends\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with a compatible conditioner or leave-in\u003c\/li\u003e\n  \u003cli\u003eFor best results, use regularly with VIRTUE curl care steps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Curl Sulfate Free Shampoo is designed for people with textured hair who want gentle cleansing that preserves curl pattern, reduces frizz, and protects color. It’s a good choice for anyone preferring vegan, silicone- and sulfate-free products—especially those with waves, loose curls, or tight coils seeking hydration and manageability without heavy buildup.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Curl Shampoo safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula gently cleanses without stripping color, helping preserve treated hair vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo on all curl types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for a wide range of textures—from soft waves to tight coils—without weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49619801342090,"sku":"B09GSCNVBZ","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-curl-shampoo-front-packaging.jpg?v=1782833028"},{"product_id":"virtue-curl-leave-in-butter-for-wavy-to-coily-hair-lightweight-hydration-frizz-control","title":"VIRTUE Curl Leave-In Butter for Wavy to Coily Hair — Lightweight Hydration \u0026 Frizz Control","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Curl Leave-In Butter is a lightweight, buttery leave-in cream that melts into curls to deliver deep hydration, reduce frizz, and help restore elasticity without weighing hair down.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe VIRTUE Curl Leave-In Butter is formulated for wavy to coily hair (types 2–4) that needs moisture, definition, and protection after cleansing or between washes. This silicone- and sulfate-free cream absorbs quickly, seals cuticles, and works on both natural and chemically treated or color-treated curls. Vegan and free from parabens, gluten, phthalates, synthetic colors, and dyes, it aims to provide conditioning benefits with a clean-ingredient profile.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this product improve my curl hydration and definition?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to penetrate and soften the hair shaft while smoothing the surface to reduce puffiness and enhance curl shape. Lightweight emollients deliver moisture without leaving a heavy residue, so curls stay defined and bouncy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eButtery texture melts into strands for instant softness.\u003c\/li\u003e\n  \u003cli\u003eLeaves curls more defined and less prone to frizz.\u003c\/li\u003e\n  \u003cli\u003eWorks on both damp and dry hair for flexible styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated, relaxed or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—VIRTUE Curl Leave-In Butter is formulated to be gentle on treated hair and can be used after color, relaxer, or texturizing services. It avoids harsh sulfates and silicones that can strip or coat hair, focusing instead on reparative and moisturizing ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates, silicones, parabens, and synthetic dyes.\u003c\/li\u003e\n  \u003cli\u003eDesigned to support moisture retention in treated hair.\u003c\/li\u003e\n  \u003cli\u003eHelps minimize further stress by providing lightweight conditioning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best results in my curl routine?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to damp, towel-dried hair to detangle, define, and lock in moisture, or use a pea-to-quarter-sized amount on dry hair to refresh curls. Start with less product and build up only where needed to avoid an overly soft hold.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDistribute evenly from mid-lengths to ends; avoid roots for fine hair.\u003c\/li\u003e\n  \u003cli\u003eUse as a styling base before gel or mousse for added hold.\u003c\/li\u003e\n  \u003cli\u003eRefresh dry curls by scrunching a tiny amount into problem areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this formula 'clean' and how might that matter to me?\u003c\/h3\u003e\n\u003cp\u003eThe Leave-In Butter intentionally omits sulfates, parabens, phthalates, gluten, and synthetic colors, and it’s vegan. For people prioritizing cleaner beauty, that reduces exposure to certain controversial ingredients while still delivering performance-focused conditioning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formulation with no synthetic colors or dyes.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free to avoid long-term coating buildup.\u003c\/li\u003e\n  \u003cli\u003eDesigned for effective moisturization using clean-friendly ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Curl Leave-In Butter is suitable for anyone with wavy, curly, or coily hair (types 2–4) seeking a lightweight but nourishing leave-in that tames frizz, improves curl definition, and plays well with color or chemically treated hair. It's a good match for shoppers who want a clean, vegan product that fits into a multi-step styling routine or serves as a daily moisturizer for curls.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this daily on 3–4 type curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Use a small amount daily on mid-lengths and ends; adjust quantity to avoid buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this product contain silicones or sulfates?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is silicone-free and sulfate-free, plus vegan and free of parabens.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49619859177610,"sku":"B0B91Z9WJS","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-curl-leave-in-butter-front-packaging.jpg?v=1782833606"},{"product_id":"virtue-de-brassing-shampoo-colorkick-8-fl-oz-violet-toner-sulfate-free-brightening","title":"VIRTUE De-Brassing Shampoo ColorKick 8 fl oz — Violet Toner, Sulfate-Free Brightening","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE De-Brassing Shampoo (ColorKick) is a gentle, naturally tinted violet shampoo that neutralizes brassy tones and brightens all shades of color-treated or natural hair without stripping.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis sulfate- and silicone-free formula uses plant-derived violet pigments to tone unwanted warmth, while keeping hair hydrated and soft. It creates a mild, non-drying lather and is designed to work across blondes, brunettes, reds and fashion colors. Free of parabens, phthalates, synthetic dyes and gluten, the vegan formula is safe for chemically treated hair and delivers gradual brightening with repeated use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE De-Brassing Shampoo remove brassiness without fading color?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits natural violet pigments that counteract yellow and orange undertones without harsh surfactants or stripping detergents. Instead of bleaching or aggressively lifting dye, it subtly shifts reflected tones for a brighter appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains naturally tinted violet colorants to neutralize warm tones\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing avoids aggressive color stripping\u003c\/li\u003e\n  \u003cli\u003eNon-drying lather preserves moisture and shine\u003c\/li\u003e\n  \u003cli\u003eSafe for repeated use to maintain tone over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on my hair color—blonde, brunette, red, or vivid shades?\u003c\/h3\u003e\n\u003cp\u003eYes. The formula is balanced to help neutralize unwanted warmth across a wide range of hair shades. Results depend on starting color and porosity; blondes typically notice faster toning while deeper shades see subtle brightening and improved color clarity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlondes: effectively reduces yellowing and brass\u003c\/li\u003e\n  \u003cli\u003eBrunettes and reds: tones orange or muddy undertones\u003c\/li\u003e\n  \u003cli\u003eFashion colors: refreshes vibrancy without altering hue drastically\u003c\/li\u003e\n  \u003cli\u003eWorks on both natural and chemically treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use ColorKick to maintain tone and brightness?\u003c\/h3\u003e\n\u003cp\u003eUse frequency depends on your needs and hair condition: weekly use is common for tone maintenance, while occasional use (every 1–2 washes) suits those with less brass. Start with less frequent applications and adjust based on visible results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeekly for active brass control\u003c\/li\u003e\n  \u003cli\u003eEvery 1–2 washes for maintenance\u003c\/li\u003e\n  \u003cli\u003eReduce frequency if hair darkens or feels coated\u003c\/li\u003e\n  \u003cli\u003ePair with a gentle conditioner to lock in hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients and safety features should I expect from VIRTUE De-Brassing Shampoo?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo emphasizes clean, salon-grade performance without common irritants. It avoids sulfates, silicones, parabens and synthetic colors while remaining vegan and free of phthalates and gluten, making it suitable for many sensitive scalps and color-treated lengths.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilicone-free, sulfate-free, paraben-free\u003c\/li\u003e\n  \u003cli\u003eNo synthetic colors, phthalates, or gluten\u003c\/li\u003e\n  \u003cli\u003eVegan formula safe for chemically treated hair\u003c\/li\u003e\n  \u003cli\u003eNon-stripping texture preserves hydration and sheen\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE De-Brassing Shampoo (ColorKick) is made for anyone wanting to reduce brass and refresh color tone without harsh detergents—ideal for blondes, highlighted hair, color-treated brunettes and redheads, as well as wearers of fashion shades who prefer a gentle, plant-tinted maintenance shampoo. It’s also a good choice for users seeking a cleaner ingredient profile: sulfate- and silicone-free, vegan, and free from parabens and synthetic dyes. For best results, combine with a nourishing conditioner and adjust usage to your hair’s porosity and the intensity of brassy tones.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use VIRTUE De-Brassing Shampoo on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be safe for color-treated and chemically processed hair while toning brassiness gently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long until I see results from ColorKick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Many users notice reduced brassiness after one use, with more consistent brightening after several washes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49619859308682,"sku":"B0B922X6T1","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-colorkick-front-packaging.jpg?v=1782833605"},{"product_id":"virtue-curl-gel-for-curly-hair-6-7-fl-oz-silicone-and-sulfate-free-hydrating-definition","title":"VIRTUE Curl Gel for Curly Hair — 6.7 fl oz, Silicone- and Sulfate-Free Hydrating Definition","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Curl Gel is a silicone-free styling gel-cream that hydrates, defines, and tames frizz for all curl types without stiffness or stickiness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you want well-shaped, touchable curls that last through the day and into the next morning, this 6.7 fl oz VIRTUE Curl Gel delivers hold with hydration. It starts as a velvety cream that melts into a lightweight gel in your palms, distributing evenly so strands remain flexible and natural-looking. Formulated without silicones, sulfates, parabens, phthalates, synthetic dyes, or gluten, it’s safe for color-treated and chemically processed hair and carries a vegan-friendly profile.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE Curl Gel define curls without leaving them crunchy?\u003c\/h3\u003e\n\n\u003cp\u003eVIRTUE’s formula balances moisture and hold: emollients soften strands while gel-formers set curl shape. The result is definition with movement instead of rock-hard cast. You’ll notice less brittleness and more bounce as the product dries.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTransforms from cream to gel for even application\u003c\/li\u003e\n  \u003cli\u003eNon-sticky finish that keeps curl elasticity\u003c\/li\u003e\n  \u003cli\u003eProvides flexible hold that reduces flyaways\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product help with frizz and humidity control?\u003c\/h3\u003e\n\n\u003cp\u003eYes—its hydrating base smooths cuticles and helps resist humidity disruption. While it won’t permanently change hair texture, it reduces surface frizz and maintains curl clumping through humid conditions when applied to damp hair.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHydrating ingredients smooth hair surface\u003c\/li\u003e\n  \u003cli\u003eLightweight gel barrier helps shield from moisture in the air\u003c\/li\u003e\n  \u003cli\u003eImproves curl definition that fights everyday frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs VIRTUE Curl Gel safe for colored or chemically treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is created to be color-safe and compatible with chemically treated hair. It is free from sulfates and silicones, ingredients that can accelerate color fade or build up on processed hair, making it a suitable styling option after salon services.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eColor-safe formulation preserves salon color\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, silicones, and parabens\u003c\/li\u003e\n  \u003cli\u003eGentle enough for relaxed, permed, or highlighted hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this gel for the best curl results?\u003c\/h3\u003e\n\n\u003cp\u003eWork a small amount between your palms until it becomes gel-like, then apply to damp hair from roots to ends. Scrunch or finger-coil to encourage shape, then air-dry or diffuse on low heat. Reapply sparingly to dry hair for touch-ups or to refresh second-day curls.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStart with a dime-to-quarter sized amount and increase as needed\u003c\/li\u003e\n  \u003cli\u003eApply to damp hair for even distribution and definition\u003c\/li\u003e\n  \u003cli\u003eScrunch to enhance clumps; diffuse for speed and volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Curl Gel suits anyone with wavy to coily textures who wants defined, hydrated curls without stiffness or heavy buildup. It’s a good match for people keeping an eye on hair health and ingredient transparency—those who color or chemically treat their hair, follow vegan routines, or prefer lightweight, non-greasy styling finishes. If you need strong, crunchy hold for sculpted styles, you may prefer a firmer gel; for flexible, touchable definition and frizz control, this product is designed to deliver.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use VIRTUE Curl Gel on wet and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair for best definition; use a small amount on dry hair to refresh or tame frizz.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this gel safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and free from sulfates and silicones that can cause buildup or fade.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49619859734666,"sku":"B0B92PQ5WQ","price":121.83,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-curl-gel-front-packaging.jpg?v=1782833614"},{"product_id":"virtue-colorkick-illuminating-hair-mask-violet-toning-mask-for-color-treated-hair-nourishing-weekly-treatment","title":"VIRTUE ColorKick Illuminating Hair Mask — Violet Toning Mask for Color-Treated Hair, Nourishing Weekly Treatment","description":"\u003cstrong\u003eVIRTUE ColorKick Illuminating Hair Mask is a nourishing, violet-tinted treatment that enhances tone, restores strength and helps maintain color between salon visits.\u003c\/strong\u003e\n\n\u003cp\u003eIf you color your hair, you want products that preserve vibrancy without adding dryness or staining. VIRTUE ColorKick is a creamy, salon-grade mask formulated to deposit a subtle cool-violet tint while delivering moisture and protein support. It refreshes brassy tones, softens strands and leaves hair looking radiant with a light fragrance blend that balances bright citrus notes and calming woodsy warmth.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ColorKick refresh faded or brassy color?\u003c\/h3\u003e\n\u003cp\u003eColorKick uses a naturally tinted soft violet base to neutralize unwanted yellow and brassy tones without overpowering your shade. The pigment is designed to be deposit-only and rinse-friendly, so it evens out tone while conditioning the hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft violet tint neutralizes warmth and brassiness\u003c\/li\u003e\n  \u003cli\u003eDeposit-only formula avoids heavy buildup or visible staining\u003c\/li\u003e\n  \u003cli\u003eQuick processing—applies in minutes during your regular wash routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mask make my hair feel heavy or greasy?\u003c\/h3\u003e\n\u003cp\u003eDespite its rich, silky texture, ColorKick is formulated to nourish without weighing hair down. It combines conditioning agents and strengthening ingredients that restore manageability and shine while rinsing clean for a natural finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilky, creamy consistency absorbs into the strand\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft and detangled, not oily\u003c\/li\u003e\n  \u003cli\u003eRinses out to a lightweight, natural feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat reparative benefits does the mask provide?\u003c\/h3\u003e\n\u003cp\u003eThe mask supports repair and resilience by fortifying strands and improving elasticity. Regular use helps reduce the appearance of damage from coloring, heat tools and environmental exposure, making hair easier to style and less prone to breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains strengthening components to repair and fortify hair\u003c\/li\u003e\n  \u003cli\u003eImproves strand suppleness and reduces breakage\u003c\/li\u003e\n  \u003cli\u003eHelps maintain color integrity between salon appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how often should I use it?\u003c\/h3\u003e\n\u003cp\u003eColorKick is scented with a warm, layered fragrance: bright yuzu zest, calming chamomile and creamy sandalwood. Use it as a weekly mask or whenever color needs a tone refresh; frequency depends on your color intensity and hair porosity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance: citrus top notes, floral calm, woody cream base\u003c\/li\u003e\n  \u003cli\u003eRecommended: once a week or as needed for tone maintenance\u003c\/li\u003e\n  \u003cli\u003eSafe for routine use to extend salon results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: VIRTUE ColorKick Illuminating Hair Mask is ideal for anyone with color-treated or highlighted hair seeking a gentle toning boost plus deep conditioning. It suits people who want to minimize brassiness, restore softness and prolong salon color without harsh drying or heavy buildup. Whether you have blonde, balayage, silver, or warm-bronze tones to control, this mask offers a convenient at-home step to keep color looking fresher and hair healthier between professional services.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can ColorKick stain my hands or towels?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The soft violet tint is formulated not to stain; rinse thoroughly and avoid prolonged contact with light fabrics just to be safe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the mask on for toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave on 3–10 minutes depending on desired toning; shorter for subtle refresh, longer for stronger toning effects.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49620083507338,"sku":"B0CHG12HHD","price":183.57,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-colorkick-front-packaging_0f781f7e-bb35-464d-bf18-7a0c5009501d.jpg?v=1782834516"},{"product_id":"virtue-curl-defining-whip-lightweight-curl-cream-hydrating-frizz-control-touchable-hold-8-5-oz","title":"VIRTUE Curl Defining Whip — lightweight curl cream, hydrating frizz control, touchable hold (8.5 oz)","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Curl Defining Whip is a lightweight, hydrating cream that sculpts curls, reduces frizz, and leaves hair soft with touchable hold.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for a wide range of curl textures, this cream combines a repair-focused protein with plant-based oils and extracts to hydrate, protect, and enhance natural curl formation. The formula prioritizes clean ingredients—free from parabens, sulfates, silicones, phthalates, synthetic colors, and formaldehyde donors—and supports vegan and cruelty-free values while addressing breakage-prone strands.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product improve curl definition without stiffness?\u003c\/h3\u003e\n\u003cp\u003eThe Whip delivers shape and separation using a balancing mix of lightweight moisturizers and a proprietary keratin protein that repairs and strengthens hair. It avoids heavy silicones, so curls maintain flexibility and natural movement rather than a crunchy feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProvides touchable hold that enhances natural curl pattern\u003c\/li\u003e\n  \u003cli\u003eShea butter and baobab oil hydrate without weighing hair down\u003c\/li\u003e\n  \u003cli\u003eAlpha Keratin 60ku helps repair and reduce breakage\u003c\/li\u003e\n  \u003cli\u003eNo silicones or stiffening polymers for soft, bouncy curls\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this cream control frizz and protect from environmental stress?\u003c\/h3\u003e\n\u003cp\u003eYes — antioxidant-rich extracts and nourishing oils help shield curls from drying elements and pollution. Regular use supports moisture retention and protects cuticles, minimizing frizz during humid or windy conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eChia seed extract offers antioxidant protection from pollutants\u003c\/li\u003e\n  \u003cli\u003eBaobab oil locks in moisture and helps prevent dryness\u003c\/li\u003e\n  \u003cli\u003eFormulation reduces frizz while maintaining curl elasticity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients repair damaged or breakage-prone hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula features Alpha Keratin 60ku, a targeted protein ingredient designed to rebuild weakened hair structure and make strands more resilient. Complementing ingredients like Pro‑Vitamin B5 and linseed extract nourish and support overall strand health.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku strengthens and helps repair brittle hair\u003c\/li\u003e\n  \u003cli\u003ePro‑Vitamin B5 improves manageability and hydration\u003c\/li\u003e\n  \u003cli\u003eLinseed extract and Centella asiatica help soothe and fortify strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the Curl Defining Whip for best results?\u003c\/h3\u003e\n\u003cp\u003eShake the can, invert it, and dispense approximately a golf-ball–sized amount into your palm. Work the cream through damp hair from ends to roots, scrunching to encourage curl formation; twist individual curls for extra definition, then air dry or diffuse on low.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp, towel‑dried hair for optimal distribution\u003c\/li\u003e\n  \u003cli\u003eScrunch from ends upward to amplify natural curls\u003c\/li\u003e\n  \u003cli\u003eTwist strands selectively for more defined ringlets\u003c\/li\u003e\n  \u003cli\u003eAir dry or low‑heat diffuse to preserve pattern and reduce frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Curl Defining Whip suits those with wavy to coily hair seeking a hydrating cream that defines pattern without stiffness. It’s formulated for curl types that need both repair and moisture—especially hair prone to breakage or environmental dryness—and for shoppers who prefer clean, vegan, and cruelty‑free beauty options.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is free of sulfates and harsh chemicals, making it suitable for color-treated hair and gentle on processed strands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this make my curls crunchy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The Whip uses lightweight moisturizers and avoids silicones, delivering definition and hold without a stiff or crunchy finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49620106870922,"sku":"B0D3FV3MBQ","price":125.94,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-curl-defining-whip-front-packaging.jpg?v=1782835076"},{"product_id":"virtue-scalp-remedy-shampoo-microbiome-balancing-scalp-cleanser-fragrance-free-8-fl-oz-color-safe-hydrating","title":"VIRTUE Scalp Remedy Shampoo — Microbiome-Balancing Scalp Cleanser, Fragrance-Free 8 fl oz, Color-Safe Hydrating","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Scalp Remedy Shampoo is a fragrance-free, microbiome-balancing shampoo that gently cleanses, soothes, and hydrates dry, oily, or irritated scalps while protecting color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCombining skincare-inspired actives with VIRTUE’s proprietary Alpha Keratin 60ku Clinical, this lightweight, drug-free formula targets scalp balance and hair repair in one step. It aims to optimize scalp pH and support a healthy microbial environment while delivering a lacy rinse that removes buildup without stripping moisture. The shampoo is formulated for daily use on all hair types and is especially helpful for people managing fluctuating scalp conditions.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help balance my scalp microbiome?\u003c\/h3\u003e\n\n\u003cp\u003eVIRTUE Scalp Remedy Shampoo is designed to support a stable scalp environment by optimizing pH and reducing factors that disturb microbial balance. Rather than using harsh detergents or fragrances, the formulation focuses on gentle cleansing and ingredients that encourage healthier scalp conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003epH-optimizing ingredients support a balanced scalp ecosystem\u003c\/li\u003e\n  \u003cli\u003eFragrance-free, drug-free formula limits irritation and sensory disruption\u003c\/li\u003e\n  \u003cli\u003eAlpha Keratin 60ku Clinical promotes a resilient scalp surface\u003c\/li\u003e\n  \u003cli\u003eLight lather rinses away excess oil and buildup without over-drying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on color-treated and damaged hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the shampoo is color safe and includes VIRTUE’s Alpha Keratin 60ku Clinical, a bio-identical keratin protein that helps repair and strengthen hair structure from the scalp to ends. It cleanses gently to preserve color while contributing to visible manageability and resilience.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBio-identical keratin helps mend and reinforce hair fibers\u003c\/li\u003e\n  \u003cli\u003eGentle surfactant system avoids fading or stripping color\u003c\/li\u003e\n  \u003cli\u003eHydrating finish reduces dryness and frizz after rinsing\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use to maintain continual care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Scalp Remedy Shampoo for best results?\u003c\/h3\u003e\n\n\u003cp\u003eWork a quarter-size amount into a lather between your palms and apply to thoroughly wet hair, massaging the scalp to lift residue and stimulate circulation. Rinse well and follow with the Scalp Conditioner; for finer hair, use less product. For a deeper treatment, swap the conditioner for an exfoliating scalp scrub once weekly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a quarter-size amount and create lather in palms first\u003c\/li\u003e\n  \u003cli\u003eMassage scalp to promote circulation and remove buildup\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with Scalp Conditioner or scrub weekly\u003c\/li\u003e\n  \u003cli\u003eFormulated for daily use, including sensitive scalps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for every hair type and sensitivity level?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is created to be broadly compatible: fragrance-free, color-safe, and suitable for dry, oily, or irritated scalps. Its mild cleansing action and focus on scalp pH make it a practical option for people with varying hair textures and sensitivity concerns.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks on all hair types: straight, wavy, curly, coily\u003c\/li\u003e\n  \u003cli\u003eFragrance-free to reduce irritation risk for sensitive users\u003c\/li\u003e\n  \u003cli\u003eAppropriate for both dry and oily scalp conditions\u003c\/li\u003e\n  \u003cli\u003eDaily-use formulation supports ongoing scalp care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Scalp Remedy Shampoo is aimed at anyone seeking a gentle, fragrance-free shampoo that focuses on scalp health and hair repair — particularly those with dry, oily, or irritated scalps, people with color-treated or damaged hair, and users who prefer a skincare-informed approach to haircare.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Glycerin, Rice Oil Glycereth-8 Esters, Propanediol, Ethylhexylglycerin, Keratin, Panthenol, Salicylic Acid, Salix Alba (Willow) Bark Extract, Ziziphus Joazeiro Bark Extract, Sarcosine, Anetholea Anisata Leaf Extract, Tropaeolum Majus Flower Extract, Oryza Sativa (Rice) Extract, Salvia Hispanica Seed Extract, Tocopherol, Camellia Sinensis Leaf Extract, Oryza Sativa (Rice) Seed Protein, Caesalpinia Spinosa Fruit Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Citrus Paradisi (Grapefruit) Fruit Extract, Gluconolactone, Helianthus Annuus (Sunflower) Sprout Extract, Trehalose, Xylitol, Quaternium-95, Simmondsia Chinensis (Jojoba) Seed Oil, Tetrasodium Glutamate Diacetate, Polyquaternium-113, Rosmarinus Officinalis (Rosemary) Leaf Extract, Galactoarabinan, Disteareth-75 IPDI, Heptyl Glucoside, Decyl Glucoside, Dicaprylyl Ether, Hydroxypropyl Methylcellulose Stearoxy Ether, Guar Hydroxypropyltrimonium Chloride, Glyceryl Oleate, Trisodium Ethylenediamine Disuccinate, Sodium Dilauramidoglutamide Lysine, Maltodextrin, Phytic Acid, Caprylyl Glycol, Sodium Phosphate, Sodium Metabisulfite, Calcium Gluconate, Phenoxyethanol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Citric Acid, Benzoic Acid, Sodium Hydroxide.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Scalp Remedy Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color safe and gently cleanses without stripping dye or weakening treated strands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo on a sensitive scalp?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for daily use, even on sensitive scalps; use sparingly for finer hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49620134559882,"sku":"B0DSKBDH73","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-scalp-remedy-front-packaging.jpg?v=1782835559"},{"product_id":"virtue-correct-overnight-scalp-hair-elixir-1-7-fl-oz-drug-free-nightly-serum-dermatologist-tested","title":"VIRTUE Correct Overnight Scalp \u0026 Hair Elixir, 1.7 fl oz — drug-free nightly serum, dermatologist-tested","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Correct Overnight Scalp \u0026amp; Hair Elixir is a lightweight, drug-free nightly serum designed to rebalance the scalp and strengthen hair while you sleep.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis leave-in treatment blends Alpha Keratin 60ku, a targeted hyaluronic acid, and a peptide complex to hydrate the scalp, support hair integrity, and deliver a restorative-feeling overnight routine. The non-greasy formula absorbs quickly and is dermatologist-tested and labeled safe for all hair and scalp types. A subtle calming fragrance helps create a relaxing bedtime ritual while the product works through the night.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this elixir improve scalp condition overnight?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula focuses on rebalancing and nourishing the scalp barrier without weighing hair down. Lightweight humectants and a specialized hyaluronic ingredient lock in moisture at the surface while peptides support the scalp environment that surrounds hair roots. Using the elixir nightly gives continuous, gentle support to scalp comfort and hydration.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku to support hair structure and feel.\u003c\/li\u003e\n  \u003cli\u003eSpecialized hyaluronic component targets scalp moisture retention.\u003c\/li\u003e\n  \u003cli\u003ePeptide blend to fortify the scalp environment.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy, fast-absorbing base suitable for overnight wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this serum work for my hair type and daily styling routine?\u003c\/h3\u003e\n\n\u003cp\u003eYes—the formulation is marketed for all hair and scalp types, from fine to coarse and from oily to dry scalps. Because it’s lightweight and non-greasy, it won’t interfere with morning styling; residual product absorbs or disperses with regular washing. Users can apply it as part of an evening routine and continue usual styling the next day.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSafe for all hair textures and color-treated hair.\u003c\/li\u003e\n  \u003cli\u003eLeaves minimal residue, compatible with daily brushing and styling.\u003c\/li\u003e\n  \u003cli\u003eDermatologist-tested for routine topical use.\u003c\/li\u003e\n  \u003cli\u003eWorks alongside shampoo and conditioner without replacing them.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply the elixir for best overnight results?\u003c\/h3\u003e\n\n\u003cp\u003eApply the serum to a dry or towel-damp scalp before bed, focusing on areas that need added hydration or support. Gently massage a few drops into the scalp to distribute the formula, then style hair loosely or sleep on a silk pillowcase to minimize friction. Use nightly or as directed to maintain a consistent scalp-care routine.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDispense a few drops along the scalp in targeted zones.\u003c\/li\u003e\n  \u003cli\u003eMassage with fingertips for even coverage and absorption.\u003c\/li\u003e\n  \u003cli\u003eLeave in overnight; wash or style as usual in the morning.\u003c\/li\u003e\n  \u003cli\u003eStart with a small amount and increase as comfort and preference dictate.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients should I expect, and are there any fragrance or safety notes?\u003c\/h3\u003e\n\n\u003cp\u003eKey actives include Alpha Keratin 60ku, a specialized hyaluronic ingredient, and a peptide blend—combined in a lightweight carrier that is free from drug actives. The formula carries a calming fragrance intended to support a relaxing bedtime ritual; it is dermatologist-tested for topical use. If you have known sensitivities, check the full ingredient list and patch test before nightly use.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku — targeted keratin fragment for hair support.\u003c\/li\u003e\n  \u003cli\u003eSpecialized hyaluronic ingredient for scalp surface hydration.\u003c\/li\u003e\n  \u003cli\u003ePeptide complex to support the scalp environment.\u003c\/li\u003e\n  \u003cli\u003eDermatologist-tested, drug-free formula with calming scent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Correct Overnight Scalp \u0026amp; Hair Elixir is aimed at anyone wanting a simple nightly step to support scalp balance and strengthen hair texture without heavy oils or medicated actives. It is suited for people with color-treated, chemically processed, or natural hair who prefer a non-greasy leave-in treatment and a calming bedtime fragrance. If you want an easy-to-use, dermatologist-tested serum to incorporate into evening self-care, this product is designed for that purpose.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this elixir on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color-treated hair and designed to be gentle and non-greasy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply the overnight elixir?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use nightly for ongoing scalp support, or as needed; start with a small amount and adjust.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49620308983946,"sku":"B0FHVX83GW","price":162.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-front-packaging_69570160-740c-465e-b928-e4207f77f5d3.jpg?v=1782838976"},{"product_id":"virtue-flourish-density-booster-spray-for-thinning-hair-sulfate-free-color-safe-daily-treatment","title":"VIRTUE Flourish Density Booster Spray for Thinning Hair — Sulfate-Free, Color-Safe Daily Treatment","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Flourish Density Booster Spray is a lightweight, drug-free treatment that nourishes the scalp and thickens fragile strands using a clinical-grade protein blend and nutrient-rich formula.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFlourish Density Booster targets thinning and shedding by delivering vitamins, antioxidants and proteins in a fast-absorbing spray designed for daily use. Formulated without silicones, sulfates, parabens or phthalates, it works on color-treated and chemically processed hair to help create a healthier environment around the follicle so new hair can grow in stronger and fuller-looking.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this spray improve the look of thinning hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula increases the appearance of density by coating and strengthening new and existing strands while supporting scalp health. It does not mask hair with heavy residue; instead it leaves hair touchable and natural-looking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClinical-grade protein blend to fortify fragile strands\u003c\/li\u003e\n  \u003cli\u003eVitamins and antioxidants to nourish follicles\u003c\/li\u003e\n  \u003cli\u003eLightweight spray that avoids buildup or stiffness\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use on visible thinning zones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Flourish safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—Flourish is color safe and formulated without ingredients known to strip hair color. Its gentle base and absence of harsh sulfates and synthetic dyes help preserve salon treatments while providing targeted care to the scalp and hair shaft.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free and silicone-free to protect color and texture\u003c\/li\u003e\n  \u003cli\u003eNo synthetic colors or dyes that might alter hair tone\u003c\/li\u003e\n  \u003cli\u003eFree of parabens, phthalates and gluten for sensitive scalps\u003c\/li\u003e\n  \u003cli\u003eVegan formula suitable for most hair routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the Density Booster for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, towel-dried or dry hair, targeting areas of thinning directly at the roots and scalp. It’s a fast-absorbing spray, so you can style as usual afterward; consistent, routine application helps maintain a nourished scalp environment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpray directly onto scalp where hair appears thin\u003c\/li\u003e\n  \u003cli\u003eGently massage to distribute ingredients into the follicle area\u003c\/li\u003e\n  \u003cli\u003eUse daily or as part of your post-wash routine\u003c\/li\u003e\n  \u003cli\u003eLayer under styling products—won’t leave residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients should I expect and what do they do?\u003c\/h3\u003e\n\u003cp\u003eFlourish combines a clinical-grade protein blend with nutrient-rich vitamins and antioxidants to feed delicate hair and help strands become stronger. The ingredient set avoids harsh additives, focusing on essentials that support hair integrity and scalp comfort without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtein blend to thicken and strengthen emerging strands\u003c\/li\u003e\n  \u003cli\u003eAntioxidants and vitamins to nourish the scalp environment\u003c\/li\u003e\n  \u003cli\u003eFormulated without silicones, sulfates, parabens, phthalates\u003c\/li\u003e\n  \u003cli\u003eFree of synthetic colors and dyes; vegan and gluten-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Flourish Density Booster is designed for anyone noticing hair thinning or excess shedding who wants a non-medicated, cosmetic approach to improve the look and feel of their hair. It’s a practical option for those with color-treated or chemically processed hair, people seeking a lightweight product with clean ingredients, and users who prefer a spray application that integrates seamlessly into daily styling routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Keratin, Methyl Nicotinate, Acetyl Tetrapeptide-3, Zingiber Officinale (Ginger) Root Extract, Pisum Sativum (Pea) Extract, Nasturtium Officinale Extract, Moringa Oleifera Seed Extract, Jasminum Officinale (Jasmine) Flower Extract, Hydrolyzed Linseed Extract, Hydrolyzed Hibiscus Esculentus Extract, Helianthus Annuus (Sunflower) Seed Extract, Daucus Carota Sativa (Carrot) Root Extract, Cynara Scolymus (Artichoke) Leaf Extract, Amaranthus Caudatus Seed Extract, Saccharomyces Lysate Extract, Larix Europaea Wood Extract, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Isochrysis Galbana Extract, Tocopherol, Mentha Piperita (Peppermint) Oil, Dextran, Pentylene Glycol, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Quaternium-51, Ethylhexylglycerin, Sodium Metabisulfite, Glycine, Parfum (Fragrance), Biosaccharide Gum-4, Butylene Glycol, Glycerin, Zinc Chloride, PPG-26-Buteth-26, Propanediol, Polyacrylate Crosspolymer-6, PEG-40 Hydrogenated Castor Oil, t-Butyl Alcohol, Alcohol, Tetrasodium EDTA, Sodium Benzoate, Potassium Sorbate, Disodium EDTA, Phenoxyethanol, Citric Acid, Linalool, Geraniol, Limonene, Citronellol, Benzyl Benzoate, Citral, Hexyl Cinnamal\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Flourish is color safe and formulated without sulfates or synthetic dyes, so it’s suitable for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply the Density Booster?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as part of your post-wash routine, applying directly to thinning areas and massaging into the scalp.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49620376617098,"sku":"B09TLYQHK5","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-flourish-front-packaging.jpg?v=1782839810"},{"product_id":"virtue-leave-in-conditioner-detangles-strengthens-color-safe-5-fl-oz-heat-uv-protection","title":"VIRTUE Leave-In Conditioner Detangles \u0026 Strengthens — Color-Safe 5 fl oz, Heat \u0026 UV Protection","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Strength and Shield Leave-In Conditioner is a lightweight, leave-in treatment that instantly detangles, strengthens fragile strands, and protects hair from heat, UV, and environmental stressors.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis everyday leave-in conditioner from VIRTUE combines patented Alpha Keratin 60ku with a lightweight formula to smooth the cuticle, improve elasticity, and shield hair without weighing it down. Designed for all hair types — including color- and chemically-treated hair — it delivers immediate slip for easier brushing plus ongoing reinforcement to reduce breakage. The scent blends creamy coconut and bright yuzu over warm woods for a pleasant, salon-inspired finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this leave-in conditioner make detangling faster and gentler?\u003c\/h3\u003e\n\u003cp\u003eApplied to damp or dry hair, the formula provides instant slip that eases combing and reduces mechanical damage from brushing. The lightweight mist avoids buildup so hair stays soft without feeling heavy or greasy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant detangling slip for wet or dry hair\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-greasy finish suitable for fine to thick hair\u003c\/li\u003e\n  \u003cli\u003eReduces tugging that leads to breakage\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and chemically processed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat strengthening and protective benefits does it offer?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE’s Alpha Keratin 60ku works to reinforce the hair’s cortex and restore cuticle integrity, improving resilience and elasticity over time. In addition to strengthening, the formula provides protection against heat styling up to 450°F, plus defense from UV exposure and everyday pollution.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePatented Alpha Keratin 60ku to help rebuild fragile fibers\u003c\/li\u003e\n  \u003cli\u003eHeat protection up to 450°F for styling tools\u003c\/li\u003e\n  \u003cli\u003eShields against UV rays and environmental pollutants\u003c\/li\u003e\n  \u003cli\u003eBoosts elasticity to reduce snapping and split ends\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it in my routine for best results?\u003c\/h3\u003e\n\u003cp\u003eSpray evenly on towel-dried or dry hair, focusing on mid-lengths and ends, then comb or finger-detangle. Use before heat-styling for protective benefits or as a daily refresher to smooth frizz and add manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake and mist 6–8 inches from hair, mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eComb through or style as usual; safe before blow-drying or flat-ironing\u003c\/li\u003e\n  \u003cli\u003eReapply lightly between washes for extra smoothness\u003c\/li\u003e\n  \u003cli\u003eCompatible with other VIRTUE cleansers and treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this leave-in safe for color-treated or sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is free from sulfates, parabens, phthalates, synthetic colors, and dyes, and is gluten-free and cruelty-free. It’s formulated to be gentle on color-treated and chemically processed hair while supporting a balanced scalp environment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe and suitable after chemical services\u003c\/li\u003e\n  \u003cli\u003eNo sulfates, parabens, or phthalates\u003c\/li\u003e\n  \u003cli\u003eFree of synthetic dyes and fragrances that cause buildup\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: VIRTUE Strength and Shield Leave-In Conditioner is ideal for anyone who wants faster detangling, stronger hair, and everyday protection without heavy residue — especially people with tangling-prone, fragile, color-treated, or chemically processed hair. If you use heat tools, live in sunny or polluted environments, or need an easy daily mist to smooth and fortify strands, this lightweight 5 fl oz leave-in is built to fit into regular routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Cetearyl Alcohol, Isoamyl Laurate, Glycerin, Behentrimonium Chloride, Cetyl Alcohol, Cetyl Esters, Propanediol, Ceteareth-20, Hydrogenated Ethylhexyl Olivate, Ethylhexylglycerin, Trimethylolpropane Tricaprylate\/Tricaprate, Keratin, Salicylic Acid, Salix Alba (Willow) Bark Extract, Ziziphus Joazeiro Bark Extract, Sarcosine, Panthenol, Polyquaternium-113, Jojoba Esters, Quaternium-95, Galactoarabinan, Anetholea Anisata Leaf Extract, Salvia Hispanica Seed Extract, Phytic Acid, Tropaeolum Majus Flower Extract, Tocopherol, Caesalpinia Spinosa Fruit Extract, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Simmondsia Chinensis (Jojoba) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Oryza Sativa (Rice) Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Oryza Sativa (Rice) Seed Protein, Helianthus Annuus (Sunflower) Sprout Extract, Pentaerythrityl Tetra-Di-t-Butyl Hydroxyhydrocinnamate, Brassicyl Valinate Esylate, Hydroxyethylcellulose, Caprylyl Glycol, Calcium Gluconate, Tetrasodium Glutamate Diacetate, Sodium Dilauramidoglutamide Lysine, Maltodextrin, Trehalose, Xylitol, Sodium Phosphate, Disodium Phosphate, Citric Acid, Gluconolactone, Phenoxyethanol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Sodium Hydroxide, Sodium Metabisulfite.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and free of sulfates, parabens, and synthetic dyes, making it suitable for color- and chemically-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it protect from heat styling?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The leave-in offers heat protection up to 450°F while also improving strand strength and elasticity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49620380483722,"sku":"B0G6G15Z7C","price":117.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-strength-shield-front-packaging.jpg?v=1782839877"},{"product_id":"virtue-purifying-leave-in-conditioner-spray-5-oz-weightless-detangler-frizz-control-color-safe-care","title":"VIRTUE Purifying Leave-In Conditioner Spray 5 oz — Weightless Detangler, Frizz Control \u0026 Color-Safe Care","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Purifying Leave-In Hair Conditioner Spray is a weightless mist that detangles, tames frizz, and helps protect hair from breakage and split ends while preserving color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis gentle, milky spray uses VIRTUE's Alpha Keratin 60ku protein and light moisturizers to smooth strands without buildup. Formulated for fine to medium hair textures, it refreshes curls, reduces flyaways in humid conditions, and leaves hair feeling softer and looking shinier. The scent is citrus-forward with floral and tea notes plus sweet orange and lemon essential oils for a bright finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this leave-in spray make hair easier to manage?\u003c\/h3\u003e\n\u003cp\u003eThe fine mist slips between strands to loosen tangles and reduce knotting so wet or damp hair combs through more easily. Weightless conditioning agents add slip without weighing hair down, improving styling time and reducing mechanical damage from brushing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku protein helps reinforce strands for smoother combing.\u003c\/li\u003e\n  \u003cli\u003eMilky, lightweight formula detangles without residue.\u003c\/li\u003e\n  \u003cli\u003eInstant slip reduces breakage when brushing or styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help control frizz and respond to humidity?\u003c\/h3\u003e\n\u003cp\u003eThe formula fights humidity-related flyaways and revives curl pattern by smoothing the hair surface and locking in light hydration. It won’t create a heavy coating, so it retains movement while minimizing frizz under damp conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight moisturizers seal cuticle edges to reduce puffiness.\u003c\/li\u003e\n  \u003cli\u003eCitrus and tea notes provide a fresh smell without heaviness.\u003c\/li\u003e\n  \u003cli\u003eWorks as a day refresher for curls or smoothed styles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the spray is formulated to be safe for color and chemical treatments, avoiding harsh sulfates, parabens, phthalates, synthetic dyes, and gluten. It conditions while helping protect finished services from unnecessary abrasion and dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates, parabens, phthalates, and synthetic colors.\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free for conscientious use.\u003c\/li\u003e\n  \u003cli\u003eLightweight hydration won’t strip or dull color-treated strands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eSpray evenly on damp, towel-dried hair from mid-lengths to ends, then comb or finger-detangle before air-drying or styling. A light mist can also refresh dry hair between washes to reduce flyaways and revive texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair for detangling and styling prep.\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair as a lightweight refresher for frizz control.\u003c\/li\u003e\n  \u003cli\u003eAvoid heavy layering; a few pumps deliver the needed slip.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: Ideal for people with fine to medium hair who want easier detangling, reduced frizz, and added protection against split ends without loss of volume. It's a good match for color-treated or chemically processed hair and for anyone seeking a lightweight, everyday leave-in that refreshes curls and smooths flyaways without buildup.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFormulated with Alpha Keratin 60ku protein to support hair resilience.\u003c\/li\u003e\n  \u003cli\u003eFine milky mist that moisturizes and detangles weightlessly.\u003c\/li\u003e\n  \u003cli\u003eCitrus and floral fragrance with sweet orange and lemon essential oils.\u003c\/li\u003e\n  \u003cli\u003eSafe for color and chemical treatments; free of sulfates, parabens, phthalates, synthetic colors, and gluten; cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be color-safe and avoids sulfates and harsh additives that can strip dye.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply the leave-in spray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use on damp hair after washing and as a light refresher between washes; a few sprays per application is usually enough.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49620544422026,"sku":"B07NLHV2M1","price":105.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-front-packaging-purifying-leave-in-spray.jpg?v=1782842300"},{"product_id":"virtue-6-in-1-hair-styler-styling-cream-lightweight-heat-protection-shine-frizz-control-citrus","title":"VIRTUE 6-in-1 Hair Styler Styling Cream — Lightweight heat protection, shine \u0026 frizz control (citrus)","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE 6-in-1 Hair Styler is a lightweight crème-serum that primes hair to add softness, shine, light hydration, strengthening and heat protection while controlling frizz.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as an all-in-one styling companion, this versatile cream-serum blends into all hair types without residue to create a polished, \"done undone\" look or to refresh second-day hair. Infused with VIRTUE's Alpha Keratin 60ku protein, it supports hair strength and surface smoothness while providing a fresh citrus aroma. The formula is free of sulfates, parabens, phthalates, synthetic dyes, and is cruelty-free, making it suitable for color- and chemically-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this styler change my daily routine?\u003c\/h3\u003e\n\u003cp\u003eInstead of juggling separate products for hydration, shine, and heat defense, the 6-in-1 Styler combines multiple benefits in one lightweight step. Apply a small amount to damp or dry hair to simplify styling, cut down on product build-up, and speed up touch-ups between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReplaces multiple products: primer, leave-in, polish, heat protectant.\u003c\/li\u003e\n  \u003cli\u003eSheer, non-greasy finish that layers under stylers or stands alone.\u003c\/li\u003e\n  \u003cli\u003eQuick application—smooth through mid-lengths to ends for instant effect.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on my hair type and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is formulated to be universally compatible—lightweight enough for fine hair and nourishing enough for thicker textures. It's also safe for color- and chemically-treated hair, so you can use it without worrying about stripping treatments or adding unwanted residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for fine, medium, and coarse hair textures.\u003c\/li\u003e\n  \u003cli\u003eSafe for dyed, highlighted, and chemically treated hair.\u003c\/li\u003e\n  \u003cli\u003eGluten-free and free of common harsh additives.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it protect hair from heat and environmental damage?\u003c\/h3\u003e\n\u003cp\u003eAlpha Keratin 60ku protein helps reinforce hair structure at the surface, which supports resilience during heat styling while the crème-serum delivers a smoothing layer that reduces friction. This combination helps maintain a polished appearance after blow-drying, straightening, or curling when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtein-enriched formula to help strengthen and smooth strands.\u003c\/li\u003e\n  \u003cli\u003eCreates a lightweight protective coating to minimize heat stress.\u003c\/li\u003e\n  \u003cli\u003ePolishes cuticle for reflected shine and reduced frizz from humidity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much should I use and when should I apply it?\u003c\/h3\u003e\n\u003cp\u003eA little goes a long way: start with a pea-sized amount and increase as needed for longer or thicker hair. Apply to towel-dried hair before styling for priming benefits, or work a small amount through dry hair to tame flyaways and refresh second-day styles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart small—pea-sized for short\/medium, nickle-to-quarter size for long\/thick hair.\u003c\/li\u003e\n  \u003cli\u003eApply mid-lengths to ends to avoid weighing roots down.\u003c\/li\u003e\n  \u003cli\u003eUse pre-heat styling or as a finishing touch for shine and frizz control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: The VIRTUE 6-in-1 Hair Styler is for anyone seeking a single, reliable step to simplify styling—ideal for busy mornings, travel, or anyone wanting softer, shinier hair without heaviness. It's especially useful for those who want the benefits of strengthening protein and light hydration in a multi-tasking product that's safe for color-treated hair and free of common harsh additives.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE 6-in-1 Styler safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color- and chemically-treated hair and is free of sulfates, parabens, and synthetic dyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it before heat styling?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair before heat styling to prime and add lightweight protection and polish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49620550090890,"sku":"B07PVCKJJG","price":117.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-6-in-1-styler-front-packaging.jpg?v=1782842354"},{"product_id":"virtue-restorative-hair-mask-for-damaged-hair-keratin-baobab-oil-weightless-color-safe","title":"VIRTUE Restorative Hair Mask for Damaged Hair — Keratin \u0026 Baobab Oil | Weightless, Color-Safe","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Restorative Hair Mask is a rich, weightless treatment that restores strength, shine, and manageability to damaged or dry hair using keratin and baobab seed oil.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis luxurious mask is formulated to revive hair that’s been stressed by heat styling, coloring, environmental exposure, or chemical services. It feels creamy on application yet won’t weigh hair down, delivering immediate softness and improved resilience over repeated use. Free from sulfates, parabens, phthalates, synthetic colors, and cruelty, the formula is safe for color- and chemically-treated hair while providing a nourishing scent profile of coconut, yuzu, and warm woods.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice differences in my hair?\u003c\/h3\u003e\n\u003cp\u003eMost users report softer, more manageable hair right after the first treatment because the mask smooths and hydrates the hair shaft. With ongoing use, strands look shinier and breakage from styling is reduced as the formula helps reinforce weakened areas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant slip for easier detangling and styling\u003c\/li\u003e\n  \u003cli\u003eVisible shine improvement after one application\u003c\/li\u003e\n  \u003cli\u003eProgressive strength gains with regular weekly use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients make this mask effective for damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula centers on keratin, a structural protein that helps fortify the hair fiber, and baobab seed oil, a lightweight botanical oil that replenishes moisture without heaviness. Together they improve elasticity and surface smoothness while preserving hair color and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin: reinforces and supports broken or weakened cuticles\u003c\/li\u003e\n  \u003cli\u003eBaobab seed oil: hydrates and restores softness without greasiness\u003c\/li\u003e\n  \u003cli\u003eClean formulation: no sulfates, parabens, phthalates, or synthetic dyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this mask on color-treated or fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the VIRTUE mask is color-safe and formulated to avoid residue that can flatten fine hair. It’s rich yet formulated to remain weightless, so even delicate or color-treated strands get conditioning benefits without losing body.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color and chemically processed hair\u003c\/li\u003e\n  \u003cli\u003eLightweight texture suitable for fine to medium hair types\u003c\/li\u003e\n  \u003cli\u003eUse frequency can be adjusted: weekly for heavy damage, biweekly for maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the treatment for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to freshly washed, towel-dried hair focusing on mid-lengths to ends, leave on for the recommended time, then rinse thoroughly. For deeper repair, increase leave time or use a warming cap; always follow with your regular styling routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply after shampooing to towel-dried hair\u003c\/li\u003e\n  \u003cli\u003eLeave on for recommended time (check packaging) then rinse\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on damage: weekly or as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Restorative Hair Mask is designed for anyone seeking to repair and soften hair that’s been compromised by heat, color, sun exposure, or chemical processing. It’s a good fit for people who want a salon-quality treatment they can use at home, those with color-treated or chemically altered hair, and anyone who prefers a cleaner ingredient profile without sulfates, parabens, or synthetic dyes. Ideal for users aiming to reduce breakage, improve shine, and restore manageability while maintaining hair body and color integrity.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Restorative Hair Mask safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and designed to condition without stripping or dulling color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly for heavy damage or heat-styled hair; every one to two weeks for general maintenance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49620592296074,"sku":"B07ZS32QKP","price":113.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-mask-front-packaging.jpg?v=1782842772"},{"product_id":"virtue-scalp-remedy-conditioner-fragrance-free-6-7-fl-oz-microbiome-balancing-lightweight-hydration","title":"VIRTUE Scalp Remedy Conditioner — Fragrance-Free 6.7 fl oz, Microbiome-Balancing Lightweight Hydration","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Scalp Remedy Conditioner is a fragrance-free, lightweight conditioner that balances the scalp microbiome while hydrating and strengthening hair from roots to ends.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis conditioner blends skincare-inspired actives with VIRTUE’s Alpha Keratin 60ku Clinical, a bio-identical keratin protein, to soothe irritated scalps and fortify strands without fragrance or heavy buildup. Formulated for daily use and safe on color-treated hair, it targets dry, oily, or sensitive scalps and leaves hair manageable and resilient. The creamy, rinse-out formula is designed to be applied at the roots and worked down the lengths for full scalp-to-tip care.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner help balance a troubled scalp?\u003c\/h3\u003e\n\u003cp\u003eThe formula is tuned to optimize scalp pH and promote a healthy microbiome, creating conditions that support balanced oil production and comfort. By combining gentle skin-care style ingredients with VIRTUE’s keratin complex, it helps restore equilibrium without stripping natural oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOptimizes scalp pH to support a balanced microbial environment\u003c\/li\u003e\n  \u003cli\u003eGentle, drug- and fragrance-free ingredients reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eAlpha Keratin 60ku Clinical contributes to scalp and hair resilience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it hydrate hair without weighing it down?\u003c\/h3\u003e\n\u003cp\u003eYes — the conditioner is a lightweight cream designed for root application and rinses clean to avoid heavy residue. It delivers hydration that smooths and strengthens strands while maintaining natural movement and volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight texture intended for use at the roots\u003c\/li\u003e\n  \u003cli\u003eHydrates mid-lengths and ends without sacrificing lift\u003c\/li\u003e\n  \u003cli\u003eRecommended sparing use on finer hair to avoid over-conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for color-treated or sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eThe fragrance-free, non-medicated formulation is color-safe and suitable for daily use, including those with sensitive scalps. It avoids common irritants and focuses on ingredients that calm and repair rather than mask symptoms.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free to minimize irritation and sensory triggers\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair — formulated to rinse clean\u003c\/li\u003e\n  \u003cli\u003eDesigned for daily use and gentle enough for sensitive scalps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Scalp Remedy Conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply a quarter-size amount to wet hair, massaging into the scalp and working through to the ends before rinsing thoroughly. For finer hair types use a smaller amount; for a deeper scalp treatment, swap in a weekly exfoliating scalp scrub as recommended.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair after shampooing; massage into scalp and lengths\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; use sparingly on fine hair\u003c\/li\u003e\n  \u003cli\u003eReplace with Exfoliating Scalp Scrub once a week for intensive care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Scalp Remedy Conditioner is for anyone wanting to improve scalp comfort while strengthening hair — especially people experiencing dryness, oiliness, or occasional irritation. It suits all hair types, supports color-treated strands, and is a practical daily conditioner for those who prefer fragrance-free, science-driven hair care that treats scalp health as part of overall hair wellness.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Cetearyl Alcohol, Isoamyl Laurate, Glycerin, Behentrimonium Chloride, Cetyl Alcohol, Cetyl Esters, Propanediol, Ceteareth-20, Hydrogenated Ethylhexyl Olivate, Ethylhexylglycerin, Trimethylolpropane Tricaprylate\/Tricaprate, Keratin, Salicylic Acid, Salix Alba (Willow) Bark Extract, Ziziphus Joazeiro Bark Extract, Sarcosine, Panthenol, Polyquaternium-113, Jojoba Esters, Quaternium-95, Galactoarabinan, Anetholea Anisata Leaf Extract, Salvia Hispanica Seed Extract, Phytic Acid, Tropaeolum Majus Flower Extract, Tocopherol, Caesalpinia Spinosa Fruit Extract, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Simmondsia Chinensis (Jojoba) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Oryza Sativa (Rice) Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Oryza Sativa (Rice) Seed Protein, Helianthus Annuus (Sunflower) Sprout Extract, Pentaerythrityl Tetra-Di-t-Butyl Hydroxyhydrocinnamate, Brassicyl Valinate Esylate, Hydroxyethylcellulose, Caprylyl Glycol, Calcium Gluconate, Tetrasodium Glutamate Diacetate, Sodium Dilauramidoglutamide Lysine, Maltodextrin, Trehalose, Xylitol, Sodium Phosphate, Disodium Phosphate, Citric Acid, Gluconolactone, Phenoxyethanol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Sodium Hydroxide, Sodium Metabisulfite.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this daily on a sensitive scalp?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The fragrance-free, non-medicated formula is designed for daily use and is gentle enough for sensitive scalps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this conditioner affect my color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It is color-safe and formulated to rinse clean while protecting strands.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49620881277066,"sku":"B0DSKCLG6R","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-scalp-remedy-conditioner-front-packaging.jpg?v=1782845813"},{"product_id":"virtue-healing-hair-oil-6-in-1-styling-cream-bundle-amazon-exclusive-color-safe-repair-heat-protection","title":"VIRTUE Healing Hair Oil + 6-in-1 Styling Cream Bundle, Amazon Exclusive, Color-Safe Repair \u0026 Heat Protection","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE's Healing Hair Oil paired with the 6-in-1 Styling Cream is a two-step haircare and styling set designed to repair damage, protect from heat, and deliver polished, manageable results for all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis Amazon-exclusive bundle brings together VIRTUE's lightweight Healing Hair Oil (1.7 fl oz) and a multitasking 6-in-1 Styling Cream to treat hair while you style. The oil targets visible damage and brittleness, adding shine and softness, while the cream smooths, controls frizz, and offers heat protection for everyday styling or professional looks. Both products are color-safe and sulfate-free, so they integrate easily into routines for treated or natural hair without stripping or harsh residues.\u003c\/p\u003e\n\n\u003ch3\u003eHow will the Healing Hair Oil improve damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe Healing Hair Oil is formulated to penetrate and soften strands, reducing the appearance of damage and improving manageability. Regular use can help hair feel stronger and look smoother without weighing it down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTargets breakage and rough texture for a softer finish\u003c\/li\u003e\n  \u003cli\u003eAdds reflective shine to dull, dry hair\u003c\/li\u003e\n  \u003cli\u003eLeaves hair more pliable for easier combing and styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the 6-in-1 Styling Cream do for everyday styling?\u003c\/h3\u003e\n\u003cp\u003eThis styling cream combines multiple benefits—smoothing, shaping, and heat protection—so you can simplify your routine. It helps control frizz and holds shape while still allowing natural movement and a lightweight feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProvides thermal protection during blow-drying and hot tools\u003c\/li\u003e\n  \u003cli\u003eImproves pattern definition and reduces flyaways\u003c\/li\u003e\n  \u003cli\u003eEnhances softness and extends style longevity between washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this bundle suitable for color-treated or fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes—both formulas are color-safe and free of sulfates, making them gentle enough for dyed, highlighted, or keratin-treated hair. The lightweight textures are designed to nourish without creating buildup, so fine to medium strands remain bouncy rather than flattened.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color preservation and longer-lasting vibrancy\u003c\/li\u003e\n  \u003cli\u003eNon-greasy oil formulation minimizes weighing on fine hair\u003c\/li\u003e\n  \u003cli\u003eIdeal for daily use in professional or at-home styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the oil and styling cream together?\u003c\/h3\u003e\n\u003cp\u003eStart with a small amount of Healing Hair Oil on damp or dry ends to add nourishment and seal split ends. Apply the 6-in-1 Styling Cream from mid-lengths to ends before heat styling or air-drying to smooth, protect, and shape hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply oil sparingly to ends; avoid roots to prevent greasiness\u003c\/li\u003e\n  \u003cli\u003eWork cream through towel-dried hair for best heat protection\u003c\/li\u003e\n  \u003cli\u003eReapply a tiny amount of oil to finished style for added shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This bundle is built for anyone wanting salon-quality repair and styling in fewer steps: people with damaged, color-treated, or naturally textured hair who need targeted repair plus versatile styling benefits. It's also a convenient pick for busy mornings or travel—two compact, multi-use products that reduce the number of bottles on your shelf while supporting healthier-looking, manageable hair.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Are these products safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Both are color-safe and sulfate-free, formulated to protect color and avoid stripping pigments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will the oil make my hair greasy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, the Healing Hair Oil is lightweight; use a small amount on ends to avoid weighing roots down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49620909129866,"sku":"B0F1ZBJBYB","price":173.28,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-healing-hair-oil-front-packaging.jpg?v=1782845844"},{"product_id":"virtue-flourish-shampoo-conditioner-density-booster-bundle-for-thinning-hair-botanical-3-step-regimen-for-fuller-looking-hair","title":"VIRTUE Flourish Shampoo, Conditioner \u0026 Density Booster Bundle for Thinning Hair — Botanical 3-Step Regimen for Fuller-Looking Hair","description":"\u003cstrong\u003eVIRTUE Flourish is a three-step botanical-based hair regimen designed to nourish the scalp, strengthen fatigued follicles, and improve the appearance of hair density for women experiencing mild to moderate thinning.\u003c\/strong\u003e\n\n\u003cp\u003eThis kit combines the Shampoo for Thinning Hair, Flourish Conditioner for Thinning Hair, and Flourish Density Booster into a streamlined routine aimed at supporting scalp health and thicker-looking hair. Formulated with botanical extracts and a spa-like fragrance built on basil, patchouli, citrus, and clean florals, the bundle targets stressed follicles while leaving hair soft and manageable. Use consistently for best visible results over a 12-week period.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the Flourish system support scalp and follicle health?\u003c\/h3\u003e\n\u003cp\u003eEach product in the VIRTUE Flourish set addresses different aspects of scalp and strand vitality: the shampoo cleanses without stripping, the conditioner detangles and strengthens, and the Density Booster concentrates active ingredients at the roots. Together they create an environment that helps fatigued follicles perform better and improves hair body and texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShampoo: gentle, clarifying formula that maintains moisture balance\u003c\/li\u003e\n  \u003cli\u003eConditioner: fortifies strands and reduces breakage during detangling\u003c\/li\u003e\n  \u003cli\u003eDensity Booster: targeted, leave-in treatment applied to the scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of results can I expect and how long will it take?\u003c\/h3\u003e\n\u003cp\u003eResults are gradual and best observed with continued use; VIRTUE recommends following the regimen consistently for up to 12 weeks to notice improved fullness and scalp condition. Many users observe enhanced manageability and a thicker appearance within a few weeks, while fuller density improvements typically develop over months as hair growth cycles respond.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible manageability and softness often within weeks\u003c\/li\u003e\n  \u003cli\u003eThicker-looking hair appearance builds over several months\u003c\/li\u003e\n  \u003cli\u003eRecommended consistent use for up to 12 weeks for best outcome\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use each product in the three-step routine?\u003c\/h3\u003e\n\u003cp\u003eBegin with the Flourish Shampoo to cleanse the scalp, follow with the Flourish Conditioner to hydrate and detangle, and finish by applying the Density Booster directly to the scalp where hair feels thin. The booster is typically used on damp or dry hair per directions and does not require rinsing, making it easy to incorporate into your styling routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStep 1: Apply shampoo, lather, rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eStep 2: Apply conditioner mid-length to ends, leave briefly, then rinse\u003c\/li\u003e\n  \u003cli\u003eStep 3: Part hair and apply Density Booster to targeted scalp areas, massage gently\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the fragrance or formulation suitable for sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE’s Flourish bundle features a gentle, spa-like scent derived from basil, patchouli, citrus, and floral notes; botanicals are included to support scalp balance. While the formulas are designed to be gentle, those with very sensitive skin or known allergies should patch-test first or consult a dermatologist to confirm compatibility.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance: herbal-citrus with floral and woody undertones\u003c\/li\u003e\n  \u003cli\u003eBotanical-focused formulas aimed at scalp nourishment\u003c\/li\u003e\n  \u003cli\u003ePatch-test recommended for highly sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Flourish is intended for women experiencing mild to moderate thinning who want a botanical-forward, salon-quality routine to improve scalp health and the appearance of density. It suits those seeking a simple three-step regimen that combines cleansing, conditioning, and a targeted density treatment to support fuller-looking hair when used consistently.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long until I see results with the Flourish bundle?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use consistently; many see improved manageability within weeks, fuller appearance over about 12 weeks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use these products on colored or chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formulas are designed to be gentle and are safe for most colored or treated hair types.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49620931412106,"sku":"B09TLHPW19","price":173.28,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-bundle-front-packaging.jpg?v=1782846084"},{"product_id":"virtue-flourish-mask-for-thinning-hair-5-oz-lightweight-keratin-infused-treatment-for-fuller-looking-strands","title":"VIRTUE Flourish Mask for Thinning Hair — 5 oz lightweight, keratin-infused treatment for fuller-looking strands","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Flourish Mask for Thinning Hair is a lightweight, whipped treatment designed to help strengthen strands and support fuller-looking hair with a blend of clinically derived keratin and plant-based growth allies.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated as a creamy, spa-inspired mask, Flourish targets strands and scalp without heavy residue. It combines VIRTUE's Alpha Keratin 60ku Clinical with botanical extracts like red clover, beet, and green coffee plus caffeine to support hair resilience. The texture rinses clean and is safe for color- and chemically treated hair while avoiding silicones, sulfates, parabens, gluten, phthalates, synthetic colors, and dyes.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this mask fit into my weekly hair routine?\u003c\/h3\u003e\n\u003cp\u003eUse Flourish as a targeted treatment once or twice a week in place of a conditioner for deeper fortification. Apply to towel-dried hair, leave on for the recommended time, then rinse thoroughly to maintain volume and manageability without buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp, shampooed hair focusing on roots and mid-lengths.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 3–10 minutes depending on desired intensity.\u003c\/li\u003e\n  \u003cli\u003eRinse fully and style as usual for lightweight, conditioned texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes the formula work on color-treated or relaxed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the mask is formulated to be safe for color-treated and chemically processed hair. Its silicone-free base helps preserve color vibrancy while the keratin complex and botanical ingredients aim to reinforce weak or overprocessed strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe and suitable for chemically treated textures.\u003c\/li\u003e\n  \u003cli\u003eNo silicones to avoid coating buildup or dulling color.\u003c\/li\u003e\n  \u003cli\u003eVegan and free from common irritants for gentler use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat active ingredients deliver the benefits in this mask?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE pairs its proprietary Alpha Keratin 60ku Clinical with plant-derived actives like red clover, beet extract, green coffee, and caffeine to support hair strength and vitality. The formula also includes basil and patchouli essential oils for a balanced scalp-scent profile and a calming aromatic finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku Clinical: a clinically derived peptide to help reinforce hair structure.\u003c\/li\u003e\n  \u003cli\u003eRed clover, beet, green coffee, caffeine: botanical and stimulant-derived ingredients for scalp and strand support.\u003c\/li\u003e\n  \u003cli\u003eEssential oils (basil, patchouli) for a spa-like scent and scalp comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mask weigh my hair down or leave residue?\u003c\/h3\u003e\n\u003cp\u003eThe whipped, creamy texture is engineered to condition without heaviness; it rinses clean to preserve natural volume. Because the mask is free of silicones and sulfates, it minimizes buildup that can weigh hair down over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight enough for fine to medium hair types when used as directed.\u003c\/li\u003e\n  \u003cli\u003eRinses thoroughly to maintain lift and body.\u003c\/li\u003e\n  \u003cli\u003eSulfate- and silicone-free to reduce long-term residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Flourish Mask for Thinning Hair suits anyone seeking a salon-quality, non-greasy treatment to strengthen and enhance the appearance of thinning or fragile hair. It’s ideal for people with color-treated or chemically processed hair who want a clean, vegan formula that pairs clinically informed keratin technology with botanical support and a refined, herbaceous-citrus aroma.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Flourish Mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once or twice weekly in place of conditioner for deeper strengthening without buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mask safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color- and chemically treated hair and is silicone-free to protect color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49620936360074,"sku":"B0BTK9CHLQ","price":183.57,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-flourish-mask-front-packaging.jpg?v=1782846166"},{"product_id":"virtue-dry-shampoo-spray-for-oily-hair-color-safe-sulfate-free-invisible-mist-travel-friendly","title":"VIRTUE Dry Shampoo Spray for Oily Hair — Color-Safe, Sulfate-Free Invisible Mist (Travel-Friendly)","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Dry Shampoo Spray is a lightweight, invisible mist that absorbs oil, banishes odor, and refreshes style without leaving residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to revive hair between washes, this airy dry shampoo clears away excess sebum and surface buildup while maintaining a natural feel. The formula is intentionally sheer—no heavy powders or tacky residue—so hair looks renewed and touchable. It’s free from sulfates, parabens, phthalates, synthetic dyes, and is safe for color- and chemically-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE Dry Shampoo reduce oil without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe spray uses a super-light, invisible base that soaks up grease at the roots while leaving strands soft and flexible. Because it avoids heavy styling ingredients, buildup is minimized and hair retains movement. You get a visibly fresher scalp without that dry, powdery finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer mist formulation that absorbs oil without white cast\u003c\/li\u003e\n  \u003cli\u003eNo heavy styling agents that add weight or residue\u003c\/li\u003e\n  \u003cli\u003eLeaves hair touchably soft and natural-looking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product work on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula was created to be gentle and color-safe. It cleans and refreshes without stripping color or altering salon treatments. Ingredients are chosen to avoid harsh sulfates and common irritants.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-, paraben-, and phthalate-free for gentle cleansing\u003c\/li\u003e\n  \u003cli\u003eSafe for color-preserved pigments and treated textures\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how long does freshness last?\u003c\/h3\u003e\n\u003cp\u003eThe scent is a light, uplifting blend of essential oils with citrus and cedar notes for an energizing, clean aroma. It refreshes hair and scalp without an overpowering perfume, offering a subtle fragrance that lingers to keep hair feeling clean between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTop notes of lemon for a bright, fresh feel\u003c\/li\u003e\n  \u003cli\u003eCedar leaf and orange essential oils for balanced longevity\u003c\/li\u003e\n  \u003cli\u003eDelicate scent designed not to compete with other styling products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use VIRTUE Dry Shampoo to extend a blowout or refresh styles?\u003c\/h3\u003e\n\u003cp\u003eShake well and mist sparingly at the roots from a short distance, then massage or tousle to distribute. Target oily zones or flattened roots to add instant lift and texture. Use only as needed—its light composition makes it easy to layer without buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake, spray 6–8 inches from roots, then massage or brush through\u003c\/li\u003e\n  \u003cli\u003eApply to specific oily areas to revive volume and remove odor\u003c\/li\u003e\n  \u003cli\u003eWorks well between washes and to extend time between styling sessions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Dry Shampoo Spray is ideal for anyone seeking a quick, no-residue refresh—especially those with oily roots, people who want to extend blowouts, and anyone with color-treated or chemically processed hair who needs a gentle absorbent mist. It’s also a good pick for busy routines, travel kits, and anyone preferring cleaner formulations free from sulfates and synthetic dyes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eThis invisible, super-light formula cleanses while supporting scalp comfort and minimizing buildup.\u003c\/li\u003e\n  \u003cli\u003eGoes on as a sheer mist; hair stays soft and never coated.\u003c\/li\u003e\n  \u003cli\u003eLight essential-oil fragrance featuring lemon, cedar leaf, and orange for lasting freshness.\u003c\/li\u003e\n  \u003cli\u003eAppropriate for all hair types and safe on color- and chemically-treated hair.\u003c\/li\u003e\n  \u003cli\u003eFree of sulfates, parabens, phthalates, synthetic colors, gluten-free, and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Dry Shampoo safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated without sulfates and synthetic dyes, making it safe for color-treated and chemically processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this leave a white residue on dark hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is a sheer, invisible mist designed to absorb oil without visible white cast.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49621684191370,"sku":"B07QBVT2YX","price":117.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-front-packaging_cb454f8e-c2e1-4e62-bfb0-693ef03b5b71.jpg?v=1782859565"},{"product_id":"virtue-curl-conditioner-for-curly-hair-jojoba-oil-sulfate-silicone-free-hydrating-formula","title":"VIRTUE Curl Conditioner for Curly Hair — Jojoba Oil, Sulfate- \u0026 Silicone-Free Hydrating Formula","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Curl Conditioner with Jojoba Oil is a rich, silicone- and sulfate-free formula that hydrates, detangles, and helps define curls while protecting color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis creamy conditioner is designed for textured hair from soft waves to tight coils. It combines jojoba oil with a hydrating base to replenish moisture, reduce frizz, and make curls easier to comb and style without weighing them down. Free from sulfates, silicones, parabens, gluten, phthalates, synthetic colors and dyes, and fully vegan, the formula focuses on clean, effective nourishment suitable for everyday curl care and routine color maintenance.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE Curl Conditioner restore moisture without buildup?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula targets hydration using lightweight emollients like jojoba oil that mimic natural sebum, restoring softness while rinsing clean. Because it’s silicone-free and sulfate-free, the conditioner minimizes residue that can weigh curls down or dull color over time.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLightweight jojoba oil provides balanced moisture without heavy coating\u003c\/li\u003e\n  \u003cli\u003eRich, creamy texture smooths cuticles for easier detangling\u003c\/li\u003e\n  \u003cli\u003eNo silicones or sulfates, reducing long-term buildup\u003c\/li\u003e\n  \u003cli\u003eRinses clean to keep curls bouncy and defined\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help detangle and define a variety of curl types?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the conditioner is formulated to slip through hair for gentle detangling, making it practical for a wide range of curl patterns from loose waves to highly textured coils. It aids in clump formation and definition without stiffness, so curls maintain movement and shape after styling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGenerous slip for easier comb-through and less breakage\u003c\/li\u003e\n  \u003cli\u003eEnhances natural curl pattern and clump formation\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish preserves natural movement\u003c\/li\u003e\n  \u003cli\u003eWorks well with leave-ins and styling creams for layered routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically-treated curls?\u003c\/h3\u003e\n\n\u003cp\u003eVIRTUE Curl Conditioner is formulated to be color-safe and gentle on treated hair, helping maintain tone and shine while nourishing strands. The absence of harsh sulfates and synthetic dyes reduces the risk of color fade and irritation commonly associated with stronger cleansing agents.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eColor-safe ingredients to protect dyed hair vibrancy\u003c\/li\u003e\n  \u003cli\u003eNo sulfates that can strip color during washing\u003c\/li\u003e\n  \u003cli\u003eVegan, free of parabens and phthalates for gentler care\u003c\/li\u003e\n  \u003cli\u003eSuitable for chemically relaxed or permed textures with normal use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use VIRTUE Curl Conditioner for best results?\u003c\/h3\u003e\n\n\u003cp\u003eAfter shampooing or co-washing, apply a generous amount through mid-lengths to ends, gently detangle with fingers or a wide-tooth comb, and leave in for one to three minutes before rinsing. For deeper hydration, apply to damp hair and use a plastic cap for 10–15 minutes as a quick mask.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse after a gentle cleanser or co-wash for ideal moisture balance\u003c\/li\u003e\n  \u003cli\u003eFinger-comb or wide-tooth comb while conditioner is in hair to reduce breakage\u003c\/li\u003e\n  \u003cli\u003eFor intensive treatment, leave on longer or pair with a heat cap\u003c\/li\u003e\n  \u003cli\u003eFollow with a styling product to lock in definition and tame frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Curl Conditioner with Jojoba Oil is meant for anyone with wavy, curly, or coily hair seeking a hydrating, non-greasy conditioner that detangles, defines, and respects color-treated or chemically-treated strands. It’s a good fit for those who prioritize clean, vegan formulations without silicones or sulfates, and for curl enthusiasts who want manageable, frizz-reduced hair that retains natural bounce and shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Curl Conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and sulfate-free to help preserve dye vibrancy while conditioning curls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on thick, tightly coiled hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It offers generous slip and hydration suitable for a range of curl patterns, including tight coils.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622429433994,"sku":"B09GT56JQH","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-curl-conditioner-front-bottle.jpg?v=1782871035"},{"product_id":"virtue-smooth-conditioner-for-frizz-control-sulfate-free-color-safe-moisture-for-curly-all-hair-types","title":"VIRTUE Smooth Conditioner for Frizz Control — Sulfate-Free, Color-Safe Moisture for Curly \u0026 All Hair Types","description":"\u003cp\u003e\u003cstrong\u003eVirtue Smooth Conditioner is a moisture-rich, sulfate-free conditioner that tames frizz, smooths cuticles, and locks in shine for all hair types, including color- and chemically-treated curls.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to work as an in-shower smoothing treatment, this conditioner pairs with the Smooth Shampoo to deliver slip, hydration, and reduced strand friction. Its signature Alpha Keratin 60ku protein helps re-pave rough cuticles while a calming herbal-citrus fragrance leaves hair smelling fresh. Free from sulfates, parabens, phthalates, and synthetic dyes, it’s formulated to be gentle on both hair and color.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Virtue Smooth Conditioner reduce frizz in humid weather?\u003c\/h3\u003e\n\u003cp\u003eThe formula soothes and realigns the hair cuticle, creating a smoother surface that resists moisture exchange with the air. By reducing friction between strands, it minimizes the mechanical causes of frizz and helps styles stay defined longer in variable humidity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku works to refill and smooth damaged cuticles.\u003c\/li\u003e\n  \u003cli\u003eMoisture-rich emollients increase slip to prevent tangles and breakage.\u003c\/li\u003e\n  \u003cli\u003eFragrance of lavender and mint leaves hair refreshed without heavy residues.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this conditioner safe for curly, wavy, and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the product is explicitly formulated for all hair types, with particular benefits for wavy and curly textures that are prone to frizz. It’s color-safe and free of harsh sulfates and parabens, so it won’t strip dye or compromise chemical services when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing-compatible ingredients preserve color vibrancy.\u003c\/li\u003e\n  \u003cli\u003eHydrating profile supports curl elasticity and definition.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, phthalates, and synthetic dyes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after using it regularly?\u003c\/h3\u003e\n\u003cp\u003eWith consistent use, hair should feel softer, smoother, and easier to detangle after each wash. You’ll likely notice reduced flyaways and improved shine as the cuticle becomes more uniform and light reflects more evenly off the hair surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSofter texture and improved comb-through after conditioning.\u003c\/li\u003e\n  \u003cli\u003eVisible reduction in frizz and flyaways between washes.\u003c\/li\u003e\n  \u003cli\u003eBrighter, more reflective shine from smoothed cuticles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Virtue Smooth Conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply a generous amount from mid-lengths to ends, detangle gently with fingers or a wide-tooth comb, then rinse. For extra smoothing, leave on for a couple of minutes before rinsing; pair with Smooth Shampoo and a leave-in or styling product for longer-lasting control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after Virtue Smooth Shampoo for an in-shower smoothing treatment.\u003c\/li\u003e\n  \u003cli\u003eApply mid-length to ends; detangle; leave 1–3 minutes for deeper action.\u003c\/li\u003e\n  \u003cli\u003eFinish with a leave-in or styling product designed for curls or frizz control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Virtue Smooth Conditioner is aimed at anyone seeking to control frizz and boost shine—especially those with wavy, curly, or frizz-prone hair and people who color or chemically treat their hair. It’s also a good choice for shoppers who prefer cleaner formulations without sulfates, parabens, phthalates, or synthetic dyes and who want a conditioner that both hydrates and smooths without weighing hair down.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Virtue Smooth Conditioner every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its gentle, sulfate-free formula is suitable for daily use, especially on frizz-prone or curly hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this conditioner strip my hair color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It’s color-safe and formulated without harsh sulfates or synthetic dyes that can strip color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622470951050,"sku":"B07PYGMNX6","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-smooth-conditioner-front-packaging.jpg?v=1782871547"},{"product_id":"virtue-smooth-conditioner-for-frizz-control-for-curly-hair-sulfate-free-with-alpha-keratin-60ku","title":"VIRTUE Smooth Conditioner for Frizz Control — for Curly Hair, Sulfate‑Free with Alpha Keratin 60ku","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Smooth Conditioner is a moisture-rich, frizz-reducing rinse-out conditioner powered by Alpha Keratin 60ku to smooth cuticles, block humidity, and boost shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your curls, waves, or straight strands fight humidity and look dull between washes, this conditioner works as an in-shower smoothing treatment. Formulated around VIRTUE’s proprietary Alpha Keratin 60ku protein, it helps reduce friction between hairs so cuticles lie flatter, locking in hydration and minimizing flyaway frizz without weighing hair down. The formula is sulfate-, paraben- and phthalate-free, safe for color-treated or chemically processed hair, and finished with a fresh herbal-citrus scent that includes lavender and mint essential oils.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner tame frizz while keeping hair lightweight?\u003c\/h3\u003e\n\u003cp\u003eInstead of heavy silicones or oils that can leave hair limp, VIRTUE Smooth Conditioner uses Alpha Keratin 60ku to re-align and strengthen the outer cuticle layers. That reduces surface roughness and strand-to-strand friction so hair slides smoothly and reflects light better.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku: recreates native keratin fragments to smooth cuticles.\u003c\/li\u003e\n  \u003cli\u003eMoisture-rich slip: detangles without buildup.\u003c\/li\u003e\n  \u003cli\u003eHumidity resistance: helps block moisture-driven puffiness.\u003c\/li\u003e\n  \u003cli\u003eWeight-neutral finish: maintains natural movement and body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is designed to be gentle on color and various chemical treatments. It avoids sulfates, parabens, and synthetic dyes that can strip pigments, while delivering hydration and cuticle care that helps preserve tone and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates and parabens to protect color integrity.\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free for conscientious routines.\u003c\/li\u003e\n  \u003cli\u003eSafe for relaxed, permed, or color-treated hair types.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain smooth-looking strands after salon services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how should I use it?\u003c\/h3\u003e\n\u003cp\u003eThe scent is a balanced blend of herbs, fruit and citrus with calming lavender and fresh mint essential oils, creating a restorative, spa-like aroma. Apply after shampooing: distribute through mid-lengths to ends, let sit briefly if you want extra detangling, then rinse thoroughly for manageable, glossy hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance profile: herbal-citrus with lavender and mint notes.\u003c\/li\u003e\n  \u003cli\u003eUsage tip: focus on mid-lengths and ends where frizz and tangles form.\u003c\/li\u003e\n  \u003cli\u003eOptional: leave for 1–3 minutes for deeper slip before rinsing.\u003c\/li\u003e\n  \u003cli\u003ePair with VIRTUE Smooth Shampoo for a targeted smoothing duo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich hair types benefit most from this conditioner?\u003c\/h3\u003e\n\u003cp\u003eAlthough formulated for all hair textures, it’s particularly helpful for wavy, curly, and frizz-prone hair that needs hydration without heaviness. It’s also suited to anyone who wants to protect color or chemical treatments while improving manageability and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for frizz-prone, wavy, or curly hair seeking smoother definition.\u003c\/li\u003e\n  \u003cli\u003eWorks for straight hair that wants humidity control and gloss.\u003c\/li\u003e\n  \u003cli\u003eCompatible with color-treated and chemically treated hair.\u003c\/li\u003e\n  \u003cli\u003eGood for daily or frequent washing routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Smooth Conditioner is for people who want a scientifically informed, salon-quality conditioner that reduces frizz at the cuticle level without heavy silicones or residue. Choose it if you care about maintaining hair color, restoring shine, and achieving smoother, more manageable strands across all hair types.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without sulfates, parabens, or synthetic dyes and is safe for color-treated and chemically processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it at every wash as a daily smoothing conditioner; suitable for frequent use without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622472949898,"sku":"B07PXGFKM8","price":224.73,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-smooth-conditioner-front-bottle.jpg?v=1782871575"},{"product_id":"virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-alpha-keratin-60ku-for-smooth-shiny-hair","title":"VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control — Color-Safe, Alpha Keratin 60ku for Smooth, Shiny Hair","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Smooth Sulfate Free Shampoo is a gentle, lathering cleanser formulated with Alpha Keratin 60ku to reduce frizz, seal moisture, and leave textured hair smoother and shinier.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo blends science-forward protein technology with salon-grade care to target frizz and rough cuticles while keeping color-safe ingredients and a sulfate-free formula. It creates a rich lather that cleanses without stripping, and its restorative scent combines herbs, fruit, lavender and fresh mint for a calming wash. Designed to pair with VIRTUE Smooth Conditioner, this product helps refine curls, waves and straighter textures with daily in-shower smoothing benefits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Alpha Keratin 60ku improve frizz-prone hair?\u003c\/h3\u003e\n\u003cp\u003eAlpha Keratin 60ku is VIRTUE's signature protein derived to mimic human keratin structure, helping to recondition the hair surface. It works by smoothing rough cuticles and reducing strand-to-strand friction so hair feels softer and moves more uniformly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTargets and fills micro-roughness along the cuticle\u003c\/li\u003e\n  \u003cli\u003eReduces friction that leads to flyaways and frizz\u003c\/li\u003e\n  \u003cli\u003eSupports smoother styling and improved shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on color-treated or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — VIRTUE Smooth Shampoo is formulated to be color-safe and suitable for chemically treated hair. Its sulfate-free cleansing base preserves color vibrancy while still removing dirt and product buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formula to limit color stripping\u003c\/li\u003e\n  \u003cli\u003eGentle lathering that cleans without overdrying\u003c\/li\u003e\n  \u003cli\u003eCompatible with regular color and processing routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results on curly or wavy hair?\u003c\/h3\u003e\n\u003cp\u003eUse a small amount on wet hair, working into a rich lather focusing on the scalp, then rinse and follow with VIRTUE Smooth Conditioner for maximum smoothing benefits. For textured hair, consider a second pass if you use heavy styling products or oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into roots and lengths\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and pair with Smooth Conditioner\u003c\/li\u003e\n  \u003cli\u003eRepeat once for extra cleansing after heavy product use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat aroma and sensorial experience can I expect?\u003c\/h3\u003e\n\u003cp\u003eThe scent blends herbal and fruity notes with soothing lavender and fresh mint essential oils for an uplifting yet restorative shower experience. The lather feels soft and silky, leaving hair manageable without a heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHerbal and fruit top notes for a bright, fresh scent\u003c\/li\u003e\n  \u003cli\u003eLavender and mint essential oils for calming freshness\u003c\/li\u003e\n  \u003cli\u003eSoft, creamy lather that rinses clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Smooth Sulfate Free Shampoo is made for anyone seeking smoother, less frizzy hair—especially people with wavy, curly, or frizz-prone textures and those who color or chemically treat their hair. It also fits users who prefer formulas free from sulfates, parabens, phthalates, synthetic colors, and who want a cruelty-free, gluten-free option in their routine. Pair it with VIRTUE Smooth Conditioner to amplify smoothing results and maintain moisture, shine, and manageability between salon visits.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to clean gently while protecting color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this daily on curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s designed for daily use and pairs best with VIRTUE Smooth Conditioner for extra moisture and frizz control.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622473048202,"sku":"B07PXGX123","price":200.04,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-smooth-shampoo-front-bottle.jpg?v=1782871575"},{"product_id":"virtue-volumizing-sulfate-free-shampoo-for-fuller-hair-color-safe-lightweight-lift","title":"VIRTUE Volumizing Sulfate-Free Shampoo for Fuller Hair — Color Safe, Lightweight Lift","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Sulfate Free Volumizing Shampoo is a lightweight, sulfate-free cleanser formulated to lift roots, thicken individual strands, and create long-lasting body without drying hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for anyone seeking fuller-looking hair, this shampoo combines a gentle lather with VIRTUE's proprietary Alpha Keratin 60ku protein to target fine or limp strands. It rinses clean, preserves color, and avoids harsh ingredients—making it a practical daily option for chemically treated or natural hair. The scent is a bright citrus-floral mix with white pear, spearmint leaf, and lemon essential oil for a fresh rinse experience.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo create visible volume?\u003c\/h3\u003e\n\n\u003cp\u003eVIRTUE Full builds body from the inside of each fiber using Alpha Keratin 60ku, a protein designed to integrate with the hair structure and help strands feel thicker. Instead of heavy residues, the formula keeps hair weightless so roots stay lifted and movement looks natural.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku to support strand density\u003c\/li\u003e\n  \u003cli\u003eLight, airy lather that won’t weigh hair down\u003c\/li\u003e\n  \u003cli\u003eRoot-lifting action for fuller-looking crowns\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily or frequent use without buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it be safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes—this shampoo is formulated without sulfates and avoids parabens, phthalates, synthetic colors, and dyes, reducing the risk of unnecessary color stripping or irritation. The gentle cleansing action removes oils and debris while helping maintain treated hair integrity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing to protect dyed hair\u003c\/li\u003e\n  \u003cli\u003eFree of common harsh additives that fade color\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eBalances cleanliness with hair health preservation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how does it feel during use?\u003c\/h3\u003e\n\n\u003cp\u003eThe fragrance blends citrus and floral notes—white pear, refreshing spearmint leaf, and bright lemon oils—for an uplifting scent that doesn’t overpower. Texture-wise, the shampoo produces a delicate, lacy foam that spreads easily and rinses away cleanly, leaving hair soft rather than stripped.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCitrus-floral scent with pear, spearmint, and lemon\u003c\/li\u003e\n  \u003cli\u003eDelicate foam that is easy to distribute\u003c\/li\u003e\n  \u003cli\u003eRinses clean without residue or heavy coating\u003c\/li\u003e\n  \u003cli\u003eLeaves hair ready for styling or conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\n\u003cp\u003eWork a small amount into wet hair, focusing on the scalp to dissolve oils and lift roots, then rinse thoroughly. Follow with VIRTUE Full Conditioner to enhance density and manageability; regular use helps hair feel fuller over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into scalp, rinse well\u003c\/li\u003e\n  \u003cli\u003ePair with VIRTUE Full Conditioner for added thickness\u003c\/li\u003e\n  \u003cli\u003eUse consistently to maintain body and improved strand condition\u003c\/li\u003e\n  \u003cli\u003eSafe to use on all hair textures and chemically treated strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Full Sulfate Free Volumizing Shampoo is aimed at people with fine, limp, or soft hair who want more visible volume without heavy build-up. It also suits anyone with color-treated or chemically processed hair looking for a gentle cleanser that supports strand strength. If you prefer lightweight products, clean ingredients, and an energizing citrus-floral scent, this shampoo is a practical choice for daily or regular use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Full safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and avoids harsh additives, formulated to cleanse without accelerating color fade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this volumizing shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentle enough for daily or frequent use; pair with the matching conditioner for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622473113738,"sku":"B07PW9JWCL","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-full-front-packaging.jpg?v=1782871574"},{"product_id":"virtue-recovery-sulfate-free-shampoo-for-damaged-color-treated-hair-keratin-baobab-oil-repairing-cleanse","title":"VIRTUE Recovery Sulfate-Free Shampoo for Damaged, Color-Treated Hair — Keratin \u0026 Baobab Oil, Repairing Cleanse","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Recovery Sulfate Free Shampoo is a keratin-enriched, color-safe cleanser that gently removes buildup while helping rebuild and smooth damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo pairs concentrated human-derived keratin with nourishing baobab seed oil in a sulfate-free formula designed to cleanse without stripping color. It targets visible damage by filling gaps in the hair cuticle, leaving hair easier to detangle, softer to the touch, and more resilient over repeated use. The lather is mild yet effective, so it suits routine washing while supporting a repair-focused haircare routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help repair heat and chemical damage?\u003c\/h3\u003e\n\u003cp\u003eRather than just coating the surface, the formula deposits a measurable keratin protein to reinforce weakened strands. Over multiple washes, this helps reduce the look and feel of split or rough cuticles and improves manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku delivers pure human keratin to the hair fiber.\u003c\/li\u003e\n  \u003cli\u003eBaobab seed oil nourishes and adds pliability to brittle strands.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants clean without over-drying treated hair.\u003c\/li\u003e\n  \u003cli\u003eDesigned to work alongside the Recovery Conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color-treated hair and frequent washing?\u003c\/h3\u003e\n\u003cp\u003eYes — the sulfate-free base reduces color fade from harsh detergents while still removing daily residue. You can use it regularly without accelerating color loss, and it pairs well with color-protecting styling products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe surfactant system formulated to minimize fading.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing suitable for frequent use.\u003c\/li\u003e\n  \u003cli\u003ePairs with conditioners and masks for extended color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat texture and scent can I expect in use?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo has a creamy, luxe texture that creates a soft, spreadable lather. It rinses clean without heavy residue, leaving hair feeling softened and primed for conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThick, creamy consistency that’s easy to distribute.\u003c\/li\u003e\n  \u003cli\u003eMild, salon-appropriate fragrance that isn’t overpowering.\u003c\/li\u003e\n  \u003cli\u003eRinses clean to improve comb-through and styling results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow quickly will I see improvement and how should I incorporate it?\u003c\/h3\u003e\n\u003cp\u003eSome users notice smoother hair after the first wash; structural rebuilding becomes more evident with repeated use over weeks. For best outcomes, use the shampoo and follow with the Recovery Conditioner or a treatment mask as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate benefits: softer feel and easier detangling after one wash.\u003c\/li\u003e\n  \u003cli\u003eOngoing repair: visible improvement in damage signs with repeated use.\u003c\/li\u003e\n  \u003cli\u003eRecommended routine: shampoo, condition, and weekly intensive treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Sulfate Free Shampoo is aimed at people with heat- or chemically damaged hair who want a gentle, salon-grade cleanser that supports structural repair and preserves color. It’s a good choice for anyone seeking a treatment-forward daily shampoo — especially those with brittle, porous, or frequently colored hair who want improved smoothness and manageability without sulfates.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eGluten Free\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Recovery Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate-free formula is designed to cleanse gently and minimize color fade while repairing hair structure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it regularly as your primary shampoo; pairing with the Recovery Conditioner delivers faster visible improvement.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622477471882,"sku":"B07PVCKH1Z","price":167.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-front-bottle.jpg?v=1782871618"},{"product_id":"virtue-recovery-conditioner-keratin-repair-for-damaged-color-treated-hair-sulfate-free-moisturizing","title":"VIRTUE Recovery Conditioner Keratin Repair for Damaged \u0026 Color-Treated Hair — Sulfate-Free, Moisturizing","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Recovery Conditioner is a rich, keratin-infused conditioner that rebuilds, softens, and restores damaged or color-treated hair for smooth, manageable results.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBuilt around VIRTUE’s proprietary Alpha Keratin 60ku, this creamy conditioner deposits pure human-identical keratin into the hair to help fill in cuticle breaks and strengthen fragile strands. It rinses out silky rather than weighing hair down, and its coconut-yuzu fragrance gives a warm, fresh finish. Free from sulfates, parabens, phthalates, synthetic dyes, and gluten, it’s formulated to be both effective and gentle on color-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE Recovery Conditioner repair damaged hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula supplies concentrated keratin protein designed to integrate with the hair’s structure, addressing weakened areas along the cuticle and ends. With repeated use alongside the Recovery Shampoo, the conditioner helps improve texture, reduce roughness, and boost manageability without heavy buildup.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eContains Alpha Keratin 60ku—human-identical keratin to help fill cracks in the cuticle.\u003c\/li\u003e\n  \u003cli\u003eRich cream texture that detangles and smooths during rinse-out.\u003c\/li\u003e\n  \u003cli\u003ePairs with Recovery Shampoo for a treatment-like regimen at home.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner keep my color looking fresh?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the formula is color-safe and avoids sulfates and harsh agents that can strip dye. It conditions and seals the hair surface to help lock in vibrancy while reducing the appearance of dryness and fading.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free and free of synthetic colors that aggravate fading.\u003c\/li\u003e\n  \u003cli\u003eDesigned for color- and chemically treated hair types.\u003c\/li\u003e\n  \u003cli\u003eHelps smooth cuticles to reflect shine and enrich color depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this conditioner for the best results?\u003c\/h3\u003e\n\n\u003cp\u003eAfter shampooing, apply a generous amount from mid-shaft to ends and leave in for a minute or two before rinsing for everyday conditioning. For more intensive repair, leave on an extra few minutes or use after the matching Recovery Shampoo as part of a weekly treatment routine.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed; focus on damaged lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eFor deeper restoration, pair with VIRTUE Recovery Shampoo.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly for a lightweight, soft finish without residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and is it suitable for sensitive scalps?\u003c\/h3\u003e\n\n\u003cp\u003eThe scent blends creamy coconut and bright yuzu over a warm woody base for a comforting, salon-style fragrance. The formula avoids common irritants like sulfates, parabens, and phthalates, but if you have a known scalp sensitivity, spot-test first or consult a dermatologist.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFragrance notes: creamy coconut, tropical yuzu, warm woods.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, phthalates, and synthetic dyes.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and gluten-free formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: VIRTUE Recovery Conditioner suits anyone with damaged, brittle, chemically treated, or color-treated hair seeking a protein-based repair conditioner that leaves hair softer, shinier, and easier to manage. It’s ideal for people who want a salon-grade keratin boost at home without sulfates or harsh additives. If your hair shows signs of breakage, rough cuticles, or loss of manageability, this conditioner is formulated to help restore a healthier feel and appearance over time.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Hydrogenated Ethylhexyl Olivate, Isododecane, Cetyl Esters, Ethylhexylglycerin, Keratin, Panthenol, Salvia Hispanica Seed Extract, Amaranthus Caudatus Seed Extract, Quercus Petraea Fruit Extract, Brassica Campestris\/Aleurites Fordi Oil Copolymer, Hydrolyzed Adansonia Digitata Seed Extract, Oryza Sativa (Rice) Seed Protein, Caesalpinia Spinosa Fruit Extract, Oryza Sativa (Rice) Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopheryl Acetate, Camellia Sinensis Leaf Extract, Asiaticoside, Hydrolyzed Quinoa, Hydrogenated Olive Oil Unsaponifiables, Butyrospermum Parkii (Shea) Butter, Oryza Sativa (Rice) Bran Extract, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Extract, Moringa Oleifera Seed Oil, Tocopherol, Madecassoside, Cinnamidopropyltrimonium Chloride, Rosmarinus Officinalis (Rosemary) Leaf Extract, Galactoarabinan, Xylitol, Trehalose, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Sprout Extract, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Propanediol, Caprylyl Glycol, Glycerin, Polysorbate 60, Hydroxyethylcellulose, Polysorbate 20, Dimethiconol, Maltodextrin, Quaternium-95, Gluconolactone, Phytic Acid, Ceteareth-20, Polysorbate 80, Disodium Phosphate, Caprylyl\/Capryl Glucoside, Butylene Glycol, Ethyl Linoleate, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Phenethyl Alcohol, Caprylic Acid, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Sodium Phytate, Sodium Phosphate, Sodium Benzoate, Alcohol, Citric Acid, Potassium Sorbate, Dehydroacetic Acid, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Recovery Conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated to be color-safe and is free from sulfates and synthetic dyes that typically strip color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Recovery Conditioner for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use after every shampoo for maintenance, or leave on a few extra minutes once a week for deeper repair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622478454922,"sku":"B07PVCK9KX","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-recovery-conditioner-front-packaging.jpg?v=1782871635"},{"product_id":"virtue-un-frizz-leave-in-hair-treatment-lightweight-frizz-control-for-curly-color-treated-hair-sulfate-free","title":"VIRTUE Un-Frizz Leave-In Hair Treatment — Lightweight Frizz Control for Curly \u0026 Color-Treated Hair, Sulfate-Free","description":"\u003cstrong\u003eVIRTUE Un-Frizz Leave-In Hair Treatment is a lightweight cream that instantly smooths, controls frizz, and locks out humidity for all hair types, including color-treated and chemically processed hair.\u003c\/strong\u003e\n\n\u003cp\u003eThis leave-in cream is formulated to condition and reshape hair texture without heaviness or waxy buildup. It uses VIRTUE’s patented Alpha Keratin 60ku protein to bind to weakened areas of the cuticle, filling and smoothing microscopic gaps so strands feel softer and appear sleeker. The formula melts into wet or dry hair, offering frizz control, enhanced curl definition, and daily manageability while remaining sulfate-, paraben-, and phthalate-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see frizz reduction?\u003c\/h3\u003e\n\u003cp\u003eMost users notice immediate smoothing after application because the cream adheres to the hair surface and seals cuticle irregularities. Results build with regular use as the protein continues to fill and reinforce the hair structure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant smoothing on wet or dry hair\u003c\/li\u003e\n  \u003cli\u003eProgressive improvement with consistent application\u003c\/li\u003e\n  \u003cli\u003eLocks out humidity to reduce puffiness all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is safe for color and chemically treated hair. It focuses on repairing and smoothing the cuticle, not altering color, and is free from sulfates, parabens, and synthetic dyes that can strip color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formulation\u003c\/li\u003e\n  \u003cli\u003eFree of sulfates, parabens, phthalates, and synthetic colors\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Un-Frizz for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to damp hair to distribute smoothing benefits evenly, or use a little on dry hair to tame flyaways and add definition. Start with a pea-sized dose and increase sparingly for thicker or longer hair to avoid overloading the strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on towel-dried hair for daily styling\u003c\/li\u003e\n  \u003cli\u003eApply to dry hair to smooth ends and control frizz\u003c\/li\u003e\n  \u003cli\u003eWork through with fingers or a wide-tooth comb for even coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how heavy is the texture?\u003c\/h3\u003e\n\u003cp\u003eThe cream has a restorative herbal-fruity aroma with notes of lavender and mint that refresh without overpowering. It’s rich and nourishing in feel but lightweight on the hair, absorbing quickly without leaving an oily film.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHerbal, fruit, lavender and mint notes\u003c\/li\u003e\n  \u003cli\u003eRich yet clean and non-greasy texture\u003c\/li\u003e\n  \u003cli\u003eMelts into hair for a soft finish without residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: VIRTUE Un-Frizz is designed for anyone who struggles with frizz, humidity-reactive hair, or wants smoother texture without heavy silicones or waxes. It works well for straight, wavy, and curly hair, and is especially useful for people with color-treated or chemically processed hair seeking daily control and improved manageability.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Alpha Keratin 60ku protein\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFree from:\u003c\/strong\u003e sulfates, parabens, phthalates, synthetic colors\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable:\u003c\/strong\u003e all hair types, color-safe, gluten-free, cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Dimethicone, Propanediol, Butylene Glycol Dicaprylate\/Dicaprate, Isononyl Isononanoate, Cyclopentasiloxane, Behenyl Alcohol, Cetearyl Alcohol, Glycine Soja (Soybean) Oil, Sodium Acrylates Copolymer, Stearic Acid, Keratin, Tocopherol, Phospholipids, Citrus Paradisi (Grapefruit) Fruit Extract, Madecassoside, Asiaticoside, Polysorbate 60, Lecithin Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Phenoxyethanol, Disodium EDTA, Citric Acid, Linalool, Limonene, Coumarin, Benzyl Salicylate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Un-Frizz safe for curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It enhances curl definition and reduces frizz without weighing curls down, suitable for all curl types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product make my hair oily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is lightweight and absorbs quickly, leaving a soft finish without greasy residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622478487690,"sku":"B07PVC9X5K","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-front-bottle_2ca6f07c-0379-47fb-bae7-58b64ed3e32c.jpg?v=1782871635"},{"product_id":"virtue-volumizing-shampoo-sulfate-free-for-fine-hair-color-safe-alpha-keratin-60ku-thickening-lightweight-lift","title":"VIRTUE Volumizing Shampoo Sulfate-Free for Fine Hair, Color-Safe — Alpha Keratin 60ku Thickening \u0026 Lightweight Lift","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Sulfate-Free Volumizing Shampoo gently cleanses while boosting hair thickness and lift for weightless, long-lasting body.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eVIRTUE Full Shampoo is formulated to swell and strengthen individual strands without heaviness, using Alpha Keratin 60ku protein to increase density where fine, limp hair needs it most. The lightly foaming formula rinses clean, preserves color, and avoids harsh sulfates and common irritants so it suits a wide range of hair textures and routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo create noticeable volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe product deposits Alpha Keratin 60ku protein along the cuticle to gently thicken the hair shaft and lift roots, while a light, lacey lather removes excess oil that can flatten styles. Formulation balances cleansing and conditioning so strands feel fuller without sticky residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku protein targets thinning areas to add strand density.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants provide gentle yet effective oil removal.\u003c\/li\u003e\n  \u003cli\u003eLight lather prevents product buildup that can reduce volume.\u003c\/li\u003e\n  \u003cli\u003eRinses clean to maintain long-lasting body and styling control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs VIRTUE Full safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is designed to be color safe and suitable for chemically treated hair because it avoids harsh sulfates and synthetic dyes. The gentle cleansing system helps preserve tone while still offering the lift and fuller texture you want.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates, parabens, phthalates, and synthetic colors.\u003c\/li\u003e\n  \u003cli\u003eFormulated to clean without stripping salon color or chemical services.\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free for broader compatibility.\u003c\/li\u003e\n  \u003cli\u003eMaintains hair integrity while boosting volume and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how will it feel on my hair?\u003c\/h3\u003e\n\u003cp\u003eThe fragrance blends citrus-floral notes—white pear, bright lemon essential oil, and uplifting spearmint leaf—for a revitalizing scent that isn’t overpowering. On application, the texture produces a soft, airy foam that feels lightweight and rinses away easily, leaving hair fuller but not stiff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRevitalizing citrus floral scent with pear and spearmint highlights.\u003c\/li\u003e\n  \u003cli\u003eLight, lacy foam for easy distribution and even root lift.\u003c\/li\u003e\n  \u003cli\u003eRinses clean to avoid residue and maintain natural movement.\u003c\/li\u003e\n  \u003cli\u003eCompatible with leave-in styling and blow-dry routines for added body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this shampoo into my haircare routine for best results?\u003c\/h3\u003e\n\u003cp\u003eUse VIRTUE Full as your primary cleansing step whenever you want added body—especially on days you’ll blow-dry or style for volume. Pair with a lightweight conditioner or VIRTUE Full conditioner to preserve lift, and apply styling products at the roots or mid-lengths as needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather gently, and focus on roots and scalp.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to prevent buildup that can flatten volume.\u003c\/li\u003e\n  \u003cli\u003eFollow with a volumizing or lightweight conditioner for mid-lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eStyle with root-lift sprays or mousse for enhanced hold and shape.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Full Sulfate-Free Volumizing Shampoo is ideal for anyone with fine, limp, or flat hair seeking natural-looking thickness and lift without heavy silicones or sulfates. It also fits color-treated and chemically processed hair owners who want to preserve tone while improving body, plus anyone preferring cruelty-free, gluten-free, and gentle formulations.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cem\u003eKey features:\u003c\/em\u003e Alpha Keratin 60ku for strand density, sulfate-free, color-safe, gentle lather, citrus-floral fragrance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cem\u003eBest for:\u003c\/em\u003e Fine to medium hair, color-treated or chemically processed hair, users seeking weightless volume.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Full safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to cleanse without stripping color, making it safe for color-treated and chemically processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this volumizing shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as often as you normally shampoo; gentle surfactants suit regular use, especially before styling for added lift.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622493986954,"sku":"B07NLHV1Q5","price":167.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-full-front-packaging_338fbf86-230c-468b-8134-eaa9e8359ddc.jpg?v=1782871773"},{"product_id":"virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-alpha-keratin-60ku-for-smoother-hair","title":"VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control — Color-Safe, Alpha Keratin 60ku for Smoother Hair","description":"\u003cstrong\u003eVIRTUE Smooth Sulfate Free Shampoo is a sulfate-free cleansing formula that reduces frizz, smooths textured hair, and preserves color while delivering moisture and shine.\u003c\/strong\u003e\n\n\u003cp\u003eFormulated around VIRTUE’s proprietary Alpha Keratin 60ku protein, this shampoo cleanses hair without stripping natural oils and helps realign rough cuticles to reduce friction between strands. It creates a soft, luxurious lather and finishes smooth, leaving curls, waves, and straight hair easier to manage. The scent blends herbal, fruity, and citrus notes with lavender and mint essential oils for a restorative shower experience.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo actually reduce frizz?\u003c\/h3\u003e\n\u003cp\u003eInstead of simply coating the surface, the Alpha Keratin 60ku protein in the formula works at the cuticle level to help re-pave and smooth irregularities. That reduced cuticle roughness lowers inter-strand friction so each hair moves more freely, which cuts down on static and frizz without heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku targets cuticle irregularities to smooth strands\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse gently without over-drying\u003c\/li\u003e\n  \u003cli\u003eLightweight finish prevents limpness or residue\u003c\/li\u003e\n  \u003cli\u003eRegular use supports long-term manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is free of sulfates, parabens, phthalates, synthetic dyes, and drying surfactants that can accelerate color fade. It preserves moisture and integrity so color and chemical services maintain vibrancy longer than with harsher cleansers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of ingredients known to strip color\u003c\/li\u003e\n  \u003cli\u003eHydrating base helps prevent post-wash dryness and dulling\u003c\/li\u003e\n  \u003cli\u003eSuitable for relaxed, permed, or color-treated hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use VIRTUE Smooth Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small, palm-sized amount to wet hair, emulsify to create a gentle lather, then rinse thoroughly. For targeted smoothing, follow with VIRTUE Smooth Conditioner to lock in the cuticle-repair benefits and seal moisture for enhanced frizz control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying shampoo\u003c\/li\u003e\n  \u003cli\u003eMassage the scalp and distribute lather down the lengths\u003c\/li\u003e\n  \u003cli\u003ePair with Smooth Conditioner for optimal cuticle alignment\u003c\/li\u003e\n  \u003cli\u003eUse consistently to maintain smoother texture over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat will this shampoo feel and smell like in the shower?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo produces a rich, creamy lather that rinses clean with a soft, smooth finish. Its fragrance combines herbal and fruity top notes with calming lavender and uplifting mint essential oils for a spa-like, restorative scent profile.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious lather with a non-greasy rinse\u003c\/li\u003e\n  \u003cli\u003eHerbal, fruit, citrus blend accented with lavender and mint\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, manageable, and subtly fragrant\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Smooth Sulfate Free Shampoo is designed for anyone wanting to tame frizz and improve hair texture — especially those with frizz-prone, wavy, curly, or chemically treated hair. It's a good choice for people who want a gentle, professional-grade cleanse that protects color and targets cuticle smoothing without heavy silicones or harsh sulfates. If you prefer salon-quality ingredients and a restorative scent while maintaining a clean, lightweight finish, this shampoo fits into daily or regular haircare routines.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Shampoo safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate-free, gentle formula cleanses without stripping, making it suitable for daily or regular use depending on hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo weigh down fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is lightweight and rinses clean to avoid buildup, so fine hair stays bouncy while still benefiting from smoothing protein.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622496379018,"sku":"B07NLHSL15","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-smooth-shampoo-front-packaging.jpg?v=1782871803"},{"product_id":"virtue-recovery-sulfate-free-shampoo-with-keratin-baobab-seed-oil-color-safe-repair-and-hydration","title":"VIRTUE Recovery Sulfate-Free Shampoo with Keratin \u0026 Baobab Seed Oil — Color-Safe Repair and Hydration","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Recovery Sulfate-Free Shampoo rebuilds and smooths damaged hair by depositing pure human keratin and nourishing baobab seed oil while gently cleansing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo combines VIRTUE's proprietary Alpha Keratin 60ku with hydrating botanicals to help heal cuticle damage without stripping color. It produces a luxurious lather, removes daily buildup, and leaves hair feeling softer and more resilient. Formulated without sulfates, parabens, phthalates, synthetic dyes, and gluten, it's designed to fit into routine care for chemically treated, heat-stressed, or naturally fragile hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo repair damaged hair?\u003c\/h3\u003e\n\n\u003cp\u003eVIRTUE's formula delivers Alpha Keratin 60ku — a molecularly matched human keratin protein — into weakened areas of the hair shaft to help fill micro-cracks and smooth the cuticle. Baobab seed oil and conditioning agents add moisture and pliability, so strands bend rather than break.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku deposits pure keratin protein into damaged cuticle gaps\u003c\/li\u003e\n  \u003cli\u003eBaobab seed oil provides lightweight nourishment and shine\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse without stripping color or moisture\u003c\/li\u003e\n  \u003cli\u003eFormulation supports smoother, more elastic strands after repeated use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs VIRTUE Recovery Shampoo safe for color- and chemically treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the sulfate-free, gentle-lathering base was created to preserve salon color and the integrity of chemically treated hair while improving manageability. The shampoo cleanses away styling residues without harsh detergents that accelerate color fade.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates and synthetic colors that often strip dye\u003c\/li\u003e\n  \u003cli\u003eHydrating finish reduces dryness that makes color look dull\u003c\/li\u003e\n  \u003cli\u003eWorks alongside color-safe conditioners and treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the shampoo smell like and how does it feel when washing?\u003c\/h3\u003e\n\n\u003cp\u003eThe scent is a comforting blend of creamy coconut and bright yuzu balanced with warm woody notes for a spa-like cleansing experience. It produces a rich, foamy lather that rinses clean but leaves a soft, non-stripped finish so hair feels hydrated rather than squeaky.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFragrance: creamy coconut, tropical yuzu, warm woods\u003c\/li\u003e\n  \u003cli\u003eRich lather that still rinses to a hydrated finish\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily or frequent use depending on hair needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply to wet hair, massage gently into the scalp and lengths to lift buildup, then rinse. Follow with VIRTUE Recovery Conditioner or an intensive mask to lock in keratin and moisture. For optimal repair, use as part of a weekly routine alongside targeted treatments.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly; use a quarter-sized amount for medium length, adjust for density\u003c\/li\u003e\n  \u003cli\u003eMassage from scalp to ends for 30–60 seconds for best coverage\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with Recovery Conditioner to seal the cuticle\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Sulfate-Free Shampoo is aimed at people with damaged, heat-styled, chemically treated, or color-treated hair who want a gentle cleanser that actively rebuilds the hair fiber. It also suits anyone seeking a sulfate-free, cruelty-free formula with a rich lather and nourishing finish.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide Mipa, Parfum (Fragrance) Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's sulfate-free and formulated to cleanse gently while preserving salon color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Alpha Keratin 60ku different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Alpha Keratin 60ku is a human keratin protein designed to deposit into cuticle gaps to help rebuild damaged hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622496477322,"sku":"B07NLH77SY","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-recovery-shampoo-front-packaging.jpg?v=1782871804"},{"product_id":"virtue-volumizing-conditioner-for-fine-hair-thickens-hair-with-alpha-keratin-60ku-lightweight-lift","title":"VIRTUE Volumizing Conditioner for Fine Hair — Thickens Hair with Alpha Keratin 60ku, Lightweight Lift","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Volumizing Conditioner is a lightweight cream conditioner designed to add lasting lift and density to fine or limp hair without weighing strands down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis conditioner pairs a featherlight moisturizing formula with VIRTUE's signature Alpha Keratin 60ku protein to build volume from the inside out. It replenishes moisture, smooths the cuticle, and enhances body and shine while rinsing clean, making it suitable for daily use and safe on color- or chemically treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner give hair more volume and density?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes Alpha Keratin 60ku, a bioengineered protein created to mimic natural human keratin. It deposits targeted protein to strengthen and plump individual strands, improving the appearance of thickness over time while remaining lightweight so hair keeps lift at the roots.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku helps rebuild strand structure and support body.\u003c\/li\u003e\n  \u003cli\u003eLight conditioning agents add moisture without heavy residue.\u003c\/li\u003e\n  \u003cli\u003eDesigned to work with the matching Full Shampoo for cumulative results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make my fine or limp hair feel greasy or weighed down?\u003c\/h3\u003e\n\u003cp\u003eNo — the cream is intentionally formulated to condition without heaviness. It detangles and smooths cuticles while drying clean so hair moves freely and styling products sit more effectively on the shaft.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFeatherlight texture avoids buildup at the roots.\u003c\/li\u003e\n  \u003cli\u003eRinses readily for natural movement and long-lasting lift.\u003c\/li\u003e\n  \u003cli\u003eCompatible with styling routines that rely on volume-enhancing products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes, VIRTUE Full Volumizing Conditioner is formulated to be safe on color- and chemically treated hair. It avoids harsh sulfates, parabens, phthalates, synthetic colors and dyes, and is gluten free and cruelty free for gentle, everyday care.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates and parabens to protect color longevity.\u003c\/li\u003e\n  \u003cli\u003eLight moisturizing helps reduce breakage from styling and treatments.\u003c\/li\u003e\n  \u003cli\u003eCruelty free formulation fits ethically minded routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how should I use it?\u003c\/h3\u003e\n\u003cp\u003eThe scent is a refreshing citrus-floral blend with leafy green top notes, white pear accents, stimulating spearmint leaf, and bright lemon essential oils. After shampooing, apply a quarter-sized amount through mid-lengths to ends, leave for a minute or two, then rinse thoroughly; use regularly for best volumizing effects.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRevitalizing citrus floral fragrance with pear and spearmint facets.\u003c\/li\u003e\n  \u003cli\u003eApply where hair needs moisture and thickness — avoid over-applying at roots.\u003c\/li\u003e\n  \u003cli\u003ePair with Full Shampoo to maximize volume-building benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Full Volumizing Conditioner is intended for anyone with fine, limp, or thinning-looking hair who wants fuller-looking strands without unwanted weight. It's also a solid choice for people with color-treated or chemically processed hair seeking added body, improved shine, and a lightweight conditioning step that supports styling and daily wear.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Cetyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, PEG-8 Dimethicone, Isododecane, Ethylhexylglycerin, Cetyl Esters, Parfum (Fragrance), Keratin, Panthenol, Quercus Petraea Fruit Extract, Biotin, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glycerin, Cyperus Esculentus Root Oil, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Seed Oil, Serenoa Serrulata Fruit Extract, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Extract, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Jojoba Esters, Hydrolyzed Lupine Protein, Hydrolyzed Quinoa, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Caprylyl Glycol, Propanediol, Polysorbate 60, Hydroxyethylcellulose, Dimethiconol, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Methoxy PEG\/PPG-7\/3 Aminopropyl Dimethicone, Cystine Bis-PG-Propyl Silanetriol, Alcohol, Butylene Glycol, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Glyoxal, Sodium Chloride, Chlorphenesin, Gluconolactone, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Limonene, Linalool, Benzyl Salicylate, Citral, Hydroxycitronellal.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use VIRTUE Full Volumizing Conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use after every shampoo or as needed; regular use with Full Shampoo delivers best volume-building results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated without sulfates, parabens, phthalates, synthetic dyes, and is safe for color- and chemically treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622496608394,"sku":"B07NLHP3W1","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-full-conditioner-front-bottle_6f7bcaef-493f-459d-9c82-bab220d3cf2e.jpg?v=1782871803"},{"product_id":"virtue-recovery-damage-reverse-hair-serum-cream-to-serum-treatment-for-instant-smoothing-lightweight-repair","title":"VIRTUE Recovery Damage Reverse Hair Serum — cream-to-serum treatment for instant smoothing \u0026 lightweight repair","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Recovery Damage Reverse Hair Serum is a cream-to-serum treatment that instantly absorbs to smooth, strengthen, and hydrate damaged hair without weighing it down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as a lightweight, everyday step, this formula glides from cuticle to core to improve manageability and appearance. Its texture transforms on contact, delivering concentrated conditioning while leaving hair soft, touchable, and primed for styling. The fragrance blends creamy coconut and tropical yuzu with warm woody notes for a subtle, nurturing scent.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this serum repair and transform damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula targets surface dryness and internal breakage by infusing nourishing emollients and conditioners that penetrate quickly. It smooths cuticles to reduce frizz and reflect light while improving elasticity for fewer split ends and reduced snap during styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast-absorbing cream-to-serum texture for immediate smoothing\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning that won’t weigh down fine or thin hair\u003c\/li\u003e\n  \u003cli\u003eRestores manageability and reduces tangling\u003c\/li\u003e\n  \u003cli\u003eLeaves a soft, non-greasy finish ideal for styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I apply Recovery Damage Reverse Hair Serum?\u003c\/h3\u003e\n\u003cp\u003eUse 2–3 pumps applied from roots to ends on either damp or dry hair depending on your routine. Apply as the first step in your styling or maintenance routine daily, or use on-demand to refresh midweek between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair before styling to protect and detangle\u003c\/li\u003e\n  \u003cli\u003eSmooth a small amount onto dry hair to tame frizz and revive shine\u003c\/li\u003e\n  \u003cli\u003eAdjust pump amount by hair length and thickness\u003c\/li\u003e\n  \u003cli\u003eWorks well under heat tools and other styling products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work for my hair type and scent preferences?\u003c\/h3\u003e\n\u003cp\u003eThis serum is formulated to be effective on all hair types and levels of damage, from chemical processing to heat stress and environmental dryness. The scent is a warm, layered blend of creamy coconut and bright yuzu balanced by soft woody base notes—noticeable but not overpowering.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for fine, medium, and coarse textures\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and chemically processed hair\u003c\/li\u003e\n  \u003cli\u003eSubtle fragrance designed for daily use\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish keeps styles light and bouncy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat immediate and ongoing benefits can I expect?\u003c\/h3\u003e\n\u003cp\u003eImmediately you’ll notice smoother strands, reduced surface frizz, and an easier-to-comb texture. With regular use, hair looks healthier, feels more resilient, and styles hold better because hair is less prone to breakage and split ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant smoothing and shine on first use\u003c\/li\u003e\n  \u003cli\u003eImproved elasticity and reduced breakage over time\u003c\/li\u003e\n  \u003cli\u003eEnhanced manageability for easier styling\u003c\/li\u003e\n  \u003cli\u003eDaily-use hydrating care to maintain results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Damage Reverse Hair Serum is ideal for anyone wanting a fast-absorbing, restorative step in their routine—people with heat or color-treated hair, those dealing with split ends or dryness, or anyone who wants salon-quality smoothing without heavy residue. Use it as a daily primer before styling or as a targeted treatment whenever hair needs immediate smoothing and protection.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is suitable for color-treated hair and helps improve manageability without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 pumps for medium-length hair, less for short or fine hair, and more for thick or long hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622530556042,"sku":"B0CTKY1F9P","price":162.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-recovery-serum-front-packaging.jpg?v=1782872111"},{"product_id":"virtue-healing-oil-hair-serum-1-7-fl-oz-ultra-lightweight-shake-to-activate-shine","title":"VIRTUE Healing Oil hair serum 1.7 fl oz — ultra-lightweight, shake-to-activate shine","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Healing Oil is a shake-to-activate, ultra-lightweight hair serum that absorbs quickly to smooth, nourish, and protect strands without leaving any greasy residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis clear, next-generation oil combines a proprietary Alpha Keratin 60ku protein with rich botanical oils to deliver fast, visible manageability and shine. The formula separates naturally in the bottle, so a good shake blends the active protein into the carrier oils, releasing a potent, fresh dose of repair-supporting ingredients. It’s designed for everyday use on damp or dry hair and was formulated to be safe for both color-treated and chemically processed hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow do I use VIRTUE Healing Oil for best results?\u003c\/h3\u003e\n\u003cp\u003eShake vigorously to mix the sediment and activate the Alpha Keratin 60ku protein, then dispense a small amount into your palms. Work through mid-lengths to ends on damp hair for hydration and frizz control, or apply sparingly to finished styles for added shine and softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake bottle until mixed; sediment at the bottom is normal.\u003c\/li\u003e\n  \u003cli\u003eStart with a pea-sized amount; increase as needed for thicker hair.\u003c\/li\u003e\n  \u003cli\u003eApply mid-shaft to ends, avoid the scalp to prevent weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eUse on damp hair for conditioning or on dry hair for finishing shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients make this oil effective?\u003c\/h3\u003e\n\u003cp\u003eThe formula blends Alpha Keratin 60ku, a bioengineered keratin protein, with Kalahari Melon Seed Oil and Tahitian Tiare Flower extracts to replenish and smooth the hair surface. Those components work together to strengthen, seal cuticles, and deliver lightweight moisture without heaviness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku: protein to support strand integrity when activated.\u003c\/li\u003e\n  \u003cli\u003eKalahari Melon Seed Oil: fast-absorbing fatty acids for hydration.\u003c\/li\u003e\n  \u003cli\u003eTahitian Tiare Flower: botanical extract for conditioning and scent depth.\u003c\/li\u003e\n  \u003cli\u003eCreamy coconut and tropical yuzu fragrance layered over warm woods.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product work on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — VIRTUE Healing Oil is formulated to be safe for color-treated and chemically processed hair, offering lightweight nourishment without stripping or dulling color. Its fast-absorbing carrier oils condition strands and help protect hair from environmental stressors that can accelerate damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-greasy texture preserves style and color vibrancy.\u003c\/li\u003e\n  \u003cli\u003eProtects against everyday pollutants and dryness.\u003c\/li\u003e\n  \u003cli\u003eSuitable for regular use on treated hair routines.\u003c\/li\u003e\n  \u003cli\u003eHelps smooth cuticles for improved shine and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow is this different from heavier hair oils?\u003c\/h3\u003e\n\u003cp\u003eUnlike thick, lingering oils, this shake-to-activate serum is engineered to be ultra-lightweight and fast-absorbing so it won’t weigh hair down or leave residue. The activation system delivers the protein payload fresh, maximizing performance while keeping feel and finish airy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClear, non-greasy finish that won’t flatten hairstyles.\u003c\/li\u003e\n  \u003cli\u003eShake-activated protein ensures potency at each use.\u003c\/li\u003e\n  \u003cli\u003eDesigned for daily or as-needed application without buildup.\u003c\/li\u003e\n  \u003cli\u003eBalances conditioning with a lightweight sensory profile.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Healing Oil is ideal for anyone seeking a fast-absorbing finishing oil that tames frizz, boosts shine, and adds lightweight nourishment—especially those with color-treated, chemically processed, or dry strands. If you want an everyday hair oil that feels weightless, smells of creamy coconut and tropical yuzu, and uses a shake-to-activate protein system, this 1.7 fl oz bottle is crafted for your routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Alpha Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl Peg\/Ppg-10\/1 Dimethicone, Silicone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to shake VIRTUE Healing Oil before use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Shake to mix the sediment and activate Alpha Keratin 60ku so the protein is released into the oil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color-treated and chemically processed hair and aims to add lightweight nourishment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49623754866826,"sku":"B082885T7T","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-healing-oil-front-bottle.jpg?v=1782879244"},{"product_id":"virtue-restorative-hair-mask-for-damaged-hair-keratin-baobab-color-safe-deep-conditioner","title":"VIRTUE Restorative Hair Mask for Damaged Hair — Keratin \u0026 Baobab, Color-Safe Deep Conditioner","description":"\u003cstrong\u003eVIRTUE Restorative Hair Mask is a deep-conditioning treatment that repairs, strengthens, and restores shine to damaged or color-treated hair using keratin and baobab seed oil.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for hair that needs more than daily conditioner, this intensive mask delivers targeted nourishment without leaving hair heavy. The formula combines a patent-pending keratin complex with moisturizing baobab seed oil to smooth cuticles, reduce breakage, and enhance manageability for all hair types, including color-treated strands. It rinses clean and is cruelty-free, making it a restorative step you can add weekly or as needed.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice improved texture and shine?\u003c\/h3\u003e\n\u003cp\u003eMany users see softer, shinier hair after a single application; continued use deepens benefit by rebuilding strength and smoothing the hair surface. Results depend on hair condition and frequency of use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible softness and sheen often after one treatment\u003c\/li\u003e\n  \u003cli\u003eWeekly use helps reduce frizz and improve comb-through\u003c\/li\u003e\n  \u003cli\u003eDamaged or chemically treated hair typically benefits most over multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the mask strengthen fragile or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe mask uses a keratin-rich protein complex to fortify weakened strands while baobab seed oil supplies lightweight lipids and vitamins to replenish moisture. Together they reduce breakage and restore a smoother cuticle layer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin helps rebuild internal structure and resilience\u003c\/li\u003e\n  \u003cli\u003eBaobab seed oil moisturizes without weighing hair down\u003c\/li\u003e\n  \u003cli\u003eFormulation is color-safe to protect dyed hair integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results on different hair types?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, towel-dried hair from mid-lengths to ends and leave on according to your level of need—minutes for maintenance, longer for intensive repair. Fine hair can use lighter application; thicker or more damaged hair can benefit from increased coverage or longer processing time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine\/normal hair: apply sparingly, leave 3–5 minutes\u003c\/li\u003e\n  \u003cli\u003eThick\/coarse\/damaged hair: apply generously, leave 5–15 minutes\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and style as usual; use weekly or biweekly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for colored and chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is color-safe and designed to support chemically treated strands by strengthening and adding moisture without stripping color. It is also cruelty-free and not tested on animals.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe ingredients to protect dye vibrancy\u003c\/li\u003e\n  \u003cli\u003eNon-stripping conditioning blend preserves tone and shine\u003c\/li\u003e\n  \u003cli\u003eCruelty-free manufacturing and testing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Restorative Hair Mask is ideal for anyone with dry, brittle, damaged, or heat- and color-treated hair seeking a salon-grade intensive treatment at home. It suits all hair textures—fine to coily—when you want to improve strength, reduce breakage, and restore smoothness and shine without added weight or animal testing.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Alpha Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the VIRTUE Restorative Hair Mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once weekly for maintenance or 1–2 times weekly for more damaged hair; adjust based on hair condition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mask safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and designed to hydrate and strengthen without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49623859200138,"sku":"B08156SKQG","price":183.57,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-restorative-mask-front-jar.jpg?v=1782881569"},{"product_id":"virtue-flourish-density-booster-spray-for-thinning-hair-lightweight-protein-rich-mist-to-help-hair-appear-thicker","title":"VIRTUE Flourish Density Booster Spray for Thinning Hair — lightweight protein-rich mist to help hair appear thicker","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Flourish Density Booster Spray is a drug-free topical spray that delivers a clinical protein blend and nutrients to nourish the scalp and help hair appear thicker and stronger.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFlourish Density Booster is formulated as a fast-absorbing, residue-free mist designed to support the scalp environment that new strands need to form. The product combines targeted vitamins, antioxidants, and a clinical-grade protein complex to fortify delicate emerging hair while remaining safe for color- and chemically treated hair. It’s silicone-, sulfate-, paraben- and gluten-free, vegan, and made without phthalates, synthetic colors, or dyes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this spray help with visible thinning?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on nourishing follicles and strengthening new growth rather than making medical claims about regrowth. Lightweight actives and a protein blend work at the follicle level to reduce the appearance of thinness by supporting strand strength and density over time. The fast-absorbing spray keeps the scalp comfortable without leaving buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClinical-grade protein blend to reinforce fragile new strands\u003c\/li\u003e\n  \u003cli\u003eVitamins and antioxidants to support scalp health\u003c\/li\u003e\n  \u003cli\u003eLightweight mist applied directly to the scalp with no greasy residue\u003c\/li\u003e\n  \u003cli\u003eCompatible with color and chemical treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Flourish on my daily routine?\u003c\/h3\u003e\n\u003cp\u003eApply to a dry or towel-dried scalp, parting hair to expose thinning areas and misting directly onto the scalp. Gently massage the product in to aid absorption, then style as usual; the formula is designed to fit seamlessly into morning or evening routines. Regular use provides the consistent nutrient support hair needs to look fuller over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMist 360° across thinning zones or all over the scalp\u003c\/li\u003e\n  \u003cli\u003eMassage lightly to encourage penetration and circulation\u003c\/li\u003e\n  \u003cli\u003eUse daily for best cumulative effect\u003c\/li\u003e\n  \u003cli\u003eWorks under styling products and with heat tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients and safety features should I expect?\u003c\/h3\u003e\n\u003cp\u003eFlourish centers on a protein-rich, nutrient-dense formula and avoids controversial additives. The spray is free from silicones, sulfates, parabens, phthalates, synthetic colors and dyes, and gluten, making it suitable for many haircare routines. It’s vegan and labeled safe for color- and chemically treated hair when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtein blend plus vitamins and antioxidants to nourish follicles\u003c\/li\u003e\n  \u003cli\u003eSilicone-, sulfate-, and paraben-free for minimal residue\u003c\/li\u003e\n  \u003cli\u003eVegan and free of gluten, phthalates, and synthetic dyes\u003c\/li\u003e\n  \u003cli\u003eFormulated for color- and chemically treated strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen will I notice a difference and what results are realistic?\u003c\/h3\u003e\n\u003cp\u003eIndividual timelines vary; most people observe incremental improvements in strand strength and the overall look of density with consistent use over weeks to months. The product supports healthier-looking hair by reducing breakage of delicate new growth and enhancing scalp conditions supportive of fuller hair. It’s intended to complement—not replace—medical treatments if a healthcare professional advises them.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGradual improvements with daily, long-term use\u003c\/li\u003e\n  \u003cli\u003ePrimary benefits are thicker-looking, stronger new strands\u003c\/li\u003e\n  \u003cli\u003eSupports scalp environment; not a medical cure\u003c\/li\u003e\n  \u003cli\u003eBest used in combination with a balanced haircare routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Flourish Density Booster is aimed at anyone noticing increased shedding, reduced volume, or the early stages of thinning who wants a drug-free, salon-quality topical option. It suits people with color- or chemically treated hair who prefer lightweight, non-greasy products and those seeking to support new growth and strand resilience as part of a broader haircare plan.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFeatures:\n    \u003cul\u003e\n      \u003cli\u003eIdeal for anyone experiencing hair loss and\/or shedding\u003c\/li\u003e\n      \u003cli\u003eA lightweight, fast-absorbing spray that leaves no residue\u003c\/li\u003e\n      \u003cli\u003eInfuses follicles with nutrient-rich vitamins, antioxidants, and a unique protein blend to support new growth\u003c\/li\u003e\n      \u003cli\u003eSafe for color-treated and chemically treated hair\u003c\/li\u003e\n      \u003cli\u003eSilicone-free, sulfate-free, paraben-free, gluten-free \u0026amp; free of phthalates, synthetic colors \u0026amp; dyes; Vegan\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Keratin, Methyl Nicotinate, Acetyl Tetrapeptide-3, Zingiber Officinale (Ginger) Root Extract, Pisum Sativum (Pea) Extract, Nasturtium Officinale Extract, Moringa Oleifera Seed Extract, Jasminum Officinale (Jasmine) Flower Extract, Hydrolyzed Linseed Extract, Hydrolyzed Hibiscus Esculentus Extract, Helianthus Annuus (Sunflower) Seed Extract, Daucus Carota Sativa (Carrot) Root Extract, Cynara Scolymus (Artichoke) Leaf Extract, Amaranthus Caudatus Seed Extract, Saccharomyces Lysate Extract, Larix Europaea Wood Extract, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Isochrysis Galbana Extract, Tocopherol, Mentha Piperita (Peppermint) Oil, Dextran, Pentylene Glycol, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Quaternium-51, Ethylhexylglycerin, Sodium Metabisulfite, Glycine, Parfum (Fragrance), Biosaccharide Gum-4, Butylene Glycol, Glycerin, Zinc Chloride, PPG-26-Buteth-26, Propanediol, Polyacrylate Crosspolymer-6, PEG-40 Hydrogenated Castor Oil, t-Butyl Alcohol, Alcohol, Tetrasodium EDTA, Sodium Benzoate, Potassium Sorbate, Disodium EDTA, Phenoxyethanol, Citric Acid, Linalool, Geraniol, Limonene, Citronellol, Benzyl Benzoate, Citral, Hexyl Cinnamal.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Flourish safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Flourish is formulated to be safe for color- and chemically treated hair when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Density Booster?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use the spray daily, applying directly to the scalp and massaging in for best cumulative results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49623926145162,"sku":"B09JVKY4CX","price":142.41,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-front-packaging_24ec71b6-0fbf-408d-ad15-f3ae3d0f1a94.jpg?v=1782882996"},{"product_id":"virtue-flourish-shampoo-for-thinning-hair-sulfate-free-detox-lightweight-volume-8-5-oz","title":"VIRTUE Flourish Shampoo for Thinning Hair — Sulfate-Free Detox, Lightweight Volume (8.5 oz)","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Flourish Shampoo is a lightweight, scalp-purifying shampoo designed to gently detoxify, add lift and create a healthier foundation for thinning hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFlourish Shampoo targets the scalp environment rather than promising instant regrowth. Its gentle lather removes buildup, excess oil and styling residue while delivering conditioning agents that detangle and add visible volume. Formulated without sulfates, silicones, parabens or phthalates, Flourish is safe for color- and chemically-treated hair and offers a spa-like herbal-citrus scent with basil and patchouli to refresh the scalp and hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo improve the scalp for thinning hair?\u003c\/h3\u003e\n\n\u003cp\u003eFlourish focuses on clarifying the scalp to remove factors that can weigh hair down or interfere with healthy-looking strands. A lighter, non-stripping formula refreshes the scalp so follicles aren't masked by oil and product buildup. Regular use helps leave hair feeling cleaner and lifted at the roots.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eRemoves oil and product residue without harsh sulfates\u003c\/li\u003e\n  \u003cli\u003eLight foam that cleanses but preserves scalp moisture\u003c\/li\u003e\n  \u003cli\u003eBasil and patchouli essential oils provide soothing aromatic support\u003c\/li\u003e\n  \u003cli\u003eSuitable for color- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it add volume without creating stiffness or residue?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is intentionally lightweight and detangling, so it gives hair body without leaving a heavy or sticky finish. Because it’s silicone-free, you avoid the residue that can make hair appear flat over time. The result is a fuller look with natural movement rather than a crunchy, styled hold.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSilicone-free for residue-free lift\u003c\/li\u003e\n  \u003cli\u003eDetangling agents for smoother hair and easier styling\u003c\/li\u003e\n  \u003cli\u003eCreates visible lift at the root when used consistently\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — Flourish is formulated to be gentle on color and chemical processing while still performing a deep-enough cleanse. It avoids sulfates and harsh detergents that can strip color. Use as part of a routine with color-safe conditioners or treatments for best results.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free to preserve color vibrancy\u003c\/li\u003e\n  \u003cli\u003eFree of parabens and synthetic dyes that can irritate treated hair\u003c\/li\u003e\n  \u003cli\u003eVegan and formulated without gluten or phthalates\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the scent contribute to the experience?\u003c\/h3\u003e\n\n\u003cp\u003eThe fragrance blends aromatic herbs, bright citrus and soft floral notes to create a calm, spa-like washing routine. Basil and patchouli essential oils add a green, grounding nuance while gentle top notes refresh the senses during and after shampooing. The aroma is designed to enhance the ritual without overpowering.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHerbal-citrus top notes for an uplifting wash\u003c\/li\u003e\n  \u003cli\u003eSubtle floral and woody base for a balanced finish\u003c\/li\u003e\n  \u003cli\u003eEssential oils chosen for scalp-supportive aromatherapy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Flourish Shampoo is for people noticing hair thinning or increased shedding who want a gentle, clarifying cleanser that adds volume and improves scalp conditions without harsh ingredients. It’s suitable for those with color- or chemically-treated hair and for anyone who prefers vegan, sulfate- and silicone-free products with a refined herbal-citrus scent. Use it as part of a regular haircare routine when you want cleaner roots, easier detangling and a fuller-looking appearance without sacrificing softness.\u003c\/p\u003e\n\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for anyone experiencing hair loss and\/or shedding\u003c\/li\u003e\n  \u003cli\u003eLightweight, detangling formula\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and chemically treated hair\u003c\/li\u003e\n  \u003cli\u003eSilicone-free, sulfate-free, paraben-free, gluten-free \u0026amp; free of phthalates, synthetic colors \u0026amp; dyes; Vegan\u003c\/li\u003e\n  \u003cli\u003eFragrance is a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eFLOURISH® SHAMPOO: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Sodium Chloride, Linalool, Geraniol, Limonene, Citronellol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Flourish Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to be gentle on color- and chemically-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for thinning hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use regularly as part of your routine; many users shampoo every other day or as needed based on oil and product buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49623926374538,"sku":"B09JTSYBX6","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-flourish-front-bottle.jpg?v=1782882997"},{"product_id":"virtue-flourish-conditioner-for-thinning-hair-lightweight-keratin-infused-formula-for-strength-volume-8-5-oz","title":"VIRTUE Flourish Conditioner for Thinning Hair — Lightweight, Keratin-Infused Formula for Strength \u0026 Volume (8.5 oz)","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Flourish Conditioner for Thinning Hair is a lightweight, hydrating conditioner that strengthens, detangles, and helps thicken fine, fragile strands without weighing hair down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFlourish is formulated to create a healthier scalp environment and fortify each emerging strand using targeted keratin proteins and moisture-balancing ingredients. The rinse-out formula glides through hair for easy detangling, adds slip for styling, and leaves hair feeling soft and manageable while supporting stronger, less break-prone fibers. It’s designed to complement color- and chemically-treated hair and to fit into a daily shower routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner help fragile, thinning hair?\u003c\/h3\u003e\n\u003cp\u003eFlourish delivers lightweight hydration and structural support to delicate strands so they resist breakage and feel fuller. Rather than coating hair with heavy silicones, it uses keratin-based proteins to fortify the hair shaft while maintaining natural movement and volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTwo keratin proteins help reinforce strand integrity\u003c\/li\u003e\n  \u003cli\u003eNon-heavy, silicone-free formula preserves volume\u003c\/li\u003e\n  \u003cli\u003eDetangling agents reduce mechanical breakage during styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work with color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — Flourish is safe for color and chemically treated hair, offering gentle hydration without stripping or dulling. The formulation avoids sulfates and parabens, supporting color longevity while improving hair texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free to protect color vibrancy\u003c\/li\u003e\n  \u003cli\u003eGluten-free, vegan, and free of phthalates and synthetic dyes\u003c\/li\u003e\n  \u003cli\u003eLight aromatic blend adds a spa-like scent without overpowering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply after shampooing to towel-dried hair, focusing on mid-lengths and ends; leave for a short rinse-out period to allow proteins and hydrators to work. Use consistently as part of a routine to improve manageability and reduce breakage over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a quarter-size to palm-size amount depending on hair length\u003c\/li\u003e\n  \u003cli\u003eComb through gently with fingers or a wide-tooth comb for even distribution\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to retain natural body and avoid buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and what’s in the scent?\u003c\/h3\u003e\n\u003cp\u003eThe fragrance is a balanced, calming blend that combines herbal, citrus, floral, and woody notes with basil and patchouli essential oils. It’s designed to feel spa-like and subtle rather than cloying, enhancing the shower experience while caring for the scalp.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHerbal top notes with bright citrus accents\u003c\/li\u003e\n  \u003cli\u003eSoft floral heart and grounding woody base\u003c\/li\u003e\n  \u003cli\u003eEssential oils chosen for scalp-friendly aromatics\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Flourish Conditioner is formulated for people experiencing thinning, shedding, or fragile hair who want a lightweight, daily conditioner that detangles, strengthens, and supports hair that’s been color- or chemically-treated. It’s a suitable choice if you prefer silicone-free, sulfate-free, vegan products with a gentle, spa-inspired scent and measurable slip for easier styling.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Brassicamidopropyl Dimethylamine, Cetyl Esters, Cetyl Alcohol, Behentrimonium Chloride, Isododecane, Ethylhexylglycerin, PEG-100 Stearate, Glyceryl Stearate, Keratin, Acetyl Tetrapeptide-3, Biotin, Silybum Marianum Ethyl Ester, Saccharomyces Lysate Extract, Panthenol, Tocopheryl Nicotinate, Cyperus Esculentus Root Oil, Tocopherol, Madecassoside, Quercus Petraea Fruit Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Adansonia Digitata Seed Extract, Amaranthus Hypochondriacus Leaf Extract, Trifolium Pratense (Clover) Flower Extract, Larix Europaea Wood Extract, Glycine, Hydrolyzed Vegetable Protein, Hydrolyzed Quinoa, Oryza Sativa (Rice) Extract, Hydrolyzed Linseed Extract, Camellia Sinensis Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Seed Protein, Phytic Acid, Tetrasodium Glutamate Diacetate, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Dextran, Disodium Phosphate, Caprylyl Glycol, Propanediol, Parfum (Fragrance), Hydroxyethylcellulose, Polysorbate 60, Benzyl Alcohol, Polysorbate 20, Sorbic Acid, Benzoic Acid, Glycerin, Phenoxyethanol, Dimethiconol, Chlorphenesin, Sodium Metabisulfite, Gluconolactone, Zinc Chloride, Sodium Hydroxide, Alcohol, Citric Acid, Tetrasodium EDTA, Sodium Benzoate, Sodium Phosphate, Potassium Sorbate, Calcium Gluconate, BHT, Linalool, Citronellol, Geraniol, Limonene.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Flourish Conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without sulfates and parabens and is safe for color- and chemically-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it each time you shampoo or as needed; regular use improves detangling and reduces breakage over time.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49623926309002,"sku":"B09JTY679H","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-flourish-front-packaging_bbc2e9a9-25b1-46c9-bd18-d6fbece8385e.jpg?v=1782882996"},{"product_id":"virtue-flourish-thickening-styling-treatment-for-thinning-or-fine-hair-4-fl-oz-lightweight-volume-heat-protection","title":"VIRTUE Flourish Thickening Styling Treatment for Thinning or Fine Hair, 4 fl oz — Lightweight Volume \u0026 Heat Protection","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Flourish Thickening Styling Treatment is a leave-in, soufflé-textured cream that visibly adds volume and density to fine or thinning hair while providing heat protection and lasting body.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for people who want noticeable lift and fuller-looking hair without heavy residues, this lightweight formula blends densifying, continuous-action ingredients to create all-day volume, bounce, and improved texture. It applies like a styling cream but performs like a volumizer, suitable for daily use on all types of fine or thinning hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see more volume and how long does it last?\u003c\/h3\u003e\n\u003cp\u003eUsers report immediate lift and noticeable body after styling; the formula is clinically proven to increase and maintain volume throughout the day. Results are most visible when applied to damp hair before blow-drying or when worked into roots and lengths for texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate visible volume after styling\u003c\/li\u003e\n  \u003cli\u003eClinically proven all-day lift and fullness*\u003c\/li\u003e\n  \u003cli\u003eLightweight texture that avoids weighing hair down\u003c\/li\u003e\n  \u003cli\u003eBest applied to damp hair and heat-styled for maximum hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the product do for hair texture, thickness, and strength?\u003c\/h3\u003e\n\u003cp\u003eFlourish combines densifying actives that create a plumper, fuller appearance with ingredients that help hair feel thicker and stronger with continued use. While styling effects are immediate, ongoing use can improve the look and feel of fine or thinning strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates fuller-looking strands by coating and plumping hair fibers\u003c\/li\u003e\n  \u003cli\u003eLeaves hair feeling thicker and more resilient over time**\u003c\/li\u003e\n  \u003cli\u003eAdds body and bounce without stiff or crunchy finish\u003c\/li\u003e\n  \u003cli\u003eWorks on all hair types that need lift or density\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Flourish for best results?\u003c\/h3\u003e\n\u003cp\u003eUse a small amount on damp hair, focusing on roots for lift and mid-lengths to ends for texture. Blow-dry while lifting at the roots or diffuse; you can rework small amounts on dry hair for added separation or touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a pea-sized amount and increase as needed\u003c\/li\u003e\n  \u003cli\u003eApply near roots for volume, through lengths for texture\u003c\/li\u003e\n  \u003cli\u003eBlow-dry with a round brush or diffuse to enhance body\u003c\/li\u003e\n  \u003cli\u003eFriendly to daily use and compatible with other styling products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes this product protect hair from heat and styling damage?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula provides heat protection up to 450°F, helping shield strands during thermal styling. It also hydrates and repairs while delivering styling benefits, so hair can look styled and healthier over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHeat protection rated up to 450°F\u003c\/li\u003e\n  \u003cli\u003eHydrates and helps reduce appearance of damage\u003c\/li\u003e\n  \u003cli\u003eFunctions as a styling and repair-supportive leave-in\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish that works under finishing sprays or serums\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: VIRTUE Flourish is ideal for anyone with fine, limp, or thinning hair who wants an everyday, lightweight styling treatment that adds visible volume, texture, and a thicker appearance without heaviness. It suits people who heat-style regularly and need thermal protection, plus those seeking a product that combines styling, hydration, and strengthening benefits in a single, easy-to-use cream.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Flourish every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Flourish is formulated for daily leave-in use to add volume, texture, and ongoing strengthening benefits without weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this make my hair stiff or sticky?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The soufflé-like cream delivers lightweight body and bounce with a natural-feeling finish, not a stiff or sticky residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49623934992522,"sku":"B0DB6TCK72","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-flourish-front-packaging_70552efa-f4ae-42ad-a33a-27d1f5cd011a.jpg?v=1782883077"},{"product_id":"virtue-volumizing-shampoo-sulfate-free-for-fine-hair-color-safe-root-lifting-with-alpha-keratin-60ku","title":"VIRTUE Volumizing Shampoo sulfate-free for fine hair — color-safe, root-lifting with Alpha Keratin 60ku","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Sulfate-Free Volumizing Shampoo is a lightweight cleansing formula that lifts roots and plumps each strand to create long-lasting, weightless volume.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is designed to give fine or limp hair more body without stripping moisture or compromising color. It uses VIRTUE's proprietary Alpha Keratin 60ku protein to fortify strands and create the feeling of fuller hair while a gentle, lacy foam removes oil and residue. The fragrance is a bright citrus-floral blend with notes of white pear, spearmint leaf and lemon essential oil, leaving hair smelling fresh after washing.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo add volume without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eVIRTUE Full builds volume by combining a lightweight cleansing base with a protein that targets the hair fiber. Instead of coating strands with heavy silicones, the Alpha Keratin 60ku integrates with each hair to improve density and lift from the root.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFirst-of-its-kind Alpha Keratin 60ku protein to support strand thickness\u003c\/li\u003e\n  \u003cli\u003eLight, lacy foam that rinses clean for natural bounce\u003c\/li\u003e\n  \u003cli\u003eFormulated to lift roots for visible body without stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes—this formula is color-safe and suitable for chemically treated hair. It avoids harsh sulfates that can accelerate color fading and instead focuses on gentle cleansing agents that respect processed hair's integrity.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free to reduce color stripping and dryness\u003c\/li\u003e\n  \u003cli\u003eFree from parabens, phthalates, synthetic dyes and harsh detergents\u003c\/li\u003e\n  \u003cli\u003eGluten free and cruelty free for peace of mind\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how does the scent perform?\u003c\/h3\u003e\n\n\u003cp\u003eThe scent is a revitalizing citrus-floral blend that balances bright citrus top notes with leafy green and floral accents. It’s designed to feel fresh and energizing in the shower and leaves a subtle, clean fragrance that won’t overpower styling products.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTop notes: lemon essential oil for a bright opening\u003c\/li\u003e\n  \u003cli\u003eMiddle notes: spearmint leaf and floral accents for freshness\u003c\/li\u003e\n  \u003cli\u003eFruit undertones: white pear for a soft, modern finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use VIRTUE Full to get the best results?\u003c\/h3\u003e\n\n\u003cp\u003eUse this shampoo as your primary cleanser—apply to wet hair, massage into the scalp to work up a light lather, then rinse thoroughly. Pair with a compatible volumizing conditioner or a light-weight leave-in for targeted mid-length and end care to avoid flattening the root lift.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and massage scalp for 30–60 seconds\u003c\/li\u003e\n  \u003cli\u003eRinse completely and repeat if needed for heavy product buildup\u003c\/li\u003e\n  \u003cli\u003eFollow with a volume-friendly conditioner or root-lifting spray\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Full Sulfate-Free Volumizing Shampoo is tailored for anyone seeking more body—especially those with fine, limp, or naturally flat hair who want a weightless boost. It’s a strong option for people with color-treated or chemically processed hair who want gentle cleansing, and for shoppers who prefer products free from sulfates, parabens, phthalates, synthetic dyes and cruelty.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Full safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is sulfate-free and formulated to cleanse gently without accelerating color fade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo make my hair feel heavy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It creates a light, lacy lather and uses protein to thicken strands without weighing them down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49625882853514,"sku":"B07NLHR4S6","price":76.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-full-front-packaging_d3e885ff-d4d3-430f-a352-37ad6e2a69a1.jpg?v=1782902542"},{"product_id":"virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-alpha-keratin-60ku-for-curly-wavy-hair","title":"VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control — Color-Safe, Alpha Keratin 60ku for Curly \u0026 Wavy Hair","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Smooth Shampoo is a sulfate-free cleansing treatment that reduces frizz, smooths cuticles, and locks in shine for all hair types, especially wavy and curly hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eVIRTUE Smooth Shampoo combines a gentle, lathering formula with the brand’s signature Alpha Keratin 60ku protein to smooth rough cuticles and lower strand friction. Designed to work as part of an in-shower smoothing duo with Smooth Conditioner, it cleanses while restoring texture so hair looks and moves with less frizz and more definition. The scent blends herbal, fruity and citrus notes with lavender and mint essential oils for a fresh, spa-like experience.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE Smooth Shampoo tame frizz without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula targets the hair’s surface by depositing the Alpha Keratin 60ku protein that helps re-surface uneven cuticles. This reduces rubbing between strands so hair lies smoother without heavy silicones or oily residues.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku helps re-pave rough cuticles for reduced friction.\u003c\/li\u003e\n  \u003cli\u003eLight, luxurious lather removes buildup while preserving natural body.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants provide effective cleansing without over-drying.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color-treated or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — Smooth Shampoo is formulated to be color-safe and gentle on chemically treated hair. It avoids harsh sulfates and synthetic dyes that can strip color or disturb treated bonds, making it suitable for regular use on color-enhanced hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates, parabens, phthalates, and synthetic colors.\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free formulation for peace of mind.\u003c\/li\u003e\n  \u003cli\u003eDesigned to cleanse without fading color or removing professional treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how will that affect my routine?\u003c\/h3\u003e\n\u003cp\u003eThe fragrance is a balanced restorative blend of herbs, fruits and citrus with calming lavender and refreshing mint essential oils. The scent is noticeable but not overpowering, intended to leave hair smelling clean and revitalized after each wash.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTop notes: citrus and fresh fruit accents.\u003c\/li\u003e\n  \u003cli\u003eMiddle notes: herbal and floral touches including lavender.\u003c\/li\u003e\n  \u003cli\u003eBase: subtle mint for a cool, clean finish that complements styling products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Smooth Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage to create a nourishing lather, and rinse thoroughly; follow with VIRTUE Smooth Conditioner for a complete smoothing treatment. For frizz-prone waves and curls, concentrate on mid-lengths and ends where cuticles are roughest.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as your regular cleansing step for consistent smoothing benefits.\u003c\/li\u003e\n  \u003cli\u003ePair with Smooth Conditioner to reinforce the in-shower treatment effect.\u003c\/li\u003e\n  \u003cli\u003eCombine with leave-in products targeted for curl definition if desired.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Smooth Shampoo suits anyone looking to reduce frizz and refine hair texture without harsh detergents. It’s particularly helpful for people with wavy, curly, or frizz-prone hair who also need a color-safe, cruelty-free option. If you want a gentle shampoo that cleans, smooths and prepares hair for styling while leaving a fresh herbal-citrus scent, this formula is built for that routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without sulfates and synthetic dyes to cleanse gently while helping preserve color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day on curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle, sulfate-free formula can be used daily or as part of your regular routine for ongoing frizz control.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49625882951818,"sku":"B07NLHR99Q","price":76.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-front-packaging_02462e21-1e93-4c23-9ffe-3a075c1ec4ec.jpg?v=1782902543"},{"product_id":"virtue-recovery-sulfate-free-shampoo-with-keratin-baobab-oil-color-safe-repair-for-damaged-hair","title":"VIRTUE Recovery Sulfate-Free Shampoo with Keratin \u0026 Baobab Oil — Color-Safe Repair for Damaged Hair","description":"\u003cstrong\u003eVIRTUE Recovery Shampoo is a sulfate-free, keratin-enriched cleansing treatment that helps rebuild and smooth damaged, color-treated hair with each wash.\u003c\/strong\u003e\n\n\u003cp\u003eThis luxurious lathering formula blends VIRTUE's Alpha Keratin 60ku with nourishing baobab seed oil to gently remove buildup while filling in cracks in the hair cuticle. Designed to behave like a high-performance treatment shampoo, it aims to leave hair softer, more resilient, and visually healthier without stripping color or adding heavy residue. The scent balances creamy coconut and bright yuzu over warm woody base notes for a pampering shower experience.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Recovery Shampoo rebuild damaged hair?\u003c\/h3\u003e\n\u003cp\u003eRecovery Shampoo deposits human-identical keratin protein into weakened areas of the hair shaft, where it helps smooth and reinforce broken cuticle layers. This protein replenishment supports hair integrity over repeated use rather than acting as a surface-only conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains Alpha Keratin 60ku, a purified human-like keratin protein for targeted filling of cracks in the cuticle.\u003c\/li\u003e\n  \u003cli\u003eWorks alongside cleansing agents to remove daily product and environmental buildup.\u003c\/li\u003e\n  \u003cli\u003eRegular use helps hair feel stronger and look smoother without weighing it down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo protect my color or chemical treatments?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is safe for color-treated and chemically treated hair because it avoids harsh sulfates and stripping detergents. It cleans while preserving color vibrancy and the condition added by salon services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactants minimize color fade compared with traditional sulfate shampoos.\u003c\/li\u003e\n  \u003cli\u003eFree of parabens, phthalates, synthetic dyes, and gluten—gentler on treated hair.\u003c\/li\u003e\n  \u003cli\u003ePairs best with VIRTUE Recovery Conditioner for an extended protective routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat nourishing ingredients are included and what do they do?\u003c\/h3\u003e\n\u003cp\u003eBeyond keratin, Recovery Shampoo features baobab seed oil and a moisture-balancing system that leaves hair soft without residue. The carefully selected ingredient profile hydrates and improves manageability while supporting a clean finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBaobab seed oil helps condition and add slip for detangling and smoother strands.\u003c\/li\u003e\n  \u003cli\u003eHydrating agents provide a clean yet soft rinse that avoids dryness or stiffness.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and formulated without synthetic colors for a cleaner ingredient footprint.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow will it feel and smell during use?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo delivers a rich, foamy lather that rinses away to a light, hydrated feel rather than a stripped clean. Fragrance notes combine creamy coconut and tropical yuzu with warm woods for an elevated, spa-like scent.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious lather that still leaves hair soft after rinsing.\u003c\/li\u003e\n  \u003cli\u003eFragrance blends fruity yuzu and coconut with grounding woody accents.\u003c\/li\u003e\n  \u003cli\u003eFormulation avoids heavy silicones, for a natural-looking finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Shampoo suits anyone with damaged, heat-stressed, chemically treated, or color-treated hair who wants a treatment-grade cleansing step. It’s ideal for people seeking to rebuild hair strength and smoothness without sulfates or heavy buildup, and for anyone who wants a salon-quality scent and finish at home. Pair with Recovery Conditioner for best restorative results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Recovery Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to cleanse without stripping color, making it safe for color-treated and chemically processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Recovery Shampoo to see improvement?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it regularly in place of your usual shampoo; many users notice improved texture and manageability after several washes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49626099187850,"sku":"B07PVCJ9JG","price":76.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-recovery-shampoo-front-bottle.jpg?v=1782904948"},{"product_id":"virtue-recovery-conditioner-keratin-infused-for-damaged-color-treated-hair-sulfate-free-hydrating","title":"VIRTUE Recovery Conditioner Keratin-Infused for Damaged \u0026 Color-Treated Hair — Sulfate-Free, Hydrating","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Recovery Conditioner is a rich keratin-infused conditioner that hydrates, softens, and helps restore the appearance and manageability of damaged or chemically treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis creamy rinse-out conditioner uses VIRTUE's signature Alpha Keratin 60ku to deposit pure human keratin protein into hair strands, helping fill surface gaps in the cuticle and improve texture. Designed to work alongside the Recovery Shampoo or as a stand-alone treatment, it leaves hair feeling smoother, easier to detangle, and more resilient to styling. The formula is free of sulfates, parabens, phthalates, synthetic dyes, and is cruelty-free and gluten-free, making it a thoughtful choice for color-treated and processed hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the keratin in this conditioner improve the look of damaged hair?\u003c\/h3\u003e\n\u003cp\u003eAlpha Keratin 60ku is a human-identical protein that integrates with the hair surface to reinforce weak areas. Rather than coating hair with heavy silicones, this ingredient helps replenish structural protein where the cuticle has been compromised, helping hair appear smoother and more uniform.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeposits pure human keratin protein into the hair fiber\u003c\/li\u003e\n  \u003cli\u003eTargets cracks and gaps in the cuticle to reduce roughness\u003c\/li\u003e\n  \u003cli\u003eSupports smoother styling and easier detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner work on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—VIRTUE Recovery Conditioner is formulated to be color safe and gentle on chemically treated hair. It avoids harsh sulfates and synthetic dyes that can strip or dull color, while delivering moisture and protein to help maintain vibrancy and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formula minimizes color fade from washing\u003c\/li\u003e\n  \u003cli\u003eSafe for chemically treated and color-treated strands\u003c\/li\u003e\n  \u003cli\u003eConditions without heavy residue that can weigh hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it feel and smell like during and after use?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner has a rich, creamy texture that glides through hair for an easy application and silky rinse-out. Its scent blends creamy coconut and bright yuzu with warm wood undertones for a comforting, moderately fragrant finish that lingers on hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious, creamy consistency for smooth distribution\u003c\/li\u003e\n  \u003cli\u003eRinse-out formula leaves hair soft, not oily\u003c\/li\u003e\n  \u003cli\u003eWarm-coconut and tropical-yuzu fragrance with woody depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this into my haircare routine for best results?\u003c\/h3\u003e\n\u003cp\u003eUse Recovery Conditioner after shampooing on mid-lengths to ends, leave in briefly, then rinse thoroughly. For intensified care, pair with Recovery Shampoo and use regularly in place of a basic conditioner; add a leave-in or oil if you need extra slip or heat protection for styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply after shampooing; comb through and rinse\u003c\/li\u003e\n  \u003cli\u003eCombine with Recovery Shampoo for a targeted repair routine\u003c\/li\u003e\n  \u003cli\u003eUse weekly deep-conditioning treatments for severely dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Conditioner is intended for people seeking richer conditioning for dry, frayed, or chemically treated hair who prefer formulas without sulfates, parabens, phthalates, or synthetic colors. It suits all hair types—curly, straight, fine, or thick—especially when strands need added protein and moisture to improve softness, shine, and manageability.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Recovery Conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color safe and free of sulfates and synthetic dyes to help preserve color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Recovery Conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use after every shampoo as a regular conditioner, or more intensively as needed for dry or damaged hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49626099679370,"sku":"B07PVCKFYG","price":76.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-recovery-conditioner-front-packaging_ce9a87ab-10b7-4996-b885-9b87d983faea.jpg?v=1782904959"},{"product_id":"virtue-full-volumizing-conditioner-for-fine-hair-lightweight-lift-thickening","title":"VIRTUE Full Volumizing Conditioner for Fine Hair — Lightweight Lift \u0026 Thickening","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Volumizing Conditioner builds visible thickness and lasting lift while keeping hair soft and light without weighing strands down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for anyone seeking fuller-looking hair, this conditioner combines deep moisture with a lightweight finish so hair feels denser and moves with more body. It targets limp, fine, or flat hair by delivering hydration where it’s needed and leaving cuticles smooth for enhanced shine and manageability.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner create thicker-looking hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula increases the appearance of density by coating and plumping each strand, giving hair a fuller silhouette without heavy residues. Lightweight conditioning agents support body at the roots while detangling mid-lengths and ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAdvanced protein blend to reinforce and swell individual fibers\u003c\/li\u003e\n  \u003cli\u003eWeightless emollients that avoid flattening roots\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing ingredients for a polished, reflective surface\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it weigh my hair down or make it greasy?\u003c\/h3\u003e\n\u003cp\u003eNo—VIRTUE Full is formulated to hydrate without excess oiliness. It rinses clean, leaving hair soft with lift rather than limp or heavy strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast-rinse conditioning for minimal buildup\u003c\/li\u003e\n  \u003cli\u003eLightweight base that preserves volume\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily or regular use on fine to medium hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and why does that matter?\u003c\/h3\u003e\n\u003cp\u003eThe scent is a bright citrus-floral blend that adds a fresh, energized finish to hair. A pleasant fragrance enhances the sensory experience of washing and leaves a subtle, inviting aroma on hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTop notes of lemon essential oil for crisp freshness\u003c\/li\u003e\n  \u003cli\u003eGreen leafy accords and spearmint leaf for lift and clarity\u003c\/li\u003e\n  \u003cli\u003eSoft white pear and floral tones for a refined finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this to get the best results?\u003c\/h3\u003e\n\u003cp\u003eApply after shampoo to towel-dried hair, focusing on mid-lengths and ends while avoiding the scalp if you tend to get oily. Leave in for one to three minutes, then rinse thoroughly and style as usual for immediate body and improved texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse with VIRTUE Full shampoo for maximum body and clarity\u003c\/li\u003e\n  \u003cli\u003eFor extra lift, apply a root-lifting spray before blow-drying\u003c\/li\u003e\n  \u003cli\u003eRepeat regularly to maintain fuller-looking hair over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Full Volumizing Conditioner is ideal for people with fine, thin, or flat hair who want more body and shine without heaviness. It’s also a good pick for anyone who prefers a lightweight conditioner that improves detangling, enhances manageability, and leaves hair smelling fresh. Avoid heavy application near oily scalps and combine with volumizing styling products for the strongest lift.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is gentle and can be used on color-treated hair to add body without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use VIRTUE Full Conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it whenever you condition—typically every wash—or as needed for added thickness and hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49626133790858,"sku":"B07PYGMNX8","price":76.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-full-front-packaging_2bdec270-2046-4b48-b650-08c44edde9b9.jpg?v=1782905563"},{"product_id":"virtue-smooth-conditioner-frizz-control-for-curly-color-treated-hair-sulfate-free-humidity-resistant","title":"VIRTUE Smooth Conditioner — Frizz Control for Curly \u0026 Color-Treated Hair, Sulfate-Free, Humidity-Resistant","description":"\u003cstrong\u003eVIRTUE Smooth Conditioner is a moisture-rich conditioner designed to calm frizz, smooth the hair cuticle, and lock in shine for all hair types, including curly and color-treated hair.\u003c\/strong\u003e\n\n\u003cp\u003eBuilt around VIRTUE’s signature Alpha Keratin 60ku protein, this conditioner works as an in-shower smoothing step that reduces surface roughness and friction between strands. The formula delivers slip and hydration while resisting humidity, and it’s free of sulfates, parabens, phthalates, synthetic colors, and gluten—making it a gentle option for frequent use and safe for chemically treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE Smooth Conditioner tame frizz during routine washes?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner re-coats and aligns the hair cuticle so individual strands glide past one another rather than catching and fluffing. That lowered friction helps hair lie smoother and resist the puffy, flyaway look that humidity and damage create.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku protein helps re-pave rough cuticles for a sleeker surface.\u003c\/li\u003e\n  \u003cli\u003eMoisture-rich emollients add slip so combing and detangling are easier.\u003c\/li\u003e\n  \u003cli\u003eHumidity-blocking properties reduce swelling of the hair shaft.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner work on curly, wavy, or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formulation supports a variety of textures by delivering hydration without weighing hair down. It’s safe for color- and chemically treated hair, so you can use it as part of a routine that preserves tone and curl definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight conditioning preserves natural movement and pattern.\u003c\/li\u003e\n  \u003cli\u003eColor-safe ingredients avoid stripping or fading treated hair.\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily or regular use on all curl types and waves.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensorial benefits and fragrance can I expect in the shower?\u003c\/h3\u003e\n\u003cp\u003eThe scent profile mixes herbal and fruity notes with calming lavender and a cool mint lift for a restorative, spa-like wash experience. Texture-wise the conditioner feels creamy but not heavy, spreading easily for even coverage and quick rinse-out.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRestorative herbal and fruit blend with lavender and mint essential oils.\u003c\/li\u003e\n  \u003cli\u003eCreamy texture provides immediate slip for easier detangling.\u003c\/li\u003e\n  \u003cli\u003eRinses clean without leaving a greasy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does VIRTUE Smooth Conditioner fit into a complete haircare routine?\u003c\/h3\u003e\n\u003cp\u003eUse it after VIRTUE Smooth Shampoo as a daily smoothing treatment, or pair it with styling products for extra frizz defense on high-humidity days. It complements treatments and styling routines by improving surface condition, which helps styling products distribute and perform better.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply post-shampoo for best smoothing and detangling results.\u003c\/li\u003e\n  \u003cli\u003eCombine with leave-in products when extra moisture or hold is required.\u003c\/li\u003e\n  \u003cli\u003eWorks alongside color-care regimens without compromising tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Smooth Conditioner is aimed at anyone wanting to reduce frizz and increase shine—especially people with frizz-prone, wavy, or curly hair and those with color- or chemically treated locks. If you need a sulfate-free, cruelty-free conditioner that adds slip, calms the cuticle, and pairs well with styling and color care, this product is formulated to fit into your daily shower routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and free of sulfates and harsh dyes, designed to preserve treated hair while conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this conditioner to reduce frizz?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it at every wash as a daily smoothing conditioner; frequency depends on hair needs and styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49626138017930,"sku":"B07PYH2Q1P","price":76.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-smooth-conditioner-front-packaging_4c05fd9c-b921-44ea-af1b-71480040f031.jpg?v=1782905592"},{"product_id":"virtue-flourish-sulfate-free-shampoo-for-thinning-hair-color-safe-volumizing-detox","title":"VIRTUE Flourish Sulfate-Free Shampoo for Thinning Hair — Color-Safe, Volumizing Detox","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Flourish Sulfate-Free Shampoo is a lightweight, gentle cleanser formulated to purify the scalp, reduce buildup, and create healthier conditions for thicker-looking hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-quality shampoo combines a mild foaming base with scalp-supporting botanicals to lift excess oil and debris without stripping color or moisture. It’s designed for people noticing hair thinning or increased shedding who want a detangling, non-irritating wash that also respects chemical treatments. The formula is free of sulfates, silicones, parabens, gluten, phthalates, synthetic dyes, and is vegan, making it suitable for sensitive scalps and color-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help with limp or fine hair?\u003c\/h3\u003e\n\u003cp\u003eFlourish targets scalp clarity and hair-body by removing residue that can weigh strands down while preserving the hair’s natural oils. By creating a cleaner foundation at the roots, individual hairs can appear fuller and lift more easily when styled.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, detangling lather that won’t flatten fragile strands\u003c\/li\u003e\n  \u003cli\u003eScalp-purifying ingredients to reduce build-up\u003c\/li\u003e\n  \u003cli\u003eSilicone-free finish for natural bounce and movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formulation is gentle and free from harsh sulfates that commonly strip dye. It cleans effectively while maintaining shine and preserving salon color, so you can use it regularly between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe surfactants to protect pigment longevity\u003c\/li\u003e\n  \u003cli\u003eNo synthetic dyes that can alter hair tone\u003c\/li\u003e\n  \u003cli\u003eMaintains softness and manageability after chemical services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients and sensory profile should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe scent is a mild, spa-like blend of fresh herbs, citrus top notes, delicate florals, and grounding woods, with basil and patchouli essential oils included for a balanced scalp aroma. The overall texture is a lightweight, easy-rinsing foam that detangles and leaves hair feeling clean but not stripped.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAromatic herbal-citrus-fragrance with basil and patchouli\u003c\/li\u003e\n  \u003cli\u003eVegan formula free of sulfates, silicones, parabens and phthalates\u003c\/li\u003e\n  \u003cli\u003eGentle foaming action that detangles while it cleanses\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Flourish for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair and massage into the scalp to dissolve oils and buildup; rinse and repeat if needed, then follow with a compatible conditioner. For those focused on thinning, concentrate the massage at the roots to encourage a clean scalp environment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or several times weekly depending on scalp oiliness\u003c\/li\u003e\n  \u003cli\u003ePair with a VIRTUE conditioner for layered care and moisture balance\u003c\/li\u003e\n  \u003cli\u003eGently towel-dry and style as usual to preserve volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Flourish Sulfate-Free Shampoo is intended for anyone noticing hair thinning, increased shedding, limp or fine strands, and people with color-treated or chemically processed hair seeking a gentle, detangling daily cleanser. It is also a good choice for those preferring vegan, clean formulations without sulfates, silicones, parabens, gluten, phthalates, or synthetic dyes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Flourish on chemically treated or colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Flourish is formulated to be color-safe and gentle on chemically treated hair while helping preserve moisture and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight, sulfate-free formula is suitable for daily or frequent use depending on your scalp’s oiliness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49628964257930,"sku":"B09TLF73NZ","price":80.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-flourish-front-bottle_7ea41bfb-de26-409f-877d-e347f31d203e.jpg?v=1782926342"},{"product_id":"virtue-flourish-conditioner-for-fine-or-thinning-hair-sulfate-free-lightweight-detangling-thickening","title":"VIRTUE Flourish Conditioner for Fine or Thinning Hair — Sulfate-Free, Lightweight Detangling \u0026 Thickening","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Flourish Conditioner is a lightweight, sulfate-free conditioner designed to detangle, hydrate, and help thicken fine or thinning hair without weighing strands down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFlourish by VIRTUE targets fragile, thinning hair with a hydrating formula that balances scalp health and strand strength. Formulated with two proprietary keratin proteins, this conditioner supports new hair as it emerges by reducing breakage and improving manageability. It’s gentle enough for color-treated and chemically processed hair and avoids silicones, sulfates, parabens, gluten, phthalates, synthetic dyes, and animal-derived ingredients.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner help thinning or fine hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on strengthening fragile strands and creating a healthier scalp environment where new hairs can grow. Lightweight conditioning agents smooth and detangle without adding heavy residue, so hair appears fuller and moves more naturally.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTwo keratin proteins help reinforce the hair shaft to reduce breakage.\u003c\/li\u003e\n  \u003cli\u003eHydrators restore moisture without weighing fine hair down.\u003c\/li\u003e\n  \u003cli\u003eDetangling ingredients improve manageability and reduce stress during brushing.\u003c\/li\u003e\n  \u003cli\u003eScalp-purifying action prepares follicles for healthier growth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product work with color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes. VIRTUE Flourish Conditioner is formulated to be safe for both dyed and chemically treated hair. It avoids harsh sulfates and synthetic colors, helping preserve color vibrancy while delivering conditioning benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing compatibility prevents excessive color fading.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free finish avoids buildup that can dull hair color.\u003c\/li\u003e\n  \u003cli\u003eMoisture-balancing ingredients help maintain treated hair’s integrity.\u003c\/li\u003e\n  \u003cli\u003eVegan formulation sidesteps animal-derived additives that can interact with treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Flourish Conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eUse after shampooing: apply to mid-lengths and ends, leave for one to two minutes, then rinse. Regular, consistent use—paired with the Flourish shampoo—gives the best environment for reducing breakage and supporting new hair emergence.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAfter shampooing, distribute evenly through damp hair.\u003c\/li\u003e\n  \u003cli\u003eComb gently with fingers or a wide-tooth comb while conditioner is in hair.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to avoid residue but keep hydrated feel.\u003c\/li\u003e\n  \u003cli\u003eUse consistently as part of your weekly hair care routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory experience and ingredients can I expect?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner has a light, spa-inspired scent with herbaceous and citrus top notes, grounded by clean florals and woody base notes. It’s free of synthetic colors and harsh preservatives, focusing on targeted proteins and scalp-friendly oils to nourish hair and skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance blends basil and patchouli essential oils for a fresh, balanced aroma.\u003c\/li\u003e\n  \u003cli\u003eFree of sulfates, parabens, phthalates, gluten, and synthetic dyes.\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free formulation suitable for conscientious shoppers.\u003c\/li\u003e\n  \u003cli\u003eLightweight texture rinses easily and leaves hair soft, not heavy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Flourish Conditioner is ideal for people noticing shedding, reduced hair density, or fragile fine strands that break easily. It’s a practical choice for anyone who wants a non-greasy thickening conditioner that pairs safely with color treatments and salon chemical services, and for shoppers seeking clean, vegan haircare that supports scalp health and strand resilience.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Flourish safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and silicone-free, formulated to protect color while conditioning fine or thinning hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use after every shampoo, or as directed, to maintain moisture balance and reduce breakage with consistent use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49628964749450,"sku":"B09TM59H2N","price":80.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-flourish-front-packaging_23a954c6-35c6-42a1-b54d-75c2afbd06f8.jpg?v=1782926353"},{"product_id":"virtue-un-frizz-leave-in-hair-treatment-for-curly-hair-sulfate-free-protein-repair-for-frizz-control","title":"VIRTUE Un-Frizz Leave-In Hair Treatment for Curly Hair — Sulfate-Free, Protein Repair for Frizz Control","description":"\u003cstrong\u003eVIRTUE Un-Frizz Leave-In is a lightweight, protein-powered cream that instantly smooths hair, reduces frizz, and locks out humidity for sleeker, more defined strands.\u003c\/strong\u003e\n\n\u003cp\u003eFormulated for all hair types, VIRTUE Un-Frizz combines a patented Alpha Keratin 60ku protein with a weightless conditioning base to fill cuticle gaps, improve texture, and provide long-lasting manageability without greasy residue. It works on wet or dry hair, is safe for color- and chemically-treated locks, and avoids sulfates, parabens, phthalates, synthetic dyes, and cruelty.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Un-Frizz change my hair’s texture without heavy buildup?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses Alpha Keratin 60ku protein that bonds with the hair to smooth irregularities along the cuticle, rather than coating strands with waxes or silicones. That targeted repair creates a softer surface so hair feels smoother while staying lightweight and touchable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtein technology fills microscopic cracks in the cuticle for smoother texture\u003c\/li\u003e\n  \u003cli\u003eNon-greasy emollients melt into hair without leaving film\u003c\/li\u003e\n  \u003cli\u003eAbsorbent finish preserves volume and movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on curly hair to define curls and control frizz?\u003c\/h3\u003e\n\u003cp\u003eYes—Un-Frizz enhances curl definition by reducing stray flyaways and sealing the cuticle to fight humidity-driven frizz. It supports clumping of curls for improved shape while keeping strands soft rather than crunchy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApplies to wet or dry hair for flexible styling options\u003c\/li\u003e\n  \u003cli\u003eHelps curls form more consistently with reduced frizz between wash days\u003c\/li\u003e\n  \u003cli\u003eLight hold that complements gels or creams without weighing curls down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically relaxed hair?\u003c\/h3\u003e\n\u003cp\u003eUn-Frizz was designed to be gentle on treated hair—free of sulfates and harsh additives that can strip color or weaken processed strands. The product’s protein-based repair aims to strengthen and smooth, helping treated hair look healthier and more reflective.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe, sulfate-free formula preserves tone and shine\u003c\/li\u003e\n  \u003cli\u003eProtein bonds promote resilience on chemically-altered cuticles\u003c\/li\u003e\n  \u003cli\u003eFree of parabens, phthalates, and synthetic dyes for safer daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Un-Frizz for best results throughout the day?\u003c\/h3\u003e\n\u003cp\u003eWork a small amount through damp hair before styling or smooth a dab over dry sections to tame flyaways and refresh shape. Because it’s lightweight, you can reapply sparingly to mid-lengths and ends without building up product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to towel-damp hair to detangle and prepare for drying or air-drying\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair to calm frizz and add sheen between washes\u003c\/li\u003e\n  \u003cli\u003ePair with your favorite styling products—works under serums, stylers, or alone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Un-Frizz is ideal for people seeking a non-greasy leave-in that tames humidity, defines texture, and protects color. It suits straight, wavy, curly, and coily hair that needs smoother cuticles, reduced flyaways, and a lightweight finish—especially helpful for hair prone to frizz or affected by humidity.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eIngredients note:\u003c\/em\u003e The key active is Alpha Keratin 60ku protein. Product is free of sulfates, parabens, phthalates, synthetic colors, and is cruelty-free and gluten-free. Fragrance blends herbs, fruit, citrus, lavender, and mint essential oils for a restorative scent profile.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Un-Frizz on damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair to prep for styling or smooth a small amount over dry hair to tame flyaways.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and free of sulfates and harsh additives that strip dye.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49629120856202,"sku":"B07PXGLX3G","price":84.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-un-frizz-front-pump-bottle.jpg?v=1782927190"},{"product_id":"virtue-6-in-1-hair-styler-styling-cream-lightweight-heat-protectant-frizz-control-citrus","title":"VIRTUE 6-in-1 Hair Styler Styling Cream — Lightweight Heat Protectant, Frizz Control (Citrus)","description":"\u003cstrong\u003eVirtue 6-in-1 Hair Styler is a lightweight crème-serum that primes hair for softness, shine, light hydration, heat protection and polished texture without grease.\u003c\/strong\u003e\n\n\u003cp\u003eThis multitasking styling cream blends a featherweight formula with Virtue's alpha keratin 60ku protein to strengthen and smooth hair while delivering a fresh citrus aromatics. Designed to work across hair types and for color-treated or chemically processed hair, it sits invisibly—perfect for day-of styling, second-day touch-ups, or creating an undone, polished look.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this product improve my daily styling routine?\u003c\/h3\u003e\n\u003cp\u003eThe 6-in-1 Styler streamlines steps by combining conditioning, frizz control and light hold into one product. It absorbs quickly so you can style immediately without a sticky feel, and it helps hair appear smoother and glossier with minimal effort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApplies sheer—no visible residue or heaviness\u003c\/li\u003e\n  \u003cli\u003eReduces frizz and flyaways for cleaner shapes\u003c\/li\u003e\n  \u003cli\u003eAdds a soft, touchable shine ideal for polished or lived-in styles\u003c\/li\u003e\n  \u003cli\u003eWorks as a primer before heat styling or air-drying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect my hair from heat and chemical services?\u003c\/h3\u003e\n\u003cp\u003eFormulated to support resilience, the product includes Virtue's signature alpha keratin protein to reinforce the hair surface. While it provides heat protection and helps smooth cuticles, always follow your tool manufacturer's temperature guidance for best outcomes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrengthens strands with protein infusion\u003c\/li\u003e\n  \u003cli\u003eCreates a smoother surface for even heat application\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and chemically processed hair\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, phthalates, synthetic dyes and cruelty\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much do I use and how do I apply it for different hair types?\u003c\/h3\u003e\n\u003cp\u003eA little goes a long way—start with a pea-to-nickel sized amount and adjust based on length, thickness, and desired finish. Warm the product between palms and distribute through mid-lengths to ends; use on damp hair for definition or on dry hair to tame frizz and refine shape.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: use a dime-sized amount to avoid weighing down roots\u003c\/li\u003e\n  \u003cli\u003eMedium\/thick hair: increase to a nickel or quarter for more control\u003c\/li\u003e\n  \u003cli\u003eCurly textures: rake through damp curls to boost bounce and reduce frizz\u003c\/li\u003e\n  \u003cli\u003eFor heat styling: apply before blow-drying or flat-ironing as a primer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and is it gentle on sensitized scalps?\u003c\/h3\u003e\n\u003cp\u003eThe Styler features a fresh, verdant citrus fragrance with notes of sweet orange, cypress, and elemi essential oils for an uplifting scent profile. The formula omits common harsh additives and is free of sulfates, parabens, phthalates, synthetic colors and dyes, making it a gentle option for many users.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCitrus-forward scent with green, resinous undertones\u003c\/li\u003e\n  \u003cli\u003eFree from harsh detergents and synthetic dyes\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eSuitable for most sensitive or treated hair types—patch test if uncertain\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The Virtue 6-in-1 Hair Styler suits anyone seeking a single-step product that smooths, adds subtle shine, and protects during styling—ideal for busy people who want polished results with minimal fuss. It works for fine to coarse textures, people who use hot tools, and those who prefer products formulated without sulfates or parabens. If you want a versatile cream that performs as a primer, frizz fighter, and lightweight finishing polish, this is a practical everyday option.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Virtue 6-in-1 Styler safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for color-treated and chemically processed hair without sulfates, parabens, or synthetic dyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it before heat styling?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair as a primer to smooth and help protect before blow-drying or flat-ironing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49629120987274,"sku":"B07PXFL2S6","price":80.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-6in1-styler-front-packaging.jpg?v=1782927190"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/collections\/virtue-6in1-styler-front-packaging.jpg?v=1782998605","url":"https:\/\/auviraskincare.com\/collections\/brand-virtue.oembed","provider":"Auvira Beauty","version":"1.0","type":"link"}