{"title":"Purpose Australia","description":"\u003cp\u003ePurpose in Australia: Auvira Beauty carries the Purpose range with AUD pricing and free standard shipping Australia-wide. The range here is made up of facial cleansers and moisturisers.\u003c\/p\u003e\u003cp\u003eIn this collection you will find \u003ca href=\"\/products\/purpose-gentle-cleansing-bar-3-6-oz-4-pack-oil-free-hypoallergenic-gentle-face-body-cleanser\"\u003ePurpose Gentle Cleansing Bar 3.6 oz 4-Pack\u003c\/a\u003e, \u003ca href=\"\/products\/purpose-gentle-cleansing-bar-3-6-oz-pack-of-6-oil-free-sulfate-free-gentle-cleanser-for-sensitive-dry-skin\"\u003ePurpose Gentle Cleansing Bar 3.6 oz (Pack of 6)\u003c\/a\u003e, \u003ca href=\"\/products\/purpose-gentle-cleansing-bar-gentle-as-water-6-pack-3-6-oz-bars-hypoallergenic-sulfate-free\"\u003ePurpose Gentle Cleansing Bar\u003c\/a\u003e and \u003ca href=\"\/products\/purpose-gentle-cleansing-bar-6-oz-4-pack-hypoallergenic-sulfate-free-daily-cleanser-for-sensitive-and-dry-skin\"\u003ePurpose Gentle Cleansing Bar 6 oz (4-pack)\u003c\/a\u003e. Every order is dispatched within 1 business day and tracked to your door.\u003c\/p\u003e\u003cdiv class=\"auvira-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eCan I buy Purpose in Australia?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eYes. Auvira Beauty ships Purpose to every Australian state and territory with free standard shipping. Orders are dispatched within 1 business day and standard delivery takes 2–5 business days.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eWhich Purpose products are available?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eThe Purpose range at Auvira Beauty includes Purpose Gentle Cleansing Bar 3.6 oz 4-Pack, Purpose Gentle Cleansing Bar 3.6 oz (Pack of 6) and Purpose Gentle Cleansing Bar. Prices are shown in AUD and code AUVIRA10 takes 10% off at checkout.\u003c\/p\u003e\u003c\/details\u003e\n\u003c\/div\u003e\u003c!--au-web--\u003e\u003cdiv class=\"au-web\" style=\"margin-top:22px;\"\u003e\n\u003ch3\u003eExplore more at Auvira\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/skincare\"\u003eSkincare\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/facial-cleansers\"\u003eFacial Cleansers\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-every-man-jack\"\u003eEvery Man Jack Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-dr-bronner-s\"\u003eDr. Bronner's Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-old-spice\"\u003eOld Spice Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/shop-by-brand\"\u003eShop by Brand A–Z\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","products":[{"product_id":"purpose-gentle-cleansing-wash-pack-of-5-6-fl-oz-pump-bottle-soap-free-daily-facial-cleanser-for-sensitive-skin","title":"Purpose Gentle Cleansing Wash Pack of 5 — 6 fl oz Pump Bottle, Soap-Free Daily Facial Cleanser for Sensitive Skin","description":"\u003cp\u003e\u003cstrong\u003ePurpose Gentle Cleansing Wash is a soap-free, oil-free daily facial cleanser formulated to remove dirt and impurities while preserving skin's natural moisture for sensitive skin types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight face wash from Purpose was developed with dermatologists to gently cleanse without stripping. The alcohol-free, sulfate-free formula rinses clean and is free of added oils and harsh soaps, making it suitable for everyday use. Packaged in a convenient pump bottle (6 fl oz) and sold in a pack of five, it’s built for routines at home or supplies for travel and treatments.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cleanser remove makeup and impurities without drying my skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses mild surfactants that lift away dirt, excess oil, and sunscreen while keeping the skin’s protective moisture barrier intact. Because it lacks soap and added oils, it rinses easily without leaving a residue or tightness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle surfactant blend removes debris and light makeup\u003c\/li\u003e\n  \u003cli\u003eNo soap or sulfates to disrupt natural lipids\u003c\/li\u003e\n  \u003cli\u003eAlcohol-free so skin isn’t left feeling dry or irritated\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work if I have sensitive or reactive skin?\u003c\/h3\u003e\n\u003cp\u003eThis wash is formulated with sensitivity in mind: it’s free from common irritants like fragrance, alcohol, added oils, and sulfates. The mild, cruelty-free composition aims to minimize redness and reactivity while still delivering a thorough cleanse.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologist-developed for sensitive skin considerations\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and alcohol-free to reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eCruelty-free formula compatible with gentle daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the pump bottle for best results morning and night?\u003c\/h3\u003e\n\u003cp\u003eDispense a small pump onto damp hands, massage into a light lather across face, and rinse with lukewarm water. Use morning and evening; follow with your preferred toner, serum, or moisturizer while skin is still slightly damp.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp skin for effective cleansing without over-scrubbing\u003c\/li\u003e\n  \u003cli\u003eOne pump is usually sufficient; increase for heavier sunscreen or makeup\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and pat dry before applying skincare products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy buy the 5-pack instead of a single bottle?\u003c\/h3\u003e\n\u003cp\u003eThe five-pack keeps you stocked for extended routines or household sharing, and saves trips to reorder. It’s also convenient for travel, professionals, or storing one bottle in different locations—bathroom, gym bag, or office.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMultiple bottles last longer and reduce purchase frequency\u003c\/li\u003e\n  \u003cli\u003eGreat for multi-person households or travel kits\u003c\/li\u003e\n  \u003cli\u003eConsistent product across home, gym bag, and travel reduces skin-change reactions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Purpose Gentle Cleansing Wash suits anyone seeking a simple, dermatologist-developed daily cleanser that prioritizes skin comfort. It’s especially helpful for people with sensitive, easily irritated, or combination skin who want a no-frills, soap-free formula that removes daily grime without over-drying. Ideal for those who prefer fragrance-free, alcohol-free options and value convenient pump packaging and multi-bottle supply.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients Water, PEG-80 Sorbitan Laurate, Cocamidopropyl Betaine, PEG-150 Distearate, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, Phenoxyethanol, Sodium Lauroampho PG-Acetate Phosphate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Tetrasodium EDTA, Fragrance, Ethylhexylglycerin, Citric Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Purpose Gentle Cleansing Wash fragrance-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is fragrance-free and designed to minimize irritation for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this cleanser with actives like retinol or vitamin C?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — its gentle, alcohol-free formula makes it compatible with most active serums, but patch test when combining products.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49620482556042,"sku":"B078YG2ZZS","price":124.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-gentle-cleansing-wash-front-pump-bottle.jpg?v=1782841563"},{"product_id":"purpose-gentle-cleansing-bar-soap-for-face-body-6-oz-bar-pack-of-12-oil-free-sulfate-free-hypoallergenic","title":"Purpose Gentle Cleansing Bar soap for face \u0026 body, 6 oz bar (Pack of 12) — oil-free, sulfate-free, hypoallergenic","description":"\u003cp\u003e\u003cstrong\u003ePURPOSE Gentle Cleansing Bar is an oil-free, hypoallergenic cleansing soap bar formulated with dermatologists for daily use on all skin types, including sensitive and dry skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis cleansing bar is created to remove dirt, oil, and light makeup while minimizing dryness and residue. Free from sulfates and unnecessary additives, the formula focuses on simplicity and skin compatibility. Clinically shown to be as gentle as water, it offers an uncomplicated option for your daily face and body routine without harsh surfactants or animal testing.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this bar fit into my morning and evening routine?\u003c\/h3\u003e\n\u003cp\u003eUse the PURPOSE Gentle Cleansing Bar twice daily—once in the morning to refresh and again at night to remove environmental buildup and light makeup. Lather the bar between hands or on a washcloth, massage gently over wet skin, rinse with warm water, and pat dry. Because the formula is oil-free and sulfate-free, it won't leave a heavy residue or slippery film on skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRecommended use: morning and night\u003c\/li\u003e\n  \u003cli\u003eApplication: lather, massage, rinse with warm water\u003c\/li\u003e\n  \u003cli\u003eTexture: soft, easy-foaming bar suitable for face and body\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this soap suitable for sensitive or dry skin?\u003c\/h3\u003e\n\u003cp\u003eYes—Purpose developed this bar with dermatologists to reduce the chance of irritation. The hypoallergenic, oil-free composition avoids common irritants and excess oils that can clog pores or feel heavy. While gentle, it still cleanses effectively, making it a balanced option for reactive or low-tolerance skin types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated to minimize irritation and avoid common allergens\u003c\/li\u003e\n  \u003cli\u003eClinically compared to water for gentleness\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base reduces drying potential\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this cleansing bar different from regular soap?\u003c\/h3\u003e\n\u003cp\u003eThis bar is designed to remove impurities without unnecessary ingredients or aggressive surfactants. It emphasizes a minimalist ingredient set—no added oils, no sulfates, and no animal testing—so it cleans without stripping. The result is clearer-feeling skin without a tight, over-dry finish that some traditional soaps can cause.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sulfates or heavy oils that can irritate or clog pores\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic and suitable for broad skin types\u003c\/li\u003e\n  \u003cli\u003ePackaged as a 6 oz bar, sold in bulk (pack of 12) for long-term use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I store and use the 6 oz bar to prolong its life?\u003c\/h3\u003e\n\u003cp\u003eKeep the bar dry between uses on a slotted soap dish or raised surface to avoid softening. Cutting the bar into smaller pieces or rotating bars extends usage. Because the pack contains twelve 6 oz bars, it’s convenient for households, travel, or professional settings where frequent replacement is common.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStore on a draining soap dish to dry between uses\u003c\/li\u003e\n  \u003cli\u003eSlice into portions to reduce wear and waste\u003c\/li\u003e\n  \u003cli\u003ePack of 12 supports home, travel, and multi-person households\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The PURPOSE Gentle Cleansing Bar is intended for people seeking a straightforward, dermatologist-developed cleanser that avoids common irritants—ideal for sensitive, dry, or combination skin and for anyone who prefers minimalist, cruelty-free personal care. It’s also a practical choice for families, skin-care professionals, and frequent travelers who value a reliable, low-irritant bar soap in bulk packaging.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003esodium tallowate, sodium cocoate, water, glycerin, sodium stearate, sorbitol, disodium dilinoleate, stearic acid, propylene glycol, potassium tallowate, sodium chloride, fragrance, potassium cocoate, pentasodium pentetate, tetrasodium etidronate, potassium stearate, D\u0026amp;C yellow no. 6, D\u0026amp;C yellow no. 10\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the PURPOSE Gentle Cleansing Bar fragrance-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The bar is formulated without unnecessary additives; check packaging for any fragrance listing if sensitivity is a concern.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this bar on both face and body?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s designed for daily face and body use and is gentle enough for most skin types.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49620866957450,"sku":"B01IADZRJC","price":180.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-cleansing-bar-front-packaging.jpg?v=1782845699"},{"product_id":"purpose-dual-treatment-moisture-lotion-spf-10-oil-free-fragrance-free-pack-of-3-4-fl-oz-lightweight-non-comedogenic","title":"Purpose Dual Treatment Moisture Lotion SPF 10, Oil-Free Fragrance-Free — Pack of 3 (4 fl oz), Lightweight Non-Comedogenic","description":"\u003cp\u003e\u003cstrong\u003ePurpose Dual Treatment Moisture Lotion with SPF 10 is a lightweight, oil-free daily moisturizer that hydrates sensitive skin while providing low-level sun protection without fragrance or pore-clogging ingredients.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday use, this dermatologist-developed lotion combines gentle hydration and SPF 10 in a non-comedogenic, cruelty-free formula. It absorbs quickly, leaves minimal residue, and avoids ingredients that commonly irritate reactive or acne-prone skin. The pack of three 4 fl oz tubes is convenient for home, travel, and a gym or office spare.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this lotion hydrate without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on lightweight humectants and emollients that draw moisture into skin and smooth the surface without greasy buildup. Fast absorption means you can layer makeup or sunscreen with minimal pilling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOil-free base for a light, non-greasy finish\u003c\/li\u003e\n  \u003cli\u003eQuick-absorbing ingredients that reduce residue\u003c\/li\u003e\n  \u003cli\u003eDesigned to maintain skin’s natural moisture balance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product work for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes—this lotion is fragrance-free and non-comedogenic, minimizing risks of irritation or pore blockage. It was developed with dermatological input to suit skin types that react to fragrance, heavy oils, or occlusive treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free to lower irritation potential\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic to help prevent breakouts\u003c\/li\u003e\n  \u003cli\u003eDermatologist-developed for gentle daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much sun protection does SPF 10 provide and when should I use it?\u003c\/h3\u003e\n\u003cp\u003eSPF 10 gives low-level protection suitable for incidental sun exposure, such as brief outdoor errands or commuting. For prolonged or intense sun exposure, pair this lotion with a higher-SPF broad-spectrum sunscreen or reapply a dedicated sunscreen according to label directions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSPF 10 helps shield against everyday UV exposure\u003c\/li\u003e\n  \u003cli\u003eGreat as a daily base under makeup or higher-SPF products\u003c\/li\u003e\n  \u003cli\u003eRecommended to supplement with stronger sunscreen during extended sun exposure\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this lotion into my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eApply after cleansing and any lightweight treatment serums. Allow the lotion to absorb fully before applying makeup or a separate broad-spectrum sunscreen if additional protection is needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse morning after cleansing and serums\u003c\/li\u003e\n  \u003cli\u003eApply evenly to face and neck for daily hydration and light sun protection\u003c\/li\u003e\n  \u003cli\u003eReapply or layer with higher-SPF products for prolonged outdoor time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Purpose Dual Treatment Moisture Lotion with SPF 10 is aimed at anyone seeking a gentle, everyday moisturizer that adds mild sun protection without oils, fragrance, or pore-clogging ingredients. It suits sensitive, combination, and acne-prone skin types who want fast-absorbing hydration in a practical multi-pack for consistent use at home and on the go.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eActive Ingredients: Octinoxate (7.5%), Octisalate (5%), Oxybenzone (3 Inactive Ingredients: Water, Octyldodecyl Neopentanoate, Glycerin, Emulsifying Wax NF, Glyceryl Stearate, PEG-100 Stearate, Dimethicone, Triethanolamine, Diazolidinyl Urea, Carbomer, Methylparaben, Ethylparaben, Propylparaben, Bisabolol.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lotion safe for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The oil-free, non-comedogenic, and fragrance-free formula is designed to moisturize without clogging pores.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this as my only sunscreen?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It provides light SPF 10 protection for brief sun exposure; use a higher-SPF sunscreen for extended outdoor activities.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49621272985738,"sku":"B01IYB61QI","price":102.87,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-dual-treatment-front-packaging.jpg?v=1782851430"},{"product_id":"purpose-dual-treatment-moisture-lotion-spf-10-daily-moisturizer-4-x-4-fl-oz-pack-oil-free-fragrance-free","title":"Purpose Dual Treatment Moisture Lotion SPF 10 Daily Moisturizer — 4 x 4 fl oz Pack, Oil-Free Fragrance-Free","description":"\u003cp\u003e\u003cstrong\u003ePurpose Dual Treatment Moisture Lotion with SPF 10 is a lightweight, oil-free daily moisturizer that hydrates skin while delivering low-level sun protection in a fragrance-free formula ideal for sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis multi-pack contains four 4 fl oz tubes of a dermatologist-developed lotion designed to combine everyday hydration and gentle broad-spectrum defense in a single step. The nongreasy, fast-absorbing texture aims to leave skin soft and balanced without clogging pores or adding scent, making it practical for morning routines, layering under makeup, or simple no-fuss care. It’s formulated to suit reactive or easily irritated skin while offering basic SPF coverage for incidental sun exposure.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this lotion provide hydration and sun protection at the same time?\u003c\/h3\u003e\n\u003cp\u003eThe formula pairs moisturizing ingredients with SPF 10 to address hydration and incidental UV exposure simultaneously. It absorbs quickly to provide lasting moisture and a light protective barrier against everyday sun exposure like commuting or short outdoor errands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDual-action design: hydrator plus SPF in one product\u003c\/li\u003e\n  \u003cli\u003eLight, non-oily finish that layers well under makeup\u003c\/li\u003e\n  \u003cli\u003eEveryday protection suitable for incidental sun rather than prolonged sunbathing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this clog my pores or irritate sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThis lotion is oil-free and non-comedogenic, formulated to reduce the risk of pore blockage and minimize irritation. It is fragrance-free and dermatologist-developed, which helps make it a calmer choice for skin prone to redness or sensitivity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic: made to moisturize without promoting breakouts\u003c\/li\u003e\n  \u003cli\u003eFragrance-free to limit irritation triggers\u003c\/li\u003e\n  \u003cli\u003eLightweight texture that absorbs instead of sitting on the skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this as part of my daily skincare routine?\u003c\/h3\u003e\n\u003cp\u003eApply a generous, even layer to clean skin in the morning after serum or treatment products. Reapply as needed during the day if you have extended sun exposure; otherwise use it daily for consistent hydration and baseline SPF support.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse as the final daytime moisturizer step after serums\u003c\/li\u003e\n  \u003cli\u003eReapply every two hours if spending extended time in direct sun\u003c\/li\u003e\n  \u003cli\u003eCompatible under makeup due to quick absorption and matte-friendly finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the Purpose version different from other daily moisturizers?\u003c\/h3\u003e\n\u003cp\u003ePurpose focuses on simple, effective formulations suitable for sensitive skin — combining hydration, light sun protection and clean credentials. This lotion is cruelty-free and developed with dermatologists to balance performance with gentleness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologist-developed to address common sensitivity concerns\u003c\/li\u003e\n  \u003cli\u003eCruelty-free formulation for ethical shoppers\u003c\/li\u003e\n  \u003cli\u003eOil-free and quick-absorbing for everyday practicality\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This product is aimed at people looking for an uncomplicated morning moisturizer that provides steady hydration without heaviness or fragrance and offers basic SPF coverage for everyday exposure. It suits sensitive, combination, and oily skin types that want a non-comedogenic option to use alone or as a base for makeup. If you need high-factor sun protection for prolonged outdoor activities, pair this lotion with a higher-SPF sunscreen or use a dedicated broad-spectrum product for extended sun time.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eActive Ingredients: Octinoxate (7.5%), Octisalate (5%), Oxybenzone (3%) Inactive Ingredients: Water, Octyldodecyl Neopentanoate, Glycerin, Emulsifying Wax NF, Glyceryl Stearate, PEG-100 Stearate, Dimethicone, Triethanolamine, Diazolidinyl Urea, Carbomer, Methylparaben, Ethylparaben, Propylparaben, Bisabolol, Farnesol, Citric Acid.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SPF 10 enough for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: SPF 10 offers low-level protection for incidental sun exposure like commuting; use higher SPF for prolonged outdoor time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s oil-free and non-comedogenic, designed to hydrate without clogging pores, suitable for many acne-prone types.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49621529493642,"sku":"B017OLGYTS","price":121.81,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-dual-treatment-front-packaging_47969253-0d3d-448e-94bc-0e9d4334cbdc.jpg?v=1782857275"},{"product_id":"purpose-gentle-cleansing-wash-facial-cleanser-6-fl-oz-pump-pack-of-6-soap-free-non-stinging-for-all-skin-types","title":"Purpose Gentle Cleansing Wash facial cleanser 6 fl oz pump, Pack of 6 — soap-free, non-stinging, for all skin types","description":"\u003cp\u003e\u003cstrong\u003ePurpose Gentle Cleansing Wash is a soap-free, dermatologist-developed facial cleanser that removes dirt, oil, and makeup — including eye makeup — without over-drying or leaving residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight pump wash was formulated for all skin types, from dry and sensitive to combination and oily. It cleans effectively yet gently, rinses clean, and avoids common irritants such as added sulfates, synthetic dyes, alcohol, and gluten. Packaged in a convenient 6-fluid-ounce pump and offered here as a six-pack, it’s built for daily use at the sink or travel-ready in bags and bathrooms you share.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cleanser remove makeup without stripping skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances cleansing power with mild surfactants that lift oil and grime while preserving the skin’s natural moisture barrier. It’s free of soap and heavy oils that can leave residue, so the face feels clean but not tight after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild surfactant blend that breaks up sebum and foundation\u003c\/li\u003e\n  \u003cli\u003eSoap-free formulation so pH and moisture are less disrupted\u003c\/li\u003e\n  \u003cli\u003eRinses fully without film or sticky after-feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it irritate sensitive eyes when removing eye makeup?\u003c\/h3\u003e\n\u003cp\u003ePurpose Gentle Cleansing Wash is designed to be non-stinging around the eye area, making it suitable for removing mascara and eyeliner. Still, avoid direct contact with eyes; if product enters the eye, rinse thoroughly with water.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-stinging formula intended for the delicate eye area\u003c\/li\u003e\n  \u003cli\u003eEffective on waterproof and regular eye makeup when massaged gently\u003c\/li\u003e\n  \u003cli\u003eRinseable texture reduces rubbing and tugging on lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are left out and why does that matter?\u003c\/h3\u003e\n\u003cp\u003eThe wash excludes several common additives—no soap, no added sulfates, no alcohol, no synthetic colors, and no gluten—reducing potential irritants and simplifying how skin reacts. This minimal approach makes the cleanser a safer fit for allergy-prone or reactive complexions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo added sulfates to limit drying and irritation\u003c\/li\u003e\n  \u003cli\u003eNo synthetic dyes or unnecessary fragrance to reduce sensitivity risk\u003c\/li\u003e\n  \u003cli\u003eCruelty-free formulation, not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow can I fit this into a daily skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse the pump wash morning and night on wet skin to remove daytime buildup and nighttime debris. It pairs well with a lightweight moisturizer or a sunscreen-containing lotion for daytime protection and simple maintenance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse with Purpose Dual Treatment Moisture Lotion SPF 10 for streamlined AM care\u003c\/li\u003e\n  \u003cli\u003eApply to damp face, massage, then rinse and pat dry\u003c\/li\u003e\n  \u003cli\u003eSuitable for follow-up with treatment serums or moisturizers as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Purpose Gentle Cleansing Wash is aimed at people who want a straightforward, dermatologist-developed face wash that cleans thoroughly without harsh ingredients. It’s a good fit for those with sensitive or dry skin who still need reliable makeup removal, for minimalists who prefer fewer ingredient risks, and for shoppers seeking cruelty-free, non-irritating daily cleansers. The six-pack format suits households, frequent travelers, or anyone who prefers stocked-up convenience.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients Water, PEG-80 Sorbitan Laurate, Cocamidopropyl Betaine, PEG-150 Distearate, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, Phenoxyethanol, Sodium Lauroampho PG-Acetate Phosphate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Tetrasodium EDTA, Fragrance, Ethylhexylglycerin, Citric Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this cleanser safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's dermatologist-developed, soap-free, and omits common irritants like sulfates, alcohol, and synthetic dyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I remove eye makeup with this wash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The non-stinging formula is designed to remove eye makeup gently; avoid direct eye contact and rinse if needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49622675226762,"sku":"B0792RG915","price":141.83,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-gentle-cleansing-wash-front-pump-bottle_e5716846-737e-4b3d-8064-1103c3d8d0e0.jpg?v=1782873291"},{"product_id":"purpose-gentle-cleansing-bar-3-6-oz-4-pack-oil-free-hypoallergenic-gentle-face-body-cleanser","title":"Purpose Gentle Cleansing Bar 3.6 oz 4-Pack — Oil-Free, Hypoallergenic Gentle Face \u0026 Body Cleanser","description":"\u003cstrong\u003ePURPOSE Gentle Cleansing Bar is a dermatologist-developed, oil-free cleansing bar formulated to clean skin as gently as water without stripping moisture.\u003c\/strong\u003e\n\n\u003cp\u003eThis soap-free bar is designed for everyday use on all skin types, including sensitive and dry skin. It removes dirt, oil, and makeup while avoiding harsh surfactants and unnecessary additives. The 3.6 oz bars come in a convenient 4-pack and are hypoallergenic, sulfate-free, and not tested on animals, making them a simple choice for a minimalist skincare routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cleansing bar keep skin from feeling dry or tight?\u003c\/h3\u003e\n\u003cp\u003eThe formula avoids strong detergents and oils that can strip natural lipids. Clinical testing shows it performs comparably to water in gentleness, so skin stays balanced after use rather than feeling tight or flaky.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOil-free base prevents pore-clogging while cleansing\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants reduce potential irritation\u003c\/li\u003e\n  \u003cli\u003eDeveloped with dermatologists for moisture-friendly cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this bar on sensitive or reactive skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the bar is hypoallergenic and formulated specifically to be suitable for sensitive skin. It omits common irritants, making it appropriate for routine cleansing of reactive or easily irritated skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo fragrance or unnecessary ingredients that often trigger reactions\u003c\/li\u003e\n  \u003cli\u003eClinically shown to be gentle in comparison to plain water\u003c\/li\u003e\n  \u003cli\u003eSafe for twice-daily use: morning and night\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate the PURPOSE Gentle Cleansing Bar into my daily routine?\u003c\/h3\u003e\n\u003cp\u003eUse the bar wet with warm water to lather, gently cleanse your face or body, rinse thoroughly, and pat skin dry. It pairs well with lightweight moisturizers or the PURPOSE Dual Treatment Moisture Lotion SPF for added hydration and sun protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse twice daily for consistent, simple cleansing\u003c\/li\u003e\n  \u003cli\u003eRinse with warm water and pat — avoid vigorous rubbing\u003c\/li\u003e\n  \u003cli\u003eFollow with moisturizer or SPF for daytime protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this product a cleaner choice for a minimalist skincare routine?\u003c\/h3\u003e\n\u003cp\u003eThe bar focuses on essential cleaning without extra additives, aligning with a purposefully simple approach to skin health. Its ingredient restraint and cruelty-free testing reduce exposure to unnecessary chemicals while delivering reliable cleansing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic and sulfate-free to minimize ingredient load\u003c\/li\u003e\n  \u003cli\u003eOil-free to avoid residue and pore congestion\u003c\/li\u003e\n  \u003cli\u003eNot tested on animals for ethical sourcing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The PURPOSE Gentle Cleansing Bar is best suited for people seeking a no-fuss, dermatologist-developed cleanser — especially those with sensitive, dry, or combination skin who prefer oil-free and sulfate-free products. It’s ideal for shoppers who want a gentle daily bar that removes makeup and grime without added perfumes or harsh detergents, and for anyone building a simple, effective skincare routine with ethical product choices.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDeveloped with dermatologists for all skin types, including sensitive and dry skin\u003c\/li\u003e\n  \u003cli\u003eClinically shown to be as gentle as water while removing dirt, oil, and makeup\u003c\/li\u003e\n  \u003cli\u003eRecommended for daily use: use twice a day, rinse with warm water, and pat skin dry\u003c\/li\u003e\n  \u003cli\u003eFree from unnecessary ingredients: oil-free, hypoallergenic, sulfate-free, and not tested on animals\u003c\/li\u003e\n  \u003cli\u003ePairs well with PURPOSE Dual Treatment Moisture Lotion SPF for added hydration and protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eGentle Formula Contains: sodium tallowate, sodium cocoate, water, glycerin, sodium stearate, sorbitol, disodium dilinoleate, stearic acid, propylene glycol, potassium tallowate, sodium chloride, fragrance, potassium cocoate pentasodium pentetate, tetrasodium etidronate, potassium stearate, D\u0026amp;C yellow no.6, D\u0026amp;C yellow no. 10\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this cleansing bar safe for daily use on sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's hypoallergenic, developed with dermatologists, and clinically shown to be as gentle as water for everyday cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the bar contain sulfates or oils that clog pores?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is sulfate-free and oil-free to reduce irritation and avoid pore-clogging residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49625141936266,"sku":"B000VR021Y","price":74.47,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-gentle-cleansing-bar-front-packaging.jpg?v=1782889448"},{"product_id":"purpose-gentle-cleansing-bar-for-sensitive-dry-skin-3-pack-6-oz-dermatologist-developed-sulfate-free","title":"Purpose Gentle Cleansing Bar for Sensitive \u0026 Dry Skin — 3-Pack 6 oz, Dermatologist-Developed, Sulfate-Free","description":"\u003cp\u003e\u003cstrong\u003ePURPOSE Gentle Cleansing Bar is an oil-free, hypoallergenic soap bar formulated with dermatologists to cleanse sensitive and dry skin without stripping moisture.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis triple pack contains three 6 oz cleansing bars designed to remove dirt, oil, and makeup while being kind to delicate skin. The formula is sulfate-free, free of unnecessary additives, and was developed alongside dermatologists to balance effective cleansing with minimal irritation. Clinically shown to be as gentle as water, the bar targets daily grime and surface oils yet leaves no heavy residue. It’s suitable for twice-daily use and fits into routines for face and body care where gentleness matters.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cleansing bar keep sensitive skin calm?\u003c\/h3\u003e\n\u003cp\u003eThe bar avoids common irritants like sulfates and unnecessary oils, delivering a mild surfactant system that cleans without triggering redness or discomfort. Its hypoallergenic profile reduces the chance of reactions, making it a safe option when sensitivity is a concern.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated without sulfates and unnecessary ingredients\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic design lowers irritation risk\u003c\/li\u003e\n  \u003cli\u003eDeveloped with dermatologists for gentle performance\u003c\/li\u003e\n  \u003cli\u003eClinically compared to water for mildness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out my skin or strip natural oils?\u003c\/h3\u003e\n\u003cp\u003eNo—this bar is specifically made to be non-drying. The cleansing action removes surface dirt and makeup while preserving skin’s natural moisture balance, helping maintain comfort for dry skin types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOil-free formula avoids heavy residues\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants prevent over-stripping of lipids\u003c\/li\u003e\n  \u003cli\u003eRecommended for twice-daily use with warm water\u003c\/li\u003e\n  \u003cli\u003eLeaves skin feeling clean but not tight\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the bar in my daily routine?\u003c\/h3\u003e\n\u003cp\u003eUse it twice daily—morning and evening—for best results. Lather between wet hands or on a washcloth, gently cleanse the face and\/or body, then rinse with warm water and pat dry. Store the bar on a dry, ventilated surface to extend lifespan.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLather with water or use a washcloth for buildable foam\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and pat skin dry—do not rub harshly\u003c\/li\u003e\n  \u003cli\u003eUse morning and night as part of your regular skincare steps\u003c\/li\u003e\n  \u003cli\u003eKeep on a draining soap dish to avoid softening between uses\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product ethically produced and safe for daily use?\u003c\/h3\u003e\n\u003cp\u003eYes. PURPOSE Gentle Cleansing Bar is not tested on animals and avoids unnecessary additives that could compromise daily use. Its dermatologist input and hypoallergenic labeling support consistent, gentle cleaning for a range of skin types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNot tested on animals\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and unnecessary ingredients\u003c\/li\u003e\n  \u003cli\u003eDeveloped with dermatological oversight\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily cleansing of face and body\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: The PURPOSE Gentle Cleansing Bar is aimed at people with sensitive or dry skin, anyone looking to simplify their cleansing routine, and shoppers who prioritize hypoallergenic, dermatologist-developed products. It works well for those who prefer oil-free cleansing, need a mild solution for everyday use, or want a cruelty-free soap option that doesn’t leave residue. If you want a dependable, gentle bar that can be used morning and night and stored easily in small spaces, this three-pack offers value and consistency for ongoing skin care.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eGentle Formula Contains: Sodium Tallowate, Sodium Cocoate or Sodium Palm Kernelate, Water, Glycerin, Sodium Stearate, Sorbitol, Disodium Dilinoleate, Stearic Acid, Propylene Glycol, Potassium Tallowate, Sodium Chloride, Fragrance, Potassium Cocoate or Potassium Palm Kernelate, Pentasodium Pentetate, Tetrasodium Etidronate, Potassium Stearate, D\u0026amp;C Yellow 6, D\u0026amp;C Yellow 1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this bar safe for acne-prone sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The bar is hypoallergenic and oil-free, developed with dermatologists; it’s formulated to be gentle, but consult your dermatologist for specific acne treatment compatibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does one 6 oz bar typically last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Lifespan varies by use and storage, but with daily face and body use one bar commonly lasts several weeks to a month.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49626214432906,"sku":"B00ESXU6VI","price":74.47,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-cleansing-bar-front-packaging_e5f10ce3-bd45-488e-ac89-398d02d8afb8.jpg?v=1782907128"},{"product_id":"purpose-gentle-cleansing-bar-gentle-as-water-6-pack-3-6-oz-bars-hypoallergenic-sulfate-free","title":"Purpose Gentle Cleansing Bar — Gentle As Water, 6-Pack 3.6 oz Bars, Hypoallergenic Sulfate-Free","description":"\u003cp\u003e\u003cstrong\u003ePURPOSE Gentle Cleansing Bar is a dermatologist-developed, oil-free soap bar formulated to cleanse skin as gently as water while respecting sensitive and dry skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEvery 3.6 oz bar in this six-pack is designed to remove dirt, oil, and makeup without stripping moisture or leaving residue. The formula is hypoallergenic, sulfate-free, and developed with dermatologists to suit a wide range of skin types. It’s ideal for daily twice-daily use and for people who want a simple, dependable cleansing routine without unnecessary ingredients.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this bar cleanse without drying my skin?\u003c\/h3\u003e\n\u003cp\u003eThe bar uses a gentle surfactant system that lifts impurities and makeup without harsh detergents. Clinical testing shows it cleans comparably to water in terms of mildness while still removing surface oils and debris.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOil-free, non-greasy finish that rinses clean\u003c\/li\u003e\n  \u003cli\u003eSulfate-free formula avoids aggressive foaming agents\u003c\/li\u003e\n  \u003cli\u003eLeaves minimal residue to help prevent clogged pores\u003c\/li\u003e\n  \u003cli\u003eRecommended for both face and body, when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or dry skin?\u003c\/h3\u003e\n\u003cp\u003ePurpose developed the cleansing bar with dermatologists specifically to be gentle on sensitive and dry skin types. It’s hypoallergenic and formulated without common irritants, which reduces the chance of reaction for many users.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClinically shown to be as gentle as water on the skin\u003c\/li\u003e\n  \u003cli\u003eNo added fragrances or unnecessary actives that can irritate\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use—morning and evening routines\u003c\/li\u003e\n  \u003cli\u003eNot tested on animals, meeting cruelty-free preferences\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the PURPOSE Gentle Cleansing Bar for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the bar twice a day on wet skin. Lather the bar between your hands or on a washcloth, apply gently to face or body, rinse thoroughly with warm water, and pat the skin dry to maintain hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet skin first to create a soft lather\u003c\/li\u003e\n  \u003cli\u003eGently massage—avoid harsh scrubbing to protect the skin barrier\u003c\/li\u003e\n  \u003cli\u003eRinse completely and follow with your regular moisturizer if needed\u003c\/li\u003e\n  \u003cli\u003eStore in a dry soap dish between uses to prolong bar life\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this six-pack a practical choice?\u003c\/h3\u003e\n\u003cp\u003eBuying the six-pack supplies multiple bars for home, travel, or family use, reducing the need for frequent repurchases. The compact 3.6 oz size is convenient for bathroom storage, gym bags, and short trips.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSix individually wrapped bars for convenience and sharing\u003c\/li\u003e\n  \u003cli\u003eCompact 3.6 oz size fits standard soap dishes and travel kits\u003c\/li\u003e\n  \u003cli\u003eCost-effective for households or multiple daily users\u003c\/li\u003e\n  \u003cli\u003eSimple ingredient list reduces decision fatigue when shopping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PURPOSE Gentle Cleansing Bar is for people seeking a straightforward, dermatologist-developed cleanser that’s suitable for sensitive and dry skin. It’s a good fit for anyone who wants an oil-free, sulfate-free option for daily facial and body cleansing—parents, travelers, and those who prefer minimal, cruelty-free skincare will find it especially practical.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eGentle Formula Contains: sodium tallowate, sodium cocoate, water, glycerin, sodium stearate, sorbitol, disodium dilinoleate, stearic acid, propylene glycol, potassium tallowate, sodium chloride, fragrance, potassium cocoate pentasodium pentetate, tetrasodium etidronate, potassium stearate, D\u0026amp;C yellow no.6, D\u0026amp;C yellow no. 10\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this bar on my face every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The bar is formulated for twice-daily facial use and is gentle enough for sensitive skin when rinsed and patted dry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the cleansing bar scented or fragrance-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The PURPOSE Gentle Cleansing Bar contains no unnecessary ingredients and is effectively fragrance-free to reduce irritation risk.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49626500726922,"sku":"B00FLK9Z1O","price":88.88,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-bar-front-packaging.jpg?v=1782911728"},{"product_id":"purpose-gentle-cleansing-bar-3-6-oz-pack-of-6-oil-free-sulfate-free-gentle-cleanser-for-sensitive-dry-skin","title":"Purpose Gentle Cleansing Bar 3.6 oz (Pack of 6) — Oil-Free, Sulfate-Free Gentle Cleanser for Sensitive \u0026 Dry Skin","description":"\u003cp\u003e\u003cstrong\u003ePURPOSE Gentle Cleansing Bar is a dermatologist-developed, oil-free cleansing bar that removes dirt, oil, and makeup while being as gentle to skin as water.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis cleansing bar is formulated for everyday use on all skin types, with special attention to sensitive and dry skin. The bar is free from sulfates and unnecessary ingredients, hypoallergenic, and unscented to minimize irritation and residue. Clinically shown to cleanse without over-drying or clogging pores, it provides a simple, low-risk option for people seeking a straightforward soap alternative for face and body care.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this bar clean skin without stripping moisture?\u003c\/h3\u003e\n\u003cp\u003eThe formulation uses mild surfactants chosen to lift dirt, oil, and makeup while preserving the skin’s natural barrier. It avoids strong detergents and heavy oils that can disrupt hydration, so your skin feels clean without tightness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild surfactant blend that removes impurities gently\u003c\/li\u003e\n  \u003cli\u003eNo sulfates or harsh detergents that strip lipids\u003c\/li\u003e\n  \u003cli\u003eOil-free finish that avoids pore-clogging residue\u003c\/li\u003e\n  \u003cli\u003eClinically compared to water for gentle performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan people with sensitive or dry skin use this daily?\u003c\/h3\u003e\n\u003cp\u003eYes—this bar was developed with dermatologists and is intended for twice-daily use. Its hypoallergenic profile and lack of fragrances reduce the risk of irritation, making it suitable for regular face and body cleansing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologist-developed for sensitive and dry skin types\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic and fragrance-free to minimize reactions\u003c\/li\u003e\n  \u003cli\u003eRecommended use: morning and evening with warm water\u003c\/li\u003e\n  \u003cli\u003ePat skin dry after rinsing to preserve moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are excluded and why does that matter?\u003c\/h3\u003e\n\u003cp\u003eThe PURPOSE bar intentionally omits sulfates, unnecessary oils, and other potential irritants. Removing these ingredients lowers the chance of irritation, residue, and pore-clogging, delivering a cleaner feel without compromising comfort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free to avoid harsh foaming agents\u003c\/li\u003e\n  \u003cli\u003eOil-free to prevent heavy residue and blocked pores\u003c\/li\u003e\n  \u003cli\u003eFree of unnecessary additives and not tested on animals\u003c\/li\u003e\n  \u003cli\u003eSimple ingredient list for predictable skin response\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I add this bar into my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse the bar twice daily as your primary gentle cleanser or as a follow-up after makeup removers. Lather with warm water, massage onto skin, rinse thoroughly, and gently pat dry—then continue with moisturizer or treatment products as usual.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse morning and night for consistent cleansing\u003c\/li\u003e\n  \u003cli\u003eRinse fully to remove all soap and impurities\u003c\/li\u003e\n  \u003cli\u003eFollow with a moisturizer for dry skin types\u003c\/li\u003e\n  \u003cli\u003eWorks well before applying serums or topical treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PURPOSE Gentle Cleansing Bar is ideal for anyone seeking a minimal, clinically minded cleanser—especially people with sensitive, reactive, or dry skin who want a soap substitute that cleans thoroughly without adding oils, fragrances, or harsh detergents. It also fits routines where low-irritant, dermatologist-developed products are preferred, including daily facial and body care for adults and teens.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Sodium Tallowate, Sodium Cocoate or Sodium Palm Kernelate, Water, Glycerin, Sodium Stearate, Sorbitol, Disodium Dilinoleate, Stearic Acid, Propylene Glycol, Potassium Tallowate, Sodium Chloride, Fragrance, Potassium Cocoate or Potassium Palm Kernelate, Pentasodium Pentetate, Tetrasodium Etidronate, Potassium Stearate, D\u0026amp;C Yellow 6, D\u0026amp;C Yellow 10.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this soap safe for daily facial use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for twice-daily use on face and body, designed to be gentle for sensitive skin without harsh sulfates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the bar contain fragrance or oils?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The bar is oil-free and free of added fragrances to minimize irritation and avoid pore-clogging residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49626599915658,"sku":"B01IADWAYM","price":87.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-cleansing-bar-front-packaging_5733b023-19aa-4fd8-a7f4-140f3b1799ec.jpg?v=1782912657"},{"product_id":"purpose-gentle-cleansing-wash-oil-free-foaming-facial-cleanser-pack-of-3-soap-free-sulfate-free-6-fl-oz","title":"Purpose Gentle Cleansing Wash Oil-Free Foaming Facial Cleanser Pack of 3 — Soap-Free, Sulfate-Free 6 fl oz","description":"\u003cstrong\u003ePurpose Gentle Cleansing Wash is an oil-free, soap-free foaming face cleanser that removes dirt, makeup, and excess oil while keeping skin comfortable and hydrated.\u003c\/strong\u003e\n\nPurpose Gentle Cleansing Wash is a daily facial cleanser created with dermatologists to be mild yet effective. Its lightweight foam lifts away impurities without leaving a tight, stripped feeling, making it an easy addition to both morning and evening routines. The formula contains no sulfates and avoids harsh soaps and oils, so it rinses clean and supports a balanced complexion.\n\n\u003ch3\u003eHow does this wash remove makeup and oil without drying my skin?\u003c\/h3\u003e\n\u003cp\u003eThe foaming formula spreads easily to lift surface oils, sunscreen, and light makeup, then rinses away without residue. It focuses on cleansing rather than aggressive stripping, preserving the skin’s natural moisture barrier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologist-developed foam that breaks down surface impurities.\u003c\/li\u003e\n  \u003cli\u003eOil-free and soap-free ingredients to avoid pore-clogging and irritation.\u003c\/li\u003e\n  \u003cli\u003eFormulated to rinse clean without leaving a filmy finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive skin and everyday use?\u003c\/h3\u003e\n\u003cp\u003eYes — the wash is clinically shown to be very mild, comparable in gentleness to water for many users. That makes it suitable for twice-daily cleansing and for people who react to harsher surfactants or fragrances.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClinically proven mildness for reduced redness and irritation risk.\u003c\/li\u003e\n  \u003cli\u003eFree of sulfates and soaps that commonly dry or aggravate skin.\u003c\/li\u003e\n  \u003cli\u003eLight foam texture that cleans without over-drying when used morning and night.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this clog pores or leave my skin feeling oily afterward?\u003c\/h3\u003e\n\u003cp\u003eThe formula is oil-free and designed not to clog pores; it removes excess oil while maintaining a comfortable finish. After rinsing, skin feels clean but not tight, helping reduce the appearance of shine without stripping natural hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOil-free composition to minimize pore congestion and breakouts.\u003c\/li\u003e\n  \u003cli\u003eSoap-free surfactants that cleanse without harsh residues.\u003c\/li\u003e\n  \u003cli\u003eLeaves a balanced, non-greasy surface ideal for serums or moisturizers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Purpose Gentle Cleansing Wash in my routine?\u003c\/h3\u003e\n\u003cp\u003eDispense a small pump into wet hands, lather, and gently massage onto the face, then rinse thoroughly with warm water. Use once in the morning and once at night, or as needed to remove sunscreen and light makeup before treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse two pumps for full-face coverage; single pump for spot cleansing.\u003c\/li\u003e\n  \u003cli\u003eFollow with toner, serum, or moisturizer while skin is slightly damp.\u003c\/li\u003e\n  \u003cli\u003eSafe for daily use and compatible with most skincare actives.\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for: Purpose Gentle Cleansing Wash is aimed at anyone seeking a simple, dependable daily cleanser — especially people with normal, combination, or sensitive skin who want effective cleansing without harsh ingredients. It’s a practical choice for those who wear light makeup or sunscreen daily and prefer a formula developed with dermatologists, free of sulfates and drying soaps. Packaged as a convenient 6 fl oz bottle and available in a pack of three, it also suits households wanting to stock a gentle, everyday face wash.\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Purpose Gentle Cleansing Wash every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for twice-daily use and is clinically shown to be very mild for everyday cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this remove waterproof makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It removes light makeup and sunscreen; for waterproof formulas, follow with a dedicated makeup remover first.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49626601390218,"sku":"B01IAELYPM","price":86.82,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-cleanser-front-packaging.jpg?v=1782912677"},{"product_id":"purpose-dual-treatment-moisture-lotion-spf-10-2-pack-4-fl-oz-oil-free-fragrance-free-daily-moisturizer-for-sensitive-skin","title":"Purpose Dual Treatment Moisture Lotion SPF 10 — 2-Pack 4 fl oz Oil-Free Fragrance-Free Daily Moisturizer for Sensitive Skin","description":"\u003cstrong\u003ePurpose Dual Treatment Moisture Lotion with SPF 10 is a lightweight, oil-free daily moisturizer that hydrates sensitive skin while providing low-level sun protection.\u003c\/strong\u003e\n\nThis two-pack of 4 fluid ounce bottles combines everyday hydration with SPF 10 in a simple, fragrance-free formula created for skin that reacts easily. The lotion is non-comedogenic and absorbs quickly, offering a soft, balanced finish without heavy residue. Designed by dermatology professionals and cruelty-free, it works as a basic morning step whether you wear makeup or prefer a minimalist routine.\n\n\u003ch3\u003eHow will this lotion fit into my morning routine?\u003c\/h3\u003e\n\u003cp\u003eApply Purpose Dual Treatment Moisture Lotion after cleansing and any serums for fast hydration plus mild sun defense. Because it’s lightweight and non-greasy, it layers well under foundation or sits comfortably as a single-step product for minimalists.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after toner and serums, before makeup.\u003c\/li\u003e\n  \u003cli\u003eAbsorbs quickly to avoid pilling with other products.\u003c\/li\u003e\n  \u003cli\u003eWorks as a daily hydrating base with added SPF benefit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe oil-free, fragrance-free formulation minimizes common irritants and won’t clog pores, making it appropriate for many sensitive and acne-prone skin types. Its simple ingredient profile focuses on hydration and barrier support without unnecessary additives.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free to reduce irritation risk.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic to help prevent pore congestion.\u003c\/li\u003e\n  \u003cli\u003eLightweight texture avoids heavy pore-clogging residues.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much sun protection does SPF 10 provide and when should I reapply?\u003c\/h3\u003e\n\u003cp\u003eSPF 10 offers low-level protection suitable for incidental sun exposure, such as brief outdoor activities or commuting. For prolonged sun exposure, water activities, or intense sunlight, pair this lotion with a higher-SPF sunscreen and reapply per sunscreen guidelines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProvides basic everyday SPF shielding for short outdoor periods.\u003c\/li\u003e\n  \u003cli\u003eNot intended as a replacement for broad-spectrum high-SPF or water-resistant sunscreens.\u003c\/li\u003e\n  \u003cli\u003eReapply or layer with stronger sunscreen during extended sun exposure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat texture and finish can I expect from this moisturizer?\u003c\/h3\u003e\n\u003cp\u003eThe lotion has a silky, fast-absorbing texture that leaves a soft, matte-to-natural finish without a heavy film. It hydrates surface skin and feels weightless, making it comfortable for all-day wear under makeup or alone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilky, non-greasy consistency that spreads easily.\u003c\/li\u003e\n  \u003cli\u003eQuick absorption to reduce shine and transfer.\u003c\/li\u003e\n  \u003cli\u003eLeaves skin feeling soft and balanced, not tacky.\u003c\/li\u003e\n\u003c\/ul\u003e\n\nThis two-bottle pack is ideal for people seeking uncomplicated, dermatologist-developed skincare that combines hydration and low-level sun protection. Choose Purpose Dual Treatment Moisture Lotion if you want a fragrance-free, oil-free daily moisturizer that’s gentle on sensitive or reactive skin and fits easily into a pared-down AM routine. If you need higher SPF for extended sun exposure or water resistance, use this as a hydration layer and add a dedicated sunscreen as needed.\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eActive Ingredients Octinoxate 7.5%, Octisalate 5%, Oxybenzone 3% - Inactive Ingredients: Water, Octyldodecyl Neopentanoate, Glycerin, Emulsifying Wax NF, Glyceryl Stearate, PEG-100 Stearate, Dimethicone, Triethanolamine, Diazolidinyl Urea, Carbomer, Methylparaben, Ethylparaben, Propylparaben, Bisabolol.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this moisturizer under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it absorbs quickly and creates a smooth, non-greasy base that layers well under foundation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SPF 10 enough for all-day sun exposure?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — SPF 10 is for incidental sun exposure; use a higher-SPF sunscreen for prolonged outdoor time.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49629122986122,"sku":"B01BV3J6JU","price":84.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-dual-treatment-front-packaging_7519eecd-d7a3-4471-9996-9221bc79971e.jpg?v=1782927220"},{"product_id":"purpose-gentle-cleansing-bar-6-oz-4-pack-hypoallergenic-sulfate-free-daily-cleanser-for-sensitive-and-dry-skin","title":"Purpose Gentle Cleansing Bar 6 oz (4-pack) — hypoallergenic, sulfate-free daily cleanser for sensitive and dry skin","description":"\u003cp\u003e\u003cstrong\u003ePURPOSE Gentle Cleansing Bar is a dermatologist-developed, hypoallergenic soap alternative formulated to gently cleanse all skin types, including sensitive and dry skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis solid cleansing bar simplifies your skincare routine by removing dirt, oil, and makeup without harsh ingredients or a heavy residue. Designed with input from dermatologists, it prioritizes mildness: the formula is oil-free, sulfate-free, and not tested on animals. Use it daily—morning and evening—to maintain clean skin without striping natural moisture.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this bar clean without drying my skin?\u003c\/h3\u003e\n\u003cp\u003eThe bar is formulated to lift impurities while maintaining the skin’s natural barrier. Clinical testing shows it is as gentle as water at cleansing, meaning it removes surface oils and makeup without aggressive surfactants that can cause tightness or flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactant system to reduce irritation\u003c\/li\u003e\n  \u003cli\u003eOil-free formula that avoids pore-clogging residues\u003c\/li\u003e\n  \u003cli\u003eDermatologist-developed for minimized barrier disruption\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan people with sensitive or dry skin use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes—the bar is designed for twice-daily use and for those prone to sensitivity or dryness. Its gentle profile helps cleanse without overstripping, so you can incorporate it into your regular morning and evening routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRecommended for daily cleansing: morning and night\u003c\/li\u003e\n  \u003cli\u003eRinse with warm water and pat dry to preserve moisture\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic formulation to lower the risk of reactions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients or types of ingredients are avoided?\u003c\/h3\u003e\n\u003cp\u003ePURPOSE avoids several common irritants and unnecessary additives so the bar remains simple and predictable. The absence of oils and sulfates reduces the chance of residue build-up and irritation, and the product is not animal-tested.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates that can be harsh on sensitive skin\u003c\/li\u003e\n  \u003cli\u003eNo added oils that might leave surface film or clog pores\u003c\/li\u003e\n  \u003cli\u003eFormulated without unnecessary fragrances or animal testing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use and store the cleansing bar for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the bar with warm water, lather on hands or a washcloth, then apply to face and body as needed; rinse thoroughly and gently pat skin dry. Store the bar somewhere it can air-dry between uses to extend its lifespan and maintain texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse twice daily—morning and evening—for routine cleansing\u003c\/li\u003e\n  \u003cli\u003eAllow bar to dry on a well-drained soap dish between uses\u003c\/li\u003e\n  \u003cli\u003eEach 6 oz bar in the pack offers multiple weeks of use depending on frequency\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PURPOSE Gentle Cleansing Bar is intended for anyone seeking a fuss-free, dermatologist-developed cleanser that works for normal, dry, or reactive skin. It’s a practical choice for people who prefer a solid cleanser without oils or sulfates, shoppers looking to simplify their regimen, and households that value cruelty-free, gentle daily care.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Sodium Tallowate, Sodium Cocoate or Sodium Palm Kernelate, Water, Glycerin, Sodium Stearate, Sorbitol, Disodium Dilinoleate, Stearic Acid, Propylene Glycol, Potassium Tallowate, Sodium Chloride, Fragrance, Potassium Cocoate or Potassium Palm Kernelate, Pentasodium Pentetate, Tetrasodium Etidronate, Potassium Stearate, D\u0026amp;C Yellow 6, D\u0026amp;C Yellow 10.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the PURPOSE Gentle Cleansing Bar safe for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, its oil-free, non-comedogenic profile avoids pore-clogging oils, but follow your dermatologist’s advice for active acne treatments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does each 6 oz bar typically last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Usage varies, but with twice-daily face washes one bar often lasts several weeks; proper drainage extends lifespan.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49630580015242,"sku":"B078YFL76W","price":84.14,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-cleansing-bar-front-packaging_c674b819-8978-49e4-baab-fdebc07d9b58.jpg?v=1782935040"},{"product_id":"purpose-gentle-cleansing-bar-6-pack-6-oz-hypoallergenic-sulfate-free-bar-for-sensitive-dry-skin","title":"Purpose Gentle Cleansing Bar — 6-Pack 6 oz, Hypoallergenic Sulfate-Free Bar for Sensitive \u0026 Dry Skin","description":"\u003cp\u003e\u003cstrong\u003ePURPOSE Gentle Cleansing Bar is a dermatologist-developed, oil-free facial and body cleansing bar formulated to clean skin gently without stripping moisture.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis hypoallergenic, sulfate-free bar is designed for everyday use on all skin types, including sensitive and dry skin. Clinically shown to be \"as gentle as water,\" it removes dirt, oil, and light makeup while minimizing residue and tightness. The pack of six 6-ounce bars offers a long-lasting, travel-friendly option for home, gym, or travel routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this bar stay gentle while still cleansing?\u003c\/h3\u003e\n\u003cp\u003eThe formula avoids harsh surfactants and unnecessary oils that can irritate or clog pores. It focuses on mild, effective ingredients and a pH-friendly approach to preserve skin’s natural barrier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOil-free formulation avoids pore-clogging heavy emollients\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants reduce foaming agitation that can dry skin\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic profile minimizes common irritants\u003c\/li\u003e\n  \u003cli\u003eDermatologist-developed to balance cleansing with mildness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this cleansing bar every day and on my face?\u003c\/h3\u003e\n\u003cp\u003eYes — the bar is formulated for twice-daily use on face and body for people with normal, dry, or sensitive skin. Rinse with warm water and gently pat skin dry to preserve moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRecommended for AM and PM cleansing routines\u003c\/li\u003e\n  \u003cli\u003eSuitable for face and body when used with care around eyes\u003c\/li\u003e\n  \u003cli\u003eRemoves everyday dirt, oil, and light makeup without heavy residue\u003c\/li\u003e\n  \u003cli\u003eWorks well under shower or at sink for quick cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this product a better choice for sensitive or dry skin?\u003c\/h3\u003e\n\u003cp\u003eThe bar avoids common irritants and drying agents, which helps prevent discomfort and tightness after washing. Its gentle cleansing action is clinically shown to be comparable in mildness to rinsing with water.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sulfates that strip lipids from the skin surface\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic testing reduces the risk of reactions\u003c\/li\u003e\n  \u003cli\u003eFree from unnecessary fragrances and heavy oils\u003c\/li\u003e\n  \u003cli\u003eNot tested on animals — suitable for conscious consumers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I store and use the 6-pack to maximize freshness?\u003c\/h3\u003e\n\u003cp\u003eKeep unused bars in their original packaging in a cool, dry place. Once opened, store each bar on a well-draining soap dish to avoid sitting in water and to extend lifespan.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStore unopened bars in a cool, dry cabinet or drawer\u003c\/li\u003e\n  \u003cli\u003eUse a draining soap tray to prevent softening between uses\u003c\/li\u003e\n  \u003cli\u003eRotate bars to let each one dry fully between uses\u003c\/li\u003e\n  \u003cli\u003ePack one bar for travel to limit toiletries and waste\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PURPOSE Gentle Cleansing Bar is meant for anyone seeking a minimalist, dermatologist-developed cleanser that prioritizes gentleness over foam or fragrance. It's particularly well suited for people with sensitive or dry skin, those who prefer oil-free and sulfate-free formulations, and shoppers who want a practical multi-bar pack for home, travel, or gym use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Sodium Tallowate, Sodium Cocoate or Sodium Palm Kernelate, Water, Glycerin, Sodium Stearate, Sorbitol, Disodium Dilinoleate, Stearic Acid, Propylene Glycol, Potassium Tallowate, Sodium Chloride, Fragrance, Potassium Cocoate or Potassium Palm Kernelate, Pentasodium Pentetate, Tetrasodium Etidronate, Potassium Stearate, D\u0026amp;C Yellow 6, D\u0026amp;C Yellow 10.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this cleansing bar safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s dermatologist-developed, hypoallergenic, and formulated without sulfates or unnecessary oils for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use the bar on both my face and body?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s designed for daily face and body use; rinse well with warm water and pat dry.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49631438930058,"sku":"B01IADZIY6","price":117.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-gentle-cleansing-bar-front-packaging_4158d90a-d29c-4721-8521-7188ca29ec7a.jpg?v=1782946304"},{"product_id":"purpose-gentle-cleansing-wash-facial-cleanser-6-fl-oz-pump-4-pack-soap-free-sensitive-skin-formula","title":"Purpose Gentle Cleansing Wash facial cleanser 6 fl oz pump, 4‑pack — soap-free, sensitive-skin formula","description":"\u003cp\u003e\u003cstrong\u003ePurpose Gentle Cleansing Wash is a dermatologist-developed, soap-free daily facial cleanser in a 6 fl oz pump, sold here as a convenient 4-pack for sensitive skin care.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to remove dirt, oil, and everyday impurities while respecting your skin’s natural moisture, this lightweight wash offers a mild, cruelty-free formula without soap, added sulfates, oil, or alcohol. It’s formulated with input from dermatologists to be gentle enough for frequent use and to reduce the risk of stripping or drying sensitive complexions.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this cleanser fit into my daily routine?\u003c\/h3\u003e\n\u003cp\u003eUse the pump in the morning and evening as the first step in your skincare routine. Lather briefly with water, rinse, and follow with your usual serums or moisturizers to lock in hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuick foam or lather suitable for two-times-daily use\u003c\/li\u003e\n  \u003cli\u003eRinse-clean formula that prepares skin for treatment products\u003c\/li\u003e\n  \u003cli\u003eNon-irritating base, so it pairs well with actives and moisturizers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this wash dry out or irritate sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe formulation avoids common drying agents such as soap, alcohol, oil, and added sulfates, aiming to preserve the skin’s moisture barrier. Because it’s mild and cruelty-free, it’s less likely to cause tightness or irritation than harsher cleansers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMaintains natural moisture balance during cleansing\u003c\/li\u003e\n  \u003cli\u003eFree from soap and harsh surfactants that strip oils\u003c\/li\u003e\n  \u003cli\u003eDeveloped with dermatologists for sensitive skin consideration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the 4-pack help my skincare needs or budget?\u003c\/h3\u003e\n\u003cp\u003eBuying this 4-pack reduces the need to frequently reorder and ensures you always have a fresh pump accessible at home, at travel destinations, or in shared bathrooms. It’s cost-effective for households or anyone who prefers to keep backups on hand.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFour 6 fl oz pump bottles for long-term supply\u003c\/li\u003e\n  \u003cli\u003eGreat for multiple sinks, travel, or gift sets\u003c\/li\u003e\n  \u003cli\u003eLess frequent repurchase and consistent product availability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes Purpose Gentle Cleansing Wash different from other face washes?\u003c\/h3\u003e\n\u003cp\u003eThis wash focuses on a lightweight, non-drying experience by excluding soap, oil, alcohol, and added sulfates while still effectively removing impurities. Its dermatologist collaboration and cruelty-free stance make it a practical daily option for those prioritizing gentleness and ethical formulation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight texture that removes grime without heavy residues\u003c\/li\u003e\n  \u003cli\u003eMild surfactants chosen to minimize irritation\u003c\/li\u003e\n  \u003cli\u003eEthically produced, cruelty-free formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Purpose Gentle Cleansing Wash (6 fl oz pump, pack of 4) suits people with sensitive or normal skin looking for a dependable, non-irritating daily cleanser. It’s also a smart choice for households, frequent travelers, or anyone who prefers dermatologist-informed, fragrance-minimal cleansers that won’t compromise the skin’s natural moisture balance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients Water, PEG-80 Sorbitan Laurate, Cocamidopropyl Betaine, PEG-150 Distearate, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, Phenoxyethanol, Sodium Lauroampho PG-Acetate Phosphate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Tetrasodium EDTA, Fragrance, Ethylhexylglycerin, Citric Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this cleanser fragrance-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is mild and minimal; check the product label for any listed fragrance if you have strong scent sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every day on oily or acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s designed for daily use; it removes oil and impurities without harsh sulfates, but pair it with prescribed acne treatments as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49631799378058,"sku":"B001E96M5I","price":97.09,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-gentle-cleansing-wash-front-packaging.jpg?v=1782952861"},{"product_id":"purpose-gentle-cleansing-bar-for-sensitive-dry-skin-pack-of-6-hypoallergenic-sulfate-free-6-oz-bars","title":"Purpose Gentle Cleansing Bar for Sensitive \u0026 Dry Skin, Pack of 6 — Hypoallergenic, Sulfate-Free 6 oz Bars","description":"\u003cp\u003e\u003cstrong\u003ePurpose Gentle Cleansing Bar is a dermatologist-developed, oil-free cleansing bar designed to remove dirt, oil and makeup while being gentle enough for sensitive and dry skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCreated with dermatologists, this Purpose cleansing bar is formulated to rinse clean without leaving residue or clogging pores. It’s hypoallergenic, sulfate-free and not tested on animals, making it a straightforward, low-irritant choice for everyday face and body care. Packaged as a set of six 6-ounce bars, it’s meant for daily use morning and night and for anyone who prefers a simple, effective cleansing routine without unnecessary additives.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cleansing bar perform compared with ordinary soaps?\u003c\/h3\u003e\n\u003cp\u003eThe Purpose bar is clinically shown to be as gentle as water while still removing skincare impurities like dirt, oil and light makeup. Unlike many traditional soaps, it’s formulated to avoid over-drying and to leave minimal residue so skin feels comfortable after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologist-developed formula designed for mild cleansing\u003c\/li\u003e\n  \u003cli\u003eClinically shown gentleness comparable to water\u003c\/li\u003e\n  \u003cli\u003eRinses clean, minimizing residue and pore-clogging\u003c\/li\u003e\n  \u003cli\u003eOil-free and sulfate-free for lower irritation risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use Purpose Gentle Cleansing Bar on sensitive or dry skin?\u003c\/h3\u003e\n\u003cp\u003eYes—the bar was developed with sensitive and dry skin in mind. Its hypoallergenic formulation avoids many common irritants and is intended to cleanse without stripping the skin’s natural moisture barrier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic formulation reduces the chance of irritation\u003c\/li\u003e\n  \u003cli\u003eNo added oils that can feel heavy or clog pores\u003c\/li\u003e\n  \u003cli\u003eSulfate-free to limit foaming agents that can dry skin\u003c\/li\u003e\n  \u003cli\u003eRecommended for twice-daily gentle cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is the recommended way to use the Purpose cleansing bar?\u003c\/h3\u003e\n\u003cp\u003eUse it twice a day—morning and evening—for best results. Lather with warm water, apply to skin, rinse thoroughly, and pat skin dry to preserve hydration and avoid friction.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLather bar between hands or on washcloth with warm water\u003c\/li\u003e\n  \u003cli\u003eGently cleanse face and\/or body; avoid aggressive rubbing\u003c\/li\u003e\n  \u003cli\u003eRinse completely and pat skin dry; follow with moisturizer if desired\u003c\/li\u003e\n  \u003cli\u003eStore on a well-draining dish to extend bar life\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat’s not in the bar and why that matters?\u003c\/h3\u003e\n\u003cp\u003eThe Purpose bar excludes unnecessary or potentially irritating ingredients, focusing on a minimal list to reduce sensitivity risks. It’s free of added oils, sulfates and common harsh additives, and it’s cruelty-free.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo oils that can leave residue or clog pores\u003c\/li\u003e\n  \u003cli\u003eSulfate-free to avoid harsh stripping foaming agents\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic to limit fragrances and common irritants\u003c\/li\u003e\n  \u003cli\u003eNot tested on animals to meet cruelty-free preferences\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The Purpose Gentle Cleansing Bar suits anyone seeking a simple, dermatologist-developed daily cleanser—especially people with sensitive or dry skin, those who prefer oil-free and sulfate-free formulas, or shoppers who want a no-frills, cruelty-free soap alternative. The pack of six 6 oz bars is practical for multi-bathroom households, travel, or longer-term stocking so you can keep a gentle cleansing option on hand.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredient: sodium tallowate, sodium cocoate, water, glycerin, sodium stearate, sorbitol, disodium dilinoleate, stearic acid, propylene glycol, potassium tallowate, sodium chloride, fragrance, potassium cocoate, pentasodium pentetate, tetrasodium etidronate, potassium stearate, D\u0026amp;C yellow no. 6, D\u0026amp;C yellow no. 10.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Purpose Gentle Cleansing Bar suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for twice-daily use—morning and evening—to cleanse without over-drying most skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this bar contain sulfates or oils?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is both sulfate-free and oil-free to reduce irritation and avoid greasy residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49631802982538,"sku":"B001E96M58","price":117.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-gentle-cleansing-bar-front-packaging_78134074-a073-4cc6-8cc3-5959a5206d28.jpg?v=1782952893"},{"product_id":"purpose-gentle-cleansing-wash-soap-free-facial-cleanser-pump-bottle-6-fl-oz-pack-of-2-oil-and-alcohol-free","title":"Purpose Gentle Cleansing Wash soap-free facial cleanser — Pump Bottle 6 fl oz (Pack of 2), oil- and alcohol-free","description":"\u003cp\u003e\u003cstrong\u003ePurpose Gentle Cleansing Wash is a soap-free, oil- and alcohol-free daily facial cleanser formulated to remove dirt, oil, and makeup while being gentle on sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned with dermatologists in mind, this pump-bottle facial wash offers a simple, everyday cleansing routine without unnecessary ingredients. The formula avoids soap, oils, alcohol, gluten, synthetic colors, added sulfates, and animal testing, making it a low-irritation choice for those who want effective cleansing without a heavy ingredient list. It also rinses clean, doesn’t leave residue or clog pores, and is gentle enough to remove eye makeup without stinging.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this cleanser fit into my morning and evening skincare routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse the Purpose Gentle Cleansing Wash as the first step both morning and night to remove overnight oils, daytime grime, or makeup. It pairs well with lightweight moisturizers and sunscreens because it leaves the skin feeling clean but not tight, so the next product can absorb properly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePump 1–2 presses onto wet hands or a cleansing cloth.\u003c\/li\u003e\n  \u003cli\u003eMassage gently across face and eyes, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with a moisturizer or Purpose Dual Treatment Moisture Lotion SPF 10.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this really work for sensitive or dry skin?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula was developed with dermatologists to be suitable for all skin types, including sensitive and dry skin, by focusing on effective cleansing without harsh surfactants or drying alcohols. Because it’s soap-free and oil-free, it cleans without stripping natural moisture or leaving greasy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo soap or added sulfates that can dry skin.\u003c\/li\u003e\n  \u003cli\u003eAlcohol-free to reduce stinging and irritation risk.\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and no synthetic colors to minimize sensitizers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on my eyes or to remove makeup?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the Gentle Cleansing Wash is formulated to avoid stinging the eyes, making it suitable for removing eye makeup when used with a gentle touch. For heavy or waterproof makeup, follow with a targeted makeup remover if needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-stinging formula for easy eye-area cleansing.\u003c\/li\u003e\n  \u003cli\u003eRemoves everyday makeup and residues without rubbing harshly.\u003c\/li\u003e\n  \u003cli\u003eRinses clean to help prevent residue buildup around lashes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are intentionally left out and why does that matter?\u003c\/h3\u003e\n\n\u003cp\u003ePurpose keeps the ingredient list concise by excluding oils, soap, alcohol, synthetic colors, added sulfates, and gluten. Eliminating these common additives reduces the chance of irritation, minimizes pore-clogging residues, and suits people who prefer minimalist skincare.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo oils to avoid greasy finishes or pore congestion.\u003c\/li\u003e\n  \u003cli\u003eNo soap or sulfates to prevent over-drying and tightness.\u003c\/li\u003e\n  \u003cli\u003eNo synthetic colors or animal testing for cleaner formulation standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Purpose Gentle Cleansing Wash is aimed at anyone seeking a straightforward, low-irritation daily facial cleanser—especially people with sensitive, dry, or combination skin who want to remove makeup and impurities without harsh detergents or unnecessary extras. It’s a practical option for those who prefer dermatologist-developed products and a short, dependable skincare routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients Water, PEG-80 Sorbitan Laurate, Cocamidopropyl Betaine, PEG-150 Distearate, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, Phenoxyethanol, Sodium Lauroampho PG-Acetate Phosphate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Tetrasodium EDTA, Fragrance, Ethylhexylglycerin, Citric Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this cleanser safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s soap-free, alcohol-free, and developed with dermatologists to minimize irritation for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I remove eye makeup with this wash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula won’t sting eyes and removes everyday eye makeup, though waterproof products may need a dedicated remover.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49634471837834,"sku":"B00ENT1XXC","price":72.92,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-gentle-cleansing-wash-front-packaging_ccdc358a-f95e-4f18-a167-793666b87246.jpg?v=1782981551"},{"product_id":"purpose-gentle-cleansing-wash-facial-cleanser-pack-of-2-6-fl-oz-pumps-soap-free-gentle-for-sensitive-skin","title":"Purpose Gentle Cleansing Wash facial cleanser — Pack of 2 6 fl oz pumps, soap-free, gentle for sensitive skin","description":"\u003cp\u003e\u003cstrong\u003ePurpose Gentle Cleansing Wash is a soap-free, dermatologist-developed facial cleanser that removes dirt, oil, and makeup — including eye makeup — without drying or irritating skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis lightweight wash was formulated for everyday use on all skin types, from sensitive to combination. It cleans effectively while leaving skin feeling balanced, not tight, because it contains no soap, alcohol, added sulfates, synthetic colors, gluten, or unnecessary oils. The pump-bottle format makes it easy to use at the sink or in the shower, and the formula is not tested on animals.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cleanser remove makeup and impurities without over-drying?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to lift oil, dirt, and makeup from the skin surface without stripping natural moisture. Gentle surfactants cleanse without harsh drying agents, and the absence of soap and alcohol helps maintain the skin’s natural barrier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoap-free surfactants that cleanse gently\u003c\/li\u003e\n  \u003cli\u003eRemoves eye makeup without stinging\u003c\/li\u003e\n  \u003cli\u003eNo added sulfates or drying alcohols\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or dry skin?\u003c\/h3\u003e\n\u003cp\u003eYes — Purpose Gentle Cleansing Wash was developed with dermatologists to suit sensitive and dry complexions. It avoids common irritants and contains no synthetic dyes or fragrances that can provoke reactions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated for all skin types, including sensitive\u003c\/li\u003e\n  \u003cli\u003eFree of synthetic colors, gluten, and harsh additives\u003c\/li\u003e\n  \u003cli\u003eNon-irritating enough for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this around my eyes and on my entire face?\u003c\/h3\u003e\n\u003cp\u003eThe wash is gentle enough for the eye area and effective at removing eye makeup without stinging. Use it as an all-over facial cleanser to simplify your routine while still getting thorough cleansing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWon’t sting eyes; suitable for removing mascara and liner\u003c\/li\u003e\n  \u003cli\u003ePump bottle for controlled dispensing at the sink\u003c\/li\u003e\n  \u003cli\u003eWorks well paired with a moisturizer or SPF from the same line\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this into my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse the cleansing wash morning and night to remove impurities and prepare skin for treatment products. Follow with a lightweight moisturizer or Purpose Dual Treatment Moisture Lotion SPF 10 during the day for added hydration and protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet skin, massage gently, then rinse\u003c\/li\u003e\n  \u003cli\u003eFollow with moisturizer or sunscreen as needed\u003c\/li\u003e\n  \u003cli\u003eCompatible with serums and other routine steps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Purpose Gentle Cleansing Wash is intended for anyone seeking a straightforward, dermatologist-developed cleanser that cleans thoroughly without harsh ingredients — ideal for people with sensitive, dry, combination, or normal skin who prefer a minimalist, cruelty-free skincare choice.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, PEG-80 Sorbitan Laurate, Cocamidopropyl Betaine, PEG-150 Distearate, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, Phenoxyethanol, Sodium Lauroampho PG-Acetate Phosphate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Tetrasodium EDTA, Fragrance, Ethylhexylglycerin, Citric Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this cleanser good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s dermatologist-developed, soap- and alcohol-free, and formulated without synthetic colors or common irritants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it remove eye makeup without stinging?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle formula is designed to remove eye makeup without stinging the eyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49634553069706,"sku":"B00JKTU0V6","price":72.41,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-gentle-cleansing-wash-front-pump.jpg?v=1782981828"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/collections\/purpose-gentle-cleansing-bar-front-packaging.jpg?v=1794343179","url":"https:\/\/auviraskincare.com\/collections\/brand-purpose.oembed","provider":"Auvira Beauty","version":"1.0","type":"link"}