{"title":"MIDHA Australia","description":"\u003cp\u003eMIDHA in Australia: Auvira Beauty carries the MIDHA range with AUD pricing and free standard shipping Australia-wide. The range here is made up of moisturisers, face moisturisers and scrub \u0026amp; exfoliators.\u003c\/p\u003e\u003cp\u003eIn this collection you will find \u003ca href=\"\/products\/midha-rice-bran-scrub-foam-face-wash-150ml-34-rice-bran-water-gentle-exfoliating-micro-foam\"\u003eMIDHA Rice Bran Scrub Foam face wash 150ml\u003c\/a\u003e, \u003ca href=\"\/products\/midha-rice-cream-lightweight-daily-moisturizer-50ml-63-rice-bran-water-dewy-hydration-barrier-support\"\u003eMIDHA Rice Cream lightweight daily moisturizer 50ml\u003c\/a\u003e and \u003ca href=\"\/products\/midha-rice-milk-lotion-facial-moisturizer-200ml-75-rice-bran-water-lightweight-non-greasy-finish\"\u003eMIDHA Rice Milk Lotion facial moisturizer 200ml\u003c\/a\u003e. Every order is dispatched within 1 business day and tracked to your door.\u003c\/p\u003e\u003cdiv class=\"auvira-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eCan I buy MIDHA in Australia?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eYes. Auvira Beauty ships MIDHA to every Australian state and territory with free standard shipping. Orders are dispatched within 1 business day and standard delivery takes 2–5 business days.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eWhich MIDHA products are available?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eThe MIDHA range at Auvira Beauty includes MIDHA Rice Bran Scrub Foam face wash 150ml, MIDHA Rice Cream lightweight daily moisturizer 50ml and MIDHA Rice Milk Lotion facial moisturizer 200ml. Prices are shown in AUD and code AUVIRA10 takes 10% off at checkout.\u003c\/p\u003e\u003c\/details\u003e\n\u003c\/div\u003e\u003c!--au-web--\u003e\u003cdiv class=\"au-web\" style=\"margin-top:22px;\"\u003e\n\u003ch3\u003eExplore more at Auvira\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/skincare\"\u003eSkincare\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/body-care\"\u003eBody Care\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-victoria-s-secret\"\u003eVictoria's Secret Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-saltair\"\u003eSaltair Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-jergens\"\u003eJergens Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/shop-by-brand\"\u003eShop by Brand A–Z\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","products":[{"product_id":"midha-rice-bran-scrub-foam-face-wash-150ml-34-rice-bran-water-gentle-exfoliating-micro-foam","title":"MIDHA Rice Bran Scrub Foam face wash 150ml – 34% Rice Bran Water, Gentle Exfoliating Micro-Foam","description":"\u003cp\u003e\u003cstrong\u003eMIDHA Rice Bran Scrub Foam is a gentle daily face wash that uses 34% rice bran water and fine rice bran particles to cleanse, lightly exfoliate, and leave skin hydrated and balanced.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis soft micro-foam combines a creamy lather with mild physical exfoliation to remove surface buildup and excess oil without disturbing the skin’s natural moisture. Inspired by traditional rice rinse practices, the formula replaces most water with rice bran water to provide a subtle nourishing base while the pH-balanced cleanser supports everyday use. It’s designed to clarify pores and smooth texture for a refreshed-feeling complexion after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cleanser remove impurities without over-drying?\u003c\/h3\u003e\n\u003cp\u003eThe product forms a rich, cushioning micro-foam that lifts dirt and sebum while the finely milled rice bran particles provide gentle mechanical exfoliation. Balanced surfactants and humectants help retain moisture so the skin does not feel tight or stripped after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e34% rice bran water replaces purified water for softer cleansed skin\u003c\/li\u003e\n  \u003cli\u003eFine rice bran particles dislodge dead cells without harsh scrubbing\u003c\/li\u003e\n  \u003cli\u003eCreamy lather reduces friction during washing\u003c\/li\u003e\n  \u003cli\u003epH-balanced base helps preserve natural moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on sensitive or reactive skin?\u003c\/h3\u003e\n\u003cp\u003eFormulated to be mild and non-irritating, the scrub foam aims to provide effective cleansing without aggressive ingredients. Because the exfoliant is finely ground and the foam is gentle, many users with sensitive skin can use it daily or alternate days depending on tolerance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-stripping formulation suitable for frequent use\u003c\/li\u003e\n  \u003cli\u003eFine, not jagged, rice bran particles for softer exfoliation\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants reduce the likelihood of irritation\u003c\/li\u003e\n  \u003cli\u003ePatch-test recommended for very reactive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the rice bran water benefit my skin compared to regular cleansers?\u003c\/h3\u003e\n\u003cp\u003eReplacing much of the water with rice bran water introduces rice-derived nutrients and creates a cushionier initial feel during cleansing. Rather than just rinsing, the formula adds a mild conditioning element that helps the skin feel hydrated and less taut after washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRice bran water contributes to a softer after-wash sensation\u003c\/li\u003e\n  \u003cli\u003eSupports a clean but comfortable finish—less post-wash tightness\u003c\/li\u003e\n  \u003cli\u003eIntegrates mild nourishing components into the cleansing step\u003c\/li\u003e\n  \u003cli\u003eComplements daily routines without extra serum layers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this scrub foam for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a palm-sized amount and work into a creamy foam with water, then massage gently across the face focusing on oily or textured areas. Rinse thoroughly and follow with your preferred toner and moisturizer to lock in hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse morning or evening as part of your regular routine\u003c\/li\u003e\n  \u003cli\u003eMassage with light circular motions for 30–60 seconds\u003c\/li\u003e\n  \u003cli\u003eRinse well and pat skin dry; follow with moisturizer\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency if you experience sensitivity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: MIDHA Rice Bran Scrub Foam is aimed at anyone seeking a daily cleanser that combines mild physical exfoliation with a hydrating feel—ideal for those with normal, combination, and slightly oily skin who want clearer pores and smoother texture without harsh stripping. It’s suitable for men and women looking for an approachable, everyday face wash that adds a touch of traditional rice-based nourishment to a modern skincare routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use MIDHA Rice Bran Scrub Foam every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; it’s formulated for daily use, but adjust frequency if your skin feels sensitive or dry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this suitable for oily, acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It helps remove excess sebum and surface buildup; combine with your acne routine as advised.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MIDHA","offers":[{"title":"Default Title","offer_id":49625497763978,"sku":"B0BC8LCWGN","price":76.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/midha-front-packaging-rice-bran-scrub-foam.jpg?v=1782894930"},{"product_id":"midha-rice-milk-lotion-facial-moisturizer-200ml-75-rice-bran-water-lightweight-non-greasy-finish","title":"MIDHA Rice Milk Lotion facial moisturizer 200ml — 75% rice bran water, lightweight non-greasy finish","description":"\u003cp\u003e\u003cstrong\u003eMIDHA Rice Milk Lotion is a lightweight facial moisturizer made with 75% rice bran water and a Korean Hydrating Rice Complex to quickly hydrate and soothe skin without stickiness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 200ml milky lotion blends nutrient-rich rice extract, rice water, and a patented Derma-CLERA soothing complex to deliver fast absorption, lasting moisture, and a comfortable finish suitable for all skin types. Formulated with rice grown in Gochang — a UNESCO Biosphere Reserve — the product emphasizes clean, gentle care that supports skin barrier health and softens texture. Its thin, non-greasy feel makes it an easy step in morning and evening routines whether your skin is dry, oily, or sensitive.\u003c\/p\u003e\n\n\u003ch3\u003eHow does MIDHA Rice Milk Lotion hydrate without feeling heavy?\u003c\/h3\u003e\n\n\u003cp\u003eThe lotion uses a high concentration of rice bran water (75%) and a specialized Hydrating Rice Complex from Korean-grown rice to deliver moisture in a lightweight vehicle. It absorbs rapidly into the skin’s surface, leaving a soft, non-sticky finish that layers well under sunscreen or makeup.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e75% rice bran water provides amino acids and nutrients for moisture retention.\u003c\/li\u003e\n  \u003cli\u003eHydrating Rice Complex sourced from mineral-rich Gochang rice supports deep nourishment.\u003c\/li\u003e\n  \u003cli\u003eMilky, thin consistency designed for quick penetration and no greasy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this lotion calm irritated or reactive skin?\u003c\/h3\u003e\n\n\u003cp\u003eMIDHA’s formula includes a patented Derma-CLERA blend plus eight botanical extracts like Centella Asiatica and Cynanchum Atratum Flower that help soothe redness and support the moisture barrier. The combination aims to reduce feelings of tightness and sensitivity without harsh actives that can aggravate reactive skin.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDerma-CLERA technology targets irritation and barrier support.\u003c\/li\u003e\n  \u003cli\u003eCentella Asiatica and other botanicals contribute calming benefits.\u003c\/li\u003e\n  \u003cli\u003eClean formulation suitable for sensitive skin and daily use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I include it in my daily skincare routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse the lotion after cleanser and toner, and before thicker creams or sunscreens to lock in hydration. Because it absorbs quickly, it’s a convenient step both morning and night and works under makeup as a hydrating base.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply a pea-sized amount to face and neck after toner while skin is slightly damp.\u003c\/li\u003e\n  \u003cli\u003ePat gently until absorbed; follow with sunscreen in the morning.\u003c\/li\u003e\n  \u003cli\u003eSuitable as the final lightweight moisturizer in humid conditions or as a layering step in drier climates.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs MIDHA Rice Milk Lotion suitable for all seasons and skin types?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the lotion’s balanced, gentle formula fits dry, oily, combination, and sensitive skin, and adapts well across seasonal needs. It provides refreshment in summer and can be layered in winter for extra protection without greasiness.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFormulated for universal compatibility and daily wear.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic, fast-absorbing texture for oily or acne-prone skin.\u003c\/li\u003e\n  \u003cli\u003eRich in rice-derived nutrients that benefit drier, aging skin when layered.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: MIDHA Rice Milk Lotion is ideal for anyone seeking a lightweight daily facial moisturizer that hydrates quickly, calms sensitive or stressed skin, and layers well under makeup or sunscreen. It’s particularly suited to people who prefer plant-forward, gentler formulations and those who want the nourishing benefits of Korean rice extracts without a heavy or sticky finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much rice bran water is in this lotion?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula contains 75% rice bran water to deliver essential nutrients and hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under makeup and sunscreen?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight, fast-absorbing texture layers well under sunscreen and makeup without pilling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MIDHA","offers":[{"title":"Default Title","offer_id":49627368784010,"sku":"B0BC8B2752","price":90.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/midha-front-packaging-200ml.jpg?v=1782918755"},{"product_id":"midha-rice-cream-lightweight-daily-moisturizer-50ml-63-rice-bran-water-dewy-hydration-barrier-support","title":"MIDHA Rice Cream lightweight daily moisturizer 50ml — 63% rice bran water, dewy hydration \u0026 barrier support","description":"\u003cp\u003e\u003cstrong\u003eMIDHA Rice Cream is a lightweight daily moisturizer that uses 63% rice bran water and barrier-supporting ingredients to deliver lasting hydration and a dewy, radiant finish.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFormulated from Korean rice harvested in Gochang, a nutrient-rich biosphere reserve, this 50ml cream focuses on delivering balanced moisture without heaviness. The fast-absorbing texture layers well under makeup, helps skin look refreshed, and includes ingredients aimed at supporting the skin’s moisture barrier and surface comfort.\u003c\/p\u003e\n\n\u003ch3\u003eHow does MIDHA Rice Cream hydrate skin without feeling greasy?\u003c\/h3\u003e\n\u003cp\u003eThe formula centers on a high proportion of rice bran water that supplies lightweight, sustained moisture. Natural humectants and emollients are blended to sink in quickly, leaving a soft, non-oily finish that still reads as dewy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e63% rice bran water for light, lasting hydration\u003c\/li\u003e\n  \u003cli\u003eQuick-absorbing texture that won’t clog pores\u003c\/li\u003e\n  \u003cli\u003eNon-greasy dewy finish suitable for layering under makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients support the skin barrier and comfort?\u003c\/h3\u003e\n\u003cp\u003eMIDHA includes patented Natural HG alongside panthenol to help fortify the skin’s moisture-holding ability and soothe surface dryness. These modulators work with rice-derived nutrients to maintain resilience and reduce tightness after cleansing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePatented Natural HG to enhance moisture retention\u003c\/li\u003e\n  \u003cli\u003ePanthenol (pro-vitamin B5) to calm and support the barrier\u003c\/li\u003e\n  \u003cli\u003eRice bran nutrients to replenish and refresh the complexion\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this cream improve the appearance of dull or dehydrated skin?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight cream smooths and rehydrates surface dryness, which helps skin look less tired and more luminous. Regular use helps the complexion appear plumper and fresher, thanks to consistent moisture and skin-conditioning rice components.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoftens dry patches and improves skin texture\u003c\/li\u003e\n  \u003cli\u003eCreates a subtle, healthy-looking sheen without shine\u003c\/li\u003e\n  \u003cli\u003eSuitable for both morning and evening routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use MIDHA Rice Cream in my daily routine?\u003c\/h3\u003e\n\u003cp\u003eAfter cleansing and any serums or essences, apply a pea-sized amount to face and neck, gently pressing it in until absorbed. It layers well over treatments and under sunscreen or makeup for an everyday glow.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse following toner\/essence and before sunscreen or makeup\u003c\/li\u003e\n  \u003cli\u003eApply a small amount; pat to aid absorption\u003c\/li\u003e\n  \u003cli\u003eCan be used morning and night for ongoing hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: MIDHA Rice Cream is aimed at people with dry or dehydrated skin who want a lightweight, non-greasy moisturizer that supports the skin’s barrier and delivers a dewy, refreshed appearance. It’s suitable for anyone seeking an everyday cream that layers easily—men and women who prefer natural rice-derived hydration and a luminous finish will find it especially fitting.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is MIDHA Rice Cream suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The gentle rice-derived formula and panthenol are designed to be soothing, but patch testing is recommended for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—its lightweight, fast-absorbing texture layers well under sunscreen and makeup without pilling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MIDHA","offers":[{"title":"Default Title","offer_id":49631095292042,"sku":"B0BC8BQ4XC","price":98.98,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/midha-rice-cream-front-packaging.jpg?v=1782938744"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/collections\/midha-front-packaging-rice-bran-scrub-foam.jpg?v=1794343115","url":"https:\/\/auviraskincare.com\/collections\/brand-midha.oembed","provider":"Auvira Beauty","version":"1.0","type":"link"}