{"title":"butter LONDON Australia","description":"\u003cp\u003eLooking for butter LONDON in Australia? Auvira Beauty stocks 22 butter LONDON products with AUD pricing, free standard shipping Australia-wide and tracked delivery on every order.\u003c\/p\u003e\u003cdiv class=\"auvira-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eIs butter LONDON available in Australia?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eYes — Auvira Beauty ships butter LONDON products Australia-wide. This collection currently lists 22 butter LONDON products with AUD pricing and free standard shipping.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eHow long does butter LONDON delivery take?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eOrders are dispatched within 1 business day and standard delivery takes 2–5 business days across Australia, with tracking provided on every order.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eAre these genuine butter LONDON products?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eWe list authentic butter LONDON products from our supplier network. If anything ever falls short, our 30-day return policy applies — see the Return \u0026amp; Refund Policy for details.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eIs there a discount code?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eYes — code AUVIRA10 gives 10% off your order at checkout.\u003c\/p\u003e\u003c\/details\u003e\n\u003c\/div\u003e\u003c!--au-web--\u003e\u003cdiv class=\"au-web\" style=\"margin-top:22px;\"\u003e\n\u003ch3\u003eExplore more at Auvira\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/nails\"\u003eAll Nail Art and Polish\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/nail-polish\"\u003eAll Nail Polish\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-beetles-gel-polish\"\u003ebeetles Gel Polish Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-btartbox\"\u003eBTArtbox Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-opi\"\u003eOPI Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-daisy-dnd\"\u003eDAISY DND Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/shop-by-brand\"\u003eShop by Brand A–Z\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/blogs\/insights\/skin-cycling-and-barrier-repair-building-a-routine-for-australian-climates\"\u003eSkin Cycling \u0026amp; Barrier Repair for Australian climates\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","products":[{"product_id":"butter-london-pure-color-21x-nail-lacquer-afters-deep-blackberry-fast-drying-gel-like-shine-21-free-vegan","title":"butter LONDON Pure Color 21X Nail Lacquer Afters – Deep Blackberry, Fast-Drying Gel-Like Shine, 21-Free Vegan","description":"\u003cp\u003e\u003cstrong\u003ebutter LONDON Pure Color 21X Nail Lacquer in Afters is a fast-drying, gel-effect polish in a deep blackberry shade that gives high-shine, chip-resistant color with a 21-free formula.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCompact and performance-driven, this lacquer blends rich pigment with plant-forward actives so you get salon-style shine from home. The Afters shade is a saturated dark berry that layers smoothly and dries rapidly, while the formula avoids 21 commonly avoided ingredients. It’s designed to be used with standard base and topcoats or butter LONDON’s own treatment steps for longer wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does Afters dry and how long will it keep its shine?\u003c\/h3\u003e\n\u003cp\u003eThis lacquer is formulated to set fast—initial drying happens within about a minute—and builds a glossy, gel-like finish after two thin coats. Wear time depends on application and activity, but many users see strong color retention and reduced chipping for several days when sealed with a quality topcoat.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDries noticeably within 30–60 seconds for light handling.\u003c\/li\u003e\n  \u003cli\u003eTwo thin coats produce a high-watt shine similar to gel polish.\u003c\/li\u003e\n  \u003cli\u003eTopcoat use improves chip resistance and extends wear up to around 10 days for many users.\u003c\/li\u003e\n  \u003cli\u003eFor best results, pair with Horse Power Nail Rescue basecoat and a hardwearing topcoat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat’s inside the bottle and is it safe for everyday use?\u003c\/h3\u003e\n\u003cp\u003eAfters uses a 21-free recipe that removes a number of commonly scrutinized ingredients without sacrificing color payoff or shine. The blend also includes botanical and conditioner-like components to support nail appearance; it’s vegan and not tested on animals.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e21-free formulation avoids many controversial additives.\u003c\/li\u003e\n  \u003cli\u003eEnriched with plant-derived extracts, vitamin E, and bioactive wakame to help fortify nails.\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free manufacturing standards.\u003c\/li\u003e\n  \u003cli\u003eSuitable for regular cosmetic use when applied as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Afters for the smoothest, longest-lasting finish?\u003c\/h3\u003e\n\u003cp\u003eStart with clean, dry nails and a thin basecoat to protect the plate and help polish adhere. Apply one thin coat of Afters, wait about 30 seconds, then apply a second thin coat; finish with a durable topcoat to lock in color and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake the bottle before use to blend pigments evenly.\u003c\/li\u003e\n  \u003cli\u003eOne thin coat, let dry 30 seconds, then a second thin coat for full opacity.\u003c\/li\u003e\n  \u003cli\u003eSeal with LONDON Hardwear Shine or a matte topcoat depending on finish preference.\u003c\/li\u003e\n  \u003cli\u003eUse P.D. Quick Dry Conditioning Drops for faster set and added conditioning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Afters is aimed at anyone who wants a dramatic, salon-grade blackberry polish without long lamp cures or harsh additives. It suits busy people who need quick-dry color, beauty shoppers seeking cleaner ingredient lists, and nail enthusiasts who like a strong pigmented shade with a gel-like shine. If you prefer plant-enriched formulas and cruelty-free cosmetics, butter LONDON’s Pure Color 21X in Afters delivers bold, wearable color with modern, feel-good ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is butter LONDON Afters vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegan and not tested on animals, made using the brand’s cruelty-free standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Afters without a UV lamp?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Afters is a conventional fast-drying lacquer that achieves a gel-like shine without a UV or LED lamp.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49624324079754,"sku":"B0FL5KPW3Q","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-afters-front-packaging.jpg?v=1782885667"},{"product_id":"butter-london-pure-color-21x-nail-lacquer-her-majestys-red-fast-drying-gel-like-shine-chip-resistant-vegan","title":"butter LONDON Pure Color 21X Nail Lacquer Her Majesty's Red — Fast-Drying, Gel-Like Shine, Chip-Resistant (Vegan)","description":"\u003cp\u003e\u003cstrong\u003ebutter LONDON Pure Color 21X Nail Lacquer in Her Majesty's Red is a fast-drying, 21-free crème polish that gives gel-like shine and chip-resistant wear for up to 10 days.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHigh-impact color meets cleaner ingredients in this signature true-red lacquer. Formulated to dry quickly—often under 60 seconds—Her Majesty's Red balances salon-style gloss with plant-derived actives aimed to support nail strength. The finish reads like a gel without needing a UV lamp, and the formula is vegan and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will Her Majesty's Red dry and when can I expect the shine?\u003c\/h3\u003e\n\u003cp\u003eThis lacquer is engineered for a rapid dry time so you can get back to your day with minimal smudging. A single thin coat sets fast; two coats intensify color and gloss for a professional-looking result.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDries in about 30–60 seconds for a single thin coat\u003c\/li\u003e\n  \u003cli\u003eTwo thin coats yield deeper color and a gel-like glow\u003c\/li\u003e\n  \u003cli\u003eLayer with LONDON Hardwear Shine topcoat for extended mirror-like finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this polish resist chipping during daily wear?\u003c\/h3\u003e\n\u003cp\u003eYes — the Pure Color 21X technology is designed to provide chip-resistant wear comparable to gel lacquers. With proper base and topcoat pairing, many users report up to 10 days of wear before noticeable edge wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eChip-resistant formula formulated for long wear\u003c\/li\u003e\n  \u003cli\u003eBest results when used with Horse Power Nail Rescue basecoat and a quality topcoat\u003c\/li\u003e\n  \u003cli\u003eThin, even layers prevent premature lifting or chipping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat nail-care ingredients are in the formula and how do they help?\u003c\/h3\u003e\n\u003cp\u003eRather than relying on harsh additives, the Pure Color 21X lacquer includes plant-based extracts and protective nutrients. These ingredients are chosen to support nail integrity while delivering vibrant pigment and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHibiscus Extract helps improve surface appearance of the nail\u003c\/li\u003e\n  \u003cli\u003eWakame Bioactive provides a marine-derived complex to help fortify nails\u003c\/li\u003e\n  \u003cli\u003eVitamin E offers antioxidant support and Hexanal aids longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Her Majesty's Red for salon-level results at home?\u003c\/h3\u003e\n\u003cp\u003eSimple steps produce the best finish: prep, thin coats, and a sealing topcoat. Following the recommended routine reduces drying time and extends wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake bottle, apply one thin coat, allow ~30 seconds to set\u003c\/li\u003e\n  \u003cli\u003eApply a second thin coat for full opacity and intensity\u003c\/li\u003e\n  \u003cli\u003eFinish with LONDON Hardwear Shine or Matte topcoat; use P.D. Quick Dry Conditioning Drops to speed the cure\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? butter LONDON Pure Color 21X in Her Majesty's Red is ideal for anyone who wants a classic, true red lacquer with quick-dry convenience and cleaner ingredients. It’s great for busy people who need fast results, fans of gel-like shine without lamp curing, and anyone seeking vegan, cruelty-free nail color that pairs easily with professional base and topcoats for extended wear.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Her Majesty's Red vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegan, cruelty-free, and made without 21 commonly avoided ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats do I need for full coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Two thin coats provide full opacity and optimal gel-like shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49624332337290,"sku":"B0FL5H7G7R","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-her-majestys-red-front-packaging.jpg?v=1782885701"},{"product_id":"butter-london-pure-colour-21x-nail-lacquer-posh-petal-nude-pink-fast-drying-long-wear-vegan-chip-resistant","title":"butter LONDON Pure Colour 21X Nail Lacquer — Posh Petal nude-pink, fast-drying \u0026 long-wear (vegan, chip-resistant)","description":"\u003cstrong\u003ebutter LONDON Pure Colour 21X Nail Lacquer in Posh Petal is a fast-drying, gel-like sheer nude pink that delivers high-shine, chip-resistant colour in a clean 21-free formula.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned to give glossy, long-wearing nails without harsh ingredients, this lacquer blends plant-based extracts and advanced film-formers to create a salon-like finish at home. Posh Petal is a versatile nude-pink shade that reads natural on many skin tones, drying quickly so you can get on with your day. The formula is vegan and cruelty-free and aims to protect and strengthen nails while providing up to 10 days of wear when applied and maintained as directed.\u003c\/p\u003e\n\n\u003ch3\u003eHow fast will this polish dry and be ready to go?\u003c\/h3\u003e\n\u003cp\u003eThe Pure Colour 21X lacquer is formulated to set quickly—most wearers report an initial dry within 30–60 seconds and full surface set shortly after. Fast drying makes it ideal for busy routines where quick results matter, though thicker coats will take longer to harden.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInitial dry in under 60 seconds for thin to medium coats\u003c\/li\u003e\n  \u003cli\u003eBest results with two thin coats rather than one thick coat\u003c\/li\u003e\n  \u003cli\u003eUse P.D. Quick Dry Conditioning Drops to speed final set\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this colour chip quickly or stay glossy?\u003c\/h3\u003e\n\u003cp\u003ePosh Petal is engineered for chip resistance and a gel-like sheen that lasts. With proper base and topcoat pairing, you can expect significantly improved wear compared with standard lacquers, helping maintain shine and reduce tip wear for days.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLasts up to 10 days with correct prep and topcoat\u003c\/li\u003e\n  \u003cli\u003ePairs well with LONDON Hardwear Shine or matte finish topcoats\u003c\/li\u003e\n  \u003cli\u003eHorse Power Nail Rescue basecoat increases adhesion and durability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes the formula care for nails while giving colour?\u003c\/h3\u003e\n\u003cp\u003eThe lacquer blends cosmetic actives like Hibiscus Extract, Wakame Bioactive and Vitamin E, chosen for conditioning and surface support. These ingredients aim to improve the appearance and resilience of the nail plate while providing vibrant colour.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHibiscus Extract and Wakame Bioactive for surface conditioning\u003c\/li\u003e\n  \u003cli\u003eVitamin E helps protect the nail surface from environmental stressors\u003c\/li\u003e\n  \u003cli\u003eDesigned to be part of a routine including nourishing base and topcoat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply butter LONDON Pure Colour 21X for best results?\u003c\/h3\u003e\n\u003cp\u003eSimple steps deliver the best wear: start with clean, dry nails and a strengthening basecoat, apply two thin lacquer coats, and finish with a high-shine topcoat or matte seal for your preferred look. Thin strokes and drying time between layers prevent bubbling and speed curing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake bottle then apply one thin coat; let dry about 30 seconds\u003c\/li\u003e\n  \u003cli\u003eApply a second thin coat for full coverage and colour depth\u003c\/li\u003e\n  \u003cli\u003eFinish with LONDON Hardwear Shine and use P.D. Quick Dry drops if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: butter LONDON Pure Colour 21X in Posh Petal is for anyone seeking a fast-drying, salon-quality nude-pink lacquer made without common toxins, and who wants a vegan, cruelty-free option that combines long wear with conditioning actives. It suits busy people who need quick drying times, nail-care enthusiasts who use strengthening bases, and lovers of natural, wearable shades that look polished on a range of skin tones.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pure Colour 21X Posh Petal vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — butter LONDON Pure Colour 21X is formulated vegan and is cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats give the best finish?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Two thin coats provide full coverage and the smoothest, longest-lasting finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49624335253642,"sku":"B0G7P7XQDP","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-posh-petal-front-bottle.jpg?v=1782885730"},{"product_id":"butter-london-lippy-hydrating-lip-balm-pink-champagne-plant-based-lightweight-moisturizer-overnight-mask","title":"butter LONDON Lippy Hydrating Lip Balm — Pink Champagne, Plant-Based Lightweight Moisturizer \u0026 Overnight Mask","description":"\u003cp\u003e\u003cstrong\u003ebutter LONDON Lippy Hydrating Lip Balm in Pink Champagne is a lightweight, plant-based lip moisturizer that soothes, conditions and protects dry lips day or night.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis silky lip treatment combines coconut, jojoba, avocado oils and shea butter in a lightly scented Pink Champagne fragrance to deliver lasting hydration without heavy residue. Designed to work as both a daily balm and an overnight mask, it layers easily under lipstick and pairs well with a lip scrub for smoother results. The formula is part of butter LONDON’s clean-beauty approach: cruelty-free, toxin-conscious and built for everyday self-care.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this lip balm keep lips hydrated through the day?\u003c\/h3\u003e\n\n\u003cp\u003eThe balm uses a blend of plant-derived oils and butters that help lock in moisture and restore a soft lip surface. Its lightweight texture absorbs quickly while leaving a non-greasy protective finish that helps reduce moisture loss from environmental stressors.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCoconut oil and jojoba seed oil for fast absorption and emollience\u003c\/li\u003e\n  \u003cli\u003eAvocado oil and shea butter to soften and condition the skin\u003c\/li\u003e\n  \u003cli\u003eLight, buildable coverage suitable for daytime wear under lipstick\u003c\/li\u003e\n  \u003cli\u003ePleasant Pink Champagne scent for a subtle sensory boost\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it as an overnight lip mask?\u003c\/h3\u003e\n\n\u003cp\u003eYes—apply a generous layer before bed to let conditioning ingredients work while you sleep. Overnight use helps replenish lost moisture and leaves lips feeling noticeably softer by morning without a sticky finish.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply a thicker coat at night to maximize emollient benefits\u003c\/li\u003e\n  \u003cli\u003eWorks well after exfoliation with a lip scrub for smoother results\u003c\/li\u003e\n  \u003cli\u003eNo heavy occlusives that clog or weigh down lips during sleep\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work under lipstick and with my makeup routine?\u003c\/h3\u003e\n\n\u0026gt;Lippy’s lightweight formula is designed to layer under color without pilling or disturbing lipstick application. Use a thin, even layer before color for hydrated, comfortable wear; reapply as needed for touch-ups during the day.\n\n\u003cul\u003e\n  \u003cli\u003eThin application doubles as a prep step under lip color\u003c\/li\u003e\n  \u003cli\u003eCan be reapplied between touch-ups to maintain comfort\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish helps makeup adhere more evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this a clean-beauty choice?\u003c\/h3\u003e\n\n\u003cp\u003eThe product focuses on plant-based oils and nourishing butters while avoiding known harsh or unnecessary additives. It aligns with butter LONDON’s ethos of delivering effective beauty without compromising on cruelty-free standards or ingredient transparency.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFormulated with skin-conditioning botanical oils and butters\u003c\/li\u003e\n  \u003cli\u003eMade cruelty-free with an emphasis on feel-good ingredients\u003c\/li\u003e\n  \u003cli\u003eSuitable for those seeking toxin-conscious lip care options\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Lippy Hydrating Lip Balm in Pink Champagne suits anyone wanting a lightweight, sensorial lip treatment that hydrates, softens and protects without heavy residue. It’s ideal for people who frequently wear lipstick and need a layering balm, those looking for an overnight restorative treatment, and anyone who prefers cruelty-free, plant-forward personal care products with a subtle, luxe scent.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Beeswax, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Butyrospermum Parkii (Shea) Butter, Copernicia Cerifera Cera (Carnauba Wax), Polyglyceryl-3 Beeswax, Tribehenin, Caprylyl Glycol,Ethylhexyl Polyhydroxystearate, Persea Gratissima (Avocado) Oil, Flavor (Aroma), Sucrose Tetrastearate Triacetate, Tocopheryl Acetate, Aluminum Hydroxide, Red 6 Lake (CI 15850), Titanium Dioxide (CI 77891).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply this lip balm?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply in the morning, before bed, and as needed during the day—reapply after eating or when lips feel dry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Pink Champagne scent strong?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The fragrance is light and subtle, designed to add a pleasant touch without overpowering.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49624347607178,"sku":"B0B8YCM43Z","price":76.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-lippy-pink-champagne-front-packaging.jpg?v=1782885819"},{"product_id":"butter-london-illuminating-nail-concealer-sheer-opalescent-strengthener-brightens-yellowed-nails-10-free-treatment","title":"butter LONDON Illuminating Nail Concealer — Sheer Opalescent Strengthener, Brightens Yellowed Nails, 10‑Free Treatment","description":"\u003cp\u003e\u003cstrong\u003ebutter LONDON Illuminating Nail Concealer is a sheer, treatment-grade polish that brightens yellowed or dull nails while acting as a base coat, top coat and everyday strengthener.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for nails that need a little lift, this multi-tasking formula layers easily to conceal discoloration, add shine and support nail resilience without heavy chemicals. The blend includes Vitamin E and natural exfoliants like Lemon Fruit Extract to refresh the surface appearance, while the opalescent tint reduces visible yellowing. It’s part of butter LONDON’s 10-free philosophy, meaning it avoids a list of common toxic additives and focuses on clean, cruelty-free beauty.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product improve the look of yellow or discolored nails?\u003c\/h3\u003e\n\n\u003cp\u003eThe Illuminating Nail Concealer uses a pearlescent tint to mask yellow tones immediately on application and continues to refine the nail’s surface with gentle exfoliation. Over several uses the visible brightness increases, giving nails a healthier, more uniform finish without heavy pigments. It’s intended to cosmetically conceal while supporting gradual improvement rather than delivering instant chemical brightening.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eOpalescent pigment hides yellowing right away.\u003c\/li\u003e\n  \u003cli\u003eNatural exfoliants help smooth and renew nail surface.\u003c\/li\u003e\n  \u003cli\u003eVisible improvement reported with regular use over days.\u003c\/li\u003e\n  \u003cli\u003eNon-staining sheer coverage works under or over polish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it as a base coat, top coat, and everyday treatment?\u003c\/h3\u003e\n\n\u003cp\u003eYes—this formula is formulated to serve triple duty: prime bare nails, seal colored lacquer, and act as a stand-alone sheer polish. Its balanced sheen complements most shades and protects nails from chipping when used as a top coat. For treatment benefits, wear it solo or layer it under and over color to maintain both look and strength.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eOne coat on clean nails for subtle coverage.\u003c\/li\u003e\n  \u003cli\u003eLayer 2–3 coats for more opacity and pigment depth.\u003c\/li\u003e\n  \u003cli\u003eUse as a top coat to add shine and extend wear.\u003c\/li\u003e\n  \u003cli\u003eReapply mid-week as a quick refresh or treatment boost.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients support nail health, and what is excluded?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula includes Vitamin E and Lemon Fruit Extract among gentle, skin-friendly components to condition and help exfoliate the nail surface. butter LONDON follows a 10-free standard, omitting several widely avoided additives to keep the formula lighter and kinder to nails and skin. This approach focuses on safer, performance-driven ingredients rather than harsh solvents or preservatives.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVitamin E for conditioning and antioxidant support.\u003c\/li\u003e\n  \u003cli\u003eLemon Fruit Extract and natural exfoliants to refine texture.\u003c\/li\u003e\n  \u003cli\u003eFree from formaldehyde, DBP, toluene, camphor and parabens.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and formulated without gluten or TPHP.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for best results and maintenance?\u003c\/h3\u003e\n\n\u003cp\u003eStart with clean, dry nails free of oils or residue for the longest wear and best adhesion. A single coat gives instant brightening; build up through two to three thin layers for a more opaque finish and enhanced treatment benefits. Reapply as needed for touch-ups, and use as part of a weekly routine to support visible improvement over time.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to bare, cleaned nails for treatment-only wear.\u003c\/li\u003e\n  \u003cli\u003eLayer thin coats, allowing each to dry to avoid bubbling.\u003c\/li\u003e\n  \u003cli\u003eUse under color as a base coat and over color as a top coat.\u003c\/li\u003e\n  \u003cli\u003eReapply during the week for ongoing brightening and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? The butter LONDON Illuminating Nail Concealer suits anyone seeking a clean, versatile nail solution—those with yellowing or dull nails, people who want a single product to simplify routines, and polish lovers who prefer toxin-free formulas. It’s especially helpful for users who want cosmetic brightening plus gentle treatment in a polished, everyday finish without compromising on clean-beauty standards.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eETHYL ACETATE, BUTYL ACETATE, NITROCELLULOSE, ACETYL TRIBUTYL CITRATE, ADIPIC ACID\/NEOPENTYL GLYCOL\/TRIMELLITIC ANHYDRIDE COPOLYMER, ISOPROPYL ALCOHOL, ACRYLATES COPOLYMER, STEARALKONIUM BENTONITE, PROPYLENE GLYCOL, SILICA, DIACETONE ALCOHOL, ETOCRYLENE, N-BUTYL ALCOHOL, TOCOPHERYL ACETATE (VITAMIN E), MICA, HEXANAL, AQUA\/WATER\/EAU, PHOSPHORIC ACID, LITHOTHAMNION CALCAREUM EXTRACT, DIMETHICONE, MANNITOL, TRIMETHYLSILOXYSILICATE, GLYCOLIC ACID, MALIC ACID, DIATOMACEOUS EARTH, LACTIC ACID, TILIA PLATYPHYLLOS EXTRACT, CITRUS MEDICA LIMONUM (LEMON) FRUIT EXTRACT, TIN OXIDE, ZINC SULFATE, CITRIC ACID, TOCOPHEROL, TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How soon will I see brighter nails?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can see immediate cosmetic brightening on application; continued improvement is visible with regular use over about 10 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe under regular nail polish?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Use it as a base coat or top coat with other polishes; it’s formulated to layer without staining.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49625075351690,"sku":"B09TGB5LK9","price":76.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-front-bottle.jpg?v=1782888767"},{"product_id":"butter-london-horse-power-strengthening-base-coat-nail-polish-repairing-horsetail-biotin","title":"butter LONDON Horse Power Strengthening Base Coat Nail Polish - Repairing, Horsetail \u0026 Biotin","description":"\u003cp\u003e\u003cstrong\u003eHorse Power Basecoat by butter LONDON is a strengthening nail primer formulated with horsetail extract, biotin, vitamin B and calcium to fortify and help restore fragile, damaged nails.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBring resilience back to weak or peeling nails with a treatment designed to work beneath polish. This lightweight basecoat creates a protective layer that helps reduce visible damage, smooths nail surface for more even color laydown, and supports healthier-looking nails with repeat use. The formula is cruelty-free, gluten-free and crafted to slot easily into your manicure routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Horse Power help repair damaged nails?\u003c\/h3\u003e\n\u003cp\u003eThe basecoat combines plant-derived horsetail extract with biotin, vitamin B and calcium to support nail surface integrity and resilience. While it doesn’t cure underlying conditions, regular application can visibly improve strength and reduce breakage over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHorsetail extract: helps condition and smooth nail plate.\u003c\/li\u003e\n  \u003cli\u003eBiotin and vitamin B: support natural nail structure appearance.\u003c\/li\u003e\n  \u003cli\u003eCalcium: helps reinforce nails against splitting and chipping.\u003c\/li\u003e\n  \u003cli\u003eLightweight primer: prevents polish from adhering to flaking or uneven nails.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I use this basecoat for best results?\u003c\/h3\u003e\n\u003cp\u003eApply one thin coat to clean, dry nails before any colored polish or treatment. Allow it to dry fully, then follow with your chosen butter LONDON color or topcoat; use regularly as part of your manicure routine for cumulative benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep: remove old polish and push back cuticles for even coverage.\u003c\/li\u003e\n  \u003cli\u003eApplication: one thin, full-coverage coat per nail; avoid flooding the cuticle.\u003c\/li\u003e\n  \u003cli\u003eRoutine: use before each manicure or as a standalone strengthening treatment.\u003c\/li\u003e\n  \u003cli\u003ePairing: follows with polish or topcoat to lock in protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this prevent my polish from staining my nails?\u003c\/h3\u003e\n\u003cp\u003eYes — acting as a protective primer, Horse Power forms a barrier between pigment and nail plate to reduce staining risk. For deeply pigmented shades, a second base layer can offer extra protection during longer wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBarrier effect: reduces direct contact between polish pigments and nail.\u003c\/li\u003e\n  \u003cli\u003eSuitable under bold shades: recommended when using dark or red lacquers.\u003c\/li\u003e\n  \u003cli\u003eEasy removal: polish lifts cleanly without pulling at the nail surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula safe for everyday use and my lifestyle?\u003c\/h3\u003e\n\u003cp\u003eThe formula is cruelty-free and gluten-free, formulated with a focus on safer, feel-good ingredients. It’s free of known harsh toxins commonly avoided in modern nail care and designed for regular use as part of a conscientious beauty routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free: not tested on animals.\u003c\/li\u003e\n  \u003cli\u003eGluten-free: suitable for those avoiding gluten in topical nail products.\u003c\/li\u003e\n  \u003cli\u003eGood-for-you focus: crafted to balance performance with cleaner ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: butter LONDON Horse Power Basecoat is aimed at anyone with brittle, peeling or frequently breaking nails who wants a protective primer that supports stronger-looking nails and neater manicures. It’s suited to polish lovers seeking a restorative base layer, people who wear bold colors and need stain protection, and anyone who prefers cruelty-free, thoughtfully formulated nail care.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eEthyl Acetate, Butyl Acetate, Alcohol Denat., Nitrocellulose, Adipic Acid\/Neopentyl Glycol\/Trimellitic Anhydride Copolymer, Isopropyl Alcohol, Trimethylpentanediyl Dibenzoate, Acetyl Tributyl Citrate, Sucrose Acetate Isobutyrate, Etocrylene, Retinyl Palmitate, Tocopheryl Acetate, Dimethicone, Biotin, Calcium Pantothenate, Glycerin, Equisetum Hiemale Extract, Glycidoxypropyl Trimethoxysilane, Methacryloyl Propyltrimethoxysilane, Methyltriethoxysilane, Mercaptopropyltrimethoxysilane, Ascorbic Acid, CI 60725 (Violet 2).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Horse Power basecoat?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use one coat before each manicure or as a weekly treatment; consistent use yields the best visible strengthening over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Horse Power under gel polish?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it can be used beneath regular gel systems, but follow your gel brand’s base requirements and curing instructions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49625227165834,"sku":"B01ALDXENA","price":76.51,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-horse-power-front-packaging.jpg?v=1782891520"},{"product_id":"butter-london-p-d-quick-dry-conditioning-drops-cuticle-oil-rosehip-vitamin-e-fast-absorbing-travel-size","title":"butter LONDON P.D. Quick Dry Conditioning Drops Cuticle Oil — Rosehip \u0026 Vitamin E, Fast-Absorbing Travel Size","description":"\u003cp\u003e\u003cstrong\u003ebutter LONDON P.D. Quick Dry Conditioning Drops is a fast-absorbing cuticle and nail oil that speeds lacquer dry time while nourishing cuticles and nail beds with vitamin E and rosehip oil.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeep your manicure or pedicure looking polished sooner without sacrificing hydration. This lightweight oil serum is designed to sit on top of wet polish, helping the surface set faster while delivering conditioning ingredients that soften cuticles and support the appearance of healthier nails. The formula is vegan, gluten-free, cruelty-free, and made with skin-friendly components for everyday grooming and travel-ready touch-ups.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product speed up nail polish dry time?\u003c\/h3\u003e\n\u003cp\u003eP.D. Quick Dry Conditioning Drops forms a quick-drying, glossy layer over freshly painted nails that reduces tackiness and helps the lacquer set. The low-viscosity oils spread smoothly across the surface, letting solvents evaporate more evenly and shortening the time you wait before using your hands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply 1–2 drops to the center of each nail after painting and waiting two minutes.\u003c\/li\u003e\n  \u003cli\u003eOil disperses across the polish to minimize surface stickiness.\u003c\/li\u003e\n  \u003cli\u003eAllow 2–5 minutes for the finish to firm up before resuming activities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients hydrate cuticles and improve nail appearance?\u003c\/h3\u003e\n\u003cp\u003eThe formula blends nourishing botanicals and antioxidants to condition the skin around nails and support a smoother-looking nail plate. Vitamin E helps lock in moisture and protect against environmental stress, while rosehip oil supplies essential fatty acids that soften and revitalize dry cuticles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRosehip oil for replenishing fatty acids and skin softness.\u003c\/li\u003e\n  \u003cli\u003eVitamin E to help maintain moisture and provide antioxidant benefits.\u003c\/li\u003e\n  \u003cli\u003eLightweight carrier oils for fast absorption without greasy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the drops for best results?\u003c\/h3\u003e\n\u003cp\u003eFor an optimal, salon-style finish, paint nails, wait about two minutes, then apply one to two drops per nail. Spread the serum to fully coat the polish surface and gently massage any leftover oil into the cuticles to hydrate and protect the surrounding skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWait two minutes after lacquering before applying the drops.\u003c\/li\u003e\n  \u003cli\u003eDispense directly in the center of the nail and let the oil flow outward.\u003c\/li\u003e\n  \u003cli\u003eRub excess into the cuticle to seal in moisture and smooth edges.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product travel-friendly and suitable for everyday maintenance?\u003c\/h3\u003e\n\u003cp\u003eThe compact bottle and simple application make it ideal for on-the-go touch-ups or to keep in your manicure kit. Because the formulation focuses on clean, cruelty-free ingredients, it can be used regularly to maintain hydrated cuticles and a polished look between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmall, portable bottle fits easily in a purse or travel case.\u003c\/li\u003e\n  \u003cli\u003eNon-toxic, vegan, gluten-free, and cruelty-free formulation.\u003c\/li\u003e\n  \u003cli\u003eQuick, fuss-free application for at-home or professional use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: butter LONDON P.D. Quick Dry Conditioning Drops is for anyone who wants a faster-drying manicure or pedicure plus ongoing cuticle care—ideal for busy people, travelers, nail enthusiasts, and professionals seeking a reliable finishing oil. It suits users looking for clean-beauty options that hydrate without weighing down nails, and those wanting a compact treatment to keep nails looking neat between full salon services.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eDisiloxane, Dimethicone, Rosa Canina Seed Extract, Fragrance (Parfum), Cinnamyl Alcohol, Citronellol, Geraniol, Hexyl Cinnamal, Limonene, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will the oil ruin freshly applied nail polish?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — applied after a short wait (about 2 minutes), the lightweight oil helps the surface set faster and won’t smudge when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the drops for cuticle care?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use after each manicure or as-needed between services; you can also rub remaining oil into cuticles daily for hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49625227362442,"sku":"B01ALDXF4I","price":76.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-front-packaging-quick-drops.jpg?v=1782891521"},{"product_id":"butter-london-shine-uv-topcoat-sheer-quick-drying-high-gloss-top-coat-with-uv-protection","title":"butter LONDON Shine UV Topcoat — Sheer Quick-Drying High-Gloss Top Coat with UV Protection","description":"\u003cp\u003e\u003cstrong\u003ebutter LONDON Shine UV Topcoat is a quick-drying, ultra-gloss finish that locks in color, resists chips and helps protect polish from UV fading for a salon-quality manicure at home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you want your manicure to look freshly done longer without constant touch-ups, this topcoat is formulated to add a brilliant, glass-like shine while helping preserve color vibrancy. The lightweight, fast-dry formula seals color, smooths texture, and reduces smudging so nails appear polished and professional with minimal effort. It can be worn over colored lacquer or alone for a sheer, glossy look.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Shine UV Topcoat extend the life of my manicure?\u003c\/h3\u003e\n\u003cp\u003eThe formula creates a resilient, glossy layer over polish that helps resist surface wear and chips. UV-filtering ingredients are included to help reduce color fade from sun exposure, so shades stay truer longer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast-drying finish reduces smudges and dents right after application.\u003c\/li\u003e\n  \u003cli\u003eHigh-shine barrier minimizes everyday abrasion and tip wear.\u003c\/li\u003e\n  \u003cli\u003eUV protection helps guard against yellowing and fading from sunlight.\u003c\/li\u003e\n  \u003cli\u003eCompatible with most lacquer and gel-polish formulas as a sealing topcoat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this topcoat change the color or texture of my nail polish?\u003c\/h3\u003e\n\u003cp\u003eShine UV Topcoat is formulated to preserve the original color and clarity of your polish while adding depth and gloss. It dries to a smooth, glassy surface without thickening or clouding the shade underneath.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer, non-tinted finish keeps your color true and vivid.\u003c\/li\u003e\n  \u003cli\u003eEven application prevents streaks or bubbles for a salon-like look.\u003c\/li\u003e\n  \u003cli\u003eLightweight texture avoids heavy tackiness and excessive thickness.\u003c\/li\u003e\n  \u003cli\u003eWorks over single coat color or layered nail art without smearing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply the topcoat for best results?\u003c\/h3\u003e\n\u003cp\u003eFor a long-lasting manicure, start with a clean, dry nail and a priming basecoat, then apply color and finish with one thin, even layer of Shine UV Topcoat. Allow the topcoat to dry fully between layers and avoid heavy, repeated coats which can lengthen drying time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse Nail Foundation Priming Basecoat first to smooth and prime nails.\u003c\/li\u003e\n  \u003cli\u003eApply one thin, even coat over fully dry color to avoid dragging.\u003c\/li\u003e\n  \u003cli\u003eCap the free edge of the nail to seal tips and reduce chipping.\u003c\/li\u003e\n  \u003cli\u003eLet dry completely before handling objects—reapply every 5–7 days for extended wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this topcoat formulated with safer, cruelty-free ingredients?\u003c\/h3\u003e\n\u003cp\u003ebutter LONDON emphasizes clean, performance-driven formulas and cruelty-free sourcing. This topcoat is created to balance high-shine performance with ingredient choices that reflect the brand’s feel-good beauty philosophy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMade without a list of commonly avoided toxins; cruelty-free testing standards.\u003c\/li\u003e\n  \u003cli\u003eDesigned to be gentle on nails while delivering professional results.\u003c\/li\u003e\n  \u003cli\u003eSuitable for use with butter LONDON’s range of nail treatments and polishes.\u003c\/li\u003e\n  \u003cli\u003ePackaged with quality finishing components for consistent application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: butter LONDON Shine UV Topcoat is ideal for anyone who wants a long-lasting, glossy finish without frequent salon visits—whether you’re a busy professional, at-home enthusiast, or nail art lover who needs a dependable seal that preserves color and shine. It’s especially useful for those seeking a quick-drying solution that helps prevent chips, smudges and UV-related fading while maintaining a lightweight, non-tacky finish.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eEthyl Acetate, Butyl Acetate, Cellulose Acetate Butyrate, Isopropyl Alcohol, Acetyl Tributyl Citrate, Adipic Acid\/Neopentyl Glycol\/Trimellitic Anhydride Copolymer, Acrylates Copolymer, Benzophenone-3, Trimethylpentanediyl Dibenzoate, CI 60725 (Violet 2).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Shine UV Topcoat over gel polish?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—apply as a sealing topcoat over cured gel for added gloss, but test compatibility with your gel brand first.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply for maximum longevity?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply every 5–7 days or when you notice tip wear to maintain shine and chip resistance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49625227231370,"sku":"B01ALDXEO4","price":76.51,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-shine-uv-topcoat-front-bottle.jpg?v=1782891522"},{"product_id":"butter-london-nail-foundation-priming-base-coat-sheer-nude-matte-base-strengthening-horsetail-silk","title":"butter LONDON Nail Foundation Priming Base Coat — Sheer Nude Matte Base, Strengthening, Horsetail \u0026 Silk","description":"\u003cstrong\u003ebutter LONDON Nail Foundation Priming Base Coat is a sheer, matte nude base that evens nail texture, helps protect from staining, and creates a longer-lasting canvas for polish.\u003c\/strong\u003e\n\nStart your manicure or pedicure with a foundation designed to smooth and support nails while improving polish adherence. This lightweight priming base lays down a neutral, matte veil that minimizes the appearance of ridges and helps color sit evenly. Formulated with horsetail extract and hydrolyzed silk, it aims to fill uneven texture and add a protective layer between your natural nail and pigmented lacquer, while staying cruelty-free and gluten-free.\n\n\u003ch3\u003eHow does this base coat create a smoother-looking nail?\u003c\/h3\u003e\n\u003cp\u003eThe Nail Foundation fills in fine ridges and irregularities so polish applies with a more uniform finish. Its sheer nude tint reduces visible imperfections without masking your nail entirely, and the matte result offers a modern, understated base.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHorsetail extract helps condition the nail surface for a softer appearance.\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed silk provides a light smoothing film for improved polish glide.\u003c\/li\u003e\n  \u003cli\u003eSheer nude pigment evens tone while keeping nails looking natural.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this base coat help my manicure last longer?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula acts as an adhesive layer that promotes better polish adhesion and reduces early chipping. By creating a uniform surface and a protective barrier, it helps color bonds stay intact through daily wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSeals the nail plate to give color something to grip onto.\u003c\/li\u003e\n  \u003cli\u003eMinimizes lifting at the polish edge for extended wear time.\u003c\/li\u003e\n  \u003cli\u003eCompatible with butter LONDON polishes and topcoats for optimized longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the Nail Foundation in my manicure routine?\u003c\/h3\u003e\n\u003cp\u003eApply one thin, even coat to clean, dry nails and allow it to dry fully before layering color. Follow with your preferred butter LONDON polish and finish with a topcoat for shine or extra protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with nails free of oils and residue for best adhesion.\u003c\/li\u003e\n  \u003cli\u003eOne coat is sufficient; avoid thick layers to prevent slow drying.\u003c\/li\u003e\n  \u003cli\u003ePair with Hardwear Shine UV Topcoat for a glossy seal or with a matte top for a modern matte finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product gentle and suitable for conscientious beauty routines?\u003c\/h3\u003e\n\u003cp\u003ebutter LONDON formulates this base with a clean-beauty mindset: cruelty-free and gluten-free, crafted without certain harmful ingredients. It’s designed for everyday use as part of a beauty routine that prioritizes safer, better-for-you formulas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from animal testing and labeled cruelty-free.\u003c\/li\u003e\n  \u003cli\u003eGluten-free formulation for those with sensitivity concerns.\u003c\/li\u003e\n  \u003cli\u003ePart of butter LONDON’s clean-focused nail and treatment range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\nThis Nail Foundation Priming Base Coat is ideal for anyone who wants a flawless starting point for color, whether you’re correcting ridge texture, protecting against polish stains, or simply wanting polish to last longer. It’s suited to salon pros and at-home mani enthusiasts who prefer lightweight, fast-drying priming layers and who value cruelty-free, thoughtfully formulated nail care.\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eButyl Acetate, Ethyl Acetate, Nitrocellulose, Acetyl Tributyl Citrate, Adipic Acid\/Neopentyl Glycol\/Trimellitic Anhydride Copolymer, Isopropyl Alcohol, Silica, Styrene\/Acrylates Copolymer, Stearalkonium Bentonite, N-Butyl Alcohol, Benzophenone-1, Diacetone Alcohol, Trimethylpentanediyl Dibenzoate, Tocopheryl Acetate, Ascorbyl Palmitate, Calcium Pantothenate, Equisetum Hiemale Extract, Hydrolyzed Silk, Glycerin, Polyethylene, Phosphoric Acid, CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 15850 (Red 6 Lake).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this base coat on weak or brittle nails?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula contains horsetail extract and hydrolyzed silk to help smooth and support fragile nails without heavy layering.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need more than one coat before applying color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, apply a single thin coat and let it dry fully before adding polish for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49625227395210,"sku":"B01ALDXERG","price":76.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-front-packaging.jpg?v=1782891521"},{"product_id":"butter-london-melt-away-cuticle-remover-liquid-0-4-fl-oz-fast-acting-cuticle-softener-exfoliator-for-healthy-nails","title":"butter LONDON Melt Away Cuticle Remover Liquid 0.4 fl oz — Fast-Acting Cuticle Softener \u0026 Exfoliator for Healthy Nails","description":"\u003cp\u003e\u003cstrong\u003ebutter LONDON Melt Away is a fast-acting liquid cuticle exfoliator that softens and dissolves dry, overgrown cuticles so you can push them back—no clipping required.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeep nails looking neat without harsh tools: this 0.4 fl oz cuticle remover uses a gentle formula designed to loosen excess skin around the nail plate, speeding up prep for polish or treatments. Regular use helps maintain smoother, healthier-looking cuticles and simplifies home manicures while fitting easily into a salon routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow will Melt Away change my at-home manicure routine?\u003c\/h3\u003e\n\u003cp\u003eInstead of using clippers or aggressive scraping, apply a small amount, wait the recommended time, and gently push cuticles back. The process reduces the need for cutting and minimizes the chance of accidental nicks, making polish application cleaner and longer-lasting.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to dry cuticles, wait about 2 minutes, then gently push back.\u003c\/li\u003e\n  \u003cli\u003eRemoves dry, overgrown cuticle tissue for cleaner nail edges.\u003c\/li\u003e\n  \u003cli\u003ePrepares nails for smoother polish adhesion and neater results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula safe for frequent use and my nail health?\u003c\/h3\u003e\n\u003cp\u003ebutter LONDON formulates with a focus on safer, skin-friendly ingredients and cruelty-free standards, so Melt Away is intended as a good-for-you option compared with harsh mechanical cutting. Use as directed and follow with a nourishing treatment or oil to keep the cuticle area hydrated.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle, fast-acting formula meant for regular maintenance.\u003c\/li\u003e\n  \u003cli\u003eBest when paired with cuticle oil or nail treatment after use.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and aligned with butter LONDON’s safer-ingredient promise.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Melt Away for the best, pain-free results?\u003c\/h3\u003e\n\u003cp\u003eShake the bottle, apply a small amount to each cuticle, and wait roughly two minutes. After the product has softened the dry skin, use a cuticle pusher to gently move excess tissue away from the nail edge and wipe away residue before polishing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake well; apply sparingly to avoid excess on the nail plate.\u003c\/li\u003e\n  \u003cli\u003eWait 1–3 minutes depending on dryness, then gently push cuticles back.\u003c\/li\u003e\n  \u003cli\u003eRemove excess product; follow with a nourishing treatment and polish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Melt Away replace professional salon treatments?\u003c\/h3\u003e\n\u003cp\u003eMelt Away is designed to simplify at-home maintenance and to reduce the frequency of cutting, but it doesn’t substitute for professional care where advanced treatments are needed. It’s an excellent tool for routine upkeep between salon visits and for improving the look of at-home manicures.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for regular maintenance and prepping nails for polish.\u003c\/li\u003e\n  \u003cli\u003eSupports healthier-looking cuticles when used consistently.\u003c\/li\u003e\n  \u003cli\u003eComplementary to salon services rather than a full professional replacement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: butter LONDON Melt Away is made for people who want tidy, salon-quality cuticles without clipping—perfect for nail enthusiasts, busy professionals, and anyone who prefers a gentler, faster route to neat nails. If you’re looking to improve polish application or reduce the need for trimming, this compact, fast-acting bottle fits easily into a weekly grooming routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua\/Eau), Butylene Glycol, Potassium Hydroxide, Chondrus Crispus (Carrageenan) Extract, Polyacrylamide, C13-14 Isoparaffin, Isopropyl Myristate, Laureth-7.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave Melt Away on my cuticles?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shake and apply, then wait about 2 minutes before gently pushing back cuticles. Adjust a bit for very dry skin but avoid prolonged contact.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Melt Away every week?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—regular weekly use is appropriate for maintenance. Always follow with a cuticle oil or nourishing treatment for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49625891766410,"sku":"B01ALDXEPI","price":76.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-front-packaging-melt-away-cuticle-remover.jpg?v=1782902698"},{"product_id":"butter-london-jelly-preserve-nail-strengthener-strawberry-rhubarb-pink-translucent-buildable-color-strengthening-treatment","title":"butter LONDON Jelly Preserve Nail Strengthener — Strawberry Rhubarb Pink Translucent, Buildable Color \u0026 Strengthening Treatment","description":"\u003cp\u003e\u003cstrong\u003ebutter LONDON Jelly Preserve is a sheer, strengthening nail treatment in a strawberry-rhubarb translucent pink that helps repair, nourish and fortify nails while adding buildable color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis multitasking nail treatment blends a lightweight jelly tint with a strengthening formula designed to target brittle, peeling or weak nails. Formulated without common toxicants, it layers like a polish and works like a treatment: use a single coat for a hint of color and protective support, or build multiple coats for deeper pigment and extra strength. The finish is glossy and translucent, giving a natural, healthy-looking sheen that complements everyday wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Jelly Preserve strengthen damaged nails?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula combines protein and nourishing botanicals to support the nail plate and improve surface resilience. These ingredients help replenish moisture and provide building blocks for a firmer nail structure, reducing splitting and flaking when used regularly.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed vegetable proteins help reinforce the nail surface.\u003c\/li\u003e\n  \u003cli\u003eArginine supports natural nail integrity and flexibility.\u003c\/li\u003e\n  \u003cli\u003eVitamin E and acai deliver antioxidant-rich conditioning.\u003c\/li\u003e\n  \u003cli\u003eTea tree oil offers clarifying properties to maintain healthy nail beds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat’s the best way to use it for lasting results?\u003c\/h3\u003e\n\n\u003cp\u003eApply to clean, dry nails—one thin coat for subtle color and care, or layer two to three coats for richer shade and extra support. Finish with a clear topcoat for extended wear and added shine, and reapply every few days as a treatment or between polishes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStart with bare, oil-free nails for optimal adhesion.\u003c\/li\u003e\n  \u003cli\u003eLet each thin coat dry fully before adding another layer.\u003c\/li\u003e\n  \u003cli\u003eSeal with butter LONDON Hardwear Shine UV Topcoat to lock color and prolong strength benefits.\u003c\/li\u003e\n  \u003cli\u003eUse routinely as a treatment until nails improve, then as maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this formula safe for sensitive users or those avoiding toxins?\u003c\/h3\u003e\n\n\u003cp\u003eYes — butter LONDON Jelly Preserve is part of the brand’s clean-forward approach and omits many common harmful ingredients. The formula is also cruelty-free and designed to offer performance without the listed problematic additives.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFree from formaldehyde, DBP, toluene and other flagged chemicals.\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free standards applied to nail products.\u003c\/li\u003e\n  \u003cli\u003eSuitable as a non-irritating polish base for many users; perform a patch test if you have extreme sensitivities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow will the translucent strawberry-rhubarb shade look on my nails?\u003c\/h3\u003e\n\n\u003cp\u003eThe jelly-pink finish gives a soft, glass-like wash of color that flatters a wide range of skin tones. Buildable coverage allows you to choose from a barely-there bloom to a more noticeable candy-tinged pink, while the glossy translucence keeps nails looking natural and healthy.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eOne coat: subtle, natural pink tint with glossy sheen.\u003c\/li\u003e\n  \u003cli\u003eTwo to three coats: deeper, candy-like strawberry-rhubarb hue.\u003c\/li\u003e\n  \u003cli\u003eTopcoat enhances shine and prolongs color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? butter LONDON Jelly Preserve is ideal for anyone seeking a dual-purpose product that delivers both visible color and reparative care. It’s a good option for people with brittle, soft, or peeling nails who want a clean-formula nail polish alternative that improves strength while providing a wearable, translucent pink finish. If you prefer multitasking beauty products that combine cosmetic polish with conditioning benefits—and value toxin-free, cruelty-free standards—this nail treatment suits your routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eButyl Acetate, Ethyl Acetate, Nitrocellulose, Tosylamide\/Epoxy Resin, Acetyl Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Hectorite, Argania Spinosa (Argan) Oil, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Threonine, Serine, Tocopherol, Arginine, Lecithin, Tocopheryl Acetate (Vitamin E), Diamond Powder, Bambusa Vulgaris Extract, Propylene Glycol, Aqua\/Water\/Eau, Benzophenone-1, Styrene\/Acrylates Copolymer, Cetyl Palmitate, Caprylic\/Capric Triglyceride, Polysorbate 80, Sorbitan Stearate, Malic Acid, Citric Acid, Polymethylsilsesquioxane, Ethyl Trimethylbenzoyl\/Phenylphosphinate, Melaleuca Alternifolia Oil, Sodium Benzoate, Carbocysteine, Glutamic Acid, EDTA, Potassium Sorbate, Yellow 5 (CI 19140), Red 6 (CI 15850).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Jelly Preserve under regular polish?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply one thin coat as a base treatment, let dry, then add your polish. Seal with topcoat for best wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it to repair weak nails?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or every few days as a treatment until nails improve, then maintain with weekly applications.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49625904808074,"sku":"B08DGP7KHV","price":76.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-front-bottle-jelly-preserve.jpg?v=1782902914"},{"product_id":"butter-london-nail-strengthener-jelly-preserve-victoria-plum-purple-translucent-polish-nourishing-treatment","title":"butter LONDON Nail Strengthener Jelly Preserve (Victoria Plum) — purple translucent polish \u0026 nourishing treatment","description":"\u003cp\u003e\u003cstrong\u003ebutter LONDON Jelly Preserve is a sheer, purple-translucent 2-in-1 polish and strengthening treatment that adds glossy colour while supporting healthier-looking, less brittle nails.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eJelly Preserve blends a playful, jelly-like Victoria Plum tint with a 10-free strengthening formula designed to nourish and visibly improve the condition of damaged nails. Rather than hiding nails under opaque color, this translucent finish layers to build glossy depth while ingredients like hydrolyzed vegetable protein, arginine, vitamin E, tea tree oil and acai work to condition and support resilience. The product is cruelty-free and formulated without a list of common nail toxins, making it a conscious choice for everyday wear or recovery after harsher polishes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Jelly Preserve repair and nourish weakened nails?\u003c\/h3\u003e\n\u003cp\u003eThe treatment combines conditioning actives and moisturising oils to help restore flexibility and reduce flaking. Regular application builds up nourishing layers that smooth surface texture and make nails less prone to splitting.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed vegetable proteins help fill and strengthen porous nail surfaces.\u003c\/li\u003e\n  \u003cli\u003eArginine supports the nail structure and resilience to bending.\u003c\/li\u003e\n  \u003cli\u003eVitamin E and acai provide antioxidant-rich moisture to reduce dryness.\u003c\/li\u003e\n  \u003cli\u003eTea tree oil soothes and helps maintain a clean nail bed environment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat finish and colour can I expect from Victoria Plum Jelly Preserve?\u003c\/h3\u003e\n\u003cp\u003eExpect a translucent, jelly-like purple that reads as a glossy wash of colour rather than opaque polish. One coat gives a subtle tint and healthy sheen; layering two to three coats deepens the pigment while keeping that glassy, wet-look finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne thin coat for natural, polished shine with a hint of plum.\u003c\/li\u003e\n  \u003cli\u003eTwo to three coats for richer, translucent purple depth.\u003c\/li\u003e\n  \u003cli\u003eTopcoat compatible for extended wear and extra gloss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Jelly Preserve for best results?\u003c\/h3\u003e\n\u003cp\u003eStart with clean, dry nails to ensure adhesion and avoid trapping oils. Apply thin, even coats, allowing each layer to dry before adding another; finish with a high-shine topcoat if you want longer-lasting wear and extra protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a single thin coat to bare nails and let dry.\u003c\/li\u003e\n  \u003cli\u003eLayer two to three coats for more concentrated colour and strength benefits.\u003c\/li\u003e\n  \u003cli\u003eSeal with butter LONDON Hardwear Shine UV Topcoat to lock shine and extend wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does 10-FREE mean and why does it matter?\u003c\/h3\u003e\n\u003cp\u003e10-FREE indicates this formula excludes ten commonly avoided nail toxins, such as formaldehyde, toluene and DBP. Choosing a 10-FREE treatment lowers exposure to those ingredients while still delivering salon-worthy colour and conditioning performance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from formaldehyde, formaldehyde resin, DBP, toluene and camphor.\u003c\/li\u003e\n  \u003cli\u003eNo parabens, xylene, ethyl tosylamide, gluten or TPHP in the formula.\u003c\/li\u003e\n  \u003cli\u003eMade cruelty-free and designed for everyday, feel-good beauty use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Jelly Preserve is ideal for anyone seeking a low-commitment colour with nail-repair benefits: people recovering from brittle or layered nails, those who prefer sheer finishes, and anyone who wants a cleaner, cruelty-free polish that doubles as a strengthening treatment. If you like building translucent colour while actively treating nails, this Victoria Plum shade offers a pretty, practical way to keep nails looking polished and more resilient over time.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eButyl Acetate, Ethyl Acetate, Nitrocellulose, Tosylamide\/Epoxy Resin, Acetyl Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Hectorite, Arginine, Lecithin, Hydrolyzed Keratin, Tocopheryl Acetate (Vitamin E), Diamond Powder, Propylene Glycol, Aqua\/Water\/Eau, Benzophenone-1, Styrene\/Acrylates Copolymer, Cetyl Palmitate, Caprylic\/Capric Triglyceride, Cyclomethicone, Polysorbate 80, Sorbitan Stearate, Dimethicone, Malic Acid, Citric Acid, Bambusa Vulgaris Extract, Polymethylsilsesquioxane, Ethyl Trimethylbenzoyl\/Phenylphosphinate, Melaleuca Alternifolia Oil, Sodium Benzoate, Calcium Pantothenate, BHT, Yellow 5 (CI 19140), Red 6 (CI 15850).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Jelly Preserve as a base coat?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It works as a strengthening base that also adds sheer colour; layer other polishes on top if desired.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Jelly Preserve safe for brittle or peeling nails?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated to nourish brittle nails with proteins and oils, it helps improve appearance when used consistently.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49632760758410,"sku":"B08DGPWBN8","price":72.33,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-front-label-jelly-preserve.jpg?v=1782964115"},{"product_id":"butter-london-nail-blush-restorative-strengthener-dewy-rose-sheer-buildable-tint-strengthening-treatment","title":"butter LONDON Nail Blush Restorative Strengthener — Dewy Rose, Sheer Buildable Tint \u0026 Strengthening Treatment","description":"\u003cstrong\u003ebutter LONDON Nail Blush Restorative Strengthener in Dewy Rose is a sheer, buildable nail treatment that adds a natural rosy tint while supporting nail recovery and resilience.\u003c\/strong\u003e\n\n\u003cp\u003eThis hybrid treatment blends glossy, barely-there colour with strengthening ingredients designed to help nails bounce back from overuse, gels, or acrylics. The lightweight formula layers smoothly for a satin finish and is formulated with targeted botanicals and patented actives to support healthier-looking nails without heavy lacquer. It’s an everyday wear option when you want a polished, natural look plus a care element in one bottle.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Nail Blush help nails recover after gel or acrylic removal?\u003c\/h3\u003e\n\u003cp\u003eNail Blush delivers actives that work on the nail surface to fortify and condition weakened nails. It’s not a medical repair, but regular use helps improve appearance and support resilience through hydrating and protective components.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains Hibiscus Extract and Buckwheat Seed Extract to condition and hydrate nail plates.\u003c\/li\u003e\n  \u003cli\u003eIncludes patented Hexanal to support the nail environment after cosmetic services.\u003c\/li\u003e\n  \u003cli\u003eSheer, buildable layers avoid heavy film build-up that can stress fragile nails.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Dewy Rose for the best finish?\u003c\/h3\u003e\n\u003cp\u003eStart with clean, bare nails for even coverage. Apply one thin coat for a subtle satin flush; add additional coats to deepen the tint and opacity without streaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe one even coat for a natural, dewy look.\u003c\/li\u003e\n  \u003cli\u003eLayer two to three coats for more color depth and coverage.\u003c\/li\u003e\n  \u003cli\u003eMaintain cuticles with a daily balm and finish with a quick-dry drop if desired.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients make this a restorative treatment?\u003c\/h3\u003e\n\u003cp\u003eThe formula mixes botanical extracts and a patented ingredient to support nail condition and surface health. These components focus on moisturization, surface protection, and creating an environment conducive to stronger-looking nails.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHibiscus Extract helps condition and add moisture to nail tissue.\u003c\/li\u003e\n  \u003cli\u003eBuckwheat Seed Extract supports surface hydration and shine.\u003c\/li\u003e\n  \u003cli\u003ePatented Hexanal works as a targeted active to support nail recovery after cosmetic wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this a clean formula and how does it fit into cruelty-free routines?\u003c\/h3\u003e\n\u003cp\u003ebutter LONDON formulates with an emphasis on skin-friendly, good-for-you ingredients and avoids common toxicants. The brand’s nail range is crafted without animal testing and aims for luxurious performance while aligning with cleaner beauty preferences.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from harsh, listed toxins commonly avoided in modern nail care.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free formulation consistent with butter LONDON’s brand standards.\u003c\/li\u003e\n  \u003cli\u003eDesigned to pair with other conditioning products like cuticle balm and quick-dry drops.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Nail Blush Restorative Strengthener in Dewy Rose suits anyone who wants an everyday, understated manicure that also supports nail condition. Ideal for people recovering from frequent salon services, those with naturally soft or brittle nails, or anyone preferring a low-maintenance, health-forward polish alternative that still offers a pretty, dewy tint.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Nail Blush over gel or acrylic nails?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s best used on clean, natural nails after gel or acrylic removal; regular use supports recovery but avoids applying over compromised extensions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats achieve full Dewy Rose color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: One coat gives a subtle satin tint; two to three thin coats build to more noticeable coverage without streaking.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49633199751306,"sku":"B0GT293X59","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-dewy-rose-front-bottle.jpg?v=1782969782"},{"product_id":"butter-london-pure-color-21x-nail-lacquer-trout-pout-bright-coral-fast-drying-gel-like-gloss-chip-resistant","title":"butter LONDON Pure Color 21X Nail Lacquer Trout Pout — Bright Coral, Fast-Drying Gel-Like Gloss, Chip-Resistant","description":"\u003cp\u003e\u003cstrong\u003ebutter LONDON Pure Color 21X Nail Lacquer in Trout Pout is a bright coral crème that dries in under 60 seconds and delivers a glossy, gel-like finish with chip-resistant wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis nail lacquer blends high-impact color with a cleaner, 21-free formula designed to give a salon-style shine at home. Trout Pout is a vivid, warm coral that reads equally playful and polished — ideal for everyday wear or season-forward manicures. The formula pairs a fast-drying finish with plant-derived extracts to support visuals of stronger, healthier-looking nails without sacrificing pigment vibrancy.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will Trout Pout be dry and ready?\u003c\/h3\u003e\n\n\u003cp\u003eThe Pure Color 21X polish is engineered to set rapidly so nails feel dry to the touch in about 30–60 seconds for a single coat. Applying a thin first coat and waiting the recommended short drying time helps the second coat level evenly and reduces smudging. Sealing with a compatible topcoat speeds full cure and boosts longevity.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDries to touch in under 60 seconds for one thin coat\u003c\/li\u003e\n  \u003cli\u003eBest results with two thin coats and a topcoat\u003c\/li\u003e\n  \u003cli\u003eCompatible with butter LONDON topcoats for extra shine or matte finish\u003c\/li\u003e\n  \u003cli\u003eUse basecoat like Horse Power for longer wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow durable is the finish — will it chip quickly?\u003c\/h3\u003e\n\n\u003cp\u003eTrout Pout is formulated for chip-resistant wear and can last up to 10 days depending on wear habits and prep. Durability improves when nails are prepped with a basecoat, lacquer is applied in thin even layers, and a long-lasting topcoat is used. Avoid heavy contact with harsh chemicals and consider touch-ups for extended wear.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUp to 10 days of wear when applied correctly\u003c\/li\u003e\n  \u003cli\u003eChip resistance enhanced by thin coats and a quality topcoat\u003c\/li\u003e\n  \u003cli\u003ePlant-based strengthening agents help reduce breakage\u003c\/li\u003e\n  \u003cli\u003eBest on nails cleaned and prepped with a base treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients and benefits are in this 21-free formula?\u003c\/h3\u003e\n\n\u003cp\u003eThe Pure Color 21X line omits 21 controversial ingredients, focusing on cleaner alternatives while maintaining vivid pigment and gloss. Key additions include Hibiscus extract, Wakame bioactive, Vitamin E and Hexanal, which are chosen to support nail strength and surface appearance. The result is a luxe-feeling lacquer that aims to protect the nail plate visually and offer conditioning benefits over time.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e21-free formulation — avoids multiple controversial ingredients\u003c\/li\u003e\n  \u003cli\u003eHibiscus extract and Wakame bioactive for nail appearance\u003c\/li\u003e\n  \u003cli\u003eVitamin E and Hexanal contribute conditioning properties\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free production standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Trout Pout for salon-quality results?\u003c\/h3\u003e\n\n\u003cp\u003eBegin with clean, dry nails and a thin base layer like Horse Power Nail Rescue to improve adhesion. Shake the lacquer, apply one thin coat and wait about 30 seconds; follow with a second thin coat, then finish with LONDON Hardwear Shine or a matte topcoat depending on the look. For faster finishing and extra conditioning, add P.D. Quick Dry Conditioning Drops after topcoat application.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePrep: clean nails, push cuticles, apply basecoat\u003c\/li\u003e\n  \u003cli\u003eApply two thin coats, letting each layer gently set\u003c\/li\u003e\n  \u003cli\u003eFinish with a topcoat for shine or matte effect\u003c\/li\u003e\n  \u003cli\u003eUse quick-dry drops for speed and added conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: butter LONDON Pure Color 21X Trout Pout suits anyone who wants a bright, modern coral nail color without lengthy salon visits — ideal for people seeking a fast-drying, long-wearing lacquer made from cleaner ingredients. It’s a strong choice for trend-conscious buyers who prefer vegan, cruelty-free cosmetics and those who want plant-supported conditioning in their nail routine. Whether you’re new to at-home manicures or building a travel-friendly polish collection, Trout Pout offers bold color and dependable performance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pure Color 21X Trout Pout vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegan and cruelty-free while avoiding 21 controversial ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats for best color and longevity?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply two thin coats with a basecoat and finish with a topcoat for optimal color and up to 10 days wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49633590739082,"sku":"B0FL62BK2L","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-trout-pout-front-packaging.jpg?v=1782974271"},{"product_id":"butter-london-pure-color-21x-nail-lacquer-champagne-princess-fast-drying-gel-like-pearlescent-long-lasting-10-day-wear","title":"butter LONDON Pure Color 21X Nail Lacquer Champagne Princess — Fast-Drying, Gel-Like Pearlescent, Long-Lasting 10-Day Wear","description":"\u003cp\u003e\u003cstrong\u003ebutter LONDON Pure Color 21X Nail Lacquer in Champagne Princess is a fast-drying, gel-like pearlescent polish that gives glossy, chip-resistant color with a 21-free, vegan formula.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eChampagne Princess offers a luminous, warm champagne shimmer designed to perform like a salon gel without a lamp. The Pure Color 21X line blends high-shine pigments and plant-derived actives into a formula that dries quickly and resists chipping for up to 10 days when applied as directed. Ideal for everyday wear or special occasions, this shade layers beautifully and looks at-home on short or long nails.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will Champagne Princess dry and be ready for everyday activities?\u003c\/h3\u003e\n\u003cp\u003eThe lacquer is engineered to dry rapidly — you can expect touch-dry times under a minute for thin coats, with full surface set shortly after. Applying thin, even layers and finishing with butter LONDON topcoats or quick-dry drops speeds the process and improves longevity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTouch-dry in under 60 seconds for a single thin coat\u003c\/li\u003e\n  \u003cli\u003eRecommended: two thin coats for depth and durability\u003c\/li\u003e\n  \u003cli\u003eUse P.D. Quick Dry Conditioning Drops or LONDON Hardwear Shine for faster completion\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this polish last without chipping and how should I prep my nails?\u003c\/h3\u003e\n\u003cp\u003eWhen applied over a clean basecoat and topped with a compatible topcoat, Champagne Princess shows strong chip resistance and lasting shine. Proper prep — removing oils, gently buffing, and using Horse Power Nail Rescue basecoat — helps the lacquer adhere and maintain a salon-quality finish for days.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse Horse Power Nail Rescue as a base for better adhesion\u003c\/li\u003e\n  \u003cli\u003eSeal free edges and apply thin coats to prevent lifting\u003c\/li\u003e\n  \u003cli\u003eFinish with Hardwear Shine or Matte topcoat for added protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients support nail health and is the formula clean?\u003c\/h3\u003e\n\u003cp\u003eThe formulation includes plant-based and conditioning ingredients such as hibiscus extract, wakame bioactive, and vitamin E to help support nail strength and appearance. The Pure Color 21X system avoids 21 commonly avoided ingredients and the product is vegan and cruelty-free, offering a more conscious choice without sacrificing performance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInfused with hibiscus extract and wakame bioactive for conditioning\u003c\/li\u003e\n  \u003cli\u003eContains vitamin E to help support the nail surface\u003c\/li\u003e\n  \u003cli\u003eFree of 21 contentious ingredients; vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the best color payoff and shine from Champagne Princess?\u003c\/h3\u003e\n\u003cp\u003eApply one thin coat, allow it to dry for about 30–60 seconds, then add a second coat for full coverage and depth. Finish with a high-gloss topcoat for mirror-like shine or a matte topcoat if you prefer a satin finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake the bottle before use to ensure even pigment\u003c\/li\u003e\n  \u003cli\u003eTwo thin coats usually deliver opaque, pearlescent coverage\u003c\/li\u003e\n  \u003cli\u003eTop with LONDON Hardwear Shine for gel-like brilliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Champagne Princess is suited to anyone seeking a high-shine, long-wearing neutral with a pearlescent glow — from busy professionals who need quick-dry polish that endures, to beauty lovers who gravitate toward clean, vegan cosmetics. If you want salon-style shine without a lamp and prefer formulas formulated without many common toxins, butter LONDON Pure Color 21X in Champagne Princess is a versatile pick that layers well, suits many skin tones, and integrates easily into a routine with base and topcoat treatments.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Champagne Princess last before chipping?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When applied with base and topcoat, it can last up to 10 days without chipping for many users.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this polish vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Pure Color 21X formulas are vegan and not tested on animals.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49633999749258,"sku":"B0FL5BNLC3","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-champagne-princess-front-shot.jpg?v=1782977525"},{"product_id":"butter-london-pure-color-21x-nail-lacquer-flusher-blusher-fuchsia-fast-drying-gel-like-shine-chip-resistant-vegan","title":"butter LONDON Pure Color 21X Nail Lacquer — Flusher Blusher fuchsia, Fast-Drying Gel-Like Shine, Chip-Resistant (Vegan)","description":"\u003cp\u003e\u003cstrong\u003ebutter LONDON Pure Color 21X Nail Lacquer in Flusher Blusher is a fast-drying, gel-like fuchsia crème that delivers glossy, chip-resistant color up to 10 days while remaining vegan and cruelty-free.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFlusher Blusher from the Pure Color 21X line offers a high-shine, salon-inspired finish without a UV lamp or sticky topcoat. The formula is formulated free of 21 common toxins and incorporates plant-derived extracts and conditioning ingredients to help support nail strength and surface health. Ideal for a bright, confident pink finish, this lacquer dries quickly and is designed to resist chips for extended wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will this polish dry and be ready for everyday use?\u003c\/h3\u003e\n\u003cp\u003eThis lacquer is engineered to set in under a minute for light handling and is touch-dry faster than many traditional polishes. A second quick coat and a glossy topcoat will lock in a gel-like appearance while preserving the fast-dry benefit.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDries in under 60 seconds for initial set.\u003c\/li\u003e\n  \u003cli\u003eSecond coat recommended for full-opacity and depth.\u003c\/li\u003e\n  \u003cli\u003ePair with a glossy or matte topcoat for extended wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the formula help protect or improve my nails over time?\u003c\/h3\u003e\n\u003cp\u003eWhile not a medical treatment, the Pure Color 21X lacquer includes plant-based extracts and vitamin E to support nail surface conditioning. The formula aims to fortify and reduce the look of damage when used alongside base and treatment products from the same range.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains Hibiscus Extract and Wakame Bioactive for conditioning benefits.\u003c\/li\u003e\n  \u003cli\u003eVitamin E and Hexanal help maintain nail surface hydration.\u003c\/li\u003e\n  \u003cli\u003eBest results when paired with Horse Power Nail Rescue basecoat and targeted treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will the color last before chipping or showing wear?\u003c\/h3\u003e\n\u003cp\u003eWith proper prep and a compatible base\/topcoat, this polish can resist chips for up to 10 days on many users. Longevity depends on activities, application technique and how nails are cared for between manicures.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAdvertised up to 10 days of chip resistance with ideal application.\u003c\/li\u003e\n  \u003cli\u003eUse a basecoat and finish with LONDON Hardwear Shine or a matte topcoat.\u003c\/li\u003e\n  \u003cli\u003eTouch-up or recoat as needed for high-wear nails or frequent hand use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shade and formula suitable for everyday wear and special occasions?\u003c\/h3\u003e\n\u003cp\u003eFlusher Blusher is a vibrant fuchsia crème that reads polished for daytime and striking for evening looks. The gel-like shine and smooth coverage make it versatile for quick at-home manicures or professional salon services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVibrant fuchsia suitable for casual, work, or event styling.\u003c\/li\u003e\n  \u003cli\u003eHigh-pigment formula delivers opaque color in two coats.\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free and made without 21 common harmful ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Butter LONDON Pure Color 21X in Flusher Blusher suits anyone who wants a bold, long-wearing manicure without compromising on cleaner ingredients. It’s designed for people who value fast-dry performance, a radiant gel-like finish, and school- or office-friendly formulations that skip harsh chemicals. Pair it with butter LONDON base and top products for best strength and wear results.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Pure Color 21X polish vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegan and cruelty-free and formulated without 21 common harmful ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats do I need for full coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply one coat for a sheer finish; two coats give full opacity and the best gel-like shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49633999782026,"sku":"B0FL5D8845","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-flusher-blusher-front-packaging.jpg?v=1782977526"},{"product_id":"butter-london-nail-lacquer-pc21x-bubbly-rose-rose-gold-shimmer-fast-drying-gel-like-chip-resistant","title":"butter LONDON Nail Lacquer PC21X Bubbly Rose — Rose-Gold Shimmer, Fast-Drying Gel-Like \u0026 Chip-Resistant","description":"\u003cp\u003e\u003cstrong\u003ebutter LONDON PC21X Nail Lacquer in Bubbly Rose is a vegan, 21-free nail polish that delivers a rose-gold shimmer with a fast-drying, gel-like finish that resists chipping.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis high-performance lacquer blends luminous shimmer with a clean ingredient list so you can wear glossy, salon-style color without common toxins. Formulated to dry quickly—often under a minute—and formulated with plant-derived extracts and vitamins, PC21X aims to give long-wearing shine while supporting healthier-looking nails. The shade Bubbly Rose reads as a warm rose-gold with reflective particles that catch light for a high-impact finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will Bubbly Rose dry and be ready for everyday life?\u003c\/h3\u003e\n\u003cp\u003ePC21X is engineered to set fast so you can move on with your routine. Most users report the lacquer becomes touch-dry in about 30–60 seconds and develops full durability after layering and topcoat application.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTouch-dry typically in under 60 seconds.\u003c\/li\u003e\n\u003cli\u003eApply two thin coats for best coverage and depth.\u003c\/li\u003e\n\u003cli\u003eSeal with a topcoat like LONDON Hardwear Shine for extended wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this polish chip quickly or last through daily wear?\u003c\/h3\u003e\n\u003cp\u003eThe finish is designed to mimic a gel shine without needing a UV lamp, giving chip-resistant performance when applied with proper base and top layers. With recommended prep and finishing steps, it can resist everyday wear for multiple days.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse Horse Power Nail Rescue as a basecoat for adhesion and nail support.\u003c\/li\u003e\n\u003cli\u003eTop with Hardwear Shine or a matte topcoat to lock color in place.\u003c\/li\u003e\n\u003cli\u003eExpect longer wear when applied in thin, even coats and fully dried between layers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this formula care for nails while providing color?\u003c\/h3\u003e\n\u003cp\u003eBeyond pigment and shine, the PC21X formula includes botanical extracts and conditioning ingredients intended to help maintain nail appearance. These additions aim to strengthen and smooth the nail surface while delivering vivid color.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHibiscus extract and wakame bioactive help condition the nail plate.\u003c\/li\u003e\n\u003cli\u003eVitamin E provides antioxidant support and smoothing benefits.\u003c\/li\u003e\n\u003cli\u003eHexanal helps with formula stability and polish performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this polish suitable for clean-beauty and ethical shoppers?\u003c\/h3\u003e\n\u003cp\u003eYes—PC21X follows a 21-free approach, avoiding a set of commonly avoided chemicals, and the line is vegan and cruelty-free. The brand emphasizes feel-good beauty with formulas that prioritize safer ingredients and sustainable thinking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e21-free formulation omits many controversial ingredients.\u003c\/li\u003e\n\u003cli\u003eVegan and never tested on animals.\u003c\/li\u003e\n\u003cli\u003ePairs with other butter LONDON treatments for a full clean-beauty manicure routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? butter LONDON PC21X in Bubbly Rose is ideal for anyone seeking a luminous, rose-gold manicure without sacrifices—perfect for busy people who want quick drying, long-lasting polish, and shoppers who prioritize vegan, cleaner formulations. It suits at-home mani lovers, professionals wanting a salon-style finish, and those building a conscience-driven beauty kit that still performs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does butter LONDON PC21X last before chipping?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: With proper base and topcoat, expect several days of wear; many users see up to about 7–10 days depending on activity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Bubbly Rose safe for vegans and cruelty-free shoppers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. PC21X is vegan and cruelty-free and formulated without a list of 21 common ingredients consumers often avoid.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49634000830602,"sku":"B0FL5PD28L","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-bubbly-rose-front-packaging.jpg?v=1782977544"},{"product_id":"butter-london-pure-color-21x-nail-lacquer-english-lavender-pastel-fast-drying-glossy-chip-resistant-up-to-10-days","title":"butter LONDON Pure Color 21X Nail Lacquer — English Lavender pastel, fast-drying glossy, chip-resistant up to 10 days","description":"\u003cb\u003ebutter LONDON Pure Color 21X Nail Lacquer in English Lavender is a fast-drying, gel-like lavender crème that delivers glossy, chip-resistant color for up to 10 days with a 21-free, vegan formula.\u003c\/b\u003e\n\n\u003cp\u003eThis lightweight lacquer combines a salon-style shine with plant-forward ingredients to give nails a strong, polished look without long lamp cures. The shade English Lavender is a soft, wearable pastel that suits everyday wear, special occasions, and layered manicure looks. Formulated to dry rapidly—typically in under a minute—the finish aims to mimic a gel manicure’s high gloss while being cruelty-free and free of 21 commonly avoided ingredients.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will this polish dry and how long will it last?\u003c\/h3\u003e\n\u003cp\u003ePure Color 21X is engineered to set fast so you can move on with your day. Expect an initial dry in about 30–60 seconds per thin coat, with full wear lasting several days when layered and sealed correctly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDries in under 60 seconds for thin applications\u003c\/li\u003e\n  \u003cli\u003eLasts up to 10 days with proper application and topcoat\u003c\/li\u003e\n  \u003cli\u003eBest longevity when paired with a basecoat and LONDON Hardwear topcoat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help protect and strengthen nails?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes botanical extracts and nourishing antioxidants designed to support nail condition while delivering color. These components work alongside a clean-luxe lacquer base to reduce brittleness and improve surface appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHibiscus extract contributes conditioning benefits\u003c\/li\u003e\n  \u003cli\u003eWakame bioactive helps support nail resilience\u003c\/li\u003e\n  \u003cli\u003eVitamin E provides antioxidant support; hexanal aids polish performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply English Lavender for the best salon finish at home?\u003c\/h3\u003e\n\u003cp\u003eSimple steps create a longer-lasting, high-shine manicure. Focus on thin, even coats and allow brief drying between layers for the truest color and durability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake bottle to mix pigments, then apply one thin coat and wait ~30 seconds\u003c\/li\u003e\n  \u003cli\u003eApply a second coat for full, even opacity\u003c\/li\u003e\n  \u003cli\u003eFinish with LONDON Hardwear Shine or a matte topcoat and use Horse Power basecoat for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this polish vegan and suitable for sensitive beauty routines?\u003c\/h3\u003e\n\u003cp\u003eYes — the Pure Color 21X line is vegan and cruelty-free and avoids a list of 21 commonly omitted ingredients. While designed to be kinder to nails, patch testing is recommended for anyone with heightened sensitivities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan, cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003e21-free approach limits commonly avoided chemicals\u003c\/li\u003e\n  \u003cli\u003eCompatible with standard nail prep and conditioning treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This English Lavender lacquer is ideal for people who want a fast, high-shine manicure without UV curing or harsh ingredients. It suits color lovers seeking a soft pastel, those who prefer plant-forward nail care, and anyone after a durable, salon-inspired finish at home. Use it if you want a quick-drying polish that balances style with cleaner beauty standards.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this polish require an LED\/UV lamp?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. Pure Color 21X dries quickly without a lamp and achieves a gel-like shine through its fast-drying formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this with a basecoat and topcoat?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. For best wear, use a basecoat like Horse Power and finish with LONDON Hardwear Shine or your preferred topcoat.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49634000863370,"sku":"B0FL5KFW3G","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-english-lavender-front-packaging.jpg?v=1782977544"},{"product_id":"butter-london-pure-color-21x-nail-lacquer-dearie-me-fast-drying-rose-gel-like-high-shine-chip-resistant-vegan","title":"butter LONDON Pure Color 21X Nail Lacquer Dearie Me - Fast-Drying Rose, Gel-Like High Shine, Chip-Resistant Vegan","description":"\u003cstrong\u003ebutter LONDON Pure Color 21X Nail Lacquer in Dearie Me is a fast-drying, vegan nail polish that gives a glossy, gel-like rose finish with chip-resistant wear.\u003c\/strong\u003e\n\n\u003cp\u003eWhether you’re touching up between meetings or prepping for a weekend event, Dearie Me from butter LONDON’s Pure Color 21X line delivers high-shine color that dries quickly and resists chips for days. Formulated without 21 problematic ingredients, this lacquer pairs rich pigmentation with plant-based extracts and conditioning actives to keep nails looking polished and cared for.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will Dearie Me dry and be ready for daily wear?\u003c\/h3\u003e\n\u003cp\u003eDearie Me is engineered to dry in under a minute with a fast-flash surface set that reduces smudging and lets you move on with your day. For best longevity, allow the first coat to set, then apply a second coat and finish with a compatible topcoat.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDries in under 60 seconds to touch.\u003c\/li\u003e\n  \u003cli\u003eTwo thin coats recommended for full opacity.\u003c\/li\u003e\n  \u003cli\u003ePair with LONDON Hardwear Shine or Matte topcoat for extended wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will the polish last without chipping?\u003c\/h3\u003e\n\u003cp\u003eWith correct application and use of base and topcoat, Pure Color 21X can maintain a fresh, chip-resistant finish for up to 10 days on many wearers. Individual wear time varies by nail prep, daily activities, and how nails are cared for.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse Horse Power Nail Rescue as a basecoat to improve adhesion.\u003c\/li\u003e\n  \u003cli\u003eSeal edges with your topcoat to prevent premature lifting.\u003c\/li\u003e\n  \u003cli\u003eAvoid heavy contact with solvents and abrasive tasks to maximize wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help protect and strengthen my nails?\u003c\/h3\u003e\n\u003cp\u003eDearie Me blends cosmetic-grade conditioning ingredients and botanical extracts designed to support nail appearance while you wear color. These components aim to hydrate and fortify the nail surface rather than deliver medical repair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHibiscus extract and wakame bioactives provide plant-based conditioning.\u003c\/li\u003e\n  \u003cli\u003eVitamin E contributes antioxidant support for the nail area.\u003c\/li\u003e\n  \u003cli\u003eHexanal helps with overall formula stability and finish quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this polish cruelty-free and safe for sensitive users?\u003c\/h3\u003e\n\u003cp\u003ebutter LONDON Pure Color 21X formulas are vegan and cruelty-free, formulated without a list of 21 commonly avoided ingredients. The clean-forward approach is meant to offer a high-performance lacquer for those seeking fewer questionable additives.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan, not tested on animals.\u003c\/li\u003e\n  \u003cli\u003e21-Free formulation reduces exposure to select controversial ingredients.\u003c\/li\u003e\n  \u003cli\u003ePatch-test recommended for those with known sensitivities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Dearie Me is ideal for anyone who wants a salon-quality, fast-drying manicure at home with a long-lasting, high-shine rose tone. It suits users who prioritize cleaner ingredient choices, cruelty-free beauty, and a polish that balances bold color with conditioning elements. If you need a reliable everyday rose lacquer that looks gel-finished without a lamp, this shade and formula are built for repeated wearers, busy parents, professionals, and anyone wanting a dependable, feel-good manicure option.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats of Dearie Me should I apply?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply one thin coat, let it set about 30–60 seconds, then add a second for full coverage and depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I speed up drying further?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use P.D. Quick Dry Conditioning Drops or a fast-dry topcoat to shorten total dry time and reduce smudging.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49634000928906,"sku":"B0FL5N9YQ6","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-dearie-me-front-bottle.jpg?v=1782977544"},{"product_id":"butter-london-pure-color-21x-nail-lacquer-brolly-deep-navy-fast-drying-gel-like-shine-chip-resistant","title":"butter LONDON Pure Color 21X Nail Lacquer Brolly — Deep Navy, Fast-Drying Gel-Like Shine, Chip-Resistant","description":"\u003cstrong\u003ebutter LONDON Pure Color 21X Nail Lacquer in Brolly is a deep navy, fast-drying, gel-like polish formulated without 21 controversial ingredients for a glossy, long-wearing manicure.\u003c\/strong\u003e\n\n\u003cp\u003eBring salon-level shine to your at-home routine with this high-performance lacquer. Brolly delivers a rich, true navy in a formula designed to dry quickly—often under a minute—while resisting chips for up to 10 days. The Pure Color 21X line combines a luxe finish with plant-based extracts and clean formulation choices so you can enjoy bold color without the usual trade-offs.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will Brolly dry and be ready for everyday activity?\u003c\/h3\u003e\n\u003cp\u003eThis lacquer is engineered to set fast: most users notice surface dryness in under 60 seconds and comfortable wear after a couple of minutes. Fast-drying means you can move on with routines sooner and reduce smudges from accidental contact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAverage surface dry time: under 60 seconds\u003c\/li\u003e\n  \u003cli\u003eRecommended two thin coats for true color depth\u003c\/li\u003e\n  \u003cli\u003eFinish with LONDON Hardwear Shine or Matte topcoat for extended durability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of finish and wear can I expect from the gel-like formula?\u003c\/h3\u003e\n\u003cp\u003eBrolly produces a high-gloss, gel-like shine that imitates the cured look of salon gels without a UV lamp. The lacquer is formulated to resist chipping and retain color intensity so nails look freshly painted for days.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGel-like mega-watt shine straight from the bottle\u003c\/li\u003e\n  \u003cli\u003eChip resistance for up to 10 days with proper prep and topcoat\u003c\/li\u003e\n  \u003cli\u003eRich, opaque coverage in two coats\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this polish formulated with safer, skin-friendly ingredients?\u003c\/h3\u003e\n\u003cp\u003eYes—Pure Color 21X uses a 21-free approach, omitting many common problematic additives. The formula includes plant-derived extracts and conditioning agents to support nail appearance and feel, while remaining vegan and cruelty-free.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e21-free formulation avoids many controversial chemicals\u003c\/li\u003e\n  \u003cli\u003eContains Hibiscus extract, Wakame bioactive, Vitamin E, and Hexanal\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free, and crafted for a cleaner beauty profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Brolly for best results?\u003c\/h3\u003e\n\u003cp\u003eSimple steps yield the longest-lasting finish: start with clean nails, use a basecoat, apply two thin coats of colour, then seal with a topcoat. Thin layers dry faster and adhere better, minimizing chips and extending wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake bottle, apply one thin coat, wait ~30 seconds, then apply a second coat\u003c\/li\u003e\n  \u003cli\u003eFinish with a topcoat (LONDON Hardwear Shine or Matte) for added protection\u003c\/li\u003e\n  \u003cli\u003eFor optimal performance use Horse Power Nail Rescue basecoat and P.D. Quick Dry drops\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? butter LONDON Pure Color 21X in Brolly suits anyone seeking a bold, navy manicure with a high-shine, salon-style finish from a cleaner beauty brand. It’s ideal for people who want fast-drying polish that stays glossy and chip-resistant, plus those who prefer vegan and cruelty-free cosmetics with conditioning benefits for nails.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Brolly last before chipping?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: With proper basecoat and topcoat, Brolly can resist chipping for up to 10 days for many users.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Pure Color 21X formula vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the Pure Color 21X line is vegan, cruelty-free, and formulated without 21 common problematic ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49634000994442,"sku":"B0FL5RMW1B","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-brolly-front-bottle.jpg?v=1782977543"},{"product_id":"butter-london-nail-lacquer-all-hail-the-queen-holographic-taupe-fast-drying-gel-like-shine-long-wear","title":"butter LONDON nail lacquer All Hail the Queen — Holographic Taupe, fast-drying gel-like shine \u0026 long-wear","description":"\u003cp\u003e\u003cstrong\u003eAll Hail the Queen by butter LONDON is a holographic taupe Pure Color 21X nail lacquer that delivers gel-like shine, sets quickly, and resists chips for days.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eExperience a salon-worthy finish without a UV lamp: this polish blends a holographic taupe crème with butter LONDON's 21X clean formula for vivid color and high gloss. Designed to dry in under a minute and offer wear up to ten days when applied correctly, it pairs plant-derived extracts and conditioning ingredients to improve the look and feel of your nails while avoiding common harmful additives.\u003c\/p\u003e\n\n\u003ch3\u003eHow fast will this polish dry and how long will it last?\u003c\/h3\u003e\n\u003cp\u003eAll Hail the Queen dries rapidly—most users report initial set in under 60 seconds and fully touch-dry within a minute or two—so you can move on quickly. With proper prep and a compatible topcoat, expect wear that resists chipping for several days, often up to ten, depending on daily activities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFirst coat dries in about 30–60 seconds\u003c\/li\u003e\n  \u003cli\u003eTwo-coat application for full opacity and depth\u003c\/li\u003e\n  \u003cli\u003ePair with LONDON Hardwear Shine for extended longevity\u003c\/li\u003e\n  \u003cli\u003eWear time varies with lifestyle and base\/topcoat choices\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the 21X formula different from regular nail polish?\u003c\/h3\u003e\n\u003cp\u003eThe 21X system is a cleaner lacquer formulation that omits a list of 21 commonly avoided ingredients while still delivering a gel-like finish. It uses modern film-formers and pigments to create intense color payoff and high shine without relying on traditional, harsher components.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e21-free blend reduces exposure to certain synthetic additives\u003c\/li\u003e\n  \u003cli\u003eHigh-pigment formula gives vibrant coverage in two coats\u003c\/li\u003e\n  \u003cli\u003eGel-like shine mimics professional polish without a lamp\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free standards maintained\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply All Hail the Queen for best results?\u003c\/h3\u003e\n\u003cp\u003ePrep and thin, even strokes are the keys: start with clean, dry nails, use a basecoat if you want added adhesion, and apply two thin layers of lacquer rather than one heavy coat. Finish with a compatible topcoat and allow proper curing time for maximum chip resistance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake bottle gently before use to mix pigments\u003c\/li\u003e\n  \u003cli\u003eApply one thin coat, wait ~30 seconds, then a second coat\u003c\/li\u003e\n  \u003cli\u003eTop with LONDON Hardwear Shine or a matte topcoat to seal\u003c\/li\u003e\n  \u003cli\u003eUse Horse Power basecoat and P.D. Quick Dry drops for best care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat nail-care ingredients are included and what do they do?\u003c\/h3\u003e\n\u003cp\u003eInstead of aggressive solvents, the formula includes plant-based and conditioning actives that support nail health and appearance. These ingredients help reduce visible damage and contribute to a smoother, more polished finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHibiscus extract helps condition the nail plate\u003c\/li\u003e\n  \u003cli\u003eWakame bioactive provides mineral-rich support\u003c\/li\u003e\n  \u003cli\u003eVitamin E offers antioxidant conditioning benefits\u003c\/li\u003e\n  \u003cli\u003eHexanal included to help overall polish performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? All Hail the Queen is aimed at anyone who wants bold, holographic taupe nails with a fast-dry, salon-style finish and cleaner ingredient standards. It's a good match for busy people who value long wear and shine, ethical shoppers seeking vegan and cruelty-free cosmetics, and at-home mani enthusiasts who prefer professional-looking results without extra tools.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is All Hail the Queen vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—this butter LONDON Pure Color 21X nail lacquer is formulated vegan and is cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats are recommended for best coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply two thin coats for full opacity and optimal holographic effect, finishing with a topcoat.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49634000961674,"sku":"B0FL5KW6XB","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-all-hail-the-queen-front-bottle.jpg?v=1782977544"},{"product_id":"butter-london-pure-color-21x-nail-lacquer-mums-the-word-rosy-nude-fast-drying-gel-like-shine-chip-resistant-up-to-10-days","title":"butter LONDON Pure Color 21X Nail Lacquer Mums The Word — Rosy Nude, Fast-Drying Gel-Like Shine, Chip-Resistant up to 10 Days","description":"\u003cp\u003e\u003cstrong\u003ebutter LONDON Pure Color 21X Nail Lacquer in Mums The Word is a fast-drying, rosy-nude crème polish that gives a gel-like, high-shine finish and chip-resistant wear up to 10 days.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis Pure Color 21X formula blends high-impact color with a cleaner ingredient list designed to deliver salon-style shine and durability at home. The shade Mums The Word is a versatile rosy nude that complements a wide range of skin tones and styles, while the 21-free formulation avoids many common harsh additives. The lacquer is vegan and cruelty-free, and the fast-dry system promises a touch-dry surface in under a minute for quicker manicures.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does this polish dry and how long will it last?\u003c\/h3\u003e\n\u003cp\u003eThe lacquer is engineered to set rapidly—most users notice a dry-to-the-touch finish in under 60 seconds—so you can move on with your day faster. With proper application (basecoat, two thin coats, and a topcoat), wear can extend up to ten days without obvious chipping, depending on activity level and nail prep.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDries in under 60 seconds to the touch\u003c\/li\u003e\n  \u003cli\u003eUp to 10 days of chip resistance with recommended base and topcoat\u003c\/li\u003e\n  \u003cli\u003eBest results when applied in thin, even layers and sealed with a topcoat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are in the 21X formula and how do they help nails?\u003c\/h3\u003e\n\u003cp\u003ePure Color 21X avoids 21 commonly concerning additives and includes plant-derived and fortifying components aimed at improving nail appearance. These ingredients work together to help strengthen and hydrate the nail surface while contributing to the lacquer’s glossy, gel-like finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHibiscus extract: helps with surface conditioning and adds natural shine\u003c\/li\u003e\n  \u003cli\u003eWakame bioactive: delivers supportive nutrients to the nail plate\u003c\/li\u003e\n  \u003cli\u003eVitamin E and hexanal: help maintain nail integrity and resilience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Mums The Word for salon-quality results at home?\u003c\/h3\u003e\n\u003cp\u003eSimple steps create the most long-lasting finish: start with a clean, dry nail, use a strengthening basecoat, apply lacquer in thin coats, and lock in shine with a quality topcoat. Allow brief drying time between layers and finish with quick-dry drops for an even faster manicure routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake bottle, apply one thin coat and wait ~30 seconds\u003c\/li\u003e\n  \u003cli\u003eApply a second thin coat for full opacity and uniform color\u003c\/li\u003e\n  \u003cli\u003eSeal with a high-shine or matte topcoat; use Horse Power basecoat and P.D. Quick Dry Drops for best durability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this polish cruelty-free and suitable for everyday wear?\u003c\/h3\u003e\n\u003cp\u003eYes—this nail lacquer is formulated without animal testing and follows vegan-friendly standards, making it a conscientious choice for everyday beauty routines. The shade Mums The Word is neutral enough for work, special events, and casual looks, offering flexible wear that complements many wardrobes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eNeutral rosy-nude color ideal for professional and casual settings\u003c\/li\u003e\n  \u003cli\u003eCleaner 21-free recipe for peace of mind about common additives\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this product for? If you want a quick-dry, high-shine manicure that looks like a gel polish without needing a lamp or a trip to the salon, butter LONDON Pure Color 21X in Mums The Word is designed for you. It fits anyone seeking a reliable, everyday rosy-nude shade with a cleaner ingredient profile—perfect for busy individuals, nail-care beginners, or anyone who prefers cruelty-free, plant-forward nail products.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats should I apply for full coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply two thin coats for full opacity; let each coat dry about 30 seconds before adding the next.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this nail lacquer vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, butter LONDON Pure Color 21X is vegan and cruelty-free with a cleaner 21-free formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"butter LONDON","offers":[{"title":"Default Title","offer_id":49634001027210,"sku":"B0FL5MXTS9","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/butter-london-mums-the-word-front-packaging.jpg?v=1782977544"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/collections\/butter-london-mums-the-word-front-packaging.jpg?v=1782999257","url":"https:\/\/auviraskincare.com\/collections\/brand-butter-london.oembed","provider":"Auvira Beauty","version":"1.0","type":"link"}