{"title":"ALURAM Australia","description":"\u003cp\u003eThe ALURAM collection — 34 products, honest AUD pricing and free shipping with tracking, delivered anywhere in Australia.\u003c\/p\u003e\u003cdiv class=\"auvira-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eIs ALURAM available in Australia?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eYes — Auvira Beauty ships ALURAM products Australia-wide. This collection currently lists 34 ALURAM products with AUD pricing and free standard shipping.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eHow long does ALURAM delivery take?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eOrders are dispatched within 1 business day and standard delivery takes 2–5 business days across Australia, with tracking provided on every order.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eAre these genuine ALURAM products?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eWe list authentic ALURAM products from our supplier network. If anything ever falls short, our 30-day return policy applies — see the Return \u0026amp; Refund Policy for details.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eIs there a discount code?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eYes — code AUVIRA10 gives 10% off your order at checkout.\u003c\/p\u003e\u003c\/details\u003e\n\u003c\/div\u003e\u003c!--au-web--\u003e\u003cdiv class=\"au-web\" style=\"margin-top:22px;\"\u003e\n\u003ch3\u003eExplore more at Auvira\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/hair-care\"\u003eAll Hair Care\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/shampoo\"\u003eAll Shampoos\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-aveda\"\u003eAveda Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-davines\"\u003eDavines Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-paul-mitchell\"\u003ePaul Mitchell Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/brand-kerastase\"\u003eKÉRASTASE Australia\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/shop-by-brand\"\u003eShop by Brand A–Z\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/blogs\/insights\/skin-cycling-and-barrier-repair-building-a-routine-for-australian-climates\"\u003eSkin Cycling \u0026amp; Barrier Repair for Australian climates\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","products":[{"product_id":"aluram-coconut-water-daily-shampoo-33-8-fl-oz-detoxifying-hydrating-volume-boosting","title":"ALURAM Coconut Water Daily Shampoo 33.8 fl oz — Detoxifying, Hydrating \u0026 Volume-Boosting","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Daily Shampoo is a salon-grade, detoxifying hydrating shampoo that gently cleanses, restores moisture, and adds volume for all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight daily shampoo blends coconut water with charcoal, pomegranate seed oil, and salon-tested formulations to remove buildup while preserving color and shine. Sulfate-free and paraben-free, it’s formulated for both men and women, including those with color-treated or damaged hair, delivering cleansing nourishment without stripping natural oils. The 33.8 fl oz size offers salon-style longevity for at-home use and frequent washing routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove impurities without drying my hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula uses coconut water to hydrate and charcoal to attract and lift away dirt, excess oil, and styling residue. Instead of aggressive surfactants, it focuses on gentle cleansing agents and nourishing oils so hair feels clean but not stripped.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCharcoal pulls impurities and product buildup from strands and scalp.\u003c\/li\u003e\n  \u003cli\u003eCoconut water replenishes moisture and supports shine during wash.\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants maintain natural oils for softer, healthier-feeling hair.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair—helps preserve vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo add volume without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eYes—this shampoo is formulated to lift roots and create fuller-looking hair by combining lightweight hydration with clarifying ingredients that remove heavy residues. The result is cleaner strands that respond better to styling and look naturally fuller after drying.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight coconut water hydrates without heavy buildup.\u003c\/li\u003e\n  \u003cli\u003eDetoxifying action improves root lift and overall body.\u003c\/li\u003e\n  \u003cli\u003eSalon-inspired blend suitable for daily use and frequent styling.\u003c\/li\u003e\n  \u003cli\u003eWorks on fine to thick hair to enhance natural texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for color-treated or damaged hair?\u003c\/h3\u003e\n\n\u003cp\u003eThis shampoo is designed with color preservation in mind—formulated free of sulfates and parabens to minimize color fading and avoid harsh stripping. Pomegranate seed oil and nourishing agents help lock in shine and support hair integrity, making it a good match for color-treated or chemically processed hair when used regularly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formulation reduces color stripping during washes.\u003c\/li\u003e\n  \u003cli\u003ePomegranate seed oil helps maintain shine and softness.\u003c\/li\u003e\n  \u003cli\u003eSuitable for chemically treated, highlighted, or color-enhanced hair.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for daily routines recommended by stylists.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this a clean beauty choice?\u003c\/h3\u003e\n\n\u003cp\u003eALURAM emphasizes responsible, uncomplicated ingredients—this shampoo is cruelty-free and avoids sulfates and parabens. The formula leans on naturally derived actives like coconut water and botanical oils to provide nourishing performance while reflecting sustainable and ethical standards.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free testing and responsible sourcing practices.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and parabens to reduce harsh chemicals.\u003c\/li\u003e\n  \u003cli\u003eBlends natural hydrators and botanicals for effective results.\u003c\/li\u003e\n  \u003cli\u003eLarge 33.8 fl oz packaging for less frequent repurchasing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you wash your hair frequently, use styling products, or want a daily cleanser that balances gentle detoxification with hydration and root lift, ALURAM Coconut Water Daily Shampoo is built for you. It suits men and women across all hair types—including fine, thick, color-treated, and chemically processed hair—who prefer clean-beauty formulas and salon-quality results at home.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Glycerin Cocamidopropyl Hydroxysultaine Punica Granatum (Pomegranate) Seed Oil* Charcoal Powder Sclerocarya Birrea (Marula) Seed Oil* Helianthus Annuus (Sunflower) Seed Oil* Spirulina Platensis (Algae) Extract* Urtica Dioica (Nettle) Extract* Citrullus Lanatus (Watermelon) Seed Oil Lactobacillus\/Quinoa Ferment Extract Filtrate Lauryl Glucoside Decyl Glucoside Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl Lactylate PPG-3 Caprylyl Ether Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Citronellol Coumarin Limonene Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for daily use with gentle cleansing agents and hydrating coconut water to prevent over-drying.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula helps preserve color and includes pomegranate seed oil to maintain shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49620583121034,"sku":"B07XC8H8G7","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-bottle-coconut-water.jpg?v=1782842666"},{"product_id":"aluram-coconut-water-moisturizing-shampoo-33-8-fl-oz-sulfate-free-hydration-for-medium-to-coarse-hair","title":"ALURAM Coconut Water Moisturizing Shampoo, 33.8 fl oz — Sulfate-Free Hydration for Medium to Coarse Hair","description":"\u003cstrong\u003eALURAM Coconut Water Moisturizing Shampoo is a salon-inspired, sulfate- and paraben-free cleanser that hydrates medium to coarse hair while enhancing shine and color vibrancy.\u003c\/strong\u003e\n\n\u003cp\u003eThis large 33.8 fl oz bottle pairs lightweight coconut water with nutrient-rich oils to gently remove impurities and replenish moisture without weighing hair down. Formulated by stylists for both men and women, the shampoo supports textured, color-treated, and naturally coarse strands through hydration, essential fatty acids, and clean-beauty principles.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo restore moisture without leaving hair greasy?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances hydration from coconut water with lightweight emollients so hair feels soft, not oily. Ingredients like baobab and avocado oils provide targeted nourishment that absorbs into the hair shaft while the surfactants focus on dirt and product residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water delivers electrolytes and light hydration to the hair fiber.\u003c\/li\u003e\n  \u003cli\u003eBaobab and avocado oils add essential fatty acids for elasticity and softness.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing maintains moisture balance and prevents over-drying.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on color-treated and textured hair?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is formulated to be safe for both color-treated and textured hair types. It cleanses gently to avoid stripping color while providing the moisture and strengthening nutrients that textured and treated hair need to stay vibrant and manageable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-preserving surfactants reduce fade compared with harsh detergents.\u003c\/li\u003e\n  \u003cli\u003eHydrating botanicals help detangle and soften coils, waves, and curls.\u003c\/li\u003e\n  \u003cli\u003eStylist-tested formulation supports salon-quality texture care at home.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes ALURAM Coconut Water Shampoo a \"clean\" beauty option?\u003c\/h3\u003e\n\u003cp\u003eThe product avoids common nasties—no sulfates, parabens, or animal testing—so you get a gentler, more environmentally conscious cleanser. Packaging and ingredient choices reflect a clean-beauty approach focused on efficacy and sustainability rather than harsh chemicals.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free and formulated without sulfates and parabens.\u003c\/li\u003e\n  \u003cli\u003eUses naturally derived coconut water and plant oils for performance.\u003c\/li\u003e\n  \u003cli\u003eDesigned with stylist input for responsible, professional-grade results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this shampoo and what results should I expect?\u003c\/h3\u003e\n\u003cp\u003eYou can use this shampoo as your regular cleansing step—daily if needed or several times per week, depending on scalp oiliness and styling buildup. Expect cleaner, more hydrated hair with improved manageability, added shine, and a softer feel within a few washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDaily to every-other-day use for oily scalps; 2–3 times weekly for drier hair.\u003c\/li\u003e\n  \u003cli\u003eNoticeably smoother texture and enhanced shine after regular use.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain color vibrancy in treated hair when used as part of a care routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Moisturizing Shampoo suits men and women with medium to coarse hair seeking a clean, hydrating shampoo that supports textured and color-treated hair. It's ideal for shoppers who want salon-level nourishment from plant-based ingredients, cruelty-free credentials, and a formula that restores softness and shine without heavy residue.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Cocamidopropyl Hydroxysultaine Glycerin Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Hippophae Rhamnoides (Sea Buckthorn) Oil* Cocos Nucifera (Coconut) Oil* Charcoal Powder Biotin Phospholipids Lauryl Glucoside Decyl Glucoside Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl Lactylate PPG-3 Caprylyl Ether Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Benzyl Alcohol Benzyl Salicylate Hexyl Cinnamal Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Coconut Water Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to gently cleanse without stripping color, helping maintain vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo on coarse hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times weekly for coarse, dry hair or more often if your scalp gets oily; adjust based on results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49620583186570,"sku":"B07XGCY8NY","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-packaging-coconut-water-shampoo.jpg?v=1782842665"},{"product_id":"aluram-coconut-water-daily-conditioner-for-men-women-33-8-fl-oz-silicone-free-hydration-shine","title":"ALURAM Coconut Water Daily Conditioner for Men \u0026 Women, 33.8 fl oz — Silicone-Free Hydration \u0026 Shine","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Daily Conditioner is a silicone-free, salon-inspired conditioner that hydrates, strengthens, and adds shine to all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight conditioner pairs coconut water with nutrient-rich oils to deliver everyday moisture without weighing hair down. Formulated for both men and women, the 33.8 fl oz bottle is designed for frequent use on color-treated, damaged, or normal hair, helping to reduce breakage and improve elasticity through essential fatty acids and conditioning actives. Free of sulfates, parabens, and cruelty, the product aims to give you a cleaner beauty alternative while maintaining salon-level performance.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner hydrate without leaving residue?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses coconut water as a hydrating base, which supplies light moisture and minerals that hair can absorb quickly. Instead of heavy silicones, it relies on natural oils and conditioning agents that smooth the cuticle and lock in softness without buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilicone-free hydration for a natural-feeling finish\u003c\/li\u003e\n  \u003cli\u003eCoconut water delivers water-based nourishment that absorbs easily\u003c\/li\u003e\n  \u003cli\u003eRosehip and watermelon seed oils provide conditioning without greasiness\u003c\/li\u003e\n  \u003cli\u003eLightweight base suited to frequent, daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help strengthen damaged or color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eALURAM Coconut Water Daily Conditioner includes essential fatty acids and nutrients that support strand resilience and flexibility. Regular use can help reduce the mechanical stress that leads to breakage while helping color-treated hair appear shinier and more vibrant.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated to improve elasticity and reduce snap-off\u003c\/li\u003e\n  \u003cli\u003eSupports color retention by smoothing and sealing the cuticle\u003c\/li\u003e\n  \u003cli\u003eSalon-inspired ingredients targeted at damaged or weakened hair\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair when used as part of a routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients make this a clean beauty option?\u003c\/h3\u003e\n\u003cp\u003eThe product is crafted without sulfates and parabens and is cruelty-free, aligning with common clean-beauty priorities. Instead of harsh surfactants or unnecessary synthetics, it focuses on plant-derived oils and coconut water for functional benefits and sensory appeal.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates, parabens, and silicones\u003c\/li\u003e\n  \u003cli\u003eCruelty-free formulation with a focus on natural actives\u003c\/li\u003e\n  \u003cli\u003eIncludes rosehip and watermelon seed oils for nutrient support\u003c\/li\u003e\n  \u003cli\u003eLarge-format bottle encourages sustainable usage and less packaging waste\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this conditioner to get the best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply a quarter-sized amount to mid-lengths and ends, concentrating on areas that feel dry or damaged. Leave it in for 1–3 minutes for routine conditioning; extend the time for deeper smoothing, then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed depending on hair porosity and styling habits\u003c\/li\u003e\n  \u003cli\u003eFocus application on mid-lengths and ends to prevent weighed-down roots\u003c\/li\u003e\n  \u003cli\u003ePair with a gentle, sulfate-free shampoo for a full clean-beauty routine\u003c\/li\u003e\n  \u003cli\u003eCan be used with leave-in treatments for added protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This conditioner is built for anyone seeking a lighter, effective daily treatment: men and women with fine to medium hair who want moisture without heaviness, people with color-treated or chemically processed hair looking to protect vibrancy, and anyone choosing cleaner, cruelty-free personal care. The generous 33.8 fl oz size suits households, salon stations, or frequent washers who prefer a reliable, salon-inspired conditioning step that balances hydration, strength, and shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Glycerin Cetearyl Alcohol Behentrimonium Chloride Cetyl Alcohol Caprylic\/Capric Triglyceride Rosa Canina (Rosehip) Fruit Oil* Citrullus Lanatus (Watermelon) Seed Oil Sclerocarya Birrea (Marula) Seed Oil* Helianthus Annuus (Sunflower) Seed Oil* Punica Granatum (Pomegranate) Seed Oil* Spirulina Platensis (Algae) Extract* Urtica Dioica (Nettle) Extract* Lactobacillus\/Quinoa Ferment Extract Filtrate Phenoxyethanol C15-23 Alkane C13-14 Alkane Fragrance (Parfum) Guar Hydroxypropyltrimonium Chloride Hydroxyethylcellulose PEG-40 Hydrogenated Castor Oil Diheptyl Succinate Capryloyl Glycerin\/Sebacic Acid Copolymer Trisodium Ethylenediamine Disuccinate Citric Acid Ethylhexylglycerin Maltodextrin Coumarin Limonene Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without sulfates and silicones and is suitable for color-treated hair when used as part of a gentle routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use ALURAM Coconut Water Conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use is appropriate for most hair types; adjust frequency based on dryness and styling needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49620583284874,"sku":"B07XC8HP22","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-coconut-water-conditioner-front-bottle.jpg?v=1782842664"},{"product_id":"aluram-coconut-water-moisturizing-conditioner-33-8-fl-oz-silicone-free-hydration-for-medium-to-coarse-hair","title":"ALURAM Coconut Water Moisturizing Conditioner 33.8 fl oz — Silicone-Free Hydration for Medium to Coarse Hair","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Moisturizing Conditioner is a silicone-free, salon-inspired formula that hydrates, strengthens, and adds shine to medium to coarse textured hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis conditioner blends coconut water with biotin and sea buckthorn oil to replenish moisture, reduce breakage, and enhance color vibrancy without sulfates, parabens, or cruelty. The large 33.8 fl oz size is built for regular use at home or behind the chair, delivering a smooth, detangled finish while maintaining a clean-beauty profile.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner restore moisture without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eThe lightweight coconut water base provides hydration that sinks into the hair shaft rather than coating it with heavy silicones. Nutrient-rich sea buckthorn oil and biotin support elasticity and manageability so hair feels softer without a greasy residue.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSilicone-free formula avoids heavy buildup on medium to coarse strands\u003c\/li\u003e\n  \u003cli\u003eCoconut water delivers quick-absorbing hydration for improved softness\u003c\/li\u003e\n  \u003cli\u003eSea buckthorn oil supplies essential fatty acids to nourish and shine\u003c\/li\u003e\n  \u003cli\u003eBiotin helps support stronger, more resilient hair fibers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner work on color-treated or textured hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the formula is designed for color-treated and textured hair, offering moisture and gentle conditioning that helps retain color and reduce frizz. It focuses on strengthening and sealing the hair surface, which can preserve vibrancy and manageability between salon visits.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eColor-safe ingredients help maintain hue and shine\u003c\/li\u003e\n  \u003cli\u003eTargets medium to coarse textures, including waves, curls, and relaxed strands\u003c\/li\u003e\n  \u003cli\u003eHydration plus nutrient support to minimize breakage during styling\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and parabens to reduce striping of color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use ALURAM Coconut Water Moisturizing Conditioner for best results?\u003c\/h3\u003e\n\n\u003cp\u003eAfter shampooing, apply a generous amount from mid-length to ends and leave on for 1–3 minutes to allow absorption, then rinse thoroughly. For thicker or very dry hair, leave on a little longer or use as a weekly deep-condition treatment to boost moisture retention.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to clean, damp hair focusing on mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eLeave in 1–3 minutes; extend time for deeper conditioning\u003c\/li\u003e\n  \u003cli\u003eRinse completely and follow with styling as usual\u003c\/li\u003e\n  \u003cli\u003eUse regularly to minimize tangles and improve manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ethical and ingredient standards does this product meet?\u003c\/h3\u003e\n\n\u003cp\u003eALURAM formulates this conditioner with a clean-beauty approach: cruelty-free, sulfate-free, and paraben-free to align with sustainable personal-care choices. The product aims to deliver salon-inspired performance while reducing environmental and ethical trade-offs.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCruelty-free testing standards for ethical assurance\u003c\/li\u003e\n  \u003cli\u003eNo sulfates or parabens to support gentler cleansing and care\u003c\/li\u003e\n  \u003cli\u003eSalon-quality formulation targeted for stylists and consumers alike\u003c\/li\u003e\n  \u003cli\u003eLarge 33.8 fl oz packaging suitable for frequent use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Moisturizing Conditioner suits men and women with medium to coarse hair who want a silicone-free, nutrient-forward conditioner that supports color retention, reduces breakage, and increases shine. Ideal for people seeking salon-level hydration in a clean-beauty product, it’s especially helpful for textured, color-treated, or regularly styled hair that needs stronger moisture and improved manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Glycerin Cetearyl Alcohol Cetyl Alcohol Behentrimonium Chloride Caprylic\/Capric Triglyceride Hippophae Rhamnoides (Sea Buckthorn) Oil* Biotin Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Cocos Nucifera (Coconut) Oil* Olea Europaea (Olive) Fruit Oil* Adansonia Digitata (Baobab) Fruit Oil* Phospholipids Fragrance (Parfum) Phenoxyethanol PPG-3 Caprylyl Ether C15-23 Alkane C13-14 Alkane Guar Hydroxypropyltrimonium Chloride Diheptyl Succinate Hydroxyethylcellulose PEG-40 Hydrogenated Castor Oil Ethylhexylglycerin Capryloyl Glycerin\/Sebacic Acid Copolymer Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Benzyl Salicylate Hexyl Cinnamal *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Formulated without sulfates or parabens, it helps preserve color while adding hydration and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use after every shampoo for regular maintenance; apply weekly as a deeper treatment for very dry or textured hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49620583317642,"sku":"B07XH2VBL2","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-packaging-33-8oz.jpg?v=1782842666"},{"product_id":"aluram-coconut-water-purple-shampoo-for-blonde-grey-hair-33-8-fl-oz-color-depositing-sulfate-free","title":"ALURAM Coconut Water Purple Shampoo for Blonde \u0026 Grey Hair, 33.8 fl oz — Color-Depositing, Sulfate-Free","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Purple Shampoo is a color-depositing purple shampoo that neutralizes yellow and brassy tones to refresh blonde, grey, and highlighted hair while adding hydration and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-inspired formula combines coconut water with rose hips, biotin, and concentrated purple pigments to correct warm undertones and enhance cool, bright tones in color-treated and natural hair. Packaged in a generous 33.8 fl oz size, it’s made for regular maintenance between salon visits and designed for all hair types, including damaged or chemically treated strands. The shampoo is sulfate-free, paraben-free and cruelty-free, giving a clean-beauty approach to keeping cool blonde and silver shades crisp.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will this purple shampoo reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003eYou’ll see tonal correction after one wash, though the degree depends on how warm your hair is and how long you leave the product on. For mild yellowing, a brief lather and rinse often suffices; for stronger brass or deeper yellow tones, allow the shampoo to sit for a few minutes to intensify color-depositing action.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast-acting purple pigments neutralize yellow and orange tones\u003c\/li\u003e\n  \u003cli\u003eAdjust processing time to control coolness—short for maintenance, longer for correction\u003c\/li\u003e\n  \u003cli\u003eWorks from first use; results build with regular application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on all hair types and color levels?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is created for a wide range of hair textures and colors, from fine to coarse and from natural grey to heavily highlighted blonde. It deposits violet pigments evenly while coconut water and biotin help fortify and hydrate strands for better manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated, highlighted, bleached, and natural hair\u003c\/li\u003e\n  \u003cli\u003eSuitable for thin, medium, and thick textures\u003c\/li\u003e\n  \u003cli\u003eHelps maintain silver and ash tones on grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather thoroughly, and rinse; increase the leave-in time slightly when correcting stronger brass. Use 1–3 times weekly depending on how quickly your hair takes on warm tones; alternate with your regular nourishing shampoo when you want less toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into roots and lengths, then rinse\u003c\/li\u003e\n  \u003cli\u003eShort rinse for maintenance, 2–5 minutes for deeper toning\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner or mask for added hydration and softness\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients support hair health beyond toning?\u003c\/h3\u003e\n\u003cp\u003eBeyond purple pigments, the shampoo includes coconut water for hydration, rose hips for antioxidant support, and biotin to help strengthen hair. The sulfate-free base cleanses without stripping, while paraben-free and cruelty-free standards align with cleaner beauty preferences.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water provides lightweight moisture and shine\u003c\/li\u003e\n  \u003cli\u003eRose hips and biotin nourish and help improve manageability\u003c\/li\u003e\n  \u003cli\u003eNo sulfates or parabens; cruelty-free formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Purple Shampoo is for anyone looking to maintain or restore cool blonde, silver, or highlighted tones—especially people who want a hydrating, salon-style toner that’s gentle enough for regular use. It’s ideal for clients, stylists, and at-home users who prefer clean-beauty ingredients and need a larger-format bottle for frequent use or multiple users.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamidopropyl Hydroxysultaine Cocamide MIPA Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Betaine Biotin Rosa Canina Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Charcoal Powder Phospholipids Fragrance (Parfum) Phenoxyethanol Citric Acid Polyquaternium-7 Ethylhexylglycerin Guar Hydroxypropyltrimonium Chloride Trisodium Ethylenediamine Disuccinate Polysorbate 20 Maltodextrin Citronellol Coumarin Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use ALURAM Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times per week; adjust frequency based on how quickly your brass returns and hair porosity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this shampoo be used on grey hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it helps neutralize yellow tones in grey and silver hair while adding hydration and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49620630831242,"sku":"B0891YPS92","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-bottle-coconut-water_37295f3a-9736-4774-b54d-c60f8699d98f.jpg?v=1782843227"},{"product_id":"aluram-volumizing-conditioner-33-8-fl-oz-weightless-moisture-coconut-water-biotin-for-lift-and-fullness","title":"ALURAM Volumizing Conditioner 33.8 fl oz — Weightless Moisture, Coconut Water \u0026 Biotin for Lift and Fullness","description":"\u003cstrong\u003eALURAM Volumizing Conditioner is a silicone-free, lightweight conditioner that hydrates while adding visible lift and lasting fullness to all hair types.\u003c\/strong\u003e\n\n\u003cp\u003eThis large 33.8 fl oz bottle delivers a clean-beauty formula designed to boost volume without weighing hair down. Infused with coconut water for lightweight hydration and enriched with rice protein and biotin, the conditioner targets limp, fine strands to create body, movement, and shine. It’s vegan, sulfate-free, paraben-free, and cruelty-free—built for daily routines that prioritize gentle performance and sustainable ingredients.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner create fuller-looking hair?\u003c\/h3\u003e\n\u003cp\u003eRather than coating strands with heavy silicones, ALURAM uses a weightless moisturizing base plus strengthening botanicals to lift roots and thicken individual hairs. The result is improved body and a bouncy texture you can style without added residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water provides lightweight hydration for flexible lift.\u003c\/li\u003e\n  \u003cli\u003eRice protein helps temporarily thicken and fortify each strand.\u003c\/li\u003e\n  \u003cli\u003eBiotin supports a renewed surface appearance and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work for fine or limp hair every day?\u003c\/h3\u003e\n\u003cp\u003eYes—its gentle, non-greasy formulation is suited for regular use on fine or flat hair. Because the formula avoids heavy oils and silicones, it keeps roots airy and hair responsive to styling products without buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeightless formula that won’t weigh down fine textures.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants to preserve natural moisture balance.\u003c\/li\u003e\n  \u003cli\u003eDesigned for frequent use in daily haircare routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients give the conditioner its volumizing effect?\u003c\/h3\u003e\n\u003cp\u003eThe product combines hydrating coconut water with botanical actives that add body and resilience. Rice protein creates a fuller strand profile while biotin helps enhance the look of strength and shine, all packaged in a clean-beauty base.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water: light hydration and improved strand elasticity.\u003c\/li\u003e\n  \u003cli\u003eRice protein: temporary thickening and structural support.\u003c\/li\u003e\n  \u003cli\u003eBiotin: helps hair appear healthier and more resilient to styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply a palm-sized amount through mid-lengths to ends—focus on areas that need body. Leave in briefly if hair is particularly dry, then rinse; style as usual. For extra volume, concentrate product away from the roots and use a volumizing spray at the scalp.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to towel-dried hair, avoiding direct root saturation for lift.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to prevent any residue that could flatten hair.\u003c\/li\u003e\n  \u003cli\u003eCombine with a lightweight styling product for long-lasting fullness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Volumizing Conditioner is ideal for anyone with fine, flat, or limp hair who wants visible lift and soft, touchable movement without heavy ingredients. It also suits customers who prefer vegan, cruelty-free, and sulfate-\/paraben-free haircare. If you seek a daily conditioner that supports volume while keeping hair soft and manageable, this is formulated to answer that need.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Cetearyl Alcohol Behentrimonium Chloride Propanediol Butyrospermum Parkii (Shea) Butter Althaea Officinalis (Marshmallow) Leaf\/Root Extract Biotin Sclerocarya Birrea (Marula) Seed Oil* Hydrolyzed Rice Protein Helianthus Annuus (Sunflower) Seed Oil* Urtica Dioica (Nettle) Extract* Rosa Canina (Rosehip) Fruit Oil* Vitis Vinifera (Grape) Seed Oil Leuconostoc\/Radish Root Ferment Filtrate Ceteareth-25 Phenoxyethanol Fragrance (Parfum) Guar Hydroxypropyltrimonium Chloride Lauryl Glucoside Dicaprylyl Carbonate Dipropylene Glycol Polyquaternium-70 Polyquaternium-37 Trisodium Ethylenediamine Disuccinate Citric Acid Ethylhexylglycerin Maltodextrin Benzyl Salicylate Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Volumizing Conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and gentle, making it suitable for color-treated hair without stripping dye.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this conditioner on thick or curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It provides lightweight moisture and added body; thick or curly hair may need more product on mid-lengths and ends.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49621727707274,"sku":"B0C4BHBVWJ","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-volumizing-conditioner-front-packaging.jpg?v=1782860146"},{"product_id":"aluram-curl-conditioner-coconut-water-infused-33-8-fl-oz-lightweight-hydration-silicone-free","title":"ALURAM Curl Conditioner Coconut Water Infused, 33.8 fl oz — Lightweight Hydration \u0026 Silicone-Free","description":"\u003cp\u003e\u003cstrong\u003eALURAM Curl Conditioner is a silicone-free, coconut-water-infused conditioner that delivers lightweight hydration, detangling, and frizz control to medium-to-coarse curly hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis conditioner pairs hydrating coconut water with prickly pear and shea butter to restore shine and manageability without weighing curls down. Formulated free of sulfates, parabens, gluten and silicones, ALURAM focuses on moisture and curl definition while remaining vegan and cruelty-free. The 33.8 fl oz size is designed for regular at-home use, offering a routine-friendly step for people who want softer, more defined curls.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner hydrate curls without making them limp?\u003c\/h3\u003e\n\u003cp\u003eLightweight humectants in coconut water add moisture to the hair shaft while the formula avoids heavy silicones that can coat and flatten curls. Shea butter and prickly pear supply targeted nourishment and slip for detangling, but are balanced so strands retain spring and volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water-based hydration replenishes moisture without buildup\u003c\/li\u003e\n  \u003cli\u003eShea butter and prickly pear add shine and manageability\u003c\/li\u003e\n  \u003cli\u003eSilicone- and sulfate-free formula preserves natural curl shape\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it reduce frizz and make detangling easier?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner is made to smooth the hair cuticle and increase slip, so fingers or a wide-tooth comb pass through curls with less friction. Reduced friction helps limit breakage and leaves curls looking more defined and less frizzy after styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDetangling slip from nourishing emollients\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing action minimizes flyaways\u003c\/li\u003e\n  \u003cli\u003eImproves manageability for easier styling routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive scalps and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe product avoids harsh sulfates, parabens and gluten, lowering the risk of irritation for many users. While the formula is gentle and color-friendly in design, always patch-test and consult your colorist if you have recently processed hair to ensure compatibility.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates and parabens to reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eGluten-free and vegan for broader lifestyle compatibility\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and formulated without silicones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best curl definition and moisture?\u003c\/h3\u003e\n\u003cp\u003eApply a generous amount to clean, wet hair concentrating on mid-lengths and ends, leave in briefly to allow penetration, then rinse. For extra conditioning, use as a mid-week rinse-out mask or pair with ALURAM curl shampoo and leave-in products for enhanced definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after shampoo on wet hair; focus on mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eLeave for 1–3 minutes for standard conditioning; extend for deep treatment\u003c\/li\u003e\n  \u003cli\u003eCombine with curl-friendly styling products for lasting definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Curl Conditioner suits people with medium to coarse curly hair who want lightweight, silicone-free moisture that boosts curl definition and reduces frizz. It’s a practical choice for those seeking vegan, cruelty-free haircare that avoids sulfates, parabens and gluten while delivering improved manageability and shine. Ideal for anyone looking to simplify their curly-hair routine with a conditioner formulated to hydrate without weighing curls down.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCurl-Enhancing Hydration: Coconut water hydrates and enhances curl definition without heaviness.\u003c\/li\u003e\n  \u003cli\u003eNutrient-Rich Formula: Prickly Pear and Shea Butter deliver moisture and shine.\u003c\/li\u003e\n  \u003cli\u003eFrizz Reduction: Smooths, detangles and improves manageability.\u003c\/li\u003e\n  \u003cli\u003eEco-Conscious Beauty: Vegan, sulfate-, paraben- and gluten-free, cruelty-free.\u003c\/li\u003e\n  \u003cli\u003eDesigned for Medium to Coarse Hair: Restores smoothness and lustrous shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Cetearyl Alcohol Glycerin Behentrimonium Chloride Butyrospermum Parkii (Shea) Butter Cetyl Alcohol Propanediol Sclerocarya Birrea (Marula) Seed Oil* Opuntia Tuna (Prickly Pear) Fruit Extract Cocos Nucifera (Coconut) Oil * Olea Europaea (Olive) Fruit Oil * Ricinus Communis (Castor) Seed Oil * Urtica Dioica (Nettle) Extract * Helianthus Annuus (Sunflower) Seed Oil * Ceteareth-25 Guar Hydroxypropyltrimonium Chloride Caprylic\/Capric Triglyceride Polyquaternium-37 Lauryl Glucoside Dicaprylyl Carbonate PPG-3 Caprylyl Ether Hydroxyethylcellulose Phenoxyethanol Ethylhexylglycerin Fragrance (Parfum) Tetrasodium Glutamate Diacetate Citric Acid Maltodextrin Benzyl Salicylate *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use ALURAM Curl Conditioner daily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s lightweight and formulated for regular use on medium-to-coarse curls; adjust frequency by your hair’s oiliness and moisture needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe with colored or chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula avoids sulfates and parabens, making it generally color-friendly, but patch-test and check with your colorist for recent treatments.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49621790326922,"sku":"B09V9GJB18","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-curl-conditioner-front-packaging.jpg?v=1782861462"},{"product_id":"aluram-curl-shampoo-clarifying-coconut-water-cleanser-33-8-fl-oz-sulfate-free-lightweight-hydration-for-medium-to-coarse-curls","title":"ALURAM Curl Shampoo clarifying coconut water cleanser 33.8 fl oz — sulfate-free, lightweight hydration for medium-to-coarse curls","description":"\u003cp\u003e\u003cstrong\u003eALURAM Curl Shampoo is a lightweight, coconut-water-infused clarifying cleanser made to remove buildup while keeping curls hydrated, defined, and frizz-controlled.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-quality shampoo gently purifies the scalp and hair without stripping natural oils, using coconut water as a hydrating base plus prickly pear and coconut oil for added nourishment. It’s formulated free of sulfates, parabens, and gluten, and is vegan and cruelty-free—designed to leave medium-to-coarse curls softer, shinier, and easier to manage after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo cleanse without drying out my curls?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances clarifying action with lightweight hydration. Coconut water lifts residue and impurities while hydrators and oils replenish moisture so hair keeps its natural elasticity and curl pattern.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClarifying agents remove product buildup and environmental grime.\u003c\/li\u003e\n  \u003cli\u003eCoconut water provides hydration without heaviness.\u003c\/li\u003e\n  \u003cli\u003ePrickly pear and coconut oil restore shine and smooth the cuticle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill ALURAM Curl Shampoo reduce frizz and improve curl definition?\u003c\/h3\u003e\n\u003cp\u003eYes. The combination of detangling ingredients and nourishing oils helps smooth strands, which reduces surface friction and leaves curls more defined and less prone to frizz. Improvements are most noticeable when paired with a compatible conditioner or styling product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDetangling components ease comb-through and reduce breakage.\u003c\/li\u003e\n  \u003cli\u003eOils lay down the cuticle for enhanced shine and separation.\u003c\/li\u003e\n  \u003cli\u003eLightweight hydration prevents limpness while controlling flyaways.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for color-treated or sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo avoids sulfates and parabens, which makes it gentler for color-treated hair and many sensitive scalps. However, individual sensitivities vary—patch testing or consulting a stylist is recommended for specific scalp concerns.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formula helps protect color longevity.\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free formulation minimizes harsh additives.\u003c\/li\u003e\n  \u003cli\u003eFree from gluten and common irritants found in some cleansers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use ALURAM Curl Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eUse on wet hair, massage into scalp to lift oil and buildup, then rinse thoroughly. Follow with a moisturizing conditioner or leave-in for added definition and manageability, and adjust frequency based on your curl type and product use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a quarter-sized amount to damp hair; concentrate on the scalp.\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat if you’ve used heavy styling products.\u003c\/li\u003e\n  \u003cli\u003eFinish with a conditioner tailored to medium-to-coarse curls.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ALURAM Curl Shampoo suits people with medium-to-coarse curly hair seeking a clarifying wash that still cares for moisture and definition. It’s ideal for curl routines that need regular cleansing without sacrificing hydration—especially useful for anyone removing product buildup, working to reduce frizz, or maintaining shine while avoiding sulfates and parabens.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCurl-Enhancing Hydration: Utilizes coconut water to hydrate and enhance curl definition without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eNutrient-Rich Formula: Infused with Prickly Pear and Coconut Oil for added moisture and shine.\u003c\/li\u003e\n  \u003cli\u003eFrizz Reduction: Smooths and detangles, leaving curls frizz-free and more manageable.\u003c\/li\u003e\n  \u003cli\u003eEco-Conscious Beauty: Vegan, free from sulfates, parabens, gluten, and cruelty-free for guilt-free haircare.\u003c\/li\u003e\n  \u003cli\u003eFor Medium to Coarse Hair: Designed specifically for curly hair types, providing lustrous shine and restoring smoothness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium Lauroyl Methyl Isethionate Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Hydroxysultaine Fragrance (Parfum) Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sclerocarya Birrea (Marula) Seed Oil* Opuntia Tuna (Prickly Pear) Fruit Extract Cocos Nucifera (Coconut) Oil* Olea Europaea (Olive) Fruit Oil* Butyrospermum Parkii (Shea) Butter* Helianthus Annuus (Sunflower) Seed Oil* Urtica Dioica (Nettle) Extract* Phenoxyethanol Sodium Methyl Oleoyl Taurate PEG-150 Pentaerythrityl Tetrastearate PPG-3 Caprylyl Ether Guar Hydroxypropyltrimonium Chloride Magnesium Sulfate Ethylhexylglycerin Citric Acid Tetrasodium Glutamate Diacetate Maltodextrin Benzyl Salicylate Coumarin *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use ALURAM Curl Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed—typically once or twice weekly for clarifying, more often if you use heavy products; follow with a conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s sulfate- and paraben-free, which helps protect color, though patch testing is recommended for sensitive hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49621790457994,"sku":"B09V9PYJK7","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-bottle-curly-shampoo.jpg?v=1782861462"},{"product_id":"aluram-volumizing-shampoo-for-fine-hair-33-8-fl-oz-lightweight-sulfate-free-lift","title":"ALURAM Volumizing Shampoo for Fine Hair — 33.8 fl oz Lightweight, Sulfate-Free Lift","description":"\u003cp\u003e\u003cstrong\u003eALURAM Volumizing Shampoo is a lightweight, non-drying cleanser that lifts fine hair to create natural body, movement and lasting fullness without weighing strands down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday use, this gentle shampoo builds a rich, airy lather that removes dirt and product buildup while preserving softness. A coconut water base delivers hydration without heaviness, and botanical actives such as rice protein and rose extract help reinforce hair structure. Formulated free of sulfates and parabens, and certified vegan and cruelty-free, it fits clean-beauty routines and sensitive scalps alike.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ALURAM give fine hair more volume?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula targets limp hair by combining lightweight humectants and plant-derived proteins that swell the hair fiber and add lift at the roots. Rather than coating strands with heavy silicones, it uses water-based conditioning to preserve bounce and separation. Results are fuller-looking hair with natural movement after rinsing and styling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCoconut water base for hydration without residue\u003c\/li\u003e\n  \u003cli\u003eRice protein to thicken individual strands\u003c\/li\u003e\n  \u003cli\u003eWeightless conditioners that maintain lift\u003c\/li\u003e\n  \u003cli\u003eProduces airy lather that rinses clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry or strip my hair?\u003c\/h3\u003e\n\n\u003cp\u003eALURAM Volumizing Shampoo is formulated to cleanse without overdrying. It avoids harsh sulfates and instead relies on milder surfactants and botanical extracts to remove impurities while protecting moisture levels. You should notice cleaner, softer hair rather than brittle or straw-like texture.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactants that clean gently\u003c\/li\u003e\n  \u003cli\u003eBotanical rose extract to soothe and condition\u003c\/li\u003e\n  \u003cli\u003eBalanced pH approach to help preserve hair cuticle\u003c\/li\u003e\n  \u003cli\u003eRinses fully to prevent buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to maximize body and fullness?\u003c\/h3\u003e\n\n\u003cp\u003eFor best lift, apply to wet hair concentrating at the roots and scalp, gently massaging to activate the lather. Work through mid-lengths and ends, then rinse and follow with a lightweight conditioner only on ends if needed. Use regularly and finish with styling techniques that encourage volume, such as blow-drying with a round brush or diffusing at the roots.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying\u003c\/li\u003e\n  \u003cli\u003eMassage into scalp for root lift\u003c\/li\u003e\n  \u003cli\u003eRinse fully; condition mid-lengths and ends only\u003c\/li\u003e\n  \u003cli\u003eStyle while hair is damp to lock in volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat clean-beauty and hair-type considerations should I know?\u003c\/h3\u003e\n\n\u003cp\u003eThe shampoo is crafted for fine to medium hair but suits all hair types seeking more airborne movement rather than heavy smoothing. It meets clean-beauty standards—vegan, cruelty-free, sulfate- and paraben-free—so it integrates well with eco-conscious regimens. Those with very dry, color-treated, or chemically processed hair may prefer alternating with a richer, moisturizing cleanser or mask.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and parabens\u003c\/li\u003e\n  \u003cli\u003eBest for fine-to-medium hair seeking lift\u003c\/li\u003e\n  \u003cli\u003eCan be alternated with hydrating treatments if hair is very dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Volumizing Shampoo is ideal for people with fine or limp hair who want a fuller appearance without heavy silicones or residue. It's a good fit for anyone prioritizing clean, sustainable ingredients and everyday volume—people who style regularly and prefer products that support natural movement rather than dramatic smoothing. If you need lightweight lift, routine-friendly cleansing, and botanically sourced support for strand strength, this shampoo is formulated for you.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Cocamidopropyl Hydroxysultaine Glycerin Rosa Damascena (Rose) Flower Extract Spirulina Platensis (Algae) Extract* Hydrolyzed Rice Protein Sclerocarya Birrea (Marula) Seed Oil* Camellia Oleifera Leaf Extract Helianthus Annuus (Sunflower) Seed Oil* Citrullus Lanatus (Watermelon) Seed Oil Moringa Oleifera Seed Oil Dipropylene Glycol Polyquaternium-70 Cocamidopropyl Betaine Sodium Cocoyl Isethionate Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Trisodium Ethylenediamine Disuccinate Ethylhexylglycerin Citric Acid Maltodextrin Benzyl Salicylate Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Volumizing Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s free of sulfates and parabens which helps protect color, but alternate with a moisturizing product if hair is very dry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular cleansing shampoo—daily or every other day—depending on scalp oiliness and styling needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49621956362378,"sku":"B0C4BGBRCV","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-volumizing-shampoo-front-bottle.jpg?v=1782864120"},{"product_id":"aluram-hair-styling-clay-3-4-fl-oz-soft-satin-finish-medium-flexible-hold-clean-beauty-ingredients","title":"ALURAM Hair Styling Clay — 3.4 fl oz Soft Satin Finish, Medium Flexible Hold \u0026 Clean-Beauty Ingredients","description":"\u003cp\u003e\u003cstrong\u003eALURAM Hair Styling Clay is a clean-beauty, workable styling clay that delivers medium, flexible hold with a soft satin finish while nourishing hair without flaking.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to style a wide range of looks from beachy waves to short textured cuts, this 3.4 fl oz jar blends styling performance with gentle, eco-conscious ingredients. The formula combines Karanja Seed Oil and Nettle Extracts to help hair look polished and manageable while remaining vegan, cruelty-free, and free of sulfates, parabens, and gluten. It applies smoothly, tames flyaways, and rinses clean for everyday styling without stiffness or residue.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this clay hold my style without feeling crunchy?\u003c\/h3\u003e\n\u003cp\u003eALURAM’s clay provides medium, flexible hold that locks a look in place while preserving natural movement. The finish is satin rather than matte or glossy, so hair appears controlled but touchable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold that maintains shape without complete stiffness.\u003c\/li\u003e\n  \u003cli\u003eSatin finish that reduces shine but prevents a powdery look.\u003c\/li\u003e\n  \u003cli\u003eWorkable formula—restyle during the day with a little water or rework by hand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it weigh down fine hair or build up on thicker textures?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, non-greasy composition was formulated for versatility across hair types. A small amount adds texture and definition for fine hair, while thicker hair benefits from the clay’s grip and flyaway control without heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a pea-sized amount for fine or short hair; add more for thicker lengths.\u003c\/li\u003e\n  \u003cli\u003eEven distribution is aided by warming product between palms before application.\u003c\/li\u003e\n  \u003cli\u003eRinses out readily—regular shampoo removes styling residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help keep hair healthy while styling?\u003c\/h3\u003e\n\u003cp\u003eALURAM blends botanical actives that support hair appearance and manageability rather than harsh chemicals. Karanja Seed Oil helps condition strands, and Nettle Extracts contribute to smoother texture and improved comb-through.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKaranja Seed Oil for lightweight conditioning and softness.\u003c\/li\u003e\n  \u003cli\u003eNettle Extracts to enhance smoothness and reduce static.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, gluten, and formulated vegan and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the clay for the best results at home?\u003c\/h3\u003e\n\u003cp\u003eApply to dry or slightly damp hair depending on the look: dry for textured, matte styles and damp for sleeker finishes. Warm a small amount in your hands, work through roots to tips, then style with fingers or a comb; reworkable throughout the day as needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount and build coverage—less is easier to add than remove.\u003c\/li\u003e\n  \u003cli\u003eFor separation and texture, rake through with fingers; for polished looks, smooth with a comb.\u003c\/li\u003e\n  \u003cli\u003eTo refresh, dampen hands or hair and rework product for renewed hold and shine control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Hair Styling Clay suits anyone seeking a clean-beauty styling product that balances hold, texture, and nourishment. It’s particularly good for people who want a polished, satin finish without flakes or stiffness—ideal for short to medium lengths, textured looks, and everyday styling for all hair types. If you prefer cruelty-free, sulfate- and paraben-free grooming essentials with botanical oils, this clay fits into a modern, mindful routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Synthetic Beeswax Olea Europaea (Olive) Fruit Oil Cetearyl Alcohol PVP Ozokerite Diatomaceous Earth Ricinus Communis (Castor) Seed Oil Ceteareth-25 PEG-40 Hydrogenated Castor Oil Isopropyl Palmitate Dimethicone Fragrance (Parfum) VP\/VA Copolymer Hydrogenated Rhus Verniciflua Peel Wax Rhus Succedanea Fruit Wax Sclerocarya Birrea (Marula) Seed Oil * Nigella Sativa (Black Cumin) Seed Oil * Pongamia Glabra (Karanja) Seed Oil * Adansonia Digitata (Baobab) Fruit Oil * Helianthus Annuus (Sunflower) Seed Oil * Urtica Dioica (Nettle) Extract * Phenoxyethanol Propanediol Potassium Sorbate Ethylhexylglycerin Citric Acid Ascorbyl Palmitate Tocopherol Maltodextrin Coumarin Linalool Alpha-Isomethyl Ionone Limonene Benzyl Benzoate *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Hair Styling Clay vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegan, cruelty-free, and free from sulfates, parabens, and gluten.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will the clay flake or leave residue?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It’s designed to be long-lasting and flake-free while rinsing out clean with shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49626724892810,"sku":"B089229W9G","price":88.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-packaging-clay-jar.jpg?v=1782913921"},{"product_id":"aluram-curl-shampoo-clarifying-coconut-water-cleanser-for-curly-hair-12-fl-oz-lightweight-hydration-frizz-control","title":"ALURAM Curl Shampoo — Clarifying Coconut Water Cleanser for Curly Hair, 12 fl oz, Lightweight Hydration \u0026 Frizz Control","description":"\u003cp\u003e\u003cstrong\u003eALURAM Curl Shampoo is a lightweight, clarifying cleanser infused with coconut water that removes buildup while hydrating and defining curls without weighing them down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo combines coconut water with prickly pear and coconut oil to refresh curls, reduce frizz, and restore a natural-looking shine. Formulated for medium to coarse curly hair, it gently lifts residue from styling products and hard water while delivering moisture where curls need it most. Free from sulfates, parabens, gluten, and animal testing, the blend aims to offer a cleaner, kinder daily or weekly wash for textured hair routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo refresh curls without stripping natural oils?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses lightweight coconut water as the primary clarifying agent so it clears away dirt and product buildup but maintains essential hydration. Conditioning botanical oils are present in small amounts to preserve softness and slip, preventing the dried-out feel common with heavy clarifiers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water-based cleansing for gentle clarification\u003c\/li\u003e\n  \u003cli\u003ePrickly pear delivers antioxidants without weight\u003c\/li\u003e\n  \u003cli\u003eCoconut oil in a balancing amount for softness and shine\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants reduce aggressive stripping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill ALURAM Curl Shampoo help reduce frizz and tangles?\u003c\/h3\u003e\n\u003cp\u003eYes — the blend smooths the hair cuticle and increases slip to make detangling easier after washing. Improved curl definition and reduced flyaways are possible with regular use, especially when followed by a compatible conditioner or leave-in treatment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDetangles with added slip for easier comb-through\u003c\/li\u003e\n  \u003cli\u003eFrizz reduction from smoothing ingredients\u003c\/li\u003e\n  \u003cli\u003eEnhances curl shape so curls clump and form better\u003c\/li\u003e\n  \u003cli\u003eWorks well when paired with moisturizing conditioners\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often can I use this product in my haircare routine?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair texture and styling habits: for daily product users or those in hard-water areas, once or twice weekly can help remove buildup. Those who avoid heavy styling products may find it suitable as a regular gentle wash more often, while co-wash or conditioner-only days can alternate between shampoos.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeekly clarifying for heavy product use or hard water\u003c\/li\u003e\n  \u003cli\u003eRegular gentle wash for moderate product use\u003c\/li\u003e\n  \u003cli\u003eAlternate with co-washing to preserve moisture balance\u003c\/li\u003e\n  \u003cli\u003ePair with conditioner after shampooing for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients make this a conscious choice for curl care?\u003c\/h3\u003e\n\u003cp\u003eThe formula emphasizes plant-derived actives and avoids common irritants so it fits many clean-beauty routines. Vegan and cruelty-free credentials plus the absence of sulfates, parabens, and gluten make it a thoughtful pick for shoppers seeking kinder personal-care options.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eNo sulfates or parabens, reducing harsh surfactants\u003c\/li\u003e\n  \u003cli\u003eGluten-free for peace of mind for sensitive users\u003c\/li\u003e\n  \u003cli\u003eBotanical boosts like prickly pear for shine and softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Curl Shampoo suits people with medium to coarse curly hair who want a clarifying yet hydrating wash. It benefits curl routines that need periodic buildup removal without sacrificing curl definition or moisture, and it appeals to shoppers seeking cruelty-free, sulfate- and paraben-free options. Use it as your clarifying step before deep conditioning or as a regular lightweight cleanser in a curly-hair regimen.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eUsage tip:\u003c\/em\u003e Apply to wet hair, massage into scalp, rinse thoroughly, and follow with a moisturizing conditioner or leave-in product for best curl shape and manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium Lauroyl Methyl Isethionate Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Hydroxysultaine Fragrance (Parfum) Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sclerocarya Birrea (Marula) Seed Oil* Opuntia Tuna (Prickly Pear) Fruit Extract Cocos Nucifera (Coconut) Oil* Olea Europaea (Olive) Fruit Oil* Butyrospermum Parkii (Shea) Butter* Helianthus Annuus (Sunflower) Seed Oil* Urtica Dioica (Nettle) Extract* Phenoxyethanol Sodium Methyl Oleoyl Taurate PEG-150 Pentaerythrityl Tetrastearate PPG-3 Caprylyl Ether Guar Hydroxypropyltrimonium Chloride Magnesium Sulfate Ethylhexylglycerin Citric Acid Tetrasodium Glutamate Diacetate Maltodextrin Benzyl Salicylate Coumarin *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Curl Shampoo safe for color-treated curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated without sulfates and milder than traditional clarifying shampoos, making it suitable for most color-treated curls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use is optional; many prefer weekly or alternate-day washing depending on product buildup and hair porosity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49626777911434,"sku":"B09V979Q2R","price":82.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-curl-shampoo-front-bottle.jpg?v=1782914400"},{"product_id":"aluram-curl-conditioner-for-curly-hair-12-fl-oz-coconut-water-hydration-silicone-free-lightweight-moisture","title":"ALURAM Curl Conditioner for Curly Hair — 12 fl oz Coconut Water Hydration, Silicone-Free Lightweight Moisture","description":"\u003cp\u003e\u003cstrong\u003eALURAM Curl Conditioner is a silicone-free, coconut-water infused conditioner that hydrates, detangles, and reduces frizz for medium to coarse curly hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight formula blends coconut water with prickly pear and shea butter to restore shine and manageability without weighing curls down. Designed for curly textures, the conditioner is vegan and free of sulfates, parabens, gluten, and cruelty, making it a conscientious option for everyday curl care. The product focuses on enhancing natural curl definition while smoothing the hair surface to make styling and detangling easier.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner hydrate curls without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses coconut water as a fast-absorbing hydrator that delivers moisture to the hair shaft without leaving a greasy residue. Lightweight emollients and shea butter provide slip and nourishment while preserving natural bounce and volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water for quick, non-greasy hydration\u003c\/li\u003e\n  \u003cli\u003eShea butter for targeted nourishment and softness\u003c\/li\u003e\n  \u003cli\u003eDesigned to maintain curl shape and natural lift\u003c\/li\u003e\n  \u003cli\u003eSilicone-free to avoid buildup and heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help reduce frizz and make detangling easier?\u003c\/h3\u003e\n\u003cp\u003eYes—this conditioner smooths the hair cuticle and adds slip, so knots come apart more easily and frizz is minimized. The combination of moisturizing actives and detangling agents helps tame unruly curls after washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSlip-enhancing texture for faster comb-throughs\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing ingredients to reduce flyaways\u003c\/li\u003e\n  \u003cli\u003eImproves manageability for styling and diffusing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich curl types will see the best results?\u003c\/h3\u003e\n\u003cp\u003eALURAM Curl Conditioner is formulated for medium to coarse curly hair, including loose ringlets to tight coils that need extra moisture and definition. Fine curls that are easily weighed down may prefer a lighter leave-in or diluted application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for medium to coarse textures\u003c\/li\u003e\n  \u003cli\u003eSupports defined ringlets, spirals, and coils\u003c\/li\u003e\n  \u003cli\u003eCan be used selectively on thicker sections if hair is fine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for a clean-beauty routine?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner aligns with many clean-beauty priorities: it’s vegan, cruelty-free, and formulated without sulfates, parabens, or gluten. That said, patch testing is recommended for sensitive scalps or users with specific ingredient concerns.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free certification-friendly\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, and gluten\u003c\/li\u003e\n  \u003cli\u003eSilicone-free to support chemical-free styling routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Curl Conditioner suits people with medium to coarse curly hair who want lightweight hydration, easier detangling, and reduced frizz without silicones or harsh additives. It's a practical choice for curl-care routines that prioritize natural-looking definition and eco-conscious ingredient profiles—perfect for those who wash, condition, and style curls regularly and want manageable, shiny results.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCurl-Enhancing Hydration: Utilizes coconut water to hydrate and enhance curl definition without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eNutrient-Rich Formula: Infused with Prickly Pear and Shea Butter for added moisture and shine.\u003c\/li\u003e\n  \u003cli\u003eFrizz Reduction: Smooths and detangles, leaving curls frizz-free and more manageable.\u003c\/li\u003e\n  \u003cli\u003eEco-Conscious Beauty: Vegan, free from sulfates, parabens, gluten, and cruelty-free for guilt-free haircare.\u003c\/li\u003e\n  \u003cli\u003eFor Medium to Coarse Hair: Designed specifically for curly hair types, providing lustrous shine and restoring smoothness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Cetearyl Alcohol Glycerin Behentrimonium Chloride Butyrospermum Parkii (Shea) Butter Cetyl Alcohol Propanediol Sclerocarya Birrea (Marula) Seed Oil* Opuntia Tuna (Prickly Pear) Fruit Extract Cocos Nucifera (Coconut) Oil * Olea Europaea (Olive) Fruit Oil * Ricinus Communis (Castor) Seed Oil * Urtica Dioica (Nettle) Extract * Helianthus Annuus (Sunflower) Seed Oil * Ceteareth-25 Guar Hydroxypropyltrimonium Chloride Caprylic\/Capric Triglyceride Polyquaternium-37 Lauryl Glucoside Dicaprylyl Carbonate PPG-3 Caprylyl Ether Hydroxyethylcellulose Phenoxyethanol Ethylhexylglycerin Fragrance (Parfum) Tetrasodium Glutamate Diacetate Citric Acid Maltodextrin Benzyl Salicylate *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use ALURAM Curl Conditioner every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it's gentle enough for regular use, though frequency depends on your curl type and scalp needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The silicone-free, sulfate-free formula is generally safe for color-treated hair, but test on a strand first.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49626777747594,"sku":"B09V9FKYYT","price":82.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-packaging-curl-conditioner.jpg?v=1782914400"},{"product_id":"aluram-golden-glow-body-lotion-18-fl-oz-lightweight-hydrating-lotion-with-squalane-watermelon-seed-oil-buildable-sunless-tint","title":"ALURAM Golden Glow Body Lotion 18 fl oz — Lightweight Hydrating Lotion with Squalane \u0026 Watermelon Seed Oil, Buildable Sunless Tint","description":"\u003cstrong\u003eAluram Golden Glow Body Lotion is a lightweight, hydrating body lotion with squalane and watermelon seed oil that delivers a subtle, buildable golden tint while restoring moisture.\u003c\/strong\u003e\n\n\u003cp\u003eThis everyday lotion blends nourishing emollients and a touch of natural sunless tanner to create an even, radiant skin tone without heavy pigments or complicated routines. Formulated to feel like a rich body butter but with the texture of a regular lotion, it hydrates, smooths, and gradually deepens your color through repeated applications. The 18 fl oz size is designed for full-body use so you can maintain an even, healthy-looking glow at home.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this lotion affect my skin's hydration and texture?\u003c\/h3\u003e\n\u003cp\u003eThe formula pairs squalane, a skin-friendly emollient, with watermelon seed oil to replenish lipids and improve softness. You get lasting moisture without a greasy finish, and the lotion absorbs quickly for easy layering under clothing. Regular use helps skin feel smoother and look more luminous.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep moisturizing action from squalane and watermelon seed oil\u003c\/li\u003e\n  \u003cli\u003eLightweight, fast-absorbing texture for everyday use\u003c\/li\u003e\n  \u003cli\u003eNon-greasy feel suitable for face-adjacent areas (patch test recommended)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the buildable sunless tanner work and how natural will the color look?\u003c\/h3\u003e\n\u003cp\u003eThe product contains a subtle, natural sunless tanning ingredient that develops gradually with each application, allowing you to control intensity. Because the tint is light and evenly distributed through the lotion, it produces a natural-looking golden tone rather than an abrupt or orange cast. If you prefer a deeper color, apply more layers over several days; to fade it faster, exfoliate or pause applications.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGradual color build-up for tailored radiance\u003c\/li\u003e\n  \u003cli\u003eEven, streak-resistant finish when applied to clean, exfoliated skin\u003c\/li\u003e\n  \u003cli\u003eTone fades naturally with exfoliation or by stopping use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs application simple and what are best practices for even results?\u003c\/h3\u003e\n\u003cp\u003eAluram Golden Glow Body Lotion is designed to be used like your daily moisturizer — apply liberally and evenly to clean skin. For the most uniform color, exfoliate before the first application, allow the lotion to fully absorb, and wash hands after applying. Reapply every few days to intensify the tint or maintain color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on clean, exfoliated skin for smooth coverage\u003c\/li\u003e\n  \u003cli\u003eAllow absorption between layers for even build-up\u003c\/li\u003e\n  \u003cli\u003eWash hands after application to avoid tinted palms\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product suit sensitive or varied skin types?\u003c\/h3\u003e\n\u003cp\u003eThe clean-beauty approach keeps the formula lightweight and nourishing, making it compatible with many skin types including normal, dry, and combination. Since the tanning component is subtle, it generally reduces the risk of dramatic reactions, but perform a patch test if you have particularly reactive skin or known sensitivities. Its hydrating base supports barrier health while delivering a gentle cosmetic tint.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle moisturizing base suitable for most skin types\u003c\/li\u003e\n  \u003cli\u003ePatch test recommended for very sensitive skin\u003c\/li\u003e\n  \u003cli\u003eNon-heavy formula works under clothing and with other skincare\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aluram Golden Glow Body Lotion is ideal for anyone who wants everyday hydration plus a natural, customizable sunless glow—people seeking a low-effort alternative to spray tans, travelers who want a subtle bronze without sun exposure, or daily skincare users who prefer a multitasking product. It’s also a good choice for those who favor clean formulations that combine nourishing oils and lightweight moisturizers. If you want a convenient, buildable tint with solid hydration in a single bottle, this lotion fits that need.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCoconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit Extract), Propylene Glycol, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Isopropyl Myristate, Ceteareth-25, Glycerin, Dihydroxyacetone, Sorbitan Stearate, Citrullus Lanatus (Watermelon) Seed Oil, Squalane, Punica Granatum (Pomegranate) Seed Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Ricinus Communis (Castor) Seed Oil*, Cannabis Sativa (Hemp) Seed Oil, Sodium Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Fragrance (Parfum), Phenoxyethanol, Caprylyl Glycol, Dimethicone, Cetyl Alcohol, Sodium Gluconate, Citric Acid, Tocopheryl Acetate, Amyl Cinnamal, Benzyl Benzoate, Citral, Coumarin, Hexyl Cinnamal, Linalool, Geraniol *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How fast does the golden tint develop?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You’ll notice a subtle tint after the first application; color builds more over several days with repeated use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on my face?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for body use; test a small patch on face skin first and avoid near eyes if you have sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49626901184650,"sku":"B0CTMBB8CJ","price":82.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-golden-glow-front-packaging.jpg?v=1782915449"},{"product_id":"aluram-high-shine-glossing-treatment-9-75-fl-oz-mirror-like-shine-color-safe-gloss-with-coconut-lactic-acid","title":"ALURAM High Shine Glossing Treatment 9.75 fl oz — Mirror-Like Shine, Color-Safe Gloss with Coconut \u0026 Lactic Acid","description":"\u003cp\u003e\u003cstrong\u003eALURAM High Shine Glossing Treatment is a color-safe hair gloss that instantly creates mirror-like shine while smoothing and hydrating all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to lift dullness and enhance vibrancy without weighing hair down, this glossing treatment combines a targeted blend of lactic acid, hibiscus extract, coconut-derived ingredients, and biotin to smooth the cuticle and boost surface reflectivity. The formula is vegan, gluten-free, and free of sulfates and parabens, formulated to be used weekly in place of conditioner for a lightweight, touchable finish that preserves color and reduces frizz.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this treatment deliver mirror-like shine?\u003c\/h3\u003e\n\u003cp\u003eThe treatment smooths and seals the hair surface so light reflects more evenly, creating a high-shine finish. Ingredients such as lactic acid help refine the cuticle while coconut-derived components and hibiscus add hydration and surface slip for an immediate gloss.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLactic acid gently refines and evens the hair cuticle.\u003c\/li\u003e\n  \u003cli\u003eCoconut water and coconut oil add lightweight moisture and shine.\u003c\/li\u003e\n  \u003cli\u003eHibiscus extract contributes conditioning and improved surface texture.\u003c\/li\u003e\n  \u003cli\u003eBiotin supports hair manageability and a touchable feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on colored, chemically treated, or all hair types?\u003c\/h3\u003e\n\u003cp\u003eThis gloss was developed to be color-safe and suitable for a wide range of hair textures and treatments. It removes dulling buildup and restores reflectivity without stripping color or adding heaviness, making it appropriate for natural, colored, or chemically treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated and highlighted hair.\u003c\/li\u003e\n  \u003cli\u003eEffective on fine to coarse textures, curly to straight.\u003c\/li\u003e\n  \u003cli\u003eRemoves residue for brighter-looking strands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the ALURAM Glossing Treatment for best results?\u003c\/h3\u003e\n\u003cp\u003eUse it once a week in place of your regular conditioner for a concentrated shine boost. Apply to wet, shampooed hair from roots to ends, allow the formula to sit for about five minutes, then rinse thoroughly for immediate gloss and softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair after shampooing.\u003c\/li\u003e\n  \u003cli\u003eLeave on for approximately 5 minutes before rinsing.\u003c\/li\u003e\n  \u003cli\u003eUse once weekly instead of your usual conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat clean-beauty credentials does this product carry?\u003c\/h3\u003e\n\u003cp\u003eThe formula was created with a focus on simpler, kinder ingredients and avoids common additives many consumers try to limit. It's vegan, cruelty-free, and formulated without sulfates, parabens, and gluten-containing ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free formulation.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, and gluten.\u003c\/li\u003e\n  \u003cli\u003ePart of ALURAM’s clean-beauty collection with coconut-derived hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The ALURAM High Shine Glossing Treatment is for anyone seeking a fast, salon-style shine boost—especially people with color-treated or dull hair who want a lightweight, non-greasy finish. It's ideal for users who prefer clean-beauty labels and a simple weekly ritual to restore brightness, smooth frizz, and leave hair feeling soft and touchable.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCoconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract), Cetearyl Alcohol, Behentrimonium Methosulfate, Caprylic\/Capric Triglyceride, Lactic Acid, Hibiscus Rosa-Sinensis Flower Extract, Sclerocarya Birrrea (Marula) Oil*, Phospholipids, Biotin, Nigella Sativa Seed Oil, Cocos Nucifera (Coconut) Oil*, Dimethicone, Glycerin, Bis-Diisopropanolamino-PG-Propyl Disiloxane\/Bis-Vinyl Dimethicone Copolymer, Fragrance (Parfum), Tetrasodium Glutamate Diacetate, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, PEG-40 Hydrogenated Castor Oil, Benzyl Alcohol, Hydroxycitronellal\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use ALURAM High Shine Glossing Treatment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once a week in place of conditioner for a concentrated shine and buildup removal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this gloss safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is color-safe and designed to enhance shine without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49626935820426,"sku":"B0DMVTB4BW","price":84.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-packaging-gloss-treatment.jpg?v=1782916005"},{"product_id":"aluram-high-shine-glossing-serum-for-medium-to-coarse-hair-2-fl-oz-color-safe-lightweight-shine","title":"ALURAM High Shine Glossing Serum for Medium to Coarse Hair — 2 fl oz, Color-Safe Lightweight Shine","description":"\u003cp\u003e\u003cstrong\u003eALURAM High Shine Glossing Serum is a lightweight, color-safe hair serum that adds mirror-like shine, smooths frizz, and boosts manageability for medium to coarse hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBring salon polish to daily styling with a serum formulated to enhance gloss without weight or residue. ALURAM combines pomegranate and pracaxi oils with coconut water to deliver a high-shine finish while protecting color-treated strands. The formula is vegan, cruelty-free, and free of gluten, sulfates, and parabens—crafted for straightforward, clean beauty results.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this serum improve my hair’s shine and texture?\u003c\/h3\u003e\n\u003cp\u003eThe serum coats strands to reflect light and smooth the cuticle, producing a mirror-like finish. It tames flyaways and reduces the appearance of frizz without leaving a greasy film, so hair feels soft and polished rather than weighed down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePomegranate oil enhances surface gloss and light reflection.\u003c\/li\u003e\n  \u003cli\u003ePracaxi oil smooths the cuticle for a sleeker look.\u003c\/li\u003e\n  \u003cli\u003eLightweight base avoids residue or heaviness on mid-lengths and ends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it on color-treated hair and will it affect vibrancy?\u003c\/h3\u003e\n\u003cp\u003eThis serum is formulated to be color-safe and gentle, so it helps hair look glossy while respecting treated color. By smoothing the cuticle, it can make color appear more luminous, though it does not alter pigments or provide UV protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formulation helps maintain salon shade appearance.\u003c\/li\u003e\n  \u003cli\u003eNo sulfates or parabens to strip color.\u003c\/li\u003e\n  \u003cli\u003eUse on damp or dry hair to enhance shine without impacting tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply ALURAM High Shine Glossing Serum for best results?\u003c\/h3\u003e\n\u003cp\u003eDispense 1–3 pumps into your palms and smooth over hair, concentrating on mid-lengths to ends. Apply to damp hair before styling for an all-over polished look, or use on dry hair for targeted frizz control and extra sheen.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e1–2 pumps for fine-medium sections; 2–3 pumps for thicker areas.\u003c\/li\u003e\n  \u003cli\u003eWork from mid-lengths to ends; avoid the roots to prevent greasiness.\u003c\/li\u003e\n  \u003cli\u003eReapply a small amount to dry hair for touch-ups and humidity defense.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this serum suitable for my hair type and lifestyle?\u003c\/h3\u003e\n\u003cp\u003eDesigned specifically for medium to coarse hair, the serum softens strands and enhances manageability while retaining a non-greasy feel. Clean-beauty credentials and a vegan formula make it a good fit for those who prioritize ingredient transparency and cruelty-free products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest for medium to coarse textures seeking shine and smoothing.\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free, gluten-, sulfate-, and paraben-free formulation.\u003c\/li\u003e\n  \u003cli\u003eCompact 2 fl oz size convenient for travel and daily use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM High Shine Glossing Serum is ideal for anyone with medium to coarse hair wanting salon-quality gloss, controlled frizz, and improved manageability without heavy oils or residue. It suits color-treated hair and users who prefer clean, cruelty-free beauty products that simplify styling and add instant polish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use the serum on damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply 1–3 pumps to damp hair before styling or smooth a small amount onto dry hair to tame frizz and boost shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and free from sulfates and parabens, designed to enhance shine without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49627050279050,"sku":"B0GS4NZTJ8","price":84.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-serum-front-packaging.jpg?v=1782917707"},{"product_id":"aluram-heat-defense-mist-thermal-protectant-spray-8-fl-oz-lightweight-detangling-heat-protection-to-450-f","title":"ALURAM Heat Defense Mist thermal protectant spray, 8 fl oz — lightweight detangling heat protection to 450°F","description":"\u003cp\u003e\u003cstrong\u003eALURAM Heat Defense Mist is a lightweight thermal protectant spray that nourishes, detangles, and shields hair from styling heat up to 450°F while adding a flexible, weightless finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday styling, this 8 fl oz mist blends grape seed oil and marigold extract to help prevent dryness, reduce frizz, and make hair easier to comb when wet or dry. Its fast-absorbing formula creates a protective barrier before blow-drying, flat ironing, or curling, without leaving buildup or heavy residue. The spray’s light hold helps maintain shape and smoothness so styles look polished longer.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ALURAM Heat Defense Mist protect hair from hot tools?\u003c\/h3\u003e\n\n\u003cp\u003eThe mist forms an invisible shield that helps limit thermal stress when you use a hairdryer, straightener, or curling iron. It’s rated to withstand temperatures up to 450°F, helping hair feel softer and appear smoother after heat styling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHeat protection up to 450°F for styling tools\u003c\/li\u003e\n  \u003cli\u003eCreates a lightweight barrier to reduce surface damage\u003c\/li\u003e\n  \u003cli\u003eAbsorbs quickly so tools glide more smoothly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product weigh down my hair or leave residue?\u003c\/h3\u003e\n\n\u003cp\u003eNo — ALURAM’s formula is designed to be featherlight, delivering nourishment without heaviness. It adds flexible hold and shine while maintaining movement, so even fine hair can stay bouncy and soft.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNon-greasy finish that won’t build up\u003c\/li\u003e\n  \u003cli\u003eLightweight hold preserves natural volume and bounce\u003c\/li\u003e\n  \u003cli\u003eSuitable for fine to thick hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use the mist on damp and dry hair, and how does it help detangle?\u003c\/h3\u003e\n\n\u003cp\u003eYes. Apply to damp hair before blow-drying for easier comb-through and to reduce styling time, or spray on dry hair to refresh and smooth frizz. Grape seed oil and conditioning agents help slip through knots so brushes and fingers move past tangles with less breakage.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse on damp hair for faster blowouts and easier detangling\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair to tame flyaways and refresh texture\u003c\/li\u003e\n  \u003cli\u003eEnhances manageability while protecting strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients give this mist shine and humidity control?\u003c\/h3\u003e\n\n\u003cp\u003eGrape seed oil adds lightweight shine and slip, while marigold extract helps soothingly condition strands and guard against moisture loss. Together they support a sleek finish and help the style resist humidity-driven frizz.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGrape seed oil for glossy, non-greasy sheen\u003c\/li\u003e\n  \u003cli\u003eMarigold extract to help protect against dryness\u003c\/li\u003e\n  \u003cli\u003eFormulated for humidity resistance and smoother texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Heat Defense Mist is ideal for anyone who uses heat tools regularly and wants an easy-to-use, multi-tasking spray that protects, detangles, and enhances shine without weighing hair down. It works well for all hair types—fine, medium, thick, straight, wavy, or curly—and suits daily users seeking lightweight hold and frizz control in one step. Keep it at your styling station to speed morning routines, preserve salon looks, or refresh second-day styles with minimal effort.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe to use before flat ironing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Spray on damp or dry hair before using heat tools; formula protects up to 450°F and helps tools glide smoothly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it make my hair greasy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The lightweight formula provides shine without heaviness or residue, suitable for fine to thick hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49627635417226,"sku":"B0DZJ5K1X3","price":82.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-heat-defense-mist-front-packaging.jpg?v=1782919325"},{"product_id":"aluram-high-shine-shampoo-12-fl-oz-coconut-water-pracaxi-rice-extract-for-mirror-like-gloss","title":"ALURAM High Shine Shampoo 12 fl oz — Coconut Water, Pracaxi \u0026 Rice Extract for Mirror-Like Gloss","description":"\u003cp\u003e\u003cstrong\u003eALURAM High Shine Shampoo is a lightweight, clean-formula cleanser that removes buildup while hydrating and amplifying mirror-like shine from roots to ends.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCreated by stylists and formulated around coconut water, this sulfate-free shampoo uses pracaxi oil and rice extract to boost surface gloss and moisture without weighing hair down. It’s part of ALURAM’s Clear Conscience collection that prioritizes clean ingredients—vegan, gluten-free, paraben-free, and cruelty-free—so you get high-performance results with a gentler profile for color-treated and everyday hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo produce a high-gloss finish?\u003c\/h3\u003e\n\u003cp\u003eThe formula pairs pracaxi oil, known for smoothing cuticle irregularities, with rice extract to help retain moisture and reduce surface roughness. Together they create a sleeker hair surface that reflects more light, giving hair an instant-looking shine without greasy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePracaxi oil smooths hair cuticles for a reflective shine.\u003c\/li\u003e\n  \u003cli\u003eRice extract hydrates strands to reduce frizz and dullness.\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-greasy mix preserves natural movement and gloss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on color-treated or fragile hair?\u003c\/h3\u003e\n\u003cp\u003eYes—ALURAM High Shine Shampoo is designed to be color-safe and gentle. It avoids harsh sulfates and parabens that can accelerate color fade or strip moisture, so it cleanses without compromising treated hair or fragile textures.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing preserves hair color and prevents excess dryness.\u003c\/li\u003e\n  \u003cli\u003eMoisture-supporting ingredients help maintain elasticity in weakened strands.\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily or regular use depending on styling needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply on wet hair, massage until you achieve a gentle lather, then rinse fully; repeat only if necessary. For a complete routine, follow with ALURAM High Shine Conditioner to lock in gloss and soften ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount—works well with medium lathering.\u003c\/li\u003e\n  \u003cli\u003eConcentrate at roots for buildup removal, then smooth through lengths.\u003c\/li\u003e\n  \u003cli\u003eFinish with conditioner to seal the cuticle and enhance shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product aligned with clean-beauty standards?\u003c\/h3\u003e\n\u003cp\u003eALURAM emphasizes transparent formulations: this shampoo excludes sulfates, gluten, parabens, and animal-derived ingredients, and is cruelty-free. The ingredient selection focuses on botanical extracts and lab-tested actives that balance performance with environmental and ethical considerations.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free—no animal testing or animal-derived components.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, and gluten for gentler daily care.\u003c\/li\u003e\n  \u003cli\u003eFormulated with coconut water base for light hydration and freshness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM High Shine Shampoo is ideal for anyone seeking lightweight hydration and visible shine—whether you have color-treated, chemically processed, or naturally dry and dull hair. It suits users who prefer clean-beauty formulations that perform like salon-grade products while avoiding harsh additives. If you want smoother, glossier hair without heavy oils or stripping detergents, this shampoo is built to deliver results within a minimal, effective routine.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMirror-Like Shine – Enhances radiance while keeping hair soft and weightless.\u003c\/li\u003e\n  \u003cli\u003eFor All Hair Types – Reduces frizz and flyaways for a polished look.\u003c\/li\u003e\n  \u003cli\u003eClean, Nourishing Formula – Pracaxi oil and rice extract hydrate and remove buildup gently.\u003c\/li\u003e\n  \u003cli\u003eHow to Use – Wet hair, apply, lather, rinse; pair with ALURAM High Shine Conditioner.\u003c\/li\u003e\n  \u003cli\u003eClean Beauty, Clean Conscience – Vegan, gluten-free, sulfate- and paraben-free, cruelty-free with coconut water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCoconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Cocoamphoacetate, Propanediol, Cocamide MIPA, Sclerocarya Birrea (Marula) Seed Oil*, Pentaclethra Macroloba Seed Oil, Oryza Sativa (Rice) Bran Extract, Hibiscus Rosa-Sinensis Flower Extract, Citrullus Lanatus (Watermelon) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil*, Fragrance (Parfum), Glycerin, Potassium Sorbate, Sodium Benzoate, PEG-150 Pentaerythrityl Tetrastearate, Dipropylene Glycol, Trisodium Ethylenediamine Disuccinate, Polyquaternium-70, Leuconostoc\/Radish Root Ferment Filtrate, Citric Acid, Maltodextrin, Benzyl Alcohol, Benzyl Salicylate, Coumarin, Hexamethylindanopyran, Hydroxycitronellal, Tetramethyl Acetyloctahydronaphthalenes, Vanillin\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM High Shine Shampoo safe for dyed hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and color-safe, designed to cleanse gently without accelerating color fade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed—daily for oily\/scalp-focused routines or several times weekly for normal to dry hair, paired with the High Shine Conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49627821768842,"sku":"B0GXWK5SNP","price":84.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-high-shine-shampoo-front-packaging.jpg?v=1782919906"},{"product_id":"aluram-high-shine-conditioner-12-fl-oz-coconut-water-pracaxi-oil-for-lightweight-detangling-and-glassy-shine","title":"ALURAM High Shine Conditioner 12 fl oz — Coconut Water \u0026 Pracaxi Oil for Lightweight Detangling and Glassy Shine","description":"\u003cp\u003e\u003cstrong\u003eALURAM High Shine Conditioner is a lightweight, clean-beauty conditioner that detangles, smooths, and boosts hair reflectivity for a soft, glassy finish without weighing strands down.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis conditioner blends coconut water with plant-powered actives like Pracaxi oil and hibiscus extract to hydrate, tame frizz, and enhance surface shine. Formulated by stylists with salon performance in mind, the formula is vegan, gluten-free, paraben-free, sulfate-free, cruelty-free, and color-safe. It’s designed to deliver noticeable slip for easier combing while preserving moisture and improving the look of hair under light.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will this conditioner detangle and smooth my hair?\u003c\/h3\u003e\n\u003cp\u003eFrom the very first application, the lightweight emollients and Pracaxi oil provide instant slip so combing and detangling require less force. The formula is concentrated enough to soften mid-lengths and ends without leaving a heavy residue on roots.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after ALURAM High Shine Shampoo for best detangling performance.\u003c\/li\u003e\n  \u003cli\u003eMassage through mid-lengths to ends; wait 1–2 minutes for maximum slip.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to avoid buildup while preserving shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner make my hair look glossier?\u003c\/h3\u003e\n\u003cp\u003eThe combination of coconut water for lightweight hydration and botanicals like hibiscus helps smooth the hair cuticle, increasing light reflection and surface shine. Rather than silicone coating, it relies on conditioning oils and extracts to create a glassy finish that appears natural and touchable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePracaxi oil conditions and helps align the cuticle for better reflectivity.\u003c\/li\u003e\n  \u003cli\u003eHibiscus extract helps lock in moisture, supporting a sleek surface.\u003c\/li\u003e\n  \u003cli\u003eFormulated to boost shine without heavy silicones or residues.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eYes — ALURAM High Shine Conditioner is color-safe and free from sulfates, parabens, gluten, and animal-derived ingredients, which helps protect color vibrancy and reduces the chance of irritation. Its mild formulation is created to be gentle while delivering salon-grade results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing and conditioning suitable for dyed hair.\u003c\/li\u003e\n  \u003cli\u003eFree of parabens and gluten to minimize sensitivity concerns.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and vegan formulation aligns with clean-beauty standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this into my routine for best results?\u003c\/h3\u003e\n\u003cp\u003ePair the conditioner with ALURAM High Shine Shampoo; apply to towel-dried hair focusing on mid-lengths through ends, leave 1–2 minutes, then rinse. For more intensive smoothing, detangle with a wide-tooth comb while conditioner is in the hair and follow with a lightweight leave-in if extra hydration is needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShampoo first, then condition for 1–2 minutes before rinsing.\u003c\/li\u003e\n  \u003cli\u003eComb through while conditioned for easier styling and less breakage.\u003c\/li\u003e\n  \u003cli\u003eUse regularly to maintain smoothness and color-safe protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis conditioner is made for people who want salon-quality gloss and easier styling without heavy ingredients. It suits all hair types—fine to thick, straight to curly—and is ideal for anyone who prioritizes clean-beauty formulas: vegan, cruelty-free, sulfate- and paraben-free, and safe for color-treated hair. If you’re looking to reduce frizz, improve detangling, and add a reflective, touchable shine with a lightweight feel, ALURAM High Shine Conditioner fits naturally into a minimal, high-performance routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCoconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract), Cetyl Alcohol, Behentrimonium Chloride, Propylene Glycol Dibenzoate, Sclerocarya Birrea (Marula) Oil*, Pentaclethra Macroloba (Pracaxi) Seed Oil, Hibiscus Rosa-Sinensis Flower Extract, Citrullus Lanatus (Watermelon) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil*, Oryza Sativa (Rice) Bran Extract, Fragrance (Parfum), Glycerin, Dipropylene Glycol, Ceteareth-25, Phenoxyethanol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Polyquaternium-37, Polyquaternium-70, Isopropyl Alcohol, Leuconostoc\/Radish Root Ferment Filtrate, Citric Acid, Maltodextrin, Benzyl Alcohol, Benzyl Salicylate, Coumarin, Hexamethylindanopyran, Hydroxycitronellal, Tetramethyl Acetyloctahydronaphthalenes, Vanillin\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave ALURAM High Shine Conditioner in my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage into mid-lengths and ends, leave 1–2 minutes, then rinse for best detangling and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s color-safe and formulated without sulfates, parabens, or harsh ingredients that strip color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49627821932682,"sku":"B0GXWV2CT3","price":84.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-high-shine-conditioner-front-bottle.jpg?v=1782919920"},{"product_id":"aluram-coconut-water-shine-serum-for-all-hair-types-2-fl-oz-lightweight-frizz-control-radiant-gloss","title":"ALURAM Coconut Water Shine Serum for All Hair Types — 2 fl oz Lightweight Frizz-Control \u0026 Radiant Gloss","description":"\u003cstrong\u003eALURAM Coconut Water Shine Serum is a lightweight finishing serum that tames frizz and delivers radiant, hydrated shine to all hair types.\u003c\/strong\u003e\n\n\u003cp\u003eLightweight and fast-absorbing, this 2 fl oz serum blends coconut water and jojoba oil to replenish moisture, smooth the cuticle, and create a glossy finish without heaviness. Formulated without parabens, sulfates, or gluten, it works as a styling primer and finishing touch while remaining safe for color-treated hair and cruelty-free routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this serum control frizz without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses coconut water for hydration and jojoba oil for smoothing, so strands feel softer and flyaways lie flat without a greasy residue. Its thin, easily dispersed texture seals the hair surface, reducing static and environmental frizz.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight emollients create slip without buildup\u003c\/li\u003e\n\u003cli\u003eFast absorption prevents limpness\u003c\/li\u003e\n\u003cli\u003eSeals cuticle to reduce humidity-driven puffiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it help prepare hair for heat styling?\u003c\/h3\u003e\n\u003cp\u003eYes — the serum helps reduce blow-dry time by smoothing the hair and providing a light layer of thermal protection during styling. It’s best applied sparingly through damp hair before using heat tools to minimize damage and enhance styling control.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse a few drops on mid-lengths and ends before blow-drying\u003c\/li\u003e\n\u003cli\u003eReduces drying time by smoothing strands\u003c\/li\u003e\n\u003cli\u003eHelps tools glide more easily for sleeker results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated and sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eFormulated without sulfates, parabens, or gluten, the serum is designed to be gentle on color-treated hair while enhancing shine. Because it’s non-cruelty-tested and made with lightweight oils, it’s a good option for anyone avoiding harsh ingredients, though patch testing is recommended for highly sensitive scalps.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFree from common harsh preservatives and detergents\u003c\/li\u003e\n\u003cli\u003eSupports color vibrancy by reducing surface abrasion\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair textures and chemical services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it throughout my haircare routine?\u003c\/h3\u003e\n\u003cp\u003eFor best results, apply a small amount to towel-dried hair before blow-drying or to dry hair as a finishing touch. Start with one to two drops for short or fine hair and increase slightly for thicker, coarser textures to avoid buildup.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePre-styling: distribute on damp lengths to aid drying and heat styling\u003c\/li\u003e\n\u003cli\u003eFinishing: smooth over finished styles to boost gloss and tame flyaways\u003c\/li\u003e\n\u003cli\u003eRefresh: apply a tiny amount midweek to revive shine without washing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ALURAM Coconut Water Shine Serum is ideal for anyone seeking lightweight hydration and glossy control — from straight to curly hair, and from natural to color-treated locks. It’s especially useful for those who want a non-greasy finish, quicker styling, and a simple product that fits clean-beauty routines. Keep a small bottle in your styling kit or bag for quick touch-ups and long-lasting shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Cyclopentasiloxane Cyclohexasiloxane Dimethiconol Phenyl Trimethicone Fragrance (Parfum) Cocos Nucifera (Coconut) Oil* Simmondsia Chinensis (Jojoba) Seed Oil* Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Rosa Canina (Rosehip) Fruit Oil* Hippophae Rhamnoides (Sea Buckthorn) Oil* Olea Europaea (Olive) Fruit Oil* Dimethicone Crosspolymer Benzyl Benzoate Coumarin Geraniol Hexyl Cinnamal Hydroxycitronellal Limonene Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many drops should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with 1–2 drops for fine or short hair; 3–5 drops for thicker or longer hair, adjusting as needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair before styling to reduce drying time or to dry hair to smooth and add shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49627917025418,"sku":"B07XH49CTQ","price":82.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-packaging-coconut-water-shine-serum.jpg?v=1782921249"},{"product_id":"aluram-coconut-water-styling-cream-lightweight-hydrating-pomade-6-fl-oz-frizz-control-buildable-hold","title":"ALURAM Coconut Water Styling Cream Lightweight Hydrating Pomade — 6 fl oz, Frizz-Control \u0026 Buildable Hold","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Styling Cream is a lightweight hydrating pomade that defines, adds buildable texture, and reduces frizz for all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFormulated around coconut water and a blend of nourishing oils, this styling cream delivers manageable hold and natural-looking shine without leaving hair heavy or sticky. It’s designed to smooth flyaways, create body and definition, and lock in moisture while staying free from sulfates, parabens, gluten, and animal-derived ingredients. The 6 fl oz jar fits easily on vanities and in travel kits for day-to-day styling or finishing touches before events.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cream control frizz and flyaways?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses coconut water to hydrate strands from the outside while lightweight oils create a smoothing film that tames unruly hair. Together they minimize surface frizz and help hair appear sleeker under humidity without a crunchy finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration from coconut water to plump and soften cuticles\u003c\/li\u003e\n  \u003cli\u003eMarula, olive, and rosehip oils seal and smooth the hair surface\u003c\/li\u003e\n  \u003cli\u003eLighthold pomade effect that shapes without stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this weigh my hair down or make it greasy?\u003c\/h3\u003e\n\u003cp\u003eNo—this styling cream is formulated to be lightweight and buildable, so you can layer a small amount for control or add more for enhanced texture without an oily residue. It’s suitable for fine to thick hair because the hold is adjustable and does not coat strands heavily.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable texture lets you control the amount of hold\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish for natural movement and shine\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use without product buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this on different hair types?\u003c\/h3\u003e\n\u003cp\u003eWork a pea-sized amount between palms and distribute through damp or dry hair to define curls, smooth a blowout, or create separated texture in short styles. Use more for thicker hair or longer lengths; for fine hair start with the smallest amount to avoid flattening the roots.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCurly: apply to damp hair to enhance curl definition\u003c\/li\u003e\n  \u003cli\u003eStraight: smooth over dried hair to tame flyaways and add shine\u003c\/li\u003e\n  \u003cli\u003eShort styles: shape and separate strands for textured finishes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients support hair health and clean beauty standards?\u003c\/h3\u003e\n\u003cp\u003eBeyond coconut water, the cream includes nutrient-rich oils like marula, olive, and rosehip to moisturize and strengthen strands while promoting smoother texture. The product follows a clean-beauty approach: it’s vegan, cruelty-free, and formulated without sulfates, parabens, or gluten.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water for lightweight surface hydration\u003c\/li\u003e\n  \u003cli\u003eMarula, olive, and rosehip oils for nourishment and manageability\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, gluten, and animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: ALURAM Coconut Water Styling Cream suits anyone seeking a modern, lightweight pomade that enhances natural texture while reducing frizz—ideal for people who prefer clean-formula styling products. Whether you have fine, curly, coily, or thick hair, you can use this cream to define shape, add gentle hold, and polish finishes without harsh chemicals or a greasy feel. It’s especially useful for those who want moisturized-looking hair with controlled movement and a subtle, healthy shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) PVP Glycerin Dimethicone Polyquaternium-55 Olea Europaea (Olive) Fruit Oil* Nigella Sativa (Black Cumin) Seed Oil* Sclerocarya Birrea (Marula) Seed Oil* Punica Granatum (Pomegranate) Seed Oil* Rosa Canina (Rosehip) Fruit Oil* Pongamia Glabra Seed Oil* Citrullus Lanatus (Watermelon) Seed Oil Phenoxyethanol Fragrance (Parfum) Hydroxyethylcellulose Polyquaternium-37 Cyclopentasiloxane Cyclohexasiloxane Lauryl Glucoside Dicaprylyl Carbonate PEG-40 Hydrogenated Castor Oil Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Coumarin Linalool Alpha-Isomethyl Ionone Limonene Benzyl Benzoate *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Coconut Water Styling Cream suitable for curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It enhances curl definition and reduces frizz while remaining lightweight and buildable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this product contain sulfates or parabens?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is free from sulfates, parabens, gluten, and is vegan and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49627981086858,"sku":"B07XH45M64","price":82.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-coconut-water-styling-cream-front-jar.jpg?v=1782921265"},{"product_id":"aluram-volumizing-conditioner-12-fl-oz-weightless-moisture-silicone-free-volume","title":"ALURAM Volumizing Conditioner 12 fl oz — Weightless Moisture, Silicone-Free Volume","description":"\u003cp\u003e\u003cstrong\u003eALURAM Volumizing Conditioner is a silicone-free, lightweight formula that adds lift, softness, and visible fullness to hair without weighing it down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to boost body while delivering gentle hydration, this conditioner uses coconut water plus botanical actives to nourish strands, strengthen hair structure, and promote a natural-looking, touchable finish. The formula is vegan and free from sulfates, parabens, and animal testing, making it suitable for everyday use on a variety of hair types—especially fine or limp hair that needs lift and movement without heaviness.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner create volume without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe conditioning blend focuses on lightweight hydration and structural support rather than thick, heavy oils. Coconut water supplies moisture without coating strands, while rice protein and biotin help reinforce hair shaft integrity, encouraging fuller appearance and springy movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ecoconut water for weightless moisture and natural body\u003c\/li\u003e\n  \u003cli\u003erice protein to strengthen and add texture to fine hair\u003c\/li\u003e\n  \u003cli\u003ebiotin to support thicker-looking strands\u003c\/li\u003e\n  \u003cli\u003esilicone-free base prevents buildup that flattens hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner work with color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eThe gentle, sulfate-free composition is formulated to be compatible with color-treated and chemically processed hair, providing moisture and resilience without stripping dyes. Its clean formulation prioritizes softness and protection while reducing the risk of dulling color or weighing treated hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003esulfate-free to help preserve color vibrancy\u003c\/li\u003e\n  \u003cli\u003eno parabens or harsh detergents that can accelerate fading\u003c\/li\u003e\n  \u003cli\u003elightweight ingredients avoid flattening styled or treated strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use ALURAM Volumizing Conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eApply after shampooing to mid-lengths and ends, leaving on briefly to let botanical extracts penetrate the hair fiber. Rinse thoroughly and follow with styling techniques that lift the roots—like blow-drying upside-down or using a round brush—to maximize volume and movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003euse a matching volumizing shampoo for consistent results\u003c\/li\u003e\n  \u003cli\u003eapply a quarter-size amount for short hair; more for longer lengths\u003c\/li\u003e\n  \u003cli\u003ecomb through with a wide-tooth comb to distribute evenly\u003c\/li\u003e\n  \u003cli\u003estyle with heat or air-dry with root-lifting techniques\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat clean-beauty standards does this product meet?\u003c\/h3\u003e\n\u003cp\u003eALURAM Volumizing Conditioner follows a conscious formulation approach: it is vegan, cruelty-free, and excludes common harsh ingredients. The focus is on delivering visible lift and resilience with botanically derived components and without compromising ethical or environmental preferences.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003evegan and cruelty-free—no animal-derived ingredients or testing\u003c\/li\u003e\n  \u003cli\u003efree from sulfates and parabens for gentler daily use\u003c\/li\u003e\n  \u003cli\u003esilicone-free to avoid residue that reduces volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This conditioner is aimed at people with fine, limp, or naturally flat hair who want fuller-looking, softer strands without a heavy finish. It's also well suited to anyone seeking a cleaner, plant-forward haircare option—those who color or chemically treat their hair can use it safely, and anyone prioritizing cruelty-free and vegan products will appreciate its formulation.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Cetearyl Alcohol Behentrimonium Chloride Propanediol Butyrospermum Parkii (Shea) Butter Althaea Officinalis (Marshmallow) Leaf\/Root Extract Biotin Sclerocarya Birrea (Marula) Seed Oil* Hydrolyzed Rice Protein Helianthus Annuus (Sunflower) Seed Oil* Urtica Dioica (Nettle) Extract* Rosa Canina (Rosehip) Fruit Oil* Vitis Vinifera (Grape) Seed Oil Leuconostoc\/Radish Root Ferment Filtrate Ceteareth-25 Phenoxyethanol Fragrance (Parfum) Guar Hydroxypropyltrimonium Chloride Lauryl Glucoside Dicaprylyl Carbonate Dipropylene Glycol Polyquaternium-70 Polyquaternium-37 Trisodium Ethylenediamine Disuccinate Citric Acid Ethylhexylglycerin Maltodextrin Benzyl Salicylate Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate- and paraben-free formula is designed to be gentle on color-treated or chemically processed hair while adding lightweight volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on thick or curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Though optimized for fine hair, it provides lightweight moisture and can add movement to thick or curly hair without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49628002091146,"sku":"B0C4BFRN1R","price":82.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-packaging-volumizing-conditioner.jpg?v=1782921477"},{"product_id":"aluram-moisturizing-body-lotion-hydrating-coconut-water-squalane-18-fl-oz-lightweight-non-greasy-everyday-moisturizer","title":"ALURAM Moisturizing Body Lotion — Hydrating Coconut Water \u0026 Squalane, 18 fl oz | Lightweight, Non-Greasy Everyday Moisturizer","description":"\u003cp\u003e\u003cstrong\u003eALURAM Moisturizing Body Lotion is a lightweight, vegan body moisturizer that uses coconut water, squalane, and watermelon seed oil to deliver deep hydration without a greasy finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lotion combines fast-absorbing hydrators with nutrient-rich plant oils to mimic natural skin lipids and restore suppleness across the body. Formulated to feel like a lighter alternative to a body butter, it provides lasting moisture while leaving skin soft and lightly scented. The formula is free from parabens, sulfates and gluten, making it a practical daily option for many skin types and lifestyles.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ALURAM hydrate skin without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe lotion pairs coconut water—a thin, refreshing humectant—with squalane, a lightweight emollient that helps lock in moisture. This combination delivers water-binding benefits and a silky finish rather than an oily film.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water boosts hydration with low-viscosity absorption.\u003c\/li\u003e\n  \u003cli\u003eSqualane mimics skin’s natural oils for smoothness and barrier support.\u003c\/li\u003e\n  \u003cli\u003eWatermelon seed oil adds nourishing fatty acids without weighty residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients make it suitable for everyday use?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on gentle, plant-derived actives and avoids common irritants so it’s friendly for routine application. Lightweight texture and clean-beauty credentials encourage use from morning to night.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from parabens, sulfates and gluten, reducing sensitizing agents.\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free for ethically-minded shoppers.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy base means easy layering under clothing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhere will you notice the biggest difference after regular use?\u003c\/h3\u003e\n\u003cp\u003eVisible benefits typically appear in areas prone to dryness—arms, legs, elbows and knees—where barrier-repairing oils and humectants restore softness and pliability. The scent is subtle, making it suitable for everyday wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmoother, less flaky skin on commonly dry zones.\u003c\/li\u003e\n  \u003cli\u003eImproved skin texture that feels hydrated, not heavy.\u003c\/li\u003e\n  \u003cli\u003eFresh, light fragrance that doesn’t compete with perfumes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this lotion into my routine?\u003c\/h3\u003e\n\u003cp\u003eUse it after showering on damp skin to seal in moisture, and reapply as needed throughout the day to high-friction areas. It works well under sunscreen or body makeup and layers without pilling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp skin for best absorption and long-lasting hydration.\u003c\/li\u003e\n  \u003cli\u003eMassage into elbows, knees and heels for targeted softness.\u003c\/li\u003e\n  \u003cli\u003eKeep a bottle by the sink or in a gym bag for quick touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: ALURAM Moisturizing Body Lotion is designed for anyone seeking a clean-beauty, everyday body hydrator that feels light but delivers rich moisture. It’s a good fit for people with normal to dry skin who prefer plant-forward ingredients, shoppers avoiding parabens and sulfates, and those who want a daily lotion that layers well under clothing and fragrance. If you want the richness of a body butter without thickness, this 18 fl oz formula offers a practical, cruelty-free option for full-body use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Glycerin Cocos Nucifera (Coconut) Oil Caprylic\/Capric Triglyceride Cetearyl Alcohol Sorbitan Stearate Myristyl Myristate Ceteareth-25 Punica Granatum (Pomegranate) Seed Oil* Sclerocarya Birrea (Marula) Seed Oil* Ricinus Communis (Castor) Seed Oil* Squalane Charcoal Powder Citrullus Lanatus (Watermelon) Seed Oil Cannabis Sativa (Hemp) Seed Oil Panthenol Corn Starch Modified Phenoxyethanol Dimethicone Sodium Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer Fragrance (Parfum) Citric Acid Tocopheryl Acetate Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Maltodextrin Benzyl Alcohol Benzyl Salicylate Coumarin Hexyl Cinnamal Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Moisturizing Body Lotion suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Its formula avoids parabens, sulfates and gluten, making it generally gentle, but patch-testing is recommended for reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply this lotion?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply after bathing to damp skin and reapply as needed to dry areas or when skin feels tight.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49628004319370,"sku":"B08L3VPSTZ","price":88.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-packaging-18oz.jpg?v=1782921489"},{"product_id":"aluram-coconut-water-daily-shampoo-charcoal-pomegranate-sulfate-free-hydration-volume","title":"ALURAM Coconut Water Daily Shampoo — Charcoal \u0026 Pomegranate, Sulfate-Free Hydration \u0026 Volume","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Daily Shampoo is a gentle, salon-inspired cleanser that hydrates, removes impurities, and adds lightweight volume for men and women.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis daily shampoo blends coconut water with charcoal and pomegranate seed oil to deliver refreshing moisture while lifting away buildup. Formulated without sulfates, parabens, or animal testing, it aims to support color-treated and damaged hair with a clean-beauty approach. The result is hair that feels refreshed, appears shinier, and carries a natural bounce without heavy residue.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo hydrate without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eLightweight coconut water delivers electrolytes and moisture that quickly absorb into the hair shaft and scalp, providing hydration without coating strands. The formula balances moisture with gentle cleansing agents so hair feels soft yet bouncy, not flat or oily.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water for fast-absorbing hydration and natural shine\u003c\/li\u003e\n  \u003cli\u003eLow-residue surfactants that lift oil and dirt but rinse clean\u003c\/li\u003e\n  \u003cli\u003eDesigned for daily use to maintain volume and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this help remove buildup and impurities from my scalp?\u003c\/h3\u003e\n\n\u003cp\u003eYes—activated charcoal in the shampoo helps attract and remove pollutants, product residue, and excess oil from the scalp and strands. That clarifying action refreshes the scalp environment, allowing hair to look cleaner and hold style better between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCharcoal acts as a magnet for impurities and environmental particles\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing prevents over-stripping natural oils\u003c\/li\u003e\n  \u003cli\u003eLeaves the scalp feeling purified and balanced\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color-treated or damaged hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is crafted to be safe for color-treated and chemically processed hair by avoiding harsh sulfates and parabens that can fade pigments. Pomegranate seed oil helps lock in shine and supports the appearance of healthier-looking strands while you cleanse.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free to reduce color fade risk\u003c\/li\u003e\n  \u003cli\u003ePomegranate seed oil for antioxidant-rich nourishment and shine retention\u003c\/li\u003e\n  \u003cli\u003eSalon-inspired formulation suitable for repeated use on treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this product a responsible choice?\u003c\/h3\u003e\n\n\u003cp\u003eALURAM emphasizes clean-beauty principles and sustainability: cruelty-free testing and a formula free of common harsh chemicals. The brand pairs professional performance with mindful ingredient selection to minimize environmental and ethical impact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free production standards\u003c\/li\u003e\n  \u003cli\u003eNo sulfates or parabens in the ingredient list\u003c\/li\u003e\n  \u003cli\u003ePackaging and formula designed with sustainability in mind\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Daily Shampoo suits anyone seeking a refreshing daily cleanser that adds hydration and volume without heaviness—ideal for men and women with normal, oily, color-treated, or slightly damaged hair who prefer clean-beauty formulas. If you want lightweight moisture, clearer scalp feel, and salon-inspired results without harsh chemicals, this shampoo is formulated to fit into your everyday routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Glycerin Cocamidopropyl Hydroxysultaine Punica Granatum (Pomegranate) Seed Oil* Charcoal Powder Sclerocarya Birrea (Marula) Seed Oil* Helianthus Annuus (Sunflower) Seed Oil* Spirulina Platensis (Algae) Extract* Urtica Dioica (Nettle) Extract* Citrullus Lanatus (Watermelon) Seed Oil Lactobacillus\/Quinoa Ferment Extract Filtrate Lauryl Glucoside Decyl Glucoside Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl Lactylate PPG-3 Caprylyl Ether Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Citronellol Coumarin Limonene Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle, low-residue formula is designed for daily use to hydrate and maintain volume without over-drying.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Coconut Water Shampoo safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate- and paraben-free and includes pomegranate seed oil to help preserve shine and color appearance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49628050620554,"sku":"B07XH44X2B","price":82.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-coconut-water-shampoo-front-bottle.jpg?v=1782922047"},{"product_id":"aluram-coconut-water-smoothing-cream-6-fl-oz-lightweight-anti-frizz-styling-cream-with-marula-jojoba-oils-for-shine","title":"ALURAM Coconut Water Smoothing Cream — 6 fl oz lightweight anti-frizz styling cream with marula \u0026 jojoba oils for shine","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Smoothing Cream is a lightweight styling cream that tames frizz, adds shine, and smooths all hair types using coconut water, marula, and jojoba oils.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis silky 6 fl oz styling cream blends hydrating coconut water with nutrient-rich marula and jojoba oils to reduce frizz, improve manageability, and leave hair soft without heaviness. The formula is vegan, cruelty-free, and free from sulfates, parabens, and gluten, designed to work with curly, wavy, coily, and straight hair. Use it on damp or dry strands to smooth flyaways, enhance shine, and protect against tangling during styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this cream change my daily styling routine?\u003c\/h3\u003e\n\u003cp\u003eThe smoothing cream simplifies styling by providing instant slip and control, so you spend less time detangling and more time styling. It works as a primer before blow-drying or as a finishing product after heat styling to lock in shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a pea- to dime-sized amount to damp hair for easier comb-through.\u003c\/li\u003e\n  \u003cli\u003eUse before blow-drying to reduce frizz and speed drying time.\u003c\/li\u003e\n  \u003cli\u003eWork a small amount through dry hair to smooth flyaways and boost shine.\u003c\/li\u003e\n  \u003cli\u003eLayer under heat tools for a softer, more polished finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it weigh down fine hair or leave residue?\u003c\/h3\u003e\n\u003cp\u003eALURAM’s lightweight formula is specifically balanced to moisturize without coating or heavy buildup, making it suitable for finer textures when used sparingly. The non-greasy blend absorbs quickly, so you get slip and shine without a limp look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a minimal amount on fine hair—start small and increase only if needed.\u003c\/li\u003e\n  \u003cli\u003eConcentrate application on mid-lengths and ends to avoid root heaviness.\u003c\/li\u003e\n  \u003cli\u003eFormulated to rinse cleanly when you shampoo, preventing long-term residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat active ingredients deliver frizz control and hydration?\u003c\/h3\u003e\n\u003cp\u003eThe product combines coconut water for lightweight hydration with marula and jojoba oils that smooth cuticles and add reflective shine. Added vitamins help fortify strands so hair looks healthier and behaves more predictably under humidity and styling stress.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water: hydrates without greasiness to plump strands and reduce static.\u003c\/li\u003e\n  \u003cli\u003eMarula oil: conditions and imparts high-shine slip for smoothing frizz.\u003c\/li\u003e\n  \u003cli\u003eJojoba oil: mimics natural sebum to soften and detangle hair fibers.\u003c\/li\u003e\n  \u003cli\u003eVitamins and nutrients: support strength and reduce breakage during styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow can I use it with heat tools or on curly hair?\u003c\/h3\u003e\n\u003cp\u003eFor heat styling, apply a small amount evenly through damp hair to protect and smooth before blow-drying or flat-ironing. For curly textures, scrunch a light layer through wet or damp curls to define shape while minimizing frizz and enhancing natural shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlow-dry: distribute product from roots to ends, then style with a brush for a sleek finish.\u003c\/li\u003e\n  \u003cli\u003eFlat-iron: use sparingly on lengths to reduce friction and boost gloss.\u003c\/li\u003e\n  \u003cli\u003eCurls: rake through and scrunch to preserve pattern and tame flyaways.\u003c\/li\u003e\n  \u003cli\u003eRefresh: a tiny dab on dry hair smooths flyaways between washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Smoothing Cream suits anyone seeking a lightweight, cruelty-free styling solution that reduces frizz and adds shine without heavy oils or build-up. It's ideal for people with dry ends, frizz-prone hair, or anyone who wants a smoother look when blow-drying, curling, or finishing styles. Because the formula is free from sulfates, parabens, and gluten, it fits clean-beauty routines and is a solid pick for those avoiding common harsh ingredients.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) PVP C12-15 Alkyl Benzoate Glycerin Phenyl Trimethicone Polyquaternium-37 Sclerocarya Birrea (Marula) Seed Oil* Simmondsia Chinensis (Jojoba) Seed Oil* Ricinus Communis (Castor) Seed Oil* Moringa Oleifera Seed Oil* Persea Gratissima (Avocado) Oil* Orbignya Oleifera (Babassu) Seed Oil* Phospholipids Biotin Fragrance (Parfum) Lauryl Glucoside Phenoxyethanol Amodimethicone Cetrimonium Chloride Trideceth-12 Hydroxyethylcellulose Dicaprylyl Carbonate Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Amyl Cinnamal Citronellol Coumarin Geraniol Hydroxycitronellal Limonene Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on wet and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply to damp hair before styling for control, or to dry hair to smooth flyaways and boost shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product safe for colored or chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the lightweight, sulfate- and paraben-free formula is designed to hydrate and protect treated hair without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49628365947018,"sku":"B07XDCMM2D","price":82.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-packaging-coconut-water-cream.jpg?v=1782922945"},{"product_id":"aluram-coconut-water-moisturizing-conditioner-12-fl-oz-silicone-free-hydration-for-medium-to-coarse-hair","title":"ALURAM Coconut Water Moisturizing Conditioner 12 fl oz — Silicone-Free Hydration for Medium to Coarse Hair","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Moisturizing Conditioner is a silicone-free daily conditioner that replenishes hydration, strengthens strands, and enhances shine for medium to coarse textured hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-inspired formula blends coconut water with biotin and sea buckthorn oil to deliver lightweight moisture without weighing hair down. Designed for both men and women, the 12 fl oz bottle targets medium to coarse and textured hair, including color-treated styles. Free from sulfates, parabens, and animal testing, it aims to restore softness and resilience while supporting vibrant color and natural movement.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner hydrate medium to coarse hair?\u003c\/h3\u003e\n\u003cp\u003eThe core hydration comes from coconut water, which provides quick-absorbing moisture and helps reduce dryness. Sea buckthorn oil supplies essential fatty acids to smooth the cuticle, and the silicone-free base leaves hair feeling natural rather than coated.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water for lightweight, replenishing hydration\u003c\/li\u003e\n  \u003cli\u003eSea buckthorn oil to deliver fatty acids and smooth texture\u003c\/li\u003e\n  \u003cli\u003eBiotin helps support stronger-looking strands to reduce breakage\u003c\/li\u003e\n  \u003cli\u003eSilicone-free finish avoids buildup and maintains natural movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner work on color-treated and textured hair?\u003c\/h3\u003e\n\u003cp\u003eYes—formulated to be gentle on processed hair, this conditioner helps lock in color and restore manageability without harsh detergents. Its nutrient-rich blend is suited to textured patterns and chemically treated fibers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free to protect color vibrancy\u003c\/li\u003e\n  \u003cli\u003eDesigned for medium to coarse textures and various curl patterns\u003c\/li\u003e\n  \u003cli\u003eNourishing oils help improve gloss and reduce frizz\u003c\/li\u003e\n  \u003cli\u003eSalon-inspired formulation for professional-level conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use ALURAM Coconut Water Conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply a generous amount to midlengths and ends, leave for one to three minutes, then rinse thoroughly. For deeper conditioning, comb through hair and let sit longer or follow with a leave-in treatment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on damp hair after shampooing for even distribution\u003c\/li\u003e\n  \u003cli\u003eConcentrate on mid-lengths and ends where damage is common\u003c\/li\u003e\n  \u003cli\u003eRinse fully to avoid residue; repeat weekly for extra hydration\u003c\/li\u003e\n  \u003cli\u003ePair with ALURAM shampoo for a coordinated routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product aligned with clean beauty and sustainability goals?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner is cruelty-free and formulated without sulfates and parabens, reflecting clean-beauty principles. Its ingredient choices and salon-grade performance aim to balance efficacy with environmental and ethical considerations.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free: not tested on animals\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and parabens for a milder formula\u003c\/li\u003e\n  \u003cli\u003eSilicone-free to reduce long-term buildup in hair\u003c\/li\u003e\n  \u003cli\u003eSalon-quality approach with mindful ingredient selection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Moisturizing Conditioner is for anyone with medium to coarse textured hair—men and women—seeking a lightweight yet nourishing conditioner that supports color retention, reduces breakage, and enhances shine without silicones or harsh chemicals. It’s especially useful for those who prefer clean-beauty products and salon-grade results at home.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Glycerin Cetearyl Alcohol Cetyl Alcohol Behentrimonium Chloride Caprylic\/Capric Triglyceride Hippophae Rhamnoides (Sea Buckthorn) Oil* Biotin Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Cocos Nucifera (Coconut) Oil* Olea Europaea (Olive) Fruit Oil* Adansonia Digitata (Baobab) Fruit Oil* Phospholipids Fragrance (Parfum) Phenoxyethanol PPG-3 Caprylyl Ether C15-23 Alkane C13-14 Alkane Guar Hydroxypropyltrimonium Chloride Diheptyl Succinate Hydroxyethylcellulose PEG-40 Hydrogenated Castor Oil Ethylhexylglycerin Capryloyl Glycerin\/Sebacic Acid Copolymer Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Benzyl Salicylate Hexyl Cinnamal *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Coconut Water Conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate- and paraben-free and formulated to help maintain color vibrancy while adding moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use after every wash for daily moisture, or 2–3 times weekly for lighter maintenance depending on hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49628522676362,"sku":"B07XH1S874","price":82.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-label-bottle.jpg?v=1782923628"},{"product_id":"aluram-coconut-water-daily-conditioner-silicone-free-lightweight-hydration-12-fl-oz","title":"ALURAM Coconut Water Daily Conditioner — Silicone-Free Lightweight Hydration, 12 Fl Oz","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Daily Conditioner is a silicone-free, salon-inspired conditioner delivering lightweight hydration, strengthened strands, and everyday shine for all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis conditioner blends coconut water with nutrient-rich oils to hydrate without heaviness. Formulated by stylists for both men and women, it targets breakage and elasticity using essential fatty acids and botanicals like rosehip and watermelon seed oil. The result is a clean-beauty daily rinse that supports color-treated, damaged, and natural hair with a cruelty-free, sulfate- and paraben-free formula.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner hydrate hair without weighing it down?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight base of coconut water supplies moisture at the hair cuticle while avoiding heavy silicones that can build up over time. Nutrient-dense oils and conditioning agents work together to lock in hydration and leave hair soft rather than greasy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water delivers lightweight hydration and natural electrolytes.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free formulation prevents residue and limpness.\u003c\/li\u003e\n  \u003cli\u003eRosehip and watermelon seed oils provide targeted nourishment and shine.\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use to maintain moisture balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this help reduce breakage and improve elasticity?\u003c\/h3\u003e\n\u003cp\u003eThis conditioner is formulated to support strand strength by replenishing essential fatty acids and nutrients that hair needs to remain flexible. Regular use can improve manageability and reduce snapping during styling and detangling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEssential fatty acids reinforce the hair fiber and improve elasticity.\u003c\/li\u003e\n  \u003cli\u003eHydrating agents smooth the cuticle, reducing friction-related breakage.\u003c\/li\u003e\n  \u003cli\u003eDesigned for use after shampooing to maximize detangling and protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for color-treated or damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is created with salon input to be gentle on color-treated and chemically processed hair. Free from sulfates and parabens, it helps preserve color vibrancy while delivering moisture and softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free to minimize color stripping and irritation.\u003c\/li\u003e\n  \u003cli\u003eIngredients chosen to help lock in shine and protect color tones.\u003c\/li\u003e\n  \u003cli\u003eSuitable for damaged or stressed hair needing reparative moisture without weight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this product part of a clean-beauty routine?\u003c\/h3\u003e\n\u003cp\u003eALURAM emphasizes environmental and ethical choices: the conditioner is cruelty-free and formulated without common harsh additives. It balances effective salon-level performance with a cleaner ingredient profile for daily use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free — not tested on animals.\u003c\/li\u003e\n  \u003cli\u003eFree of sulfates, parabens, and silicones for a cleaner footprint.\u003c\/li\u003e\n  \u003cli\u003ePackaged with sustainable-minded practices to support responsible consumption.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Daily Conditioner is ideal for anyone seeking a lighter, effective daily conditioner—men and women, those with fine-to-thick hair, and people who color or chemically treat their hair but still want clean-beauty performance. If you want reduced breakage, improved elasticity, and a fresh, non-greasy finish, this conditioner offers a stylist-approved, eco-conscious option to add to your hair-care routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Glycerin Cetearyl Alcohol Behentrimonium Chloride Cetyl Alcohol Caprylic\/Capric Triglyceride Rosa Canina (Rosehip) Fruit Oil* Citrullus Lanatus (Watermelon) Seed Oil Sclerocarya Birrea (Marula) Seed Oil* Helianthus Annuus (Sunflower) Seed Oil* Punica Granatum (Pomegranate) Seed Oil* Spirulina Platensis (Algae) Extract* Urtica Dioica (Nettle) Extract* Lactobacillus\/Quinoa Ferment Extract Filtrate Phenoxyethanol C15-23 Alkane C13-14 Alkane Fragrance (Parfum) Guar Hydroxypropyltrimonium Chloride Hydroxyethylcellulose PEG-40 Hydrogenated Castor Oil Diheptyl Succinate Capryloyl Glycerin\/Sebacic Acid Copolymer Trisodium Ethylenediamine Disuccinate Citric Acid Ethylhexylglycerin Maltodextrin Coumarin Limonene Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use ALURAM Coconut Water Daily Conditioner every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its lightweight, silicone-free formula is designed for daily use to maintain hydration and manageability without buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The conditioner is sulfate- and paraben-free and formulated to help preserve color while adding moisture and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49628547743882,"sku":"B07XH4VZFP","price":82.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-coconut-water-front-packaging.jpg?v=1782923755"},{"product_id":"aluram-coconut-water-leave-in-conditioner-spray-8-fl-oz-lightweight-hydration-detangling-for-all-hair-types","title":"ALURAM Coconut Water Leave-In Conditioner Spray, 8 fl oz — Lightweight Hydration \u0026 Detangling for All Hair Types","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Leave-In Conditioner is a lightweight spray that detangles, hydrates, and strengthens hair using coconut water plus quinoa and nettle extracts.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eRefresh thirsty hair with a leave-in formula designed for everyday use: this 8 fl oz bottle delivers instant moisture without weighing strands down, smooths tangles for easier styling, and supports resilience. The blend centers on coconut water to replenish hydration, while quinoa and nettle extracts help maintain elasticity and manageability. Its gentle profile suits diverse hair textures, including color-treated hair, making it a convenient step in your routine whether you air-dry, blow-dry, or style.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice softer, more manageable hair?\u003c\/h3\u003e\n\n\u003cp\u003eMost users feel slip and reduced tangling immediately after spritzing on damp or dry hair. The lightweight mist coats strands to ease combing and smooth the cuticle without leaving a heavy residue.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eInstant slip for easier detangling right after application\u003c\/li\u003e\n  \u003cli\u003eLight hydration visible as reduced frizz and smoother texture\u003c\/li\u003e\n  \u003cli\u003eSpray format distributes evenly for quick coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this leave-in help strengthen fragile or color-treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eWhile not a treatment for damage repair, the formula supports hair resilience through plant-based ingredients that help maintain elasticity and surface integrity. Regular use helps hair resist breakage during styling and combing by improving manageability.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eQuinoa extract contributes proteins and amino acids for strand support\u003c\/li\u003e\n  \u003cli\u003eNettle extract helps maintain scalp and fiber balance for better handling\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is the best way to use this spray in my daily routine?\u003c\/h3\u003e\n\n\u003cp\u003eApply to towel-dried hair to lock in moisture before styling or to dry hair for quick touch-ups and frizz control. A few pumps through mid-lengths to ends is enough—comb through or finger-detangle, then style as usual.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse after shampooing and conditioning on damp hair for longer-lasting hydration\u003c\/li\u003e\n  \u003cli\u003eSpritz on dry hair to tame flyaways and refresh texture between washes\u003c\/li\u003e\n  \u003cli\u003eWorks well before heat styling to improve comb-through and finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product environmentally conscious and suitable for everyone?\u003c\/h3\u003e\n\n\u003cp\u003eALURAM emphasizes sustainable beauty choices: the formulation avoids heavy silicones and unnecessary additives to offer a cleaner option for daily use. The universal design means it can be integrated into routines for men and women across hair types, from fine to curly.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFormulated with eco-forward sourcing principles in mind\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-greasy texture suitable for fine to thick textures\u003c\/li\u003e\n  \u003cli\u003eDesigned for universal use including color-treated and chemically processed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ALURAM Coconut Water Leave-In Conditioner is built for anyone who wants fast hydration and easier styling without heaviness—ideal for people with dry, frizzy, or tangled hair and for those protecting color-treated locks. It's especially useful for busy mornings, post-workout refreshes, or as a daily maintenance product to reduce breakage from routine styling. Add it to your shower-to-style sequence if you prefer a light, plant-forward solution that prioritizes manageability and environmental awareness.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Stearyl Alcohol Cocos Nucifera (Coconut) Oil* Lactobacillus\/Quinoa Ferment Extract Filtrate Pongamia Glabra (Karanja) Seed Oil* Sclerocarya Birrea (Marula) Seed Oil* Nigella Sativa (Black Cumin) Seed Oil* Moringa Oleifera Seed Oil* Helianthus Annuus (Sunflower) Seed Oil* Urtica Dioica (Nettle) Extract* Biotin Phospholipids C15-23 Alkane C13-14 Alkane PPG-3 Caprylyl Ether Phenoxyethanol Propanediol Fragrance (Parfum) Butylene Glycol Glycerin Behentrimonium Chloride Polyquaternium-37 Ethylhexylglycerin Dicaprylyl Carbonate Lauryl Glucoside Citric Acid Tocopheryl Acetate Benzophenone-1 Trisodium Ethylenediamine Disuccinate Cetrimonium Chloride Maltodextrin Alpha-Isomethyl Ionone Hydroxycitronellal Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use ALURAM Coconut Water Leave-In Conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily on damp hair after washing or as needed on dry hair to tame frizz and detangle; a few sprays per application are sufficient.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the lightweight formula is formulated to be safe for color-treated hair when used as part of a regular care routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49628556689546,"sku":"B07XH494VC","price":82.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-packaging-coconut-water-leave-in.jpg?v=1782923809"},{"product_id":"aluram-volumizing-shampoo-12-fl-oz-lightweight-sulfate-free-cleanser-for-fuller-hair","title":"ALURAM Volumizing Shampoo 12 fl oz — Lightweight, Sulfate-Free Cleanser for Fuller Hair","description":"\u003cp\u003e\u003cstrong\u003eALURAM Volumizing Shampoo is a lightweight, non-drying cleanser that builds lift and lasting fullness while gently removing buildup.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo combines coconut water with botanical extracts to create a rich, airy lather that cleans hair without weighing it down. Designed to support movement and structure, the formula aims to amplify fine hair with a balance of hydration and body. It follows a clean-beauty approach: vegan, sulfate-free, paraben-free, and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo add volume without making hair feel heavy?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula uses lightweight coconut water and rice protein to lift strands at the root and create natural body along the shaft. Instead of silicone or heavy oils, it relies on botanical actives that enhance structure while allowing hair to move freely.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ecoconut water for hydration without weight\u003c\/li\u003e\n  \u003cli\u003erice protein to strengthen and support strand structure\u003c\/li\u003e\n  \u003cli\u003eweightless surfactants that clean without residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out or irritate sensitive scalps?\u003c\/h3\u003e\n\n\u003cp\u003eALURAM's gentle surfactant system produces a rich lather that rinses clean, formulated to avoid over-stripping natural oils. Because it is free of sulfates and parabens, it reduces the chance of irritation compared with harsher cleansers, though individual sensitivity varies.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003esulfate-free cleansing to protect natural oils\u003c\/li\u003e\n  \u003cli\u003eparaben-free and vegan ingredients to minimize harsh additives\u003c\/li\u003e\n  \u003cli\u003ebotanical extracts instead of heavy fragrances or irritants\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results on fine hair?\u003c\/h3\u003e\n\n\u003cp\u003eApply to wet hair, massage into the scalp to lift roots and activate the foamy lather, then rinse thoroughly. For extra volume, follow with a lightweight conditioner applied mainly to mid-lengths and ends, and style with root-lifting techniques while hair is damp.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ewet hair thoroughly before applying\u003c\/li\u003e\n  \u003cli\u003emassage at the roots to create lift\u003c\/li\u003e\n  \u003cli\u003econdition ends only to avoid weighing roots down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients support strength and shine?\u003c\/h3\u003e\n\n\u003cp\u003eThe shampoo blends rice protein and rose extract to fortify strands and impart a natural sheen without silicones. These botanicals work alongside coconut water to improve manageability while preserving a lightweight feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003erice protein for structural support and reduced breakage\u003c\/li\u003e\n  \u003cli\u003erose extract for conditioning and surface smoothness\u003c\/li\u003e\n  \u003cli\u003ecoconut water for lightweight hydration and bounce\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Volumizing Shampoo is intended for anyone seeking fuller-looking hair without heavy styling products—especially people with fine, limp, or naturally flat hair who want natural lift, everyday cleansing, and clean-beauty credentials. It's also a good choice for shoppers looking for vegan, cruelty-free options that avoid sulfates and parabens. If you need intense moisture or corrective treatment for severely damaged hair, pair this shampoo with a more hydrating mask on mid-lengths and ends to balance volume with nourishment.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Cocamidopropyl Hydroxysultaine Glycerin Rosa Damascena (Rose) Flower Extract Spirulina Platensis (Algae) Extract* Hydrolyzed Rice Protein Sclerocarya Birrea (Marula) Seed Oil* Camellia Oleifera Leaf Extract Helianthus Annuus (Sunflower) Seed Oil* Citrullus Lanatus (Watermelon) Seed Oil Moringa Oleifera Seed Oil Dipropylene Glycol Polyquaternium-70 Cocamidopropyl Betaine Sodium Cocoyl Isethionate Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Trisodium Ethylenediamine Disuccinate Ethylhexylglycerin Citric Acid Maltodextrin Benzyl Salicylate Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Volumizing Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, its sulfate-free formula is gentler on color than sulfate shampoos, but always patch-test and consult your colorist for specific concerns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for best volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular cleanser—daily or every other day—depending on scalp oiliness and styling needs to maintain consistent lift.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49628563144842,"sku":"B0C4BG1JPL","price":82.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-bottle.jpg?v=1782923853"},{"product_id":"aluram-curl-cream-6-fl-oz-define-hydrate-curls-with-medium-hold-and-frizz-control","title":"ALURAM Curl Cream 6 fl oz — Define \u0026 Hydrate Curls with Medium Hold and Frizz Control","description":"\u003cp\u003e\u003cstrong\u003eALURAM Curl Cream is a lightweight styling cream that defines natural curl patterns while hydrating, controlling frizz, and leaving hair soft and touchable.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for textured hair, this 6 fl oz curl cream blends curl definition with hydration so waves and curls look shaped without stiffness. The formula uses coconut water to replenish moisture, reduce flyaways, and deliver a medium hold that keeps bounce and movement. It aims to balance control and softness so styles last through daily activity without a heavy or greasy finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ALURAM Curl Cream shape and define curls?\u003c\/h3\u003e\n\u003cp\u003eThe cream enhances each curl’s natural pattern by smoothing cuticles and adding light hold, helping coils clump into defined strands rather than frizzing. It works on damp hair to set shape during drying, or as a touch-up on dry hair to tame stray pieces.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium-hold formula for lasting definition without crunch.\u003c\/li\u003e\n  \u003cli\u003eEncourages curl clumping for more pronounced ringlets or waves.\u003c\/li\u003e\n  \u003cli\u003eApplies smoothly for even distribution on wet or damp hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my curls hydrated without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eYes — the coconut water in the cream targets lightweight moisture, delivering hydration that replenishes dry strands without weighing curls down. That hydrating action helps reduce friction and the appearance of frizz while maintaining natural movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water-infused blend to hydrate internally and externally.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish preserves body and bounce.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair feeling soft and manageable to the touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product help control frizz and flyaways day-to-day?\u003c\/h3\u003e\n\u003cp\u003eThe formula smooths inconsistent strands and forms a gentle barrier that minimizes humidity-related disruption. By sealing the hair surface and providing light hold, it keeps hair looking polished between washes and during humid weather.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReduces flyaways for a sleeker overall silhouette.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain style through light activity and humidity.\u003c\/li\u003e\n  \u003cli\u003eWorks alone or layered with other styling products for extra control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use ALURAM Curl Cream for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to clean, damp hair, scrunching from ends toward roots to encourage curl formation. Air-dry or diffuse on low heat; for touch-ups, smooth a pea-sized amount over dry curls to tame frizz and reactivate definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on damp hair for full definition; on dry hair for flyaway control.\u003c\/li\u003e\n  \u003cli\u003eStart with a small amount and build up where needed to avoid weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eCombine with leave-in conditioner or light oil if extra hydration is required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Curl Cream is made for anyone with wavy, curly, or coily hair seeking a balance of definition, softness, and frizz control without heavy residue. It suits people who prefer natural-looking curls with medium hold and improved manageability — ideal for those who want hydrated, touchable texture that performs day to day.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Glycerin Cetearyl Alcohol Cocos Nucifera (Coconut) Oil Butyrospermum Parkii (Shea) Butter Opuntia Tuna (Prickly Pear) Fruit Extract Helianthus Annuus (Sunflower) Seed Oil Sclerocarya Birrea (Marula) Seed Oil* Spirulina Platensis Extract* Persea Gratissima (Avocado) Oil* Biotin Phospholipids Polysorbate 60 Steareth-20 Polyquaternium-37 Polyquaternium-4 Dicaprylyl Carbonate Fragrance (Parfum) Ceteareth-25 PEG-150 Stearate Oleth-10 Sorbitan Stearate Ethylhexylglycerin Lauryl Glucoside Citric Acid Leuconostoc\/Radish Root Ferment Filtrate Phenoxyethanol Maltodextrin Coumarin Amyl Cinnamal Benzyl Benzoate Hexyl Cinnamal Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use ALURAM Curl Cream on very fine curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Use a small amount to avoid weigh-down; apply mainly to mid-lengths and ends for definition and light hold.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product safe to use with heat styling?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It works with air-drying or low-heat diffusing; avoid high heat without additional heat protection.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49629102309514,"sku":"B09V9M5Y8Q","price":82.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-packaging-curl-cream.jpg?v=1782927068"},{"product_id":"aluram-coconut-water-moisturizing-shampoo-12-fl-oz-for-medium-to-coarse-color-treated-hair-sulfate-free-hydration-and-shine","title":"ALURAM Coconut Water Moisturizing Shampoo — 12 fl oz for Medium-to-Coarse \u0026 Color-Treated Hair, Sulfate-Free Hydration and Shine","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Moisturizing Shampoo is a daily salon-inspired cleanser that refreshes and hydrates medium-to-coarse, textured and color-treated hair for visible softness and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight formula centers on coconut water and nutrient-rich oils to remove dirt and buildup while restoring moisture balance. Free from sulfates and parabens and developed by stylists, it’s crafted to gently cleanse without stripping natural oils, helping textured and coarse strands feel more manageable and resilient after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo hydrate without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses coconut water as its hydrating base, delivering moisture to the hair shaft without heavy silicones. Lightweight botanicals and essential fatty acids help replenish dry areas while maintaining natural movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water delivers hydration at the surface and into the cuticle.\u003c\/li\u003e\n  \u003cli\u003eBaobab and avocado oils nourish without creating buildup.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing protects moisture-retention in textured and color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on color-treated or textured hair?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is formulated to be gentle on color while supporting the structure of textured hair. Ingredients are selected to reduce color stripping and to strengthen coarse strands for improved manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formulation minimizes fading during routine washes.\u003c\/li\u003e\n  \u003cli\u003eDesigned by stylists to support medium-to-coarse textures and curls.\u003c\/li\u003e\n  \u003cli\u003eNourishing oils help lock in shine and smooth the hair surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this a cleaner beauty choice?\u003c\/h3\u003e\n\u003cp\u003eThe product is crafted without sulfates and parabens and is cruelty-free, aligning with cleaner haircare preferences. Packaging and ingredient sourcing reflect an emphasis on responsible beauty and sustainable luxury.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free formulation—no animal testing.\u003c\/li\u003e\n  \u003cli\u003eFree from common harsh sulfates and parabens.\u003c\/li\u003e\n  \u003cli\u003eIngredients chosen for efficacy and environmental consideration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for the best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage into scalp and through lengths, then rinse thoroughly. For deeper hydration and manageability, follow with a conditioner or a weekly mask tailored to coarse or textured hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed to remove product and environmental buildup.\u003c\/li\u003e\n  \u003cli\u003ePair with ALURAM conditioners or treatments for targeted moisture.\u003c\/li\u003e\n  \u003cli\u003eRinse well and style as usual—suitable for heat-styling and air-drying routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Moisturizing Shampoo is intended for people with medium to coarse hair textures, including those with textured, wavy, curly, or color-treated hair who want a gentle, hydrating daily cleanser. It suits anyone seeking a salon-aligned, cruelty-free formula that balances moisture and manageability without heavy residues. Ideal for men and women aiming to restore softness, reduce frizz, and enhance natural shine while using a cleaner-beauty approach.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Cocamidopropyl Hydroxysultaine Glycerin Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Hippophae Rhamnoides (Sea Buckthorn) Oil* Cocos Nucifera (Coconut) Oil* Charcoal Powder Biotin Phospholipids Lauryl Glucoside Decyl Glucoside Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl Lactylate PPG-3 Caprylyl Ether Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Benzyl Alcohol Benzyl Salicylate Hexyl Cinnamal Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed to be color-safe and avoid harsh sulfates that strip dye, helping preserve vibrancy with routine use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use ALURAM Coconut Water Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed to remove buildup. Follow with a conditioner for extra hydration, especially on coarse or textured hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49629943169162,"sku":"B07XC8JFHS","price":82.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-label-bottle_6cb7a199-d83a-4b7a-ae3f-80e0003cadda.jpg?v=1782931595"},{"product_id":"aluram-coconut-water-purple-shampoo-for-color-treated-hair-12-fl-oz-tones-brass-hydrating-coconut-formula","title":"ALURAM Coconut Water Purple Shampoo for Color-Treated Hair, 12 fl oz — Tones Brass, Hydrating Coconut Formula","description":"\u003cstrong\u003eALURAM Coconut Water Purple Shampoo is a coconut-infused, color-depositing shampoo that neutralizes brassy yellow tones to preserve cool blondes and silvers.\u003c\/strong\u003e\n\n\u003cp\u003eIf you want to maintain a crisp, salon-fresh cool blonde, silver, or highlighted look between color appointments, this purple shampoo deposits violet pigments while delivering hydration from coconut water. Formulated for color-treated and natural hair, it balances tone without sulfates or parabens and includes nourishing ingredients like rose hips and biotin to support hair strength and shine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo neutralize brassy or yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses concentrated purple pigments to counteract warm yellow and orange undertones that appear in blonde, highlighted, or grey hair. Pigments coat the hair surface to visually reduce brassiness while cleansing away residue that magnifies warm tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHighly pigmented violet dye targets yellow and orange hues.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing removes mineral and styling buildup.\u003c\/li\u003e\n  \u003cli\u003eUse 1–3 minutes for maintenance, longer for stronger toning.\u003c\/li\u003e\n  \u003cli\u003eSafe for repeated use on color-treated hair when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out my hair or fade my dye?\u003c\/h3\u003e\n\u003cp\u003eDesigned with moisturizing coconut water and a sulfate-free base, this shampoo minimizes dryness commonly associated with toning products. The formula helps maintain color vibrancy rather than strip dye, and rose hips plus biotin add conditioning benefits to support elasticity and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water provides hydration and a smoother hair surface.\u003c\/li\u003e\n  \u003cli\u003eSulfate- and paraben-free to reduce harsh stripping of color.\u003c\/li\u003e\n  \u003cli\u003eRose hips and biotin nourish color-treated strands.\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner to lock in moisture and tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use ALURAM Coconut Water Purple Shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair’s porosity, base tone, and desired coolness. For regular maintenance, incorporate the shampoo once or twice a week; use more often to correct strong brassiness or after sun and pool exposure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeekly for light maintenance on subtle brassiness.\u003c\/li\u003e\n  \u003cli\u003e1–3 times per week for medium brass correction.\u003c\/li\u003e\n  \u003cli\u003eUse after swimming or high sun exposure to combat yellowing.\u003c\/li\u003e\n  \u003cli\u003eAlways rinse thoroughly and follow with conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the best results from this product?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather and leave in for the recommended time based on desired toning strength, then rinse. Pairing with a hydrating conditioner or mask and limiting heat styling will help preserve both tone and hair health.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a patch-test to assess processing time for your hair.\u003c\/li\u003e\n  \u003cli\u003eLeave 1–3 minutes for normal toning; up to 5–7 minutes for stronger correction.\u003c\/li\u003e\n  \u003cli\u003eRinse well, then use a moisturizing conditioner or treatment.\u003c\/li\u003e\n  \u003cli\u003eLimit daily heat and use UV protection when outdoors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ALURAM Coconut Water Purple Shampoo is ideal for anyone with blonde, highlighted, balayage, grey, or silver hair seeking to reduce warm, brassy tones while keeping strands hydrated. It suits color-treated and natural hair types that need gentle toning without sulfates or parabens, and appeals to people who prefer cruelty-free, salon-inspired products with clean-beauty credentials.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamidopropyl Hydroxysultaine Cocamide MIPA Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Betaine Biotin Rosa Canina Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Charcoal Powder Phospholipids Fragrance (Parfum) Phenoxyethanol Citric Acid Polyquaternium-7 Ethylhexylglycerin Guar Hydroxypropyltrimonium Chloride Trisodium Ethylenediamine Disuccinate Polysorbate 20 Maltodextrin Citronellol Coumarin Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for color-treated and damaged hair, adding tone-correcting pigments while helping nourish with coconut water and biotin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the purple shampoo on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Typically 1–3 minutes for maintenance; increase to 5–7 minutes for stronger toning, then rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49630230610058,"sku":"B089256TRC","price":82.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-packaging-shot.jpg?v=1782932766"},{"product_id":"aluram-hydrate-repair-hair-treatment-11-fl-oz-intense-moisture-mask-vegan-sulfate-free","title":"ALURAM Hydrate \u0026 Repair Hair Treatment — 11 fl oz Intense Moisture Mask, Vegan \u0026 Sulfate-Free","description":"\u003cb\u003eALURAM Hydrate \u0026amp; Repair Hair Treatment is an intense moisture and repair mask that replenishes over-processed hair while reducing breakage and split ends.\u003c\/b\u003e\n\n\u003cp\u003eThis concentrated 11 fl oz treatment blends targeted hydrators and nourishing oils to restore softness, manageability, and shine without heavy buildup. Formulated for use on all hair types, the treatment focuses on strengthening fragile strands and taming frizz through a cruelty-free, sulfate-free formula that fits clean-beauty routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this treatment restore over-processed hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines squalane and biotin to rehydrate and support the hair fiber, helping strands feel stronger and look healthier after repeated styling or chemical services. It penetrates the hair shaft to deliver moisture where it’s needed, while lightweight oils smooth the cuticle for improved texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSqualane: replenishes moisture and improves softness without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eBiotin: supports the appearance of stronger, more resilient strands.\u003c\/li\u003e\n  \u003cli\u003eFatty acids and oils: repair dry, rough areas and reduce visible damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this control frizz and boost shine?\u003c\/h3\u003e\n\u003cp\u003eYes—marula oil in the blend helps seal the cuticle and smooth flyaways, increasing hair’s natural luster. The treatment creates a polished finish that reflects light better, leaving hair looking healthier and less prone to static and frizz.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMarula oil: tames frizz and enhances shine.\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing action: reduces split-end appearance for a sleeker look.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy moisture: glossy finish without heavy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this product in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply the treatment to clean, damp hair from mid-lengths to ends and leave on according to your hair’s needs—use weekly for maintenance or more frequently for intensive repair. Rinse thoroughly and style as usual; it can be incorporated into both salon-style routines and at-home care plans.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFrequency: weekly or as-needed intensive treatment.\u003c\/li\u003e\n  \u003cli\u003eApplication: focus on mid-lengths and ends to avoid greasing the roots.\u003c\/li\u003e\n  \u003cli\u003eSuitable for all types: works on fine to coarse hair when used correctly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula safe for clean-beauty and ethical shoppers?\u003c\/h3\u003e\n\u003cp\u003eALURAM Hydrate \u0026amp; Repair is designed with clean-beauty preferences in mind: it’s vegan and free from sulfates, parabens, and gluten, and it’s not tested on animals. These characteristics make it a good match for those prioritizing ingredient transparency and ethical sourcing in their haircare choices.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free: no animal-derived ingredients or testing.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, and gluten: gentler on hair and scalp.\u003c\/li\u003e\n  \u003cli\u003eBalances performance and conscientious formulation for everyday use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ALURAM Hydrate \u0026amp; Repair Hair Treatment is built for anyone with dry, damaged, or chemically treated hair who wants an effective, clean formula to restore moisture, reduce breakage, and smooth frizz. It also suits people seeking a cruelty-free option that won’t weigh hair down, as well as those who regularly heat-style or color-treat their hair and need periodic deep conditioning to maintain healthy-looking results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Cetyl Alcohol Behentrimonium Chloride Cyclopentasiloxane Cetearyl Alcohol Propanediol Cocos Nucifera (Coconut) Oil Amodimethicone Quaternium-80 Polyquaternium-7 Glycerin Squalane Biotin Phospholipids Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Ricinus Communis (Castor) Seed Oil* Orbignya Oleifera (Babassu) Seed Oil* Butyrospermum Parkii (Shea) Butter Diheptyl Succinate Capryloyl Glycerin\/Sebacic Acid Copolymer Dimethiconol PEG-40 Hydrogenated Castor Oil Ceteareth-25 Fragrance (Parfum) Phenoxyethanol Ethylhexylglycerin Citric Acid Maltodextrin Benzyl Benzoate *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use ALURAM Hydrate \u0026amp; Repair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly for maintenance or more often for intensive repair; adjust based on hair porosity and styling frequency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the sulfate-free, gentle formula is suitable for color-treated hair and helps improve moisture and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49630953930890,"sku":"B09MVQCK1J","price":90.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-packaging.jpg?v=1782936634"},{"product_id":"aluram-purple-hydrate-repair-hair-treatment-11-fl-oz-intense-moisture-brass-neutralizing","title":"ALURAM Purple Hydrate \u0026 Repair Hair Treatment, 11 fl oz — Intense Moisture \u0026 Brass Neutralizing","description":"\u003cp\u003e\u003cstrong\u003eALURAM Purple Hydrate \u0026amp; Repair is an intensive purple-toning hair treatment that hydrates, repairs damage, and neutralizes brassy tones for blonde, silver, or color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated 11 fl oz treatment combines toning violet pigments with a moisturizing, reparative formula to revive lightened, highlighted, or gray hair. Formulated with squalane, marigold extract, and marula oil, it addresses dryness, frizz and breakage while depositing cooling pigments that reduce yellowing. The result is softer, smoother hair with clearer, brighter silver or blonde tones—without sulfates, parabens or animal testing.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product neutralize brassiness without overdrying hair?\u003c\/h3\u003e\n\u003cp\u003eThe purple pigments in the formula counteract yellow and brassy hues through targeted color correction while moisturizing agents prevent the dryness often associated with toning treatments. Squalane and marigold extract hydrate and replenish lipid levels, preserving elasticity and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments balance yellow tones for cooler reflections.\u003c\/li\u003e\n  \u003cli\u003eSqualane locks in moisture to reduce brittleness.\u003c\/li\u003e\n  \u003cli\u003eMarigold extract soothingly revives lightened strands.\u003c\/li\u003e\n  \u003cli\u003eFormulated to tone while maintaining hydration and softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat repair and frizz-control benefits can I expect?\u003c\/h3\u003e\n\u003cp\u003eThis treatment addresses multiple signs of damage—split ends, surface roughness and heat stress—by delivering fatty acids and oils that smooth the hair cuticle. Marula oil specifically helps control frizz and enhances natural shine, making hair look healthier and more manageable after use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMarula oil smooths frizz and reduces flyaways.\u003c\/li\u003e\n  \u003cli\u003eFatty acids help mend and reinforce weakened fiber.\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing action boosts light reflection and gloss.\u003c\/li\u003e\n  \u003cli\u003eLightweight moisturization avoids weighing down fine strands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use ALURAM Purple Hydrate \u0026amp; Repair for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, towel-dried hair, focusing on mid-lengths and ends where brassiness and damage are most visible. Leave for the recommended time based on desired toning intensity, then rinse thoroughly; repeat selectively as a maintenance treatment for consistent cool tones and hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after shampooing on towel-damp hair for even application.\u003c\/li\u003e\n  \u003cli\u003eAdjust leave-in time to customize toning strength.\u003c\/li\u003e\n  \u003cli\u003eConcentrate on highlighted, bleached, or silver sections.\u003c\/li\u003e\n  \u003cli\u003eUse periodically to maintain color and moisture balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This treatment is made for anyone with blonde, lightened, gray, white or silver hair seeking a dual-action product that tones brassiness while delivering deep moisture and repair. It suits those who want eco-conscious haircare—vegan, sulfate-free, gluten-free, paraben-free and cruelty-free—and works well for color-treated users, salon clients who need at-home maintenance, and anyone looking to restore softness and manageability to chemically altered hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Cetyl Alcohol Behentrimonium Chloride Cyclopentasiloxane Cetearyl Alcohol Propanediol Amodimethicone Sclerocarya Birrea (Marula) Seed Oil* Calendula Officinalis (Marigold) Flower Extract Squalane Phospholipids Biotin Ricinus Communis (Castor) Seed Oil* Persea Gratissima (Avocado) Oil* Butyrospermum Parkii (Shea) Butter Cocos Nucifera (Coconut) Oil Carthamus Tinctorius (Safflower) Seed Oil Glycerin Quaternium-80 Fragrance (Parfum) Phenoxyethanol Dimethiconol Hydroxyethylcellulose PEG-40 Hydrogenated Castor Oil Citric Acid Ethylhexylglycerin Leuconostoc\/Radish Root Ferment Filtrate Maltodextrin Benzyl Benzoate Coumarin Hexyl Cinnamal Hydroxycitronellal Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on dark-colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for blonde, silver, gray and lightened hair; on darker hair it won’t visibly tone but still provides moisture and repair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply the purple treatment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed: once weekly for maintenance or more frequently for stronger toning, adjusting leave-in time to avoid over-depositing pigment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49631201460362,"sku":"B0C4BHLGJN","price":90.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-front-packaging_b796543e-95eb-475c-b553-dec7c695f523.jpg?v=1782940967"},{"product_id":"aluram-dry-shampoo-for-hair-refresh-volume-5-3-fl-oz-oil-absorbing-no-visible-residue","title":"ALURAM Dry Shampoo for Hair Refresh \u0026 Volume — 5.3 fl oz, Oil Absorbing, No Visible Residue","description":"\u003cp\u003e\u003cstrong\u003eALURAM Dry Shampoo revives hair between washes by absorbing oil, neutralizing odor, and creating natural-looking volume without visible residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeep your hair looking and feeling clean when you can’t wash it. This lightweight aerosol uses natural starches and botanical extracts to lift away excess oils and odors while adding texture and bounce. The quick-spray nozzle makes touch-ups simple, whether you’re rushing out the door, refreshing after a workout, or extending a blowout for another day.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does it refresh oily roots?\u003c\/h3\u003e\n\u003cp\u003eSpray a few short bursts directly at the roots and let the formula work for a few seconds before massaging or brushing through. The starches absorb surface oil fast, instantly reducing greasiness and making hair feel cleaner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTargeted root application for immediate oil absorption\u003c\/li\u003e\n  \u003cli\u003eWorks in seconds—no water required\u003c\/li\u003e\n  \u003cli\u003eBrush or rub through to distribute and blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it leave a white cast or buildup on dark hair?\u003c\/h3\u003e\n\u003cp\u003eNo. ALURAM’s formula is designed to avoid visible residue, producing a natural finish on light and dark shades. Apply sparingly and blend to ensure an invisible refresh without chalky traces.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, micronized starches minimize visible particles\u003c\/li\u003e\n  \u003cli\u003eSpray-hold-distance guidance reduces over-application\u003c\/li\u003e\n  \u003cli\u003eBrush-through step disperses any excess for a seamless look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it add volume and texture?\u003c\/h3\u003e\n\u003cp\u003eThe dry formula creates grip at the roots and lifts hair strands to deliver thicker-looking volume and lived-in texture. It’s a quick way to add body to flat styles and improve manageability for styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRoot lift for instant height and separation\u003c\/li\u003e\n  \u003cli\u003eTexture that supports updos and second-day styles\u003c\/li\u003e\n  \u003cli\u003eLightweight finish so hair keeps movement and bounce\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat’s inside the bottle and is it gentle?\u003c\/h3\u003e\n\u003cp\u003eALURAM combines natural starches with botanical extracts to cleanse and refresh without harsh detergents. The formulation avoids heavy build-up and is made for frequent touch-ups rather than deep cleansing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural starches absorb oil without stripping hair\u003c\/li\u003e\n  \u003cli\u003eBotanical extracts help neutralize odors and soothe the scalp\u003c\/li\u003e\n  \u003cli\u003eNo heavy silicones or abrasive powders that can weigh hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: ALURAM Dry Shampoo is ideal for anyone who needs a fast, effective refresh between washes—commuters, gym-goers, parents, travelers, and professionals who want to extend styles. It’s especially useful for those seeking a lightweight boost of volume and texture while avoiding visible residue. Use it to prolong salon blowouts, speed up morning routines, or keep hair feeling and smelling clean on busy days.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHow to use tip:\u003c\/em\u003e Shake well, hold the can 6–8 inches from roots, spray in short bursts, wait a few seconds, then massage or brush through. Start with a small amount and add more where needed to prevent over-application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIngredients highlight:\u003c\/strong\u003e natural starches and botanical extracts; formulated without harsh chemicals for gentle, effective refreshment.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Hydrofluorocarbon 152a Butane Alcohol Denat. Hordeum Vulgare Seed Flour Tapioca Starch Magnesium Stearate Isopropyl Myristate Charcoal Powder Sclerocarya Birrea (Marula) Seed Oil* Vitis Vinifera (Grape) Seed Oil* Hippophae Rhamnoides (Sea Buckthorn) Oil* Helianthus Annuus (Sunflower) Seed Oil* Urtica Dioica (Nettle) Extract* Biotin Phospholipids Cocos Nucifera (Coconut) Water Fragrance (Parfum) Propylene Glycol Water (Aqua)(Eau) Benzyl Benzoate Coumarin Geraniol Hexyl Cinnamal Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use ALURAM Dry Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed between washes—daily use for quick touch-ups is fine, but rotate with regular shampooing to deeply cleanse the scalp.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this dry shampoo work on dark hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula minimizes white cast; apply sparingly and blend through to avoid visible residue on darker shades.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":49631201493130,"sku":"B0C4BJP2SY","price":90.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/aluram-dry-shampoo-front-packaging.jpg?v=1782940966"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/collections\/aluram-dry-shampoo-front-packaging.jpg?v=1782998830","url":"https:\/\/auviraskincare.com\/collections\/brand-aluram.oembed","provider":"Auvira Beauty","version":"1.0","type":"link"}